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The last oral assignment in academic English course for business students.
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INNOVATIONS AND INNOVATION MYTHSMika MartikainenBusiness presentation 30.11.2010@English for Communicating in Business –courseUniversity of Eastern Finland, Kuopio
JUST TO THINK..
In Finland
823 million euros of public money
are marked to innovation policy and companies’ internationalization
(from 2011 Budget Proposal to Parliament by Ministry of Finance)
BUT, over 90 % of innovations are done inside the firms and organizations by themselves
CONTENT
Why?
What is innovation?
Six innovation myths and examples
Conclusion and final words
Q&A
WHY? my main subject in Economics: Innovation
management
Bachelor’s and Master’s thesis: Innovation environment in Keuruu region (in social sciences, main subject entrepreneurship)
own interest
my thought: Innovation processes will be normal and continual in all organizations in the future (or maybe even today in some companies)
WHY?
innovations & innovating are ”trendy”:
European Commissions Innovation policy (2008) and Innovation Action Plan (2010?)
Finland’s National Innovation strategy (Ministry of Employment and the Economy 2008)
many regional strategies, like Innovation strategy of Eastern Finland (Tekes 2007)
WHAT IS INNOVATION?
multi-stage process where new ideas are transformed into new/improved products services processes/procedures
which are commercially exploited
so an invention/idea is not an innovation because it doesn’t add value to company/organization
INNOVATION ENVIRONMENT…
= All organizations and operators (public or private sector) in one regional area
city covernment, (regional) development companies, Tekes, Finnvera, banks, insurance companies, accountants, consultants, entrepreneurship organizations, …
and of course enterprises themselves
INNOVATION MYTHS
People – even entrepreneurs – think: innovation =
”something nonsense terminological hype from consults”
or ”it doesn’t concern me/us” or ”I’m not intrested” or ”I don’t understand”
other negative or wrong thoughts about innovations or innovating..coming next.
MYTH #1: ALL IDEAS = INNOVATION
False.
Most ideas are stupid or bad
= illegal, infeasible, nothing new..
pure idea, invention or vision = nothing ..
…if you can’t profit it commercially
MYTH #1: ALL IDEAS = INNOVATION – (BAD) EXAMPLES
sub-prime loans…
new coke in 1985 (Coca Cola Company)…
Iomega zip –drivers…
MYTH #2: CREATIVITY = INNOVATION
False.
Professor Alf Rehn has criticised: ”creativity is a buzzword”…
Erkki KM Leppävuori from VTT: ”innovation is 1 % of idea and 99 % of hard work”
MYTH #2: CREATIVITY = INNOVATION - EXAMPLES
Many big companies are creative and innovative
like Apple and Google..
Google’s offer: 20 % of work time for own projects/ideas
..but most of the projects lack
MYTH #3: INNOVATION PROCESSES ARE FAST
False.
From idea to success innovation can take even years (or decades)
Sometimes processes are fast, for example agile software development (focus on doing/coding rather than planning)
MYTH #3: INNOVATION PROCESSES ARE FAST - EXAMPLE Kitewing / Windsports.net
idea 1987 company founded 1993 in 2009: retails in over 20
countries and four employees
not so fast?
(source: Fogelholm Carl-Magnus: Tuoteideasta innovaatioksi. 2009) (Photo from Flickr.com by laazik, CC-licensed;
http://www.flickr.com/photos/laazik/3391797789/)
MYTH #4: WE DON’T NEED TO INNOVATE
False.
You probably do it all time, specially entrepreneurs
innovate = think different, ”how to make more money”
MYTH #4: WE DON’T NEED TO INNOVATE - EXAMPLE
Interviewed CEO of food industry company (~70 employees):
”innovating is necessity… because of productivity and cost-effectiveness”
MYTH #5: INNOVATING IS LINEAR AND CONTROLLABLE PROCESS
False.
Best ideas come when you expect least
Innovating = human work
Really: you can’t control others’ brain activity
MYTH #5: INNOVATING IS LINEAR AND CONTROLLABLE PROCESS - EXAMPLE
”accident”
production line failed: too few / bad glue
noticed that it sticks passable without dirty => 3M Post-it notes
(Photo from Flickr.com by riNux, CC-licensed; http://www.flickr.com/photos/rinux/631345826/)
MYTH #6: INNOVATING IS DONE BY SMALL INTERNAL TEAM
False.
Open innovation (by Chesbrough 2003)
innovation process is ’open’: innovation sources…
…from customers, subcontractors, interest groups, stakeholders, even competitors..
MYTH #6: INNOVATING IS DONE BY SMALL INTERNAL TEAM - EXAMPLES
Good example: Open Source communities
..like Linux (operating system for computers), other OS softwares
= everyone can program / be part of the innovation processes
Wikipedia.org, … Starbuck’s product ideas crowdsourcing (
http://mystarbucksidea.force.com/) , ...
CONLUSION
Innovation is creativity ideas developing commercializing, but.. slow uncontrollable process
to make new product, service or procedure to get more profit
FINAL WORDS
Keep eyes and mind open
Write ideas down and archive
Wait [or ”make”] for the right moment (or job situation) to share your idea
An entrepreneur?
Ask help from innovation environment (or tell your idea to a friend or share it in the Internet)
QUESTIONS & ANSWERS
and Thank you!
Mika Martikainentwitter.com/mikamartikainenslideshare.net/mikamartikainen