GET MORE WITH GROUP TOUR · 2018-09-21 · ENGAGEMENT Conducted by independent research firm, Signet Research Inc. is the average recall for ads seen in Group Tour magazine is the

[ I N T E G R A T E D M E D I A ]

PRINT | DIGITAL | SOCIAL | CUSTOM

GET MORE WITH GROUP TOUR

G R O U P TO U R Ӏ ST U D E N T G R O U P TO U R Ӏ C U STO M P U B L I S H I N G

advertisers.grouptour.com Ӏ [email protected]

LET TER FROM THE PUBLISHER

Thank you for considering Group Tour Media for your media planning this year. We’ve been working hard to make sure you have the most effective vehicle to connect with tour operators and group leaders from the United States and Canada.

Group Tour Media is the first choice for professional travel planners. Readers of Group Tour magazine plan more trips with more travelers who stay longer at your destination. Simply put, Group Tour planners put more dollars back into your community.

How do we do it? Group Tour Media has a full staff of writers producing up-to-date, group-friendly content. That gives us editorial independence and makes us the trusted source for tour planners. Our skilled audience development team constantly scrubs our distribution lists to ensure our readers are active travel planners.

That’s how you get more with Group Tour.

Elly DeVriesPublisher

GET MORE WITH GROUP TOUR.

1 | GROUP TOUR MAGAZINE

5 editorial calendar: southeast/west

6 editorial calendar: northeast/midwest

7 pricing & ad specs

9 | AD EFFECTIVENESS STUDY

10 | STUDENT GROUP TOUR MAGAZINE

12 editorial coverage 13 pricing & ad specs

14 editorial calendar

15 | CUSTOM PUBLISHING

17 | DIGITAL PROPERTIES

19 | MEET YOUR MEDIA CONSULTANT

AUDIENCE PROFILEG R O U P T O U R M A G A Z I N E

YEARS OF EXPERIENCEExperienced and novice planners alike use Group Tour magazine to plan group trips.

5 years or less 22% 5-10 years 16% 11-15 years 10% 16-20 years 13% 20+ years 39%

DECISION MAKERS BUYING POWER

92% of Group Tour magazine readers decide where to go, where to stay and where to eat according to Signet Research Inc.

BUYING MEMBERSGroup Tour magazine is sent to all buying members of ABA, NTA & OMCA.

TOUR OPERATORS / 9,547

GROUP LEADERS / 2,910

GROUP TRAVEL AGENTS / 2,150

BANK CLUBS / 593

* BASED ON DISTRIBUTION OF SEPTEMBER 2018 GROUP TOUR MAGAZINE.

PRINT DISTRIBUTION

15,200PER ISSUE

advertisers.grouptour.com | 1

AGE GROUPSGTM readers plan for travelers who are:

Seniors 75%Boomers & Gen X 63%Millennials 28%Students 32%

T YPES OF TRIPS PL ANNEDReaders plan:

Cultural tours

Trips to festivals

Adventure tours

Shopping trips

Culinary tours

Religious tours

Historical tours

Military tours

Cruises

Literature tours

6 NIGHTS PER TRIP ON AVER AGE

of readers activelyplan trips to Canada.

of readers activelyplan trips to the U.S.

46%

95%

AVERAGE COST PER TRIP Under $250 14% $250 - $499 19% $500 - $999 26% $1,000 - $2,999 28% $3,000 - $4,999 11% $5,000+ 2%

WHERE TRIPS AREBEING PL ANNED

AUDIENCE PROFILEH O W / W H A T D O T H E Y P L A N ?

ETC., ETC., ETC.


TOTAL REACH15,200 copiesPer issue distribution

1.5Pass along rate

22,800 readersTotal Reach

TRIPS PL ANNEDPER YEAR (on average)

Tour Operators 14Group Leaders 5Travel Agents 10Bank Clubs 9

TOTAL TRIPS273,600trips are planned by Group Tour magazinereaders annually. (22,800 readers x 12 trips/year*)

*WEIGHTED AVERAGE


ENGAGEMENTConducted by independent research firm, Signet Research Inc.

is the average recall for ads seen inGroup Tour magazine

is the average recall for ads read inGroup Tour magazine

11%

31%

25%

29%

37%

26%

of planners read Group Tour magazine regularly.

(3 out of 4 issues)

courier

group tour magazine

destinations

bus tours

groups today

leisure group travel

group travel leader

readership exclusiveto Group Tour

magazine.

Industry standard 10-20%

of the time, readers take action after seeing an ad in Group Tour magazine.


2019 | EDITORIAL CALENDARS O U T H E A S T / W E S T

MAY 2

018/G

ROUP

TOUR

.COM

PIGEON FORGE UNCOVER THE

SOUTH’S CHARMING

APPALACHIAN

CULTURE

HOLLYWOOD CALIFORNIA’S

TINSELTOWN DELIVERS SHOWBIZ GLITZ

AND MOVIE MAGIC

WARSAW RISING HISTORY MEETS

MODERN WORLD

IN POLAND’S CAPITAL

GROUP TOUR

GETCOOKIN’

Indulge in foodie cravings across

the Southeast and West

3

4

Month 2016

GroupTour.com

WALK EAT NASHVILLENASHVILLE, TENNESSEEusic isn’t the only thing Ten-nessee’s capital city is known for. With such a distinct blend of cultures, Nashville’s creativity runs over from its

entertainment scene and into its well-known, vibrant cuisine. Walk Eat Nashville highlights the

city’s well-loved restaurants and dishes.“Groups experience a wide range of tastes, sights and scents at a variety of Nashville restaurants and specialty food shops,” said Karen-Lee Ryan, owner of Walk Eat Nashville. “They also have the chance to enjoy behind-the-scenes inter-actions with chefs, owners and manag-

ers. While walk-ing between stops, guests will learn the history of a Nashville neighborhood, including local landmarks and lore.”Ryan offers tours in three neighbor-hoods: downtown, east Nashville and midtown. Destinations rotate, and include five or six savory and sweet stops. Street tacos, barbecue, buttermilk bis-

cuits, hot chicken and pizza are just a few of the delectable plates groups can sample. “Food is a uniting force that helps us

understand the culture of a new place,” Ryan said. “Tasting some of the dishes

that have made Nashville a culinary destination gives guests a memorable connection to our city.”Motorcoach parking is available nearby tour starting points.

Walk Eat Nashville615-587-6138walkeatnashville.com

M

SANTA FE SCHOOL OF COOKINGSANTA FE, NEW MEXICOfamily-owned and -operated recreational cooking school, Santa Fe School of Cooking has been specializing in foods of the South-west for more than 28 years. “Our talented chefs have written

cookbooks, won prestigious competi-tions and appeared in the pages of glossy magazines,” said Nicole Cur-tis Ammerman, director of Santa Fe School of Cooking. “They share one important attribute: they know how to

have fun in the kitchen.” Classes are offered several times a week and might include traditional New Mexican, Native American or contemporary Southwestern cuisine.

In addition to demonstration classes and hands-on classes, the school also offers a three-day intensive Southwest Culinary Bootcamp, a five-day New Mexico Culture and Cuisine Tour,

restaurant walking tours and personal-ized events. “We hope our guests enjoy a delicious meal, a fun and informative

presentation, and we hope they leave excited to go home and try the dishes

out for their friends and family,” Curtis Ammerman said.

Santa Fe School of Cooking505-983-4511santafeschoolofcooking.com

A

Top to Bottom: Sausage and pepper tasting, Lockeland Table, Nashville, Tenn., Photo: Walk Eat Nashville/Karen-Lee Ryan;

Restaurant walking tour, Santa Fe School of Cooking, Santa Fe, N.M., Photo: Santa Fe School of Cooking

SAVOR SEATTLE FOOD TOURSEATTLE, WASHINGTONxclusive partnerships give groups an insider’s look at some of the city’s best restaurants while exploring with Savor Seattle Food Tours. In just two hours, groups can taste 16-plus items from six establishments. “Our story starts with food,” said

Terry Rice, managing director of Savor Seattle Food Tours. “Then, we add adventure and a peek at Seattle unlike

any other view in town. Our fun-loving guides know food. And they know Seattle like only a local resident can.” For first-time visitors to Seattle,

Rice recommends Savor Seattle’s signature food tour of Pike Place Market. Visitors become market insid-ers on this behind-the-scenes ad-venture, when groups experience the

sights, sounds and flavors of Seattle’s 110-year-old landmark. Visitors meet the market’s lively characters and hear their memorable stories, as well as see fish fly, cheese being

made and the original Starbucks store. “Our tour guides are past and pres-ent members of the Pike Place Market community,” Rice said. “These intimate friendships with market merchants ensure you will always receive special

treatment. We hope groups leave with full stomachs, engaged minds, and a love and appreciation for the history

and culture that make Seattle a world-renowned foodie town.” n

Savor Seattle Food Tours206-209-5485savorseattletours.com

e

Top photo: Loulay Restaurant & Bar, Savor Seattle Food Tours, Seattle, Wash., Photo: Jackie Donnelly of Spice & Ink Photography

FEBRUARY

Cover StoryLove issue

FeaturesMyrtle Beach, South CarolinaEl Paso, Texas

Port CityLos Angeles, California

InternationalAmsterdam

MAY

Cover StoryBack to Nature

FeaturesGeorgia Civil Rights TrailSioux Falls, South Dakota

Port CityNorfolk, Virginia

InternationalJapan

AUGUST

Cover StoryMusicians

FeaturesMemphis, TennesseeLong Beach, Washington

Port CitySavannah, Georgia

InternationalBarcelona, Spain

NOVEMBER

Cover StoryArtisans & art

FeaturesShreveport, LouisianaLane County, Oregon

Port CityLewiston, Idaho

InternationalAustralia

GTM-8063

Subject to change

Contact your media consultant for the most up-to-date information. (page. 19)


2019 | EDITORIAL CALENDARN O R T H E A S T / M I D W E S T

GTM-8063

March

Cover StoryArchitectural attractions

FeaturesAnn Arbor, Michigan Valley Forge, Pennsylvania

Port CityCamden/Rockland, Maine

InternationalCosta Rica

June

Cover StoryBeach towns

FeaturesEagan, MinnesotaBaltimore, Maryland

Port CityCincinatti, Ohio

InternationalGreece

September

Cover StoryColonial

FeaturesMilwaukee, WisconsinWashington, D.C.

Port CityToronto, Ontario

InternationalFrance

December

Cover StoryRiver cities

FeaturesSpringfield, IllinoisProvidence, Rhode Island

Port CityBaltimore, Maryland

InternationalPortugal

JUNE

2018/

GROU

PTOU

R.COM

FINDINGMR. WRIGHT STEP INSIDE THE LEGACY OF AMERICA’S MOST FAMOUS ARCHITECTHOWARDCOUNTY MEMORABLE EXPERIENCES AWAIT JUST OUTSIDE THE CAPITAL REGION

STRATFORD FOOD AND CULTURE RULE IN SOUTHWEST ONTARIO

MINGLE WITHTHE MONARCHSWINTERING BUTTERFLIESENCHANT GROUPSIN CENTRAL MEXICO

GROUP TOURGivingbackINDUSTRY AND TRAVELERS LEND A HAND

44 June 2018

While addressing a group of Frank Lloyd

Wright aficionados, author and Wright

authority Mark Hertzberg referenced the

architect’s “uncanny sense of what light

would do during the day. [How] sunlight

streaming through one of his houses

projects patterns on the walls.” Hertzberg

suggested that once anyone tours a Wright

structure, they often experience an “attach-

ment” to the architect and his architectural

style. After following the Frank Lloyd Wright

Trail in Wisconsin, from Racine through

Madison and on to Spring Green, I realized

what he meant about both.

Wright’s influence on architecture

reaches well beyond his home

state of Wisconsin. It was Wright

who established the Prairie Style of

architecture resulting in low-pitched

roofs and overhanging eaves on the

outside with a central chimney an-

choring the open floor plans inside.

It is believed he embraced open-

ness as an antidote to the confined

construction of the Victorian era.

A forerunner in organic architec-

ture, Wright married his designs

with the environment. Between

1900 and 1917, his ideas flour-

ished in the Midwest. Many, like the

structures in Wisconsin,

are open for group

tours. The State of

Wisconsin developed a

Frank Lloyd Wright Trail,

and my group followed

it from Racine through

Madison to his be-

loved Taliesin in Spring

Green. Along the way,

groups are invited to

step inside, not merely

drive by, his most illus-

trious works.

Racine

SC Johnson

Company

and Wingspread

Business was booming when the

SC Johnson Company approached

Wright to design its new Administra-

tion Building, which was completed

in 1939. A commission followed

to design the Research Tower on

the same campus. Completed in

1950, both buildings are still in

use. The Administration Building

is regarded as one of the top 25

buildings of the 20th century. The

distinction may have a lot to do

with the dendriform (tree-shaped)

columns that support the structure’s

Great Workroom. Equally impres-

sive is the 15-floor Research Tower,

which uses more than 7,000 glass

tubes to make up the windows of

the research lab. Don’t miss The

SC Johnson Gallery: At Home with

Frank Lloyd Wright, which showcas-

es a rotating selection of Wright’s

STEP INSIDE THE LEGACY OF AMERICA’S

MOST FAMOUS ARCHITECT By Mary Lu Laffey

FINDINGMR. WRIGHT:

Shockey Julie, tour guide,

Taliesin, Spring Green, Wis.

Photo: Group Tour Media/

Mary Lu Laffey

«

Subject to change

45GroupTour.com

designs and artifacts and explores

the legendary architect’s influence on

families and the American home.

Nearby at Wingspread, a per-

sonal estate that Wright built for the

then-head of SC Johnson, tours are

available of the 14,000-square-foot

property. Wingspread is the largest

of Wright’s signature Prairie-style

houses. And it was his last. The house

appears smaller on the outside than

within, where a 30-foot chimney, floor-

to-ceiling windows and skylights help

elongate the interior’s living space

and provide ample access for light to

dance across the walls.

Madison

MononaTerrace

Wright weighed the idea of a “dream

civic center” for nearly 60 years before

his curvilinear “gathering place” was

built to link the shore of Lake Monona

to Wisconsin’s State Capitol in Madi-

son. Monona Terrace opened in 1977.

Adult groups have a choice of tours in-

cluding an Architecture Tour, the Frank

Lloyd Wright Tour, a Museum Gallery

Tour and a number of themed options.

Groups may also arrange for a Wine &

Cheese Tour or one that includes bub-

bly. All explore the architect’s trade-

marks of open spaces and geometric

forms. From Monona Terrace, the view

of the lake is spectacular. In the origi-

nal plans, Wright wanted the building

to reach 300 feet over the water; in the

final construction, the building extends

90 feet over the lake. A guided tour is

one of the most memorable ways to

tour the center.

Spring Green

Taliesin

Taliesin Preservation welcomes

larger groups to the Taliesin estate,

one of Wright’s masterpieces. Two

tours are available for groups: The

Hillside Studio & Theater Tour or the

House Tour. A group luncheon in the

Riverview Terrace Café also can be

arranged before or after a tour.

Wright was born in Wisconsin, at-

tended UW-Madison and spent many

years of his life in Spring Green. His

Wisconsin roots helped define him as

an architect and heavily influenced his

work.The Frank Lloyd Wright Visitor

Center is referred to as the “Riverview

Terrace,” as it spans two hills beside

the Wisconsin River; it is the gateway

to visit Taliesin.

Wright’s Taliesin Estate is an 800-

acre National Historic Landmark and

home to six Wright-designed struc-

tures. Highlights include his home;

Hillside Theater, the school that Wright

designed; the windmill tower and

Tan-y-Deri, the home he built for his

sister, Jane Porter, and his collection

of Oriental art. The stage curtain at

the theater is an abstract of the hill at

Taliesin including the river, the sky and

cranes in flight.

Nearby, tour the Wyoming School,

now the Wyoming Valley School

Cultural Arts Center; the building has

been preserved for use by the com-

munity. n

Racine:

SC Johnson

Tour between March and December

262-681-3353

[email protected]

scjohnson.com

Madison:

Monona Terrace

608-261-4000

mononaterrace.com

Spring Green:

Taliesin877-588-7900, ext. 229

[email protected]

taliesinpreservation.org

Travel Wisconsin

travelwisconsin.com

Mary Lu Laffey,

Great Workroom,

SC Johnson, Racine, Wis.

Photo: Group Tour Media

Monona Terrace tour stop,

Madison, Wis.

Photo: Group Tour Media/

Mary Lu Laffey

Exterior, Taliesin,

Spring Green, Wis.

Photo: Andrew Pielage

Contact your media consultant for the most up-to-date information. (page. 19)

Colonial spots

Cincinnati, Ohio


PRICING & AD SPECS

Full Page

live: 7.25 x 9.75trim: 8.375 x 10.75

bleed: .125 in.

2/3 Vertical

4.75 x 9.75

1/4 Horizontal7.25 x 2.25

1/4 Vertical2.25 x 7.25


1/6 Vertical2.25 x 4.75

3/4 Box

7.25 x 7.251/2 Horizontal

7.25 x 4.75

1/2 Vertical4.75 x 7.25

1/3 Box4.75 x 4.75

1/3 Vertical2.25 x 9.75

BRONZE INTEGRATEDMEDIA PACK AGE

$4,000 NET ($8,940 Value)

Four-time, twelfth-page print advertisement in either Group Tour magazine or Student Group Tour

• One year T3 ad on GroupTour.com • Basic Social Package• Supplier profile page on GroupTour.com• Editorial opportunity in your regional section• Exclusive digital sponsorship

SILVER INTEGRATEDMEDIA PACK AGE

$7,000 NET ($12,253 Value)

Four-time, sixth-page print advertisement in eitherGroup Tour magazine, Student Group Tour, Group Tour Heritage & History or Group Tour Food & Drink

• One year T3 ad on GroupTour.com • Digital sponsorship• Basic+ Social Package• Supplier profile page on GroupTour.com

GOLD INTEGRATEDMEDIA PACK AGE

$12,000 NET ($16,638 Value)

Four-time, quarter-page print advertisement in either Group Tour magazine, Student Group Tour magazine, Group Tour Heritage & History or Group Tour Food & Drink

• One year T3 ad on GroupTour.com• Exclusive digital sponsorship • Premium Social Package• Featured supplier profile page on GroupTour.com

Social media packages listed on page 17

A la carte print pricing

Additional size/pricing options available.


GROUP TOURGroup Tour SE/W Space ArtworkFebruary Dec. 1 Dec. 15May March 1 March 15August (Signet) June 1 June 15November Sept. 1 Sept. 15

Group Tour NE/MW Space ArtworkMarch Jan. 1 Jan. 15 June Apr. 1 Apr. 15September (Signet) Jul. 1 Jul. 15December Oct. 1 Oct. 15

Size 1x per issue 4x per issueBack Cover $7,709 $6,168

Page 2, 3,

or Inside Back $7,037 $5,708

Full Page $6,733 $5,387

3/4 Page $5,704 $4,562

2/3 Page $5,197 $4,158

1/2 Page $4,660 $3,728

1/3 Page $3,644 $2,915

1/4 Page $2,974 $2,485

1/6 Page $1,858 $1,486

GROUP TOUR HERITAGE & HISTORYGROUP TOUR FOOD & DRINK

Size 1x per issueBack Cover $5,921

Page 2, 3 or Inside Back $5,401

Full Page $5,141

1/2 Page $3,560

1/3 Page $2,785

1/4 Page $2,397

1/6 Page $1,443

Issue Space ArtworkHeritage & History - June Apr. 1 Apr. 15

Issue Space ArtworkFood & Drink - September Jul. 1 Jul. 15

GROUP TOUR GAMING & SHOPPING

Publishes Space ArtworkNovember Sept. 1 Sept. 15

Size 1x per issueFull Page $4,243

1/2 Page $2,652

2018-19 PLANNING GUIDE

HeritageHistory&

GROUP TOUR

ADMIRE ARCHITECTUREGAME ONCELEBRATE FAITHGET MOVINGFEEL THE MUSICPARANORMAL SCARES

PLUS 5 ITINERARY PLANNERS

SPECIAL EDITIONSSpecial editions publish annually and are inspired by tour planner feedback.

Group Tour Heritage & History focuses on tour destinations with historical and cultural themes.

Group Tour Food & Drink showcases foodie stops and culinary experiences sure to pique a group’s interest and appetite.

Group Tour Shopping & Gaming highlights two of the most sought-after stops on a group itinerary — shopping destinations and gaming hot spots.

Á L A CARTE PRICING

14 December 2017

West Palm Beach, Florida

Over 100 outlets

destinations nationwideshoppingexciting

Group amenities available at all locations:

FREE gift & coupon book. . . . . . . . . . . . . . . . . . . . . . . . .

easy drop off. . . . . . . . . . . . . . . . . . . . . . . . .

meet & greet. . . . . . . . . . . . . . . . . . . . . . . . .

coach parking

Asheville, North Carolina

Over 70 outlets

Cambridge, Massachusetts

Over 100 stores and restaurants

Little Rock, Arkansas

Over 65 outletsDes Moines, Iowa

Now Open

For more information or to add a shopping stop

to your itinerary, email [email protected]

or visit NEDTours.com

Group TourShopping2018 PLANNING GUIDE

New EnglandDevelopment

Outlets atTejon

Meet ChicagoNorthwest

St. Charles, Missouri

Lehman’s

Mall of America

Eagan CVB

Elizabeth, N.J.

16

18

20

21222426

15

80 December 2017

Group TourGaming2018 PLANNING GUIDE

Wind CreekCasino & Hotel

Lake CharlesSouthwestLouisiana

Gold StrikeHotel &Gambling Hall

Turning StoneResort Casino

Soaring EagleCasino & Resort

PotawatomiHotel & Casino

MotorCityCasino Hotel

82

84

85

86

88

89

81


AD EFFECTIVENESS STUDYH O W E F F E C T I V E I S Y O U R P R I N T A D ? ( g r o u p t o u r m a g a z i n e o n ly )

WHAT’S THE ROI?

Justify your spending with the Signet Ad Study®.

Twice a year, Group Tour magazine plays host to Ad Study®, a print ad effectiveness study performed by independent research firm, Signet Research, Inc.

Studies are performed on the May and September issues.

Group Tour Media has partnered with Signet Research, Inc., an independent research firm specializing in media recall and effectiveness. Group Tour provides an industry-leading service to learn more about how your ads are being received within the industry. Signet will be surveying the Group Tour magazine audience to measure and analyze the effectiveness and recall of ads placed within the publication.

WANT TO PARTICIPATE?

Participation in Ad Study® will give you the percentageof tour planners who …

• saw your ad.• read your ad.• took action or will take action based on your ad.

You’ll also receive “verbatim comments” directly from Group Tour magazine tour planners.

Want more? We’ll even ask the tour planners if they want to hear directly from you. You’ll get their name, company, address, phone number and email address. Those type of leads are hard to top.

Group Tour magazine is the only group travel publication committedto providing you this sort of in-depth data about your ad and theGroup Tour magazine audience.

Get more with Group Tour.

Contact your Media Consultant (page 19) or call 800-767-3489 today to learn how you can participate in the Signet Ad Study®.

Plus, 31.4sales leadson average.

-May 2018 study-

AD EFFECTIVENESS STUDY advertisers.grouptour.com | 9

AUDIENCE PROFILES T U D E N T G R O U P T O U R M A G A Z I N E

The total market value of student travel in the U.S. was

estimated to be at least $5.6 billion in 2016.*

The average groupsize is between

52 and 62 students.*

Student groups traveling domestically

plan at least 4.5 months in advance.

*BASED ON 2016 STUDENT & YOUTH TRAVEL DIGEST REPORT

*BASED ON DISTRIBUTION OF STUDENT GROUP TOUR AUGUST 2018

EDUCATORS / 25,865

TOUR OPERATORS / 2,870

HOMESCHOOLERS / 740

GROUP TRAVEL AGENTS / 957

GROUP LEADERS / 778

PRINT DISTRIBUTION

31,200PER ISSUE

advertisers.grouptour.com | 10STUDENT GROUP TOUR MAGAZINE

Excellent Planning Tool

With editorial independence; nearly every region is included in each issue.

Advertiser Benefits

We make it easy for planners to connect with suppliers through our online supplier profiles.

Great Timing

Student Group Tour publishes 3x per year during key planning times, providing planners

and educators with information when they need it.

Editorial Independence

Student Group Tour can include content about any destination of interest, even if it’s not a

typical ” Top 10” destination.

MORE TOUR OPERATORS MEANS MORE VOLUME.Student Group Tour magazine reaches10x more tour operators than any other student travel publication.

Stud

ent G

roup

Tou

r

Co

mp

etit

or


EDITORIAL COVERAGE

Student Group Tour published 139 articles on 39 U.S. states and 11 articles on Canadian provinces over the course of a year.

IF YOU WERE PLANNING STUDENT TRIPS, WHICH GUIDE WOULD YOU USE?

In the same year, our closest competitor published 98 articles on 20 U.S. states and 19 articles on 6 Canadian provinces.

Student Group Tour Editorial Coverage Map Editorial Coverage Map of Nearest Competitor

39/50states

20/50states


Size 1x per issue 3x per issueBack Cover $7,937 $6,350

Page 2, 3, or

Inside Back $7,224 $5,796

Full Page $6,897 $5,518

3/4 Page $5,843 $4,674

2/3 Page $5,231 $4,257

1/2 Page $4,728 $3,782

1/3 Page $3,362 $2,690

1/4 Page $2,732 $2,185

1/6 Page $1,636 $1,309

Issue Space ArtworkApril (Big groups) Feb. 1 Feb. 15

August (Back to school) June 1 June 15

December Oct. 1 Oct. 15

STUDENT GROUP TOUR

Full Page

live: 7.25 x 9.75trim: 8.375 x 10.75

bleed: .125 in.

2/3 Vertical

4.75 x 9.75


1/4 Vertical2.25 x 7.25


1/6 Vertical2.25 x 4.75

3/4 Box

7.25 x 7.251/2 Horizontal

7.25 x 4.75

1/2 Vertical4.75 x 7.25

1/3 Box4.75 x 4.75

1/3 Vertical2.25 x 9.75


2019 | EDITORIAL CALENDARS T U D E N T G R O U P T O U R

Get the editorial advantage with Student Group Tour. At Student Group Tour we aren’t limited by top10 lists; we write about all sorts of destinations and activities that are educational and student friendly.

Our regionally organized articles and itineraries make it easy for planners to find you.

Get more with Student Group Tour.

COVER STORIESAPRILPerformance/Theaters

AUGUSTMusic festivals

DECEMBERSports

MID-ATLANTIC REGION

APRIL

AUGUST

DECEMBER

Baltimore, Maryland

Gettysburg, Pennsylvania

Adirondacks, New York

Salem, Massachusetts

Burlington, Vermont

Hartford, Connecticut

Cleveland, Ohio

Fort Wayne, Indiana

Ottawa, Ontario

Georgia Civil Rights Trail

Branson, Missouri

Smoky Mountains, Tennessee

Seattle, Washington

Irving/Dallas TX

Phoenix, Arizona

NEW ENGLAND REGION SOUTHEASTERN REGION GREAT LAKES REGION WESTERN REGION

5 STOPS FEATURES

GTM-8063

quad cities, illinois/iowa | Providence, rhode island | niagara falls, new york | huntsville, Alabama | santa clara, California | Kamakura, japan

SPRI

NG 20

18 / G

roup

Tour

.com

GROUP TOUR

Student

Dare to experiencewild thrills, fromserene to extreme

ADRENALINEADVENTURES

ideas for planning educational travel

Quad Cities, Illinois/IowaProvidence, Rhode IslandNiagara Falls, New YorkHuntsville, AlabamaSanta Clara, CaliforniaLaval, QuébecKamakura, Japan

SPRING 2018GroupTour.com

ADRENALINEADVENTURES

Dare to experience

wild thrills, from

serene to extreme

Subject to change

Regionally organized articles and itineraries make it easy for planners to find you and plan their itineraries.

Irving/Dallas, Texas


LOOKING TO MAKE AN IMPRESSION?

Partner with a publisher who understands how travel planners think.

Group Tour Media has worked with Experience Grand Rapids, Tulip Time Festival and Circle Michigan to publish and distribute stunning travel guides for the travel trade and consumer travel markets alike.

Group Tour Media provides a la carte services that include sales, content production, design, printing and distribution to our list of qualified tour planners or a list of your choosing. Turn the page to learn more.

Get more with Group Tour.

Call 800-767-3489, ext. 111 to see what Group Tour Media can do for you, or email [email protected].

Please submit RFPs to [email protected].

CUSTOM PUBLISHING

MAY 5-13, 2018 HOLLAND MICHIGAN

TULIP TIMEFESTIVAL GUIDE

PREMIER GROUP TRAVEL GUIDE

2018

Our Michigan,your stories

Nature’s beauty

BlueAngels

Get paddling!

10 stops for students

What we offer

advertisers.grouptour.com | 15CUSTOM PUBLICATIONS

Group Tour Media offers á la carte custom publication services for all niche markets. Take your pick…

W H AT W E O F F E R

SALES

GTM Media Consultants have over 90 years

combined experience in media planning, media

consulting and group travel. We put that experience to good use by handling marketing, sales, artwork collection and invoicing

for you.

DISTRIBUTION

Take advantage of a meticulously-cared-for list of group travel planners or seek a new audience entirely. We’ll get your

message to the right people at the right time.

CONTENT

Group Tour Media editors are skilled content creators, with experience in research, story-crafting

and photo collection. They can craft your content in

an engaging, professional manner that embodies the

spirit of your locale.

DESIGN

Group Tour Media graphic artists bring diverse talents to the table. Engage your audience with modern,

eye-catching design or give them the warm feelings of solid, traditional design.

GTM designers will make your audience feel like

they’re experiencing all you have to offer, firsthand.

CUSTOM PUBLISHING

advertisers.grouptour.com | 16CUSTOM PUBLICATIONS

@GroupTour@GroupTourMagazineEMAIL/SOCIAL/WEB

Be top-of-mind by being top-of-inbox.Sponsor an e-content product and be in frontof thousands of tour planners.

Speak with your Media Consultant about sponsorship opportunities.

$2,300

Digital Edition Announcement• Open Rate 9.49%• Click-Through Rate 6.85%

Spotlight Newsletter• Open Rate 9.57%• Click-Through Rate 7.87%

On The Move• Open Rate 9.12%• Click-Through Rate 5.99%

Weekly Itineraries• Open Rate 8.24%• Click-Through Rate 7.35%

Editors Pick• Open Rate 8.92%• Click-Through Rate 9.56%

7,611 followers on Facebook and 5,114 followers on Twitter gives Group Tour magazine the largest social following of any single group travel publication.

When you rent the Group Tour social brand, you’ll be reaching active tour planners who bring your community over $131,000 per trip. Don’t leave your audience up to chance; work with our social platforms to reach the right audience every time.

Premium - $1,600• 2 Facebook posts (1 boosted,1 not boosted)• 8 Tweets• 300-word sponsored content article on GroupTour.com• Video posted to GroupTour.com media gallery

Basic+ - $1,099• 2 Facebook posts• 4 Tweets• 300-word sponsored content article on GroupTour.com

Basic - $750• 2 Facebook posts• 4 Tweets

Who goes to a tour planning website?Tour planners.

Advertising on a website dedicated to tour planning information puts you in front of a high percentage of buyers.

GroupTour.com doesn’t put you on a network with millions of other ads and annoy your prospects with ads about work while they’re in their jammies or with their grandkids. 78% of visitors to GroupTour.com are on desktop computers. GroupTour.com puts you in front of active tour planners who are always researching new tours.

GroupTour.com is connecting you with active tour planners.

Top Pages:• Itinerary pages• Custom Publication pages• Blog pages

Activate your supplier profile and be searchable to active tour planners. Email your Media Consultant (page 19) to activate ($750 annually).

EMAIL SOCIAL WEB

DIGITAL PROPERTIES advertisers.grouptour.com | 17

T1 - Leaderboard or skyscraper $2,600

T1 - Rectangle $1,600


T2 - Rectangle $800


T3 - Rectangle $600







ANNUAL RATES

QUARTERLY RATES

DIGITAL PRICING

Supplier Profile/Web Listing $750Runs for one year.

DIGITAL PROPERTIES advertisers.grouptour.com | 18

Contact your Media Consultanttoday and get more with Group Tour.

MEETTHE TEAM

AIMEE SMITH717-668-2720

[email protected]

JIM HOLTHAUS616-283-1816

[email protected]

ERIC LUTEY800-767-3489, ext. 111

[email protected]

GREG JONES859-327-6417

[email protected]

ALAN LININGER717-778-8056

[email protected]

DIRECTOR OF SALES MEDIA CONSULTANTS

MEET YOUR MEDIA CONSULTANT advertisers.grouptour.com | 19

2019 - SEP

advertisers.grouptour.com Ӏ [email protected]

Documents

GET MORE WITH GROUP TOUR · 2018-09-21 · ENGAGEMENT Conducted by independent research firm, Signet Research Inc. is the average recall for ads seen in Group Tour magazine is the