PHILADELPHIAGROUP TOUR

CO-OP PROGRAMMEDIA KIT 2019-2020

CO–OP ADVERTISINGPARTNERSHIP OPPORTUNITIESMEDIA KIT 2019–2020

The Philadelphia Convention & Visitors Bureau (PHLCVB) has appointed 20/10 Solutions astheir media partner to manage the Bureau’s co-op advertising efforts for the group tourmarket. The Group Tour Co-op Program began in March 2017 and has continued to evolveafter careful monitoring of campaign results, feedback from our partners, and additionalfield research conducted by En Route Marketing. Through the co-op program, the PHLCVBis able to offer its members the opportunity to stretch their media dollars and increaseawareness for their organizations and Philadelphia as a region.

Each advertisement purchased for PHLCVB is designed to be sold as a co-op. Advertisingopportunities will include but not be limited to larger presence in print publications andnew media offerings with a digital presence. Options are presented by publication,editorial focus, deadlines, cost of investment and other considerations, which can be foundin the following media kit.

Placements are sold on a first-come, first-served basis, so act fast! For questions, inquiriesand program details, please contact:

CHRISTINE DIPAOLOAccount Executive20/10 Solutions625 Willowbrook Lane, Bldg. 600West Chester, PA 19382p.) 610-692-4972e.) christined@2010solutions.com

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PUBLICATION BACKGROUNDINFORMATION*

PUBLICATION READERSHIP GROUP TOUR AUDIENCE“Destinations Magazine" Circulation: 12,500 tour operators and More than 75% of owner/operators byAmerican Bus Association (ABA) group decision makers. view ABA as a high-value, trusted

Note: Planners who conduct business source of information relevant to their throughout North America. The northeast 65% of readers have taken action in is their largest segment at 82% for adult the prior 12 months as result of readingand student travel. ABA communications.

"Group Tour Magazine" Circulation: 15,200 tour operators Planners who build and sell customizedby Group Tour Media group leaders, group tour travel agents, itineraries for day and overnight

bank travel club directors. packages for adult customers through-Note: 273,600 trips are planned by out the United States and Canada.Group Tour magazine readers annually.

"NTA Courier" Circulation: Mailed directly to over 5,000 Packaged travel professionals who serveNational Tour Association (NTA) tour operators and members. by customers traveling to, from, & within

Note: $10.5 billion is the amount of annual North America. sales NTA buyers reported collectively.

"Student Group Tour" Circulation: 31,200 educators, tour Planners who develop educational by Group Tour Media operators homeschool networks, group travel for middle and high school

travel agents and group leaders. students, youth groups and sports Note: Student Group Tour magazine teams throughout the United Statesreaches 10x more tour operators than any and the world.student travel publication.

"Teach & Travel" Circulation: Roughly 40,000 educators and SYTA members and teachers who areby Serendipity Media 95,000 SYTA member tour operations. responsible for selecting student

Note: An additional audience of 13,000 desitnations and organize 2 or moreas bonus exposure in eNews, social media trips per year.and the digital edition. All segments of thestudent travel market in both the UnitedStates and Canada.

*The information above was taken from the publications’ media kits. Please inquire for additional information.

ISSUE PUBLICATION ISSUE EDITORIAL/OTHER OPTIONJan/Feb 2020 ABA Destinations Cover Feature: Omaha, NE Print

Travel Resource: Marketplace Host City 2020Bonus: Distribution at ABA’s Annual Conference

Dec 2019 Group Tour Magazine Cover Story: River Cities PrintFeatures: Springfield, IL; Providence, RI Digital

March 2020 Group Tour Magazine Cover Story: Food Tours PrintFeatures: Cleveland, OH; South of Boston, MABonus: Philadelphia Editorial

Dec 2019 Student Group Tour Cover Story: Sports Print5 Stops Feature: Adirondacks, NY

April 2020 Student Group Tour Cover Story: Hands-on History Print5 Stops Feature: New York City Digital

Apr/May 2020 NTA Courier Special Student Travel Issue Features: PrintStudent Destinations, Historical Attractions, DigitalAdventure /National Parks, Performance /Arts,Museums, Amusement Parks

May 2020 Teach & Travel Domestic Issue: Top 10 PrintNorth American Issue: Top 10International Issue: Top 10Niche: Emerging Student Destinations Bonus: Distribution at SYTA Annual Conference

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EDITORIAL CALENDAR2019–2020

NOTE: July-December 2020 placements will be available in May 2020. Please inquire for more information.

DEADLINESPlease see page 7 for all co-op partner advertising space and material deadlines by publication.

Only .jpg, .pdf, .tif, and .eps files can be accepted. All files must be submitted CMYK at 300 DPI or higher.

UPLOADPlease submit print-ready advertising creative files via Dropbox link or e-mail to ChristineD@2010solutions.com

TERMS & CONDITIONSPlease submit your artwork files in the format listed above and provide links to fonts and images that are notpackaged or flattened.

NOTE: Please notify 20/10 Solutions two weeks prior to the material deadline if creative developmentservices are needed.

OPTION 1One 1/2 horizontal ad

ABA7.5”wide x 4.825”high

GROUP TOUR MEDIA7.25”wide x 4.75”high

NTA COURIER7”wide x 4.875”high

TEACH & TRAVEL7.25”wide x 4.75”high

ABA3.625”wide x 4.825”high

GROUP TOUR MEDIA3.5”wide x 4.75”high

NTA COURIER7”wide x 2.4375”high (Horizontal Layout)

TEACH & TRAVEL3.5”wide x 4.75”high

PHLCVB 1/2

1/2

OPTION 2

Two 1/4 vertical ads

PHLCVB 1/2

1/4 1/4

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PRINT AD SIZES

DIGITAL AD LAYOUT FOR E-NEWSLETTERSOnly .jpg, and .eps files can be accepted. All files must be submitted CMYK at 150 DPI or higher.

UPLOADPlease submit all copy and images via Dropbox link or e-mail to ChristineD@2010solutions.com

TERMS & CONDITIONSPlease submit your artwork files in the format listed above and provide links to fonts and images that arenot packaged or flattened.

NOTE: Please notify 20/10 Solutions two weeks prior to the material deadline if creative developmentservices are needed.

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PARTNER STORY1) Headline Text (Up to 30 characters including spaces)3) Body Text (Up to 40 characters including spaces)4) URL for link (URL is NOT included in character count) 5) Image (130 pixel x 146 pixel)

PHLCVB

PartnerStory

PartnerStory

PartnerStory

PartnerStory

RATESPUBLICATION AD SIZE RATEABA 1/2 Page $1,745.00ABA 1/4 Page $875.00

PUBLICATION AD SIZE RATENTA Courier 1/2 Page $2,070.00NTA Courier 1/4 Page $1,035.00

PUBLICATION AD SIZE RATETeach & Travel 1/2 Page $2,325.00Teach & Travel 1/4 Page $1,175.00

Rates based on negotiated full-page ad pricing from each publication.*

PAYMENTS: All invoices will be sent to co-op partners from 20/10 Solutions. Please send payment directlyto PHLCVB at 1601 Market Street, Suite 200, Philadelphia, PA 19103 ATTN: Accounts Receivables.

*Please inquire for more information on Group Tour Media pricing.

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DEADLINESPUBLICATION MONTH/YEAR SPACE DEADLINE MATERIAL DEADLINEABA Jan/Feb 2020 11/10/2019 11/20/2019

PUBLICATION MONTH/YEAR SPACE DEADLINE MATERIAL DEADLINENTA Courier April/May 2020 02/01/2020 02/15/2020

PUBLICATION MONTH/YEAR SPACE DEADLINE MATERIAL DEADLINETeach & Travel May 2020 02/01/2020 02/15/2020

PUBLICATION MONTH/YEAR SPACE DEADLINE MATERIAL DEADLINEGroup Tour Magazine December 2019 10/01/2019 10/15/2019Group Tour Magazine March 2020 01/01/2020 01/15/2020

PUBLICATION MONTH/YEAR SPACE DEADLINE MATERIAL DEADLINEStudent Group Tour December 2019 10/01/2019 10/15/2019Student Group Tour April 2020 02/01/2020 02/15/2020

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PAYMENTS: All invoices will be sent to co-op partners from 20/10 Solutions. Please send payment directlyto PHLCVB at 1601 Market Street, Suite 200, Philadelphia, PA 19103 ATTN: Accounts Receivables.

SAMPLE CREATIVE

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FULL PAGE AD - PRINT - NTA NOVEMEBER 2019

20/10 SOLUTIONS, INC. BACKGROUND

A full-service marketing and design firm, 20/10

Solutions solves business problems by creating

memorable experiences to shape customer

behavior and grow your bottom line.

Founded and located in West Chester, PA, in 2000,

20/10 Solutions is a “strategy first” resource

with a cutting-edge design group and experienced

team of in-house, on-site programmers and

developers. And our diverse marketing team has the

vision and resources to take brands wherever they

desire. A go-to for hospitality and nonprofit

organizations and the trusted partner of neighborhood

small businesses, our clients turn to us for a special

blend of proven marketing and imaginative creative

that gets attention and results.

SERVICES

BRAND DEFINITION

Research

Strategy

Consumer Definition

Identity Development

EXPERIENCE DESIGN

User Experience

Graphic & Website Design

Service Design

Mobile Applications

Physical Experiences

INFLUENCER MARKETING

Channel Planning

Integrated Campaigns

Public Relations

Social Media

Content Creation

Search Engine Marketing(SEM)

Media Planning/Buying

Analytics

625 WILLOWBROOK LANE • BLDG 600 • WEST CHESTER, PA 19382

2010SOLUTIONS.COM