Think (Evaluate)- How successful is my final advert? … The final part of this assignment is to produce a brief evaluation of your own

advertisement for ‘Streets’ trainers. The focus of this is to show that you know why and understand how you have used media language in

the creation of your advert and how it will appeal to your target audience.

1. What does your main image show?

6. how successful is my final advert in making it obvious what is/are the USP of the trainers and why I think my audience will find the USP appealing

5. how successful is my final advert in reflecting/appealing to my target audience’s profile and their needs?

4. How successful is my my page design & layout?

7. What anchorage did I use (i.e. slogan) and how successful do I judge it to be?

2. What types of camera shots/framing have you used and why?

3. What connotations have I used in my advert and why?(e.g. use of colour, props, background, costume, lighting, settings, actors positioning/gestures, font style etc.

1.How does your advert appeal to your target audience? 2. Where will your advert be published in order to attract your target audience?

3. Can you think of any other ways you could market your product in support of your advertising campaign?

How to get top marks

Tell/ describe to the examiner what you did

You state your reasons for your choices

You explain what aspects of your advert was done well and what specific improvements could be made

You explain what aspects of your advert was done well and what specific improvements are needed and why

You take every opportunity to explain how your advert appeals to your target audience

You use media language