GALLERY HOTEL ART, FIRENZE - Rosini ?· GALLERY HOTEL ART, FIRENZE MAY 16TH TO DECEMBER 31ST 2017 ...…

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GALLERYHOTELART,FIRENZEMAY16THTODECEMBER31ST2017

ADIALOGUEBETWEENTHEARTOFANDYWARHOLANDTHEINSTALLATIONOFSIMONEDAURIA

Thefiftheditionofourinitiativeproposesapathwhichconnectsthehotelsinsideandfacadewithitssurroundingurbanarea:sixteeniconicworksofAndyWarhol,featuringtheillustriousMarilynandthe

Campbell'sSoupareunitedwithaparadeofPiaggioVespas,createdbytheItalianartist,SimoneDAuria.

The preview for the press will be held TUESDAY 16 MAY 2017, 12.00 Firenze,GalleryHotelArt(Vicolodell'Oro,5)

Florence,May2017-FromMay16thtotheDecember31st,2017,aleaderinthehistoryofartAndyWarhol,together with emerging talent Simone D'Auria, finds themselves in Florence to take part in the newchapteroftheurban-culturalprojectdevelopedbytheLungarnoCollection.

The iconic work of the American Pop Art maestro paired with revisited Vespa shells by the illustriousMilanese artist in his Freedom installation will create an evocative journey through the interior of theGalleryHotelArtandthefaadeofthisFlorentinehotel.Wehavenowarrivedtoourappointment-declaresValerianoAntonioli,CEOoftheGroupTheideatoredevelopVicolodellOrowasbornin2013,inthesquareinfrontofourHotelArtGallery,-giving the viewer an alternative perspective, making him to look up! To accomplish this, wereleasedartfromourhotelandhaditclimbupthewalls. ItwasSimoned'Auriawhointerpretedourvision,proposing installationsthatwouldface issuesofparticularsocialandcultural interestandforwhichweobtainedthepatronageoftheMunicipalityofFlorence,aswellassupportfrommajorinstitutionsinthecity.ThisyearwecanboastourpartnershipwiththePiaggioGrouppartnershipwhowantedtosupporttheprojectcreatedbySimoneD'Auria,inspiredbyuniversaliconsofbothMadeinItalyandVespa.WeareveryproudtohosttheworkofamasterlikeAndyWarholwhowillbeanimportantdrivingforceofthePOPGalleryHotelArtspirit. TheexhibitionAndyWarholForeverpresentssixteenofthemosticonicpiecesbyAndyWarholfromtheRosiniGutmanFoundation;itisaquickbutexplicativerecountoftheadventureswhichmanagedtoshake

the foundation of painting and criticism in the academicworld of the late twentieth century, aswell aschangeforevertheimageofAmericaandcontemporarysociety.The location, situated inside the Gallery Hotel Art, proposes two portraits from the series dedicated toMarilynMonroe,whichWarholcompletedin1962,shortlyafterhertragicdemise.Warholunderstoodthesymbolicvalueoflifeandviolentdeathoftheactress,andhelpedcontributetoaniconthatwillgodownasalegend.NexttoMarilyn,thereisascreenprintfromtheeditionLadiesandGentlemen,theserieswhereWarholtoportrayedthefacesofordinarypeopleandnotonlyentertainmenticons.Inthiscontext,theartistdecidedtousedragqueensoftheNewYorkclub,TheGildenGrape,asmodels-ahottopicandnoteasilyabsorbatthetime.Images reflecting consumerism are in abundance, the strongest example being the famous Campbell'sSoup Cans. Here they are featured in their classic 1967 edition, the unique 1984 Winter Olympics inSarajevodesign,andthedisposablecottonpaperedCampbellSoupDress.Theexhibitioncontinueswiththeanalyzationofhismorepeculiarwork,suchas thereproductionof theKiku,betterknownastheJapaneseChrysanthemum.ThisflowerrepresentsboththeemperorandimperialhouseofJapanandthere-visitationofseventeenth-centurynaturaldeath.Theseconceptswerecalculatedand realized as real living patterns, playing and experimentingwith theuseof graphic art shadows. ThegeniusofWarhol'spopperspectiveisknownasSpaceFruits.TheexhibitioncloseswithaseriesofworksbySteveKaufman,includingthreeportraitsofJamesDean,asilverprintofElvisPresley,oneofMarilynandotherpopicons.ThethreadofPopArttiestheexhibitionofWarholtothebrandnewinstallation,Freedom,designedbySimoneD'AuriafortheneweditionoftheLungarnoCollection.SimoneD'Auria,artisticdirectoroftheoperation,identifiedVespa,theuniversaliconofMadeinItaly,asanextraordinarytoolofcommunicationwhich,onoccasion,addressesvariousrepresentativeimagesfromdifferentcornersofourplanet."Vespaisadeeplyurbanbrandthatgoesbeyonditsfunctionasastylishandeasymeansofdailymobility-commentsDavideZanolini,MarketingDirectorofPiaggioGroupCommunication-.Weliketothinkthat it'furnishesanddressesthecity.Vespaisoneofthefew'physical'objectsthatrepresentMadeinItaly,simplybecause the Made in Italy main values include: creativity, innovation, quality as well as strong anddistinctivepersonality.ValuesthatVespadooranywhereintheworld, inaauthoritativeandcredible,andthatwe findpresent inpartnershipwithLungarnoCollectionand installationofSimoneD'Auria,anartistwhoknewhowtointerpretthecharacteristicsofcreativityandgeniusexquisitelyItalian,theVespaabletospreadaroundtheworld."Theinitiative,underthepatronageoftheMunicipalityofFlorenceandwiththecontributionofthePiaggioGroupandLeica,presentsa seriesof12Vespaanchored to thehotel's facade. EachVespabody,whichD'Auriaconsidersthetruespiritofthescooter,hasbeenspeciallycoloredanddecoratedwiththedistinct

Water Transfer Printing technique, a dress that could befit world evolution and themes of planetsustainability.TheworkofD'Auriareflectsthebeautyofnature.Everyshell,infact,bearuponus,andwithit,aparticularhabitat,adesert,forest,ocean,themountainsandthehills,theskywithcloudsandmore. DAuriascolorful installationandstrong ideaof freedomcombinedwiththecommunicativepowerofaninternationallyrecognizedbrandallowvisitorstoimmersethemselvesinaPopArtatmosphere.HisnewinstallationarrivestotheGalleryHotelArt,afterthe2013faadehostedalongrowofgiantbikesrepresenting the adventure of humanity always looking to the future. In 2014, a long line of chromemannequins, each with a different animal head tracing individual symbolismwhile in 2015, the year ofExpo,hugespoons-BrunoSpoon-reminiscentofthethemesuniversallydiscussedattheexposition,andatthesametime,payshomagethegreatdesignerBrunoMunari;lastyear,WOW.Thewhirlwindofenergy,proposed a girandole that refers to the idea of wind and into clean energy obtainable using thisatmosphericphenomenon.

TheDAuriainstallation,collaboratingwithLeica,iscompletedinthesquareofVicolodellOrowithaselfiecornerfeaturingthreestationaryVespe,atvaryingheightsinordertointeractwiththepublic,becomingasubject and background for selfies for one to share on social media (#galleryhotelart; Instagram:@lungarnocollection).

ANDYWARHOLFOREVER

FREEDOMbySIMONEDAURIAFlorence,GalleryHotelArt(Vicolodell'Oro,5)

16may-31december2017

FreeEntrance

Information:GalleryHotelArt,VicolodellOro5,50123Firenze,ItaliaT:+3905527263

gallery@lungarnocollection.comwww.galleryhotelart.com

#galleryhotelartInstagram:@lungarnocollection

PressOfficeCLPPublicRelations

MarcoOlianas,tel.0236755700marco.olianas@clponline.it;www.clponline.it

PressReleaseandImagesavailableatwww.clponline.it

LungarnoCollectionPressOfficeCristinaFogliattoMichellePattitel.05527266802

c.fogliatto@lungarnocollection.comm.patti@lungarnocollection.comwww.lungarnocollection.com

SimoneDAuria(Bergamo,1976).BiographyArchitectanddesigner.Sonoftheseventies,hegrewupinaculturalenvironmentfilledwithaestheticandpolitical revolution. The atmosphere of those years will forever characterize the aesthetic sense in hisdevelopment.SimonereveredBrunoMunari,amasterofItaliandesign,anddecidedtofollowhisvocation.Thenaturaltalent,know-howassimilatedovertheyearsandthe"institutional-cultural"preparation,allowhim to consciously look out to the art and design world. At the institutional level themost prestigiouscollaborations includetheMilanTriennial,whereheregularlyexhibitssomeofhisartanddesign,andSt.Moritz Art Masters 2012 with the exhibition of two of the most recent works (Charging Bull and MVCalifornia).SimoneD'Auriaactuallyoperates inall thedisciplinesofdesign,creatingprojectsof industrialdesign, graphic design, publishing, art direction, architecture and hotel interiors, private homes,showrooms,shopsandmotorcycles:offandontheborderstheworldofartandphotography.Hisbroadandunconventionalvisionpusheshimtosearchconstantly fornewmaterialsanddifferentusesof theold,hence itsunmistakableprojects,productsandworksare characterizedbya strongmultifacetedandcrossovercharm.LungarnoCollectionFoundedin1995,LungarnoCollectionisthehotelmanagementcompanyownedbytheFerragamofamily,withPresidentLeonardoFerragamo,whotransferredtothehospitalityindustrythesameprinciplesofstyleand consistency that distinguished theworld fashion house Salvatore Ferragamo. Lungarno Collection iscomprisedofluxuryanddesignhotels,retreats,villas,restaurantsandretail:-Tuscany:4hotelsinFlorence,uniquelocationsinprimelocationsaroundPonteVecchio,withapanoramicviewof thecity (Hotel Lungarno,GalleryHotelArt,HotelContinentalandPortraitFlorence),a sixteenth-centuryvillainthegreenafewkilometersfromFlorence(VillaLeRose)and32luxuryapartmentsononeofthemostbeautifulstretchesofcoastlineandunspoiledMaremma(ScarlinoBayResort).Also inFlorence:threerestaurants(RestaurantBorgoSanJacopo,FusionBar&RestaurantandtheCaffdellOro).- Rome: a sunny 14 suites boutiquehotel in the heart of Via Condotti, just a fewmeters fromPiazza diSpagna(PortraitRoma).-MediterraneanandtheCaribbean:4Swanboats,veritablefloatingluxuryresidenceRosiniGutmanRosiniGutmanisagroupengagedinthefieldofArtsandCulturewithover60yearsofexperience,whosebranddeclinesinthesectionsofGallery,CollectionandFoundation.TheRosiniGutmanGalleryisfoundedbyPeterandAnnaMariaRosiniCosenza,todistinguishthemselvesfromtheirfamilieswhoalsowordintheart market (www.rosinigutman.com/about_gallery). The Rosini Gutman Collection rose during the pathfromArtModerntoContemporaryartanditsnaturalevolutionbroughttheirinitial investmentsinanartcollection (www.rosinigutman.com/about_collection).TheRosiniGutmanFoundationwasborn thanks tothe experience of generations and the supervision of chair Delilah Gutman and direction of GianfrancoRosini.Theyfocusprimarilyonthesocialfunctionofartandculturethroughtheformatoftheexhibition"FromFuturismtotheUrbanArt."ItfocusesonthesustainabilityofeconomicprojectsrestingontheArts(www.rosinigutman.com/about_foundation/). In 2016, the Rosini Gutman Foundation, with the ReStArtproject,receives"TheSpiritofEurAsia"duringthe20thASEMMeetingintheheadquartersoftheUnitedNationsinNewYork.RESTARTcontinueshisprogramattheforeignministryinRome,fromFlorence;itwillbethelargestcityintheUnitedstrungoutalongthe"NewSilkRoad".Thispathhasbeensubmittedtothe

UN,bythe51participatingStatestoASEMasproponenttotheeconomicandsocial"Renaissance"ofthenextcentury.(Www.restartonline.org/wp/index.php)

Leica Store Firenze (Vicolo dell' Oro 12/14 R - 50123 Firenze - Tel.: +39 055 286053 -Mattia.Dallara@leica-camera.com)ThestateofthelegendaryEuropeanLeicabrandisbasedonalongtraditionofexcellenceintheproductionof optical lenses. Even today, thanks to themost innovative technologies, Leica products (microscopes,camerasandgeodeticinstruments)continuetoprovidethebestimagesinallsituationsinthevariousareasof vision and perception. Innovative products are the driving force behind the positive businessdevelopmentovertheyears.

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