Gallery GSY Media Pack

RATECARDGuernsey’s Style MagazineGSY

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A progressive media organisation that represents the Zeitgeist and produces

the highest quality offering in markets in which it operates.

The Chartered Institute of Marketing Judgng Panel’s review of Gallery.

3www.twitter.com/gallerymaggsy www.facebook.com/gallerymagazineguernsey

Follow usKeep track of all things Gallery by using these internet-based technical marvels:

welcome to

GALLERYWe’ve had quite a few changes at Gallery for 2014. A new team of local professionals rearing to go, a new ratecard and new packages for clients. We’re raising the game within our defined editorial sections and have added new business distribution by mail and door. By embracing local talent and doing things the right way, G allery is set to affirm its position as Guernsey’s premium periodical. Over the following pages you can read about what sets Gallery apart from other magazines and how you can work with us to communicate this year.

CONTENTS4. About Gallery

6. Layout example

7. Section profiles

8. Target audience

10. Ratecard

11. Space specification

12. Prepay packages

13. Seasonal packages

14. Schedule & themes

15. Distribution

CONTRIBUTE [email protected] it, scrap it, comment, critique, research, report. Opinions wanted on politics, business, news, home, property, music, gadgets, sports and culture. Something annoyed you and you want to tell the island? We’re here for you baby. If you’d like to see your name in... er... print, get in touch.

ADVERTISE [email protected] understand that the medium is the message. The quality of a magazine reflects on the businesses that advertise within it. Gallery is dedicated to being the highest quality magazine and premium print media option for stylish and progressive brands. If you have a business or strategy to promote to Guernsey’s forward thinking consumer, get in touch.

FEATURE [email protected] you are an artist with work to exhibit, an event or entertainment organiser with an event coming up or a business with some exciting news or a new product to feature, get in touch. We’re keen to feature anything of interest that will entertain our readers.

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Gallery was established in the Channel Islands in 2004. The Channel Islands media landscape had, at that point, never been progressive and Gallery sought to create a magazine that was both visually and editorially engaging to entertain a forward thinking readership.

We’ve always had a bit of a thing against the term ‘lifestyle magazine’. In 2011 Gallery expanded beyond origins in Jersey to the Isle of Man and then arrived in Guernsey in 2011. Initially operated under franchise, Gallery was officially established in November 2013.

In recent years it seems everyone with a printer and some sales banter has a lifestyle magazine. Big expensive ones, small cheaper ones, some that are schizophrenic. Gallery is different, our focus is on quality and going an extra mile. Now one of the longest established independent media title in the Islands, Gallery strives to asume the role as media of choice for style conscious and forward thinking consumers and the brands that wish to reach them.

Gallery is A4, with market leading production and we’re far from square. It is the essential companion for the discerning Island resident. We’re more about mindset than age and we find gallery is consumed by readers of all ages, with a core between 18 to 50. Gallery runs as an organised and categorised magazine that caters to specific sectors in defined editorial environments. Although we are advertising funded, we are also never more than one quarter full with advertising or advertorial.

Each month Gallery is themed and is full of cultural and lifestyle features that include a fashion shoot using local fashion, models and stylists, beauty product and treatment reviews, home and property features and profiles, restaurant reviews and food features, local culture and music events, reviews and listings, test drives and motoring pages, and a tri-annual recruitment special. learn more overleaf.

For 2014 we’ll also be expanding our coverage of the Channel Island business market with our new Agenda section.

the printed matter It’s hard to be all things to all

people but by maintaining a fresh editorial tone of voice through specialist, organised sections, Gallery tries harder than most.

Our mission is to provide engaging content for culture vultures, fashionistas, gadget

freaks, petrolheads, style icons, movers and shakers alike.

By creating a magazine that people actually look forward to, Gallery flies out of our hundreds

of distribution outlets from the 1st of each month.

the social sideWe have a strong social media

following and ensure we engage our clients in our approach. by

traingulating our clients’ campaign messages with complementary

digital coverage and promotion we ensure credible cut through.

Cut through the media clutter with Guernsey’s most style consicous marketing platform.

If you want to talk to Guernsey’s forward

thinking consumers, do it with Gallery.

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Some magazines place advertising willy nilly with three or four discrepant ads on the same page aganist irrelevant editorial. Premium preening next to bargain butchers doesn’t work in our book. Gallery is the only locai magazine with specialist sections in each edition. Each section has a strong editorial lead and offers our clients the most appropriate environment for their marketing.

AT A GLANCE

‘Give’ Community Section Local event listings

Illustrated on theme features

Professional fashion shoots

Dedicated beauty editorial

Places: Home & Property

Aspirational travel features

Local culture features

Movers & Shakers / Gradu8 Recruitment

Corporate & charity event section

Local people profiles

Appetite: Food & Drink

Hardware: Motoring & Gadgets

Agenda: Islands Business Features

Example niche sector - Pet pages

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SECTIONS OVERVIEW

GSY

upfrontThe collective space for people profiles, miscellaneous news, funny stories, creative editorial & our regular contributors to vent their spleens and entertain our readers.get included | If you think you’d make a good profile, have a funny story or email for misc or have a pet for pet of the month email [email protected]

culture Supporting the arts was one of our raison d’etres. Each month we’re looking to feature artist profiles, exhibition coverage, music, interviews as well as re-establish-ing our reader generated ‘upload’ and ‘contributing writer of the month’.get included | We welcome submissions from all artists, performers, musicians and creatives. Gallery is here for you to showcase your work, so get in touch.

travelWe carry a regular travel section each month with local writers reporting on their global experiences and profiles of getaways. We try and make sure we combine aspirational destinations further afieldn with convenient getaways for that quick jump from the island. get included | If you’re involved in the travel industry and would like trips you arrange promoted get in touch

events We’re ‘people’ people at Gallery and so are our readers. If you’re having a party or celebration and would like to promote your achievements, this is the place to do it in style, whether charity or corporate.get included | Gallery can send a photographer down to cover your event and write it up and take some photos. If you have something coming up email [email protected]

featuresWe set our writers the task of producing solid features around our theme each month. We also try and cover any timely and engaging subject matter that falls across our screens, inboxes or social media feeds.get included | If you have an idea for a feature, either around a future theme or just that you feel would be suited to Gallery we’d ove to hear from you.

appetiteEach month our intrepid foodies check our the latest restaurant openings and compile stimulating and scrumptious editorial. With a new team for appetite in 2014 we’re ready to eat and tell all. Yummy reviews and features to boot.get included | If you’d like us to sing your culinary praises, share your secret recipes or let people know about your new menu, drop us a line.

fashionNo one does fashion in Jersey like Gallery. Utilising the skills of our amazing fashion photographer, stylists and models, Gallery present the hottest shoots and fashion editorial each month.get included | We feature products from leading brands in fashion and product shoots each month. We also offer an exclusive shoot each month to one client and additional editorial coverage for all

placesDo you know your Corbusier from your Conran? Our home and interiors section showcases outstanding Guernsey homes, highlights the latest in contemporary and classic furniture and feaures the latest properties for sale and property and legal advice.get included | If you’re an interior designer, architect, estate agent or property professional give us a call and learn about our exclusive features that are perfectly formed to your requirements.

Make sure you’re on our For 2014 we’ll be pushing options wider with the our ‘agenda’ supplement. Gallery graces receptions and board rooms of firms large and small across the islands. We’ll be featuring entrepreneurs, movers and shakers and engaging business news each edition. Agenda will be published three times in 2014. See our schedule on page 15.

Include your business email [email protected]

With 16000 editions per month: we mean business in 2014

beauty&wellbeingIf you look good, chances are you feel good. Therefore, if Gallery helps people look good, we’ll make people feel good. Excellent. We feature beauty reviews, treatment guinea pig reviews, profiles of cutting edge procedures and more.get included | If you are a beauty brand, therapist or practitioner who would be interested in having products or services featured, contact us.

sport&fitness We’ve met quite a few sports stars over the last year and we’re keen to add even more local sport this year. Profiles, try-outs and sporting gadgets for your amusement. Get outside!get included | If you’d like to see a sporting event or activity covered why not call us and we’ll come and review it and write it up!

music&nightlifeWhether local music and nightlife events, recommended cocktails or our ‘paparazzi’ photos. We know the photos are a little marmite, but they always reflect a wide audience. Every-one needs a night out occasionally! get included | If you’re a venue or pro-moter with a big night or event coming up why not feature it in gallery?

hardwareNo ‘bought from UK’ test drives here. We work with local dealers and our intrepid motoring writers test drive the latest cars on our Island roads. We also look at the latest gadgets, phones and hardware to make technophiles grin,get included | If you’d like to feature a new model, whether four wheeled or two (we have a seasoned biker on our editorial staff) email [email protected]

directoryWe’ve never wanted the ugly ‘trade card’ approach in gallery. They look cheap, which makes our clients’ businesses look cheap, and that’s not necesarily a good thing! Our directory allows small businesses the ability to feature their products or services each month in Gallery at a very competitive rate.get included | If you’d like to be included in the directory call us or email [email protected]

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Who is Gallery’s target audience?

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Gallery’s mission to ‘educate, amuse and entertain’ isn’t exclusive or prejudice. We don’t believe age or income should dictate enjoyment. Whether you’re 18 or 80, if you have a sense of humour and an interest in popular culture, we hope you’ll find something you like in Gallery.

Our pull distribution means our readership are ‘opt in’ readers. Our readers choose Gallery because they love it, and that’s why we love them. From CEOs to OAPs, VIPs to MIAs, Gallery appeals across the board. When you communicate with a gallery reader, you do so in a magazine they have chosen over others, creating the best environment for effective marketing messages.

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space single

booking

3

month

6

month

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annual

annual

prepay

Full Page 975 926 829 731 695

Half Page 525 499 446 394 374

Quarter Page 295 280 251 221 210

Double Page Spread 1595 1515 1356 1196 1136

Inside Front Cover 1295 1230 1101 971 923

Inside Front DPS 1795 1705 1526 1346 1279

Inside Back 1195 1135 1016 896 851

Back Cover 1795 1705 1526 1346 1279

Advertorial Spread 1795 1705 1526 1346 1279

Advertorial Page 1075 1021 914 806 766

Advertorial Column 525 499 446 394 374

Intro banner 375 356 319 281 267

Divider solus 395 375 336 296 281

Nightlife Banner 295 280 251 221 210

Directory 60 57 51 45 43

10 15 25SAVE SAVE SAVESAVE

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INCLUSION RATES

Media agency discount 10% | Charity / non-profit making discount 40%

Discuss your requirements Call 711100 or email [email protected]

Please note alternative ratecards are available for Places, Agenda and Gradu8 supplements.

AdvertisingMedia Rates

We’ve dropped our media rates for 2014. We realise it sounds like an odd thing to do.

The reason that the prices had been set high by the company that previously operated Gallery under franchise was due to the nature of the Guernsey advertising market to price up and knock down. It’s just like those people that sell hammocks on the beach in Thailand or rugs in Marrakesh.

You know the scenario; you’re approached by a charming gentlemen who tells you his hammock/rug is £50. You realise that, let’s face it, you’re not going to use it and don’t want it, but you’re encouraged to heckle, banter and negotiate. Before you know it you’ve walked away having spent £20 on a rug, not sure whether you’ve got a good deal of whether it’s really just something you didn’t really want. We’d rather buy a quality rug for £50. We don’t have enough trees for a hammock.

Very few businesses can afford to slash their rates to a fraction of the official cost. Not unless you’re that guy with odd hair that sells UPVC windows on TV. Imagine adopting that strategy with your business. You may be able to make a margin, if you sold 1000 items. In truth, you’d have to cut costs to lower your prices and lower your standard of service. That’s what happened to the advertising market in Guernsey. We’d rather produce a quality product.

The reason we’ve adjusted our ratecard is that we have faith in our fees. We structure our pricing to allow for independent features to be generated for our clients, usually in the same ratio as the amount of space purchased as part of a campaign. Selling something half price just means there’s no space for that and a magazine becomes slapdash, ad heavy and a little bit rubbish. That’s not what we want for Gallery, not on our watch.

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ADVERTISEMENTS

Layout andInclusion Specification

Full Page 210 x 297 mm

216mm x 303mm plus 3mm bleed

Double Page Advertorial Spread

1000 words. 10 images

Full Page Inset190 x 277 mm

Double Page Spread 420 x 297 mm

426mm x 303mm plus 3mm bleed

Half Page L190 x 137 mm

Page 3 Solus / Dividier Banner190 x 60 mm

Half Page P 93 x 277 mm

Quarter Page 93 x 137 mm

Paparazzi Banner390 x 40 mm

ADVERTORIAL DIRECTORY

Full Page Advertorial600 words. 6 images

Column Advertorial300 words. 2 images

Our directory is a clean and tidy promotional space.

Combining an image of your business, a write up and logo, the directory is a long term promotional space that can provide a reference point all year for potential customer or clients.

mage of your business, a write up and logo, the directory is a long term promotional space that can provide a reference

Address Address 2 Phone Number Website Email

Logo ideally vector or 300 pixels wide

Image of your product or service600 pixels x 400 pixels

Company Name Use this space to include 60 words about your business describing why our readers might want to get in touch with you. There is room to say quite a bit as you can see. Posibly even a sentence to spare to add a bit more information. If you’d like you can use a bold statement at the end as a call to action.

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PREPAY PACKAGES

Prepay andSeasonal Packages

freepackage bonus

freepackage bonus

freepackage bonus

freepackage bonus

Space Included 6 quarter pages 11 directory Quarter Page TOTAL

rate card £840 £495 £295 £1630package rate £630 £473 free £1103

additional package saving £527

Space Included 6 quarter pages 11 directory Half Page TOTAL



Space Included 3 full / 6 half 11 directory DPS TOTAL



Space Included 11 pages 11 directory 2x DPS TOTAL

rate card £8041 £495 £3190 £11726package rate £7645 free free £7645


Startuppackage 1

package 2

package 3

package 4

The Sixer

Presenceor

Impact

These special pre-pay packages are available for annual bookings and offer significant savings and additonal bonus space. Some offer compariative savings of up to 43% on individual space booking rates.

x3

x6

x6x3

x11

x11

x11

x11x11

HALF PAGE

QP

DPS

DPS

* pre-pay applies to 3/6/11 month package campaigns bought and pre-payed on sign off of first artwork / on first editorial deadline date.

Designed with the small business in mind, our startup packages couples a three month communication campaign with an annual entry in the directory, giving ongoing annual coverage.

For a small business looking for a longer campaign, the sixer offers six months of coverage and also an annual directory for a full year’s promotion. We also include a free double page for a big promotion at one point in the year.

If your campaign is more high profile it may require a larger campaign to incorporate your creative messages. Our Presence package couples either 3 full pages or 6 half pages with a directory and additional free double page to launch or add impact for another month.

If you need to maintain a strong brand throughout the year, our Impact package allows high impact visual communication with a full page each month and two free double pages included for editorial or additional coverage.

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Space Included November/December December

rate card cost £2570 £1595package rate £1500 £975package saving £1070 £620

SEASONAL PACKAGES

Space Included Half Page x3 Full page x3 DPS x 3

rate card cost £1575 £2925 £4785package rate £885 £1575 £2925package saving £690 £1350 £1860

get the most out of Gallery in Autumn

A Christmas package that offers more

The Autumn Multiplier

GALLERY LOVESLONG TERM

RELATIONSHIPS

x3 x3Repeat your advertising artwork three times in our August, September and October issues and we’ll double up the space. Three quarters become half pages, half pages become full page, full page becomes a spread.

The Gallery gorgeous gift guide is the gift guide for stylish shoppers. Featuring a shoot or inclusion of 6 selected items in a structured and easily digestible format, a booking of a full page receives a spread with full page of dedicated producs

Gallery Gorgeous Gift Guide

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Packages available to any client advertising between February and October

Packages available to any client advertising between February and August.

Don’t be afraid of commitment. Book a package & save.Call us on 01481 711100 or email [email protected]

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2014 issue themes and datesEach issue of Gallery is presented on a theme that allows us to create a structured and engaging issue each month . We have outlined the issue themes and relevant deadlines below.

# Month Theme Supplements Editorial Artwork Published

24 February Passion 15/1 20/1 1/2

25 March Judgement Bridal Bible/ Agenda 14/2 20/2 1/3

26 April Give Give extra 14/3 20/3 1/4

27 May Mode Gradu8 15/4 18/4 1/5

28 June Lustre Agenda 15/5 20/5 1/6

29 July Build Gradu8 15/6 20/6 1/7

30 August Compact Fancy extra 15/7 20/7 1/8

31 September Family Agenda 15/8 20/8 2/9

32 October XY Men's luxury guide 15/9 20/9 1/10

33 November Escape Winter getaways 14/10 20/10 1/11

34 December Opulent Agenda / Gradu8 14/11 14/11 2/12

Editorial Artwork Published

15 20 1

We like our magazine to be out at the beginning of the month. In order to make that happen we have an editorial deadline on or before the 15th of the previous month. If clients are sending in finished artwork they are able to do so until the 22nd.

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Whilst other magazines employ a ‘push’ distribution strategy, Gallery opt for reader pull. Our readers hunt for Gallery each month.

WHERE? By carefully selecting shops, department stores, boutiques, cafes, restaurants and offices we make sure Gallery is put in places where our target audience can find it. Distribution is a bit of a passion for Gallery. We get our magazines out on the 1st of the month and take pleasure in dropping thousands of magazines off to our audience with a full month of reading ahead of them.

HOW MANY?A successful advertising medium doesn’t need to be shoved up people’s noses to be effective. Whilst other people door drop and claim to print gazzilions of copies, we try and get it just right.

We’ve carried our research on varying our volume and with a target audience of 18,000 and a read-on rate of 2-3, 6,000 is the golden number. Sure, we could print more to cater to schoolchildren and pensioners but they’re not our audience. Our key 20-50 demographic with buy up from teens and buy up from style conscious silver surfers creates the perfect volume.

We hate waste and to throw away a magazine that has cost us £3.00 to produce would break our hearts! Instead, we print the perfect amount, place them in the best places and let people look forward to picking us up. We’ll be initiating our very own recycling awareness initiative in 2014 too.

NEW! POSTAL DISTRIBUTION ON THE AGENDAWe do understand that targeted distribution is key so, for 2014, we’re also adding a key decision maker mailing list to our agenda supplement issues, adding 500 editions that will go right into the hands of the island’s business leaders.

delivery &distributionWhen it comes to distribution, we make a stand. Our wide stand based distribution caters to a island wide audience, coupled with business distribution to 1000 key business locations using a specialist distribution firm and direct through the mail to key decision makers.

Factory | PO Box 142 | 15 North Plantation | St Peter Port | Guernsey | GY1 3HT

WWW.FACTORYCI.COM [email protected] FACTORYCI

01534 711100

Documents

Gallery GSY Media Pack