Gafs Kartong

Traditional packaging

with a twist

CASE STUDY – GAFS KARTONG

To learn more about Highcon products: www.highcon.net 1|2

Company Overview

GAFS Kartong, a leading packaging converter founded in Sweden in 1947, was one of the first

companies to understand the potential of the Highcon Euclid when they installed the machine in

2014.

This 3rd generation family owned and operated carton manufacturer supplies all major industries,

with customers ranging from small one-person manufacturing companies, to large multinational

brand owners. As a small business, with a lean organization and a highly skilled workforce they pride

themselves on their efficiency and quality.

Adding the Highcon Euclid was a natural step for GAFS, due to the nature of their business and the

clearly growing demand for short runs, as well as their inherent quest for innovation and creativity.

CASE STUDY – GAFS KARTONG

To learn more about Highcon products: www.highcon.net 2|2

The Challenge

Gafs were approached by a design agency

looking to produce an exclusive invitation to

the opening of a brand new Audi car

dealership in Halmstad on the West coast of

Sweden.

The emphasis in this event was on exclusivity.

They organized top quality entertainment and

food from a renowned Swedish artist and chef.

The design agency wanted help with a box to

send an invitation together with an Audi

keyring. The brief was one of simplicity and

style.

The Solution

Gafs saw the opportunity to use the

capabilities of the Highcon Euclid to make the

box even more appealing and their creative

ideas were accepted.

The Start Engine HSTD (HSTD short for

Halmstad, the city of their new site) was the

brand for the event and the invitation was

adapted to suit the Euclid. They used dyed all

black flute material, to give a no-graphics

exclusive feel and the sturdiness to withstand

shipping without further protection. The

delicate cutout on the black substrate shouted

out exclusivity and prestige.

According to Lasse Svärd, Gafs Sales Director

and co-owner: “This case is a great example of a

short run, one-off production. As it was for a

special event, the invitation contributed directly to

the success of the event. The package itself will live

on for some time as a trophy for the exclusive few

who received it.”

The Highcon Euclid digital cutting and creasing

machines replace a complex, expensive and

slow die-making and setup process, with an in-

house controlled digital system, delivering

improved responsiveness, design flexibility and

enhanced efficiency. Based on Highcon’s proven

technology, the Euclid addresses today’s

operational challenges and answers tomorrow’s

growth needs by enabling a wide range of

applications from packaging and commercial

print applications to customization with

Variable Data Cutting and Web-to-Pack.