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Inside• 2013 Programs & Special Events• Meet CBA’s Chairman• New CBA Endorsements

CBA is...Passion. Purpose. Power.

Member:

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COMPLIANCE

Workplace Law

Global Cash Flowf inancia l

Members

Mortgage

Bank Secrecy Act

Auditing in Action

NETWORKING

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GRASP

BANK SECURITY

Commercial Lending School

Consumer Lending School

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WEBINARS

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Bank Directors' College

IT Security Conference

Accounting/Auditing

BAN

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A s k Ques t ions

L o a n O p e r a t i o n s

L e n d e r s

GROW

Mastering HMDA

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Analyzing Financial Statements

Identity Theft

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REGULATE

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Training the Credit Analyst

Essentials of IRAs

Participate

The 2013 Education Issue

GEORGIACommunitiesFIRSTFEA T U R E S

I N S I D E1 Finer Points2 Meet CBA's 2012-2013 Chairman3 Message from the President/CEO's Desk4 CBA Announces the Endorsement of VINtek, Inc., and SNL Financial7 The Southeast Bank Security Management Conference10 1st Quarter 2013 CBA Webinars11 The Southeast Financial Workplace Law & Compliance Program12 2013 CBA Compliance Program13 CBA Staff Recognized for Years of Service14 Decrease Payment Card Losses17 Independent Study Finds that Financial Institutions are

Losing Clients as a Result of a Single Fraud Attack19 Apply People Power to Develop New Value-Added Services

Your Customers Need20 Personal Financial Manager

NOVEMBER/DECEMBER 2012

page 2 | Meet the Chairman page 4 | Community Banking Day at the Capitol

page 6 | 2013 – A Year of Education

Carolyn Brown, President & [email protected]

Steve Bridges, Executive Director of Legislative & Regulatory Affairs

[email protected]

Shera Banks, Marketing Assistant [email protected]

Donna Coutant, Education & Special Events [email protected]

Teresa Day, Receptionist /Administrative Assistant

[email protected]

Lindsay Greene, Vice President Marketing & Member Services

[email protected]

Amanda Lee, Education [email protected]

Tammy Maass, CFO [email protected]

Jodi Swilley, Vice President Education & Professional Development

[email protected]

Charlie Watts, Lobbyist

Nick Wilborn, Operations Assistant [email protected]

Peake Wilson, Vice President [email protected]

Community Bankers Association of Georgia1900 The Exchange, Suite 600, Atlanta, GA 30339

(770) 541-4490 or (800) 648-8215 • Fax (770) 541-4496www.cbaofga.com • [email protected]

S T A y CONN EC T E DScan with your smartphone to view our website.

November • December 2012 | Georgia Communit ies F i rst | 1

pattern of contentious standoff. Certainly, President Obama knows his administration’s legacy hinges on a full economic recovery, and everyone knows we have a long way to go to achieve that normalcy.

Fortunately, whatever unfolds in Washington, ICBA remains well-positioned to work constructively with many allies in the 113th Congress and in the Obama administration. That’s because ICBA is committed to working with policymakers on both sides of the aisle on behalf of the nation’s community banks. Officially and steadfastly, we’re neither red state, nor blue state—we are the multiple colors of community banks. Our only bias is for achieving

the best interests of community banks and Main Street America.

As our record in Washington shows, ICBA will work with anyone and everyone, whether an individual or a group, to see our members’ policy priorities through. Any member of Congress, regardless of his or her party affiliation, can help achieve community banking’s objectives. So

it’s back to work in Washington for ICBA, where we’re already touching base with new and returning members of Congress.

Regardless of any election’s outcome, there’s always important work to do on behalf of the nation’s community banks and Main Street America. The election is over and the results known. It’s another new day for ICBA and all of our members to promote and fight for community banking. And of course, that’s more important than ever. So please join us.

F I N E R PO I N T S

“America’s present need is not heroics but healing; not nostrums but normalcy; not revolution but restoration.”

Then-Republican presidential candidate Warren Harding offered those words during the post-World War I spring of 1920. In a speech that framed his campaign’s “Return to Normalcy” theme, Harding captured the weary mood of Americans longing for greater social harmony and economic stability after years of war, foreign entanglements, and domestic and financial turmoil. He won the White House in a landslide, and a long period of economic renewal soon followed.

While an imperfect reflection of our country’s current challenges and aspirations, Harding’s words should nevertheless strike a chord today with community bankers and with the rest of America. Moving into the sixth year of our nation’s hard-slogging, anxious recovery from the Wall Street financial crisis, it’s fair to say we all would welcome more certainty, more constructive political cooperation and a lot more normalcy.

After two years of contentious campaigning and debate, after more than $6 billion spent on unrelenting electioneering, America has returned politically to where we started, with a divided government. There was no landslide election to force a clear change in policy direction one way or the other. President Obama will stay in the White House for another four years, Democrats will retain control the Senate, and Republicans will hold sway over the House of Representatives.

Whether our elected officials choose more gridlock or renew a spirit of cooperative compromise, only time will tell. With more than six dozen newly elected members of Congress arriving in Washington next month, there’s an opportunity to break today’s

B y C a m F i n e , P r e s i d e n t & C EO ,

I n d e p e n d e n t C ommun i t y B a n k e r s o f Ame r i c a

Member:

Back to Work

2 | www.cbaofga.com | November • December 2012

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Meet Dan Oliver, President and CEO of Smyrna-based Vinings Bank and the 2012-2013 Chairman of the Community Bankers Association of Georgia

(CBA), the state’s only advocate working solely for the interests of community banks and their customers.

For the 2012-2013 year, Mr. Oliver's theme is, “CBA is…Passion. Purpose. Power.,” demonstrating his vision to bring excellence and enthusiasm to the state of banking in Georgia. “The theme reflects the passion our member banks have to come together through CBA, stay the course, and continue to work hard to take care of the customers, employees and communities we serve,” commented Mr. Oliver.

Mr. Oliver was a founding member of and chartered Vinings Bank in 2007. He has over 40 years of commercial banking experience, with his tenure including work in both large and small institutions. Mr. Oliver’s career included a 14-year term with Trust Company Bank, and he has since held executive officer positions in four subsequent banks.

An experienced bank instructor for both the CBA and the American Institute of Banking, Mr. Oliver was also instrumental in the initial development of the CBA’s popular Commercial Lending School.

Mr. Oliver is a graduate of West Georgia College and The Graduate School of Banking of the South at Louisiana State University (LSU).

What you may not know about Mr. Oliver is that he is a barbecue expert, logging in hours at the grill. Each year, the bank hosts a barbecue to celebrate Community Banking Month. Bank customers, law enforcement officials and community leaders enjoy ribs, chicken, hot dogs and true Southern hospitality.

Meet CBA’s 2012-2013 Chairman, Dan Oliver

Is your bank hosting a fun event or

honoring someone in your community? Send us your news and you could be featured in a

future issue of Georgia

Communities First magazine!

The CBA is pleased to offer the 2013 Executive Bank Compensation Survey. This survey is conducted every three years by Mauldin

and Jenkins, LLC and provides information on the top three bank executives (CEO, CLO and CFO) as well as directors.

Visit www.cbaofga.com to order your copy today!

Budgeting for 2013?Order Your Copy of the 2013 $alary $urvey!


Message from the President/CEO's Desk

With the holidays upon us, there is a heightened awareness about supporting those in need and helping local communities. As I’ve traveled the state of

Georgia this past year and during my 20+ years with the Community Bankers Association of Georgia (CBA), I’ve learned supporting the community is not limited to the holidays – Georgia community bankers are supporting charities, schools, organizations, and conducting random acts of kindness on a daily basis.

Please let me take this opportunity to thank you for your support and continued involvement. As a member-driven association, the CBA provides an excellent value for Georgia's community bankers. We encourage you to maximize the value of your CBA Membership by taking advantage of the many benefits available to you.

As we plan CBA activities and educational opportunities for 2013, you’ll be pleased to know we are offering both tried and true programs, as well as adding new programs to keep you well-informed and well-represented. Please do not hesitate to call if there is anything I can do for you.

Best wishes to you, your family and employees for good health, happiness, and prosperity in the coming year.

Carolyn BrownPresident & CEO

The Community Bankers Association of Georgia (CBA) invites you to attend the annual Community Banking

Day at the Capitol, featuring state legislators, top state government officials, as well as representatives from the state and federal regulatory agencies. Plan to attend and show your support on Wednesday, February 20, 2013.

The tradition began in 1990 as a way to honor community bankers and state elected officials, as well as emphasize the important role Georgia's community banks have in providing local support to their communities. On February 20, 2013, bankers and Associate Members will fill the state capitol halls to see their lawmakers at work and enjoy a legislative briefing in the historic Georgia Railroad Depot Blue Room. Following the briefing, attendees will join their legislators in the Freight Room for a luncheon and the opportunity to discuss important legislation.

"Governmental relations is a top priority for the CBA; and, Community Banking Day at the Capitol is just one way to reinforce important legislative issues related to

community banking,” said Carolyn Brown, President & Chief Executive Officer of the CBA. "We believe our community banks provide an invaluable service to Georgia by focusing on the growth of the local communities, and we come together on this day to support legislative initiatives that will help continue these efforts.”

Invitations have been sent and attendees may return their invitation, register online at www.cbaofga.com, or email Donna Coutant at [email protected]. The fee to attend is $85 per member bank/company for as many attendees from the same bank/company as desired.

CBA Day at the CapitolCBA Day at the Capitol

Wednesday, February 20, 2013

NEW DATE

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CBA Announces the Endorsement of VINtek, Inc., and SNL Financial

The Motor Vehicle Division of the Georgia Department of Revenue has implemented an

Electronic Lien and Title (ELT) program, which provides paperless vehicle titles to participating financial institutions. According to House Bill (HB) 865 & Mandatory Electronic Lien & Title Program, the Georgia Electronic Lien and Title program ("ELT”) provides a method for lenders that finance vehicles to be titled in Georgia to record and receive notice of security interests and liens electronically. To participate in ELT, lenders must enter into an agreement with an ELT service provider authorized by the Department of Revenue to electronically process security interest and lien information. This law is effective January 1, 2013. To facilitate a smooth transition, the law allows for a discretionary phase-in of the mandate by regulation.

For more information:VINtek, Inc.: Visit www.vintek.com or contact Robert Christini, Vice President of Sales, (484) 478-1819 or [email protected].

SNL is the leading provider of financial data and analytical tools for banks. SNL collects,

standardizes and disseminates corporate, financial, market and merger and acquisition data, plus news and analysis for the banking, financial services, insurance, real estate, energy and media and communications industries.

Bankers can use SNL to evaluate their balance sheet relative to peers, optimize their branch footprint and marketing strategy and assess potential acquisitions.

SNL provides a robust suite of tools to help banks evaluate their performance and grow their business.

For more information:SNL Financial: Visit www.snl.com/communitybank or contact Julie Jones, Business Development Manager, (434) 951-4419 or [email protected].

The CBA is pleased to announce the endorsement of two new providers: VINtek, Inc., for electronic lien and title (ELT) services and SNL Financial for bank performance and analytics research service. The CBA’s

Endorsed Member Company (EMC) program recognizes financial vendors with the highest quality products and services. To earn the endorsement, companies must meet stringent quality standards, fulfill industry needs and satisfy certain other key criteria, such as the ability to meet the long-term needs of financial institutions, customer service, financial soundness and management strength. After a thorough due diligence process, VINtek and SNL earned the approval of both the CBA’s Member Services Committee and the Board of Directors. "We are pleased to announce this strategic partnership with VINtek and SNL,” commented Carolyn Brown, President & CEO of the CBA. Our members can have peace of mind knowing both companies have been thoroughly researched by their peers across the state.”

Brad Serff, President & CEO, Providence Bank, Alpharetta, and Chairman of CBA’s Member Services Committee, emphasized the Association’s extensive due diligence process. "VINtek has been selected as the preferred ELT provider for several other banking associations nationally and supports an impressive client roster. Many Georgia community banks are already working with VINtek, and we are confident they will be a strong partner for the CBA’s member banks.”

“In addition,” Serff commented, “SNL is now part of a group of 25 banking associations that have partnered with SNL over the past five years. CBA members are now able to take advantage of exclusive discounts to SNL Financial’s extensive product offerings.”


The 2013 scholarships are open to Georgia high school seniors who intend to enter a Georgia college,

university or technical college (two-year program or more) in the fall semester of 2013. The CBA will award four $1,000 scholarships in May 2013. The deadline for submitting applications to a CBA member community bank is April 5, 2013, and banks should submit all applications to the CBA no later than April 12, 2013.

The scholarship is named for the late Jan Hester, daughter of Lalia and the late Julian Hester, long-

time CEO of the CBA. The scholarship program began in 1991 and is based on merit. To compete, students must write a short essay on the characteristics of a community bank, and the continuing benefits they offer to their home communities. In addition to supporting community banking, this scholarship fund is an opportunity to pass on the positive qualities both Julian & Jan Hester exemplified to further the development of tomorrow’s generations.

The goal of this scholarship is to assist full-time employees interested in furthering their education

to enhance their career in community banking. To compete, employees must write a short essay on how community banking has impacted their life and how it will enable them to give back to their community. One $500 scholarship will be awarded. All applications will be forwarded to the CBA from each community bank,

and the scholarship committee will meet and determine which candidate should receive the scholarship.The scholarship is named for the late J. Steven Walraven, a former community bank president. His wife, Rebecca, and their sons have developed the scholarship in his memory. Much of Steven's life was dedicated to improving his community and community banking. Applications should be submitted to CBA by April 12, 2013.

Contact Lindsay Greene ([email protected]) or Teresa Day ([email protected] ) for more information on either of these scholarships or visit www.cbaofga.com.

2013 Julian & Jan HesterMEMORIAL SCHOLARSHIP

A Scholarship to Assist Deserving High School Seniors In Their First Year of College

Memorial Scholarship Fund2013 J. Steven Walraven

A Scholarship Designed Specifically for Bank Employees

CBA Scholarship Applications Now Available


Save the Dates! 1st Quarter|SCHOOLS & CONFERENCES Principles of Mortgage FinancingTuesday-Friday, January 15-18, 2013JHTC at CBA Headquarters, Atlanta

The CBA Southeastern Community Bank Chairman’s Summit Wednesday, February 27, 2013The Ritz-Carlton Lodge, Reynolds Plantation, Greensboro

Commercial Lending SchoolMonday-Friday, March 11-15, 2013JHTC at CBA Headquarters, Atlanta

Southeast Bank Security Management Conference Tuesday-Wednesday, March 26-27, 2013The Westin Buckhead, Atlanta

41/2 days

The CBA Southeastern Community Bank Chairman’s Summit Wednesday, February 27, 2013

Ritz-Carlton Lodge, Reynolds Plantation, Greensboro, Georgia

What does the Chairman of the Board really do? Is it a ceremonial position or one that requires

actual action? For too long, the role of the Chairman of the Board of a financial institution has generally been undefined. This Summit will help answer those questions.

This is a unique format; it is not a lecture; it is not a seminar presentation; but rather, it is an open forum dialog discussion among bank Chairmen from across the state.

This Chairman’s Summit will be facilitated by Philip K. Smith of the legal and consulting firm Gerrish McCreary

Smith. Several years ago, Mr. Smith and his firm, in conjunction with the Independent Community Bankers of America (ICBA), developed a Chairman’s Forum, which he continues to host across the country each year. Now, Mr. Smith brings this one-of-a-kind program directly to Georgia.

This is an opportunity to pick up techniques and trends used

by other Chairmen to lead their organizations. The program’s unique format allows for significant peer interaction and networking.

General topics often include: • The Chairman’s duties and responsibilities in a

changing environment; • The Chairman’s obligation in specific situations

such as mergers and acquisitions, dealing with stockholders, problem bank issues and the like;

• The Chairman’s best practices for running meetings;

• Dealing with board and management succession issues; and,

• Committee appointments and responsibilities. The CBA is pleased to partner with Philip Smith to

offer this unique program to Georgia community bank Chairmen. Mr. Smith has been a good friend to the Association for over a decade, and he is one of the more popular speakers and facilitators in the country. We invite you to SAVE THE DATE and make plans now to attend this one-day Summit. A golf networking event followed by a reception is planned for the afternoon before the Summit. These details and much more will be featured soon in the Bank Chairmen’s Summit brochure and other CBA publications. CPE and CLE credits will be available to participants. Sponsorship opportunities are also available. To learn more, please contact Jodi Swilley at [email protected] or (770)-541-4492.

Announcing a new program for Community Bank Chairmen...

COMPLIANCE

Global Cash Flowf inancia lmembersShare KnowledgeNETWORKING

T E A MSUCCESS

Leadersh ip

Consumer Lending SchoolWEBINARS

LEARN

Accounting/AuditingL o a n

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REGULATEThe 2013 Education Issue

Announcing CBA's new...

SOUTHEAST BANK SECURITY MANAGEMENT

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Tuesday-Wednesday, March 26-27, 2013The Westin Buckhead, Atlanta

“THE SOLUTION CONFERENCE FOR ESTABLISHING YOUR BASELINE, BANK–WIDE SECURITY PROGRAM”

The security function is an integral part of banking operations. Fulfilling your role as security officer does not need to be a full time job, but it must be a professional one. Security officers need a working knowledge of the laws, regulations and industry standards that give them the duty, authority and responsibility to act. They must also be able to develop policies and procedures to address security concerns and protect employees, customers and others, along with facilities, assets and records.

All regulatory agencies require the institutions they supervise to develop and maintain a Security Program---this is not an option. To be truly effective, a Security Program must contain policies and procedures that regulate the routine activities of every function and department with your institution.

The Community Bankers Association (CBA) of Georgia is pleased to partner with Dana Turner, a nationally-known security professional to present the inaugural CBA Southeast Bank Security Management Conference. This dynamic, fast-paced conference is specifically designed to address the continuing education needs of today’s professional security officer as well as others who have security responsibilities. Topics for discussion will include all aspects of bank security, including recent developments and changes in regulatory requirements.

The CBA invites you to make plans now to attend this one-of-a-kind Conference designed specifically for the community bank security professional and others with responsibility for this important function. SAVE THE DATE and watch for the brochure to arrive at your office soon.

Security: Some Assembly Required This session is designed to provide you with: •Techniques to help you develop and

maintain an appropriate security function •A practical, prioritized list of things that

must be done and the rationale for doing them•Policies, procedures and best practices to

ensure your Security Program is the best it can be •Best practices to build allies with the

Board of Directors, Human Resources, Retail Operations and Audit

Social & Workplace Violence Survival Techniques

The likelihood of becoming a victim of a violent crime is present in the related crimes of simple assault, sexual assault, burglary, robbery, extortion, hostage events, bomb threats, relationship abuse, terrorist acts and “random” assaults. This session will provide you with simple, effective violence prevention and response tactics and techniques to ensure the personal safety of you, your co-workers and your customer. You will learn how to plan for, prevent or react appropriately to potentially violent encounters---at work and at home.

Embezzlement: Working with Liars, Cheats, & Thieves

Embezzlement, or defalcation, is the intentional misuse or misappropriation of funds or property entrusted to an employee -- or some other person who has power, control, trust or authority over money or property.

Embezzlement is the nation’s favorite financial crime (after money laundering) -- and losses attributed to embezzlement are greater than those from all other financial crimes combined. This presentation provides a basic methodology and appropriate techniques for identifying potential -- and practicing -- embezzlers. The techniques shared are useful for pre-employment screening, audit work and for conducting internal investigations and much more!

OTHER SPEAKERS/TOPICSwill be included in the conference.

HIGHLIGHTS:

COURSE MATERIALS & CONTINUING EDUCATION All registrants will receive a workbook containing information compiled by the speakers. 11.5 hours of Continuing Professional Education (CPE) credits will be provided for the two-day conference.

About Your FacilitatorDana Turner is a nationally-known security practitioner and is the founder of Security Education Systems LLC, Pipe Creek, Texas. As a speaker and conference facilitator, Dana has delivered thousands of platform, telephone and Internet presentations. He has designed and participated in continuing education programs offered by state and national banking and credit union associations, state and federal examining and law enforcement agencies -- and state and national security, audit and human resources organizations.

As a consultant, Dana has participated in -- or led -- hundreds of projects and assisted in the development and delivery of components of seminars, schools and conferences. As a writer, Dana has written many manuals and books -- and numerous newspaper, trade publication and magazine articles published and distributed both nationally and internationally. Dana is the author of the Financial Institution Security Library and he also serves as one of the forum moderators for BankersOnline.com.

Dana is the developer of -- and instructor for -- ICBA's Bank Security Institute. And, he teaches across the country in a variety of banking association training programs.

WHO SHOULD ATTEND? Security managers, cashiers, training officers, compliance officers, human resource officers, auditors and anyone with security responsibilities will benefit from this two-day conference.

SCHEDULE FOR BOTH DAYS8:00 a.m. Registration/Continental Breakfast 8:30 a.m. Program NOON Lunch 1:00 p.m. Program 4:00 p.m. Adjourn


Communities FirstNATIONAL COMMUNITY BANK SERVICE AWARDS

Community Banks, Community ServiceEach year, we honor community banks that have gone above and beyond to improve their communities through their commitment of time and resources. If you are a community bank with an ongoing community service, volunteer, or fi nancial literacy program, we want to hear from you. Describe your bank’s program and how it positively impacts your community and the people involved.

Go to www.icba.org/awards and tell us your story.

Entries must be received by December 3, 2012. Winners will be recognized in April as part of Community Banking Month.

Volunteering, Rebuilding, Connecting, Coaching, Mentoring, Developing, Inspiring…

How does your community bank give back?

GO L CAL BANKSHOPDINE

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Communities First12th Annual

Sponsored by:

If your goal is to target top decision makers in Georgia’s community banking industry, you will find the CBA offers numerous advertising and sponsorship opportunities throughout the year.

Advertising in the Georgia Communities First magazine, CBA Today eNewsletter, Georgia Financial Directory, or on the CBA website will keep your name in front of bankers on a regular basis.

Sponsorships at the CBA offer a world of benefits including recognition before, during and after a CBA event. Combine advertising and sponsorships and pay before February 15, 2013, to enjoy even greater savings!

For more information, contact Lindsay Greene at [email protected].

CBA Advertising & Sponsorship Opportunities Available

Be Seen in 2013! Wishing you and your family a warm holiday season and a healthy and

happy New Year!


Community Banks, Community ServiceEach year, we honor community banks that have gone above and beyond to improve their communities through their commitment of time and resources. If you are a community bank with an ongoing community service, volunteer, or fi nancial literacy program, we want to hear from you. Describe your bank’s program and how it positively impacts your community and the people involved.

Go to www.icba.org/awards and tell us your story.

Entries must be received by December 3, 2012. Winners will be recognized in April as part of Community Banking Month.

Volunteering, Rebuilding, Connecting, Coaching, Mentoring, Developing, Inspiring…

How does your community bank give back?

GO L CAL BANKSHOPDINE

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Communities First12th Annual

Sponsored by:

100+

CRIcpa.com | blog.cricpa.com

financial institution clients

ALABAMA | FLORIDA | GEORGIA | KENTUCKYLOUISIANA | MISSISSIPPI | TENNESSEE | TEXAS

a young age, we’ve each recognized the value of expertise. That’s why our professionals monitor accounting changes impacting banks related to Allowance for Loan and Lease Losses (ALLL). And because in business, we all still need partners.

FromMake Plans Now to Attend the

1st Quarter GRASP Luncheon Forum!This informative and popular forum was introduced in late 2011, and a large number of community bank special asset professionals from across the state have attended GRASP to network with peers and to hear hot topics from a variety of industry experts.

GRASP is designed to promote networking opportunities and offer additional member benefits to CBA members involved in the origination, perfection and servicing of collateralized assets, loss mitigation and special assets. Chaired by M. Todd Westfall, Esq. of Howick, Westfall, McBryan & Kaplan, LLP, GRASP provides quarterly educational luncheons including a variety of distinguished guest speakers, topics and formats. Often, a panel discussion format is employed where questions and audience interaction are encouraged.

Topics covered in 2012 include:

• "Top Ten Things You Should Know about Bankruptcy in the Special Assets Arena."

• "AppraisalsandtheFDIC/OCCRequirements."• "PropertyTaxes-MakingSureYouDon’t

Overpay or Lose Property."• "IsthatREOPropertyReadyforMarket?"• "IsitBettertoSuetheDebtororForeclose

andConfirm?"• "TheREOProcessfromanOutsider’sView."• "WorkshopStyleHypotheticals."

During these challenging times, there is nothing more important than having an experienced and capable special assets professional to manage and oversee your bank’s special assets. One way to stay current on industry standards and best practices is to network with other asset servicing professionals at a GRASP Luncheon Forum. CPE credits are available to participants. Save the date of January 24, 2013, and watch for details regarding the January forum or contact the CBA Education Department at [email protected].

Group of Asset Servicing Professionals Thursday, January 24, 2013

11:45 am - 1:45 pmMaggiano's Little Italy at Cumberland Mall

1601 Cumberland Mall SE, Suite 200, Atlanta, GA 30339


Affordable, professional training when and where you choose.1ST QUARTER 2013 - CBA WEBINAR CALENDARThe CBA offers over 100 webinars a year and provides you with three training options to choose from as follows:

1. LIVE WEBINARListen from the convenience of your telephone, computer, iPad, iPhone or Android and view the visuals/handouts via your computer or on paper.

2. ON-DEMAND WEB LINK & FREE CD ROM*Can't attend the live webinar? The on-demand web link is a recording of the live event, including audio, visuals, and handouts. As an added bonus, you will also receive a FREE audio/visual CD ROM.* The CD ROM includes the original audio/visual presentation, the question and answer sessions, and the handouts.

3. BOTH LIVE WEBINAR & ON-DEMAND WEB LINK (INCLUDES FREE CD ROM)Options 1 and 2 described above.

Please consider joining the CBA for one or several of the first quarter webinars. To learn more about the webinar topics and to register, visit www.cbaofga.com or contact a CBA Team Member.

1/3 Completing the New SAR Report Line-by-Line: Deadline March 31, 2013

1/8 Title Insurance Policies, Commitments & the New ALTA Endorsement

1/10 IRA & HSA Review & Update – 2012 & 2013 Tax Years

1/15 Facebook 101 Getting Started: Policies, Risk Assessment & Next Steps

1/17 Director Series: The Electronic Board Package: Rules & Best Practices 1/22 2013 Technology Forecast: Online, Mobile, Social, Payments & Branches

1/24 Qualifying Borrowers Using Personal Tax Returns Part 1: Basics, Itemized Deductions, Interest & Dividend Income, Sole Proprietorships & Capital Gains 1/29 Compliance Rules the Board & Senior Management Must Know

1/30 ACH Death Notification Entries & Reclamations (DNEs): Your Bank’s Liability

1/31 Effective IT Crisis Management: Business Continuity, Disaster Recovery & Incident Response

2/5 Consumer Financial Protection Bureau

2/6 Dissecting Regulation CC: Holds, Substitute Checks & Check Clearing 2/7 New Security Officer Training: BPA Requirements, Issues, Reports & Best Practices 2/12 Recent Interagency Guidance on Community Bank Stress Testing for Enterprise Risk Management 2/14 Tax Refunds: ACH Exceptions, Posting & Bank Liability 2/20 Countdown to the New CTR Report: Are You Ready for the March 31, 2013, Deadline? 2/21 Qualifying Borrowers Using Personal Tax Returns Part 2: Income from Rentals, Royalties, Partnerships, S Corps & Farms 2/26 Advanced Collection Techniques That Reduce Delinquency & Loss 2/27 Managing the New Risks in Loan Participations 2/28 SBA Lending Update 2013: Trends, Regulations & a Look at SOP 50 10

3/5 Fair Lending Comparative File Review 3/7 New BSA Officer Training

3/12 Developing Sound Email, Social Media & Mobile Device Policies

3/13 Frontline Excellence: The Key to Cross Selling & Customer Retention

3/14 Legal Aspects of Bank Operations

3/19 Fair Credit Reporting & FACT Act Risk-Based Pricing Notices: Clarifying the Confusion

3/20 Flood Insurance Compliance Update: Requirements, Issues & FAQs

3/21 Understanding the Director’s Role, Responsibilities & Liability in Today’s Banking Environment 3/26 Call Report Revisions & Updates

JANUARY 2013 FEBRUARY 2013 MARCH 2013

RegisteR today!

Note: Dates/Topics subject to change.


3/5 Fair Lending Comparative File Review 3/7 New BSA Officer Training

3/12 Developing Sound Email, Social Media & Mobile Device Policies

3/13 Frontline Excellence: The Key to Cross Selling & Customer Retention

3/14 Legal Aspects of Bank Operations

3/19 Fair Credit Reporting & FACT Act Risk-Based Pricing Notices: Clarifying the Confusion

3/20 Flood Insurance Compliance Update: Requirements, Issues & FAQs

3/21 Understanding the Director’s Role, Responsibilities & Liability in Today’s Banking Environment 3/26 Call Report Revisions & Updates

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THE

Human resources now extend beyond the traditional overtime, discrimination and leave requirements; and, include corporate governance, regulatory compliance, director and officer fiduciary responsibilities, and the new external whistleblower threats.

2013 will continue to be the ramp-up year for the Dodd-Frank Act. The CBA, in partnership with Ray Stanford of SIO Law Group, a CBA Associate Member Company, invites you to become a member of the 2013 Southeast Financial Workplace Law & Compliance Program. This program is designed to provide affordable workplace law information and reliable counsel to help you meet your workplace/employment law compliance requirements and minimize or avoid costly lawsuits. Convenient and timely educational workshops, webinars and legal counsel will be provided to those who have responsibility for workplace/employment and benefits law.

Annual membership in the CBA Southeast Financial Workplace Law and Compliance Program is in the bank’s or company’s name. The program contact person may be the Human Resources (HR) Officer or the Senior Executive responsible for the workplace. Typically, this person would be registered to attend the workshops, annual conference, late-breaking webinars, and monthly “Noon-Time” Telephone Forums. Additional staff may attend these events at a discounted price or as a substitute for the primary contact. The annual membership fee includes major benefits such as:

•Two hours of workplace law telephone counsel through SIO Law Group;•Two classroom workshops;• Late breaking news webinars;•SIO Law Group's - TheWorkplaceLawAlert e-Newsletter; •“Noon-Time” Telephone Forums;• A representative from each member bank may attend the two workshops and the annual conference at no additional registration fee;•Each member bank will receive two hours of workplace law and compliance telephone counsel through SIO Law Group through

December 2013; and,•Each member bank may send additional attendees to the workshops and/or conference for discount pricing.

Don’t miss this opportunity to join other southeast financial human resource professionals as they come together to learn from an industry expert, Ray Stanford, Founder & Partner, SIO Law Group, to provide you with this program. The SIO Law Group offers legal representation and counsel to community banks in areas ranging from traditional employment, benefits, and compensation law to staffing, violence/risk assessment, insurance defense, data management, intellectual property protection and … Dodd-Frank compliance! To learn more about SIO Law Group, visit www.siolaw.com. To learn more about this program and to become a member, please contact the CBA Education Department at [email protected].

The Southeast Financial Workplace Law & Compliance ProgramBecome a Member Today!

35th Annual Leadership Division Convention & Mini-Trade ShowThursday – Sunday, June 20-23, 2013 Omni Amelia Island Plantation Resort, Amelia Island, FL

Community Banking Day at the CapitolThursday, February 20, 2013

Bank Chairman's SummitWednesday, February 27, 2013


Trying to figure out the regulatory changes resulting from the Dodd-Frank Act and forthcoming rules from the Consumer Financial Protection Bureau (CFPB) will be like putting together a 2000-piece puzzle in a very short period of time!The CBA is known for its ability to put the pieces together when it comes to regulatory change! The CBA has already made plans to be ready to provide comprehensive compliance training for any changes to the federal regulations, as well as offer other popular compliance topics through its cost-effective Compliance Program. The CBA is pleased to continue its partnership with Professional Bank Services (PBS) to offer the 2013 Compliance Program.

The PBS training staff is known for their ability to present complex topics and intersperse practical observations. And, their written materials are the best in the industry. The written materials are presented in a detailed manual with a descriptive, “plain language” outline on each topic. The manual includes tips for use in developing required policies and procedures, suggested training ideas, and it serves as a reference guide and resource tool for your bank.

The CBA Compliance Program annual membership is in the bank’s name. Therefore, the attendee for each quarterly program can be your bank’s compliance officer and/or an additional representative from your bank. If the topic for a particular quarter relates to lending you may wish to send a representative from the lending department; or, if the topic relates to the deposit side, you may wish to send a different representative. The annual membership includes a variety of features and benefits such as:

• Quarterlyprogramsheldinfiveconvenientcitiesacrossthestate;• Onecomplimentaryregistrationforeachcompliancememberbank to attend the quarterly programs;• Discountpricingforcompliancememberbankstosendadditional people to the quarterly programs;• PBSquarterlynewsletter,InCompliance (a $195 value);• PBStoll-freenumberforroutinecompliancequestions;and,• Muchmore!

TheCFPBisexpectedtoreleasesubstantivechangesinthenearfuture,including:“KnowBeforeYouOwe”–TILA/RESPAMortgage Disclosure Integration; Requirements for Escrow Accounts; “Ability-to-Repay” Provisions; Loan OriginatorCompensation-TILA; Appraisal Rules – ECOA; Appraisal Rules for Higher-Risk Mortgages-TILA/FIRREA; High CostMortgagesandHomeownershipCounseling–TILA/RESPAandMortgageServicingRules–TILA/RESPA.

When these changes arrive, PBS recommends the instructors will need two days in each city to teach the regulatory changes. Therefore, the 1st and 2nd quarter compliance programs will be combined into five two-day programs to be held in April and May 2013. The 3rd quarter compliance program topic will be the “Bank Secrecy Act/Anti-Money Laundering,” and the 4th quarter compliance program topic will be “Compliance Update.”

As you can see, 2013 will be a year packed full of regulatory change. The CBA and PBS are committed to be ready to help you stay abreast of the changes, as well as provide you with training for other hot topics such as the Bank Secrecy Act.

The CBA invites you to join the 2013 Compliance Program. Additional details regarding how to become a 2013 Compliance Program memberwillarriveatyourbanksoon!Forimmediateassistance,pleasecontacttheCBAEducationDepartment.

1st & 2nd Quarter Combined Two-Day Compliance Program -RESPA & Regulation Z

3rd Quarter Compliance Program - Bank Secrecy Act/Anti Money Laundering

4th Quarter Compliance Program - Compliance Update

2013 CBA COMPLIANCE PROGRAM TENTATIVE SCHEDULE

2013 CBA Compliance Program - Become a Member Today!

Tuesday, September 10 - BrunswickWednesday, September 11 - TiftonThursday, September 12 - MaconTuesday, September 17 - RomeWednesday, September 18 - Duluth

Tuesday, December 10 - BrunswickWednesday, December 11- AlbanyThursday, December 12 - MaconTuesday, December 17 - RomeWednesday, December 18 - Duluth

Monday-Tuesday, April 22 - 23, 2013 - Rome Tuesday-Wednesday, April 23 - 24, 2013 - Duluth Wednesday-Thursday, April 24 – 25 - Brunswick Tuesday - Wednesday, May 14-15 - Macon Wednesday - Thursday, May 15-16 - Albany

Note: Date/topics/locations subject to change.


GEORGIA FINANCIAL DIRECTORY

The Community Bankers Association of Georgia (CBA) recognizes three employees for their 10 years of service to the Association. Steve Bridges, Jodi Swilley, and Peake Wilson were honored earlier this fall and each received an

engraved plaque.

“Achieving 10 years of service is a highly respected milestone at the Community Bankers Association of Georgia and I am pleased to recognize these individuals for their time, commitment and dedication to our Association,” said CBA President & CEO, Carolyn Brown.

Steve Bridges, Executive Director of Legislative & Regulatory AffairsFormer Georgia Department of Banking & Finance Commissioner and CEO of CBA, Steve now serves as the chief lobbyist and the primary regulatory liaison of the Association, and handles all of the legislative and regulatory affairs of the Association at both the state and federal levels.

Jodi Swilley, Vice President, Education and Professional DevelopmentWith a 30-year banking career, Jodi oversees all educational programs offered by the CBA, which includes schools, colleges, seminars, and webinars. She also oversees the Annual Community Banking Day at the Capitol, Spring Regional Luncheon Meetings and Regulation & Taxation Committee Meetings.

Peake Wilson, Vice PresidentPeake is responsible for planning both the Leadership Division Convention & Mini-Trade Show and the Annual Meeting & Trade Show. She handles all legislative correspondence, is the Leadership Division Liaison, coordinates the Association's Board meetings and manages the CBA office.

CBA Staff Recognized for Years of Service

14 | www.cbaofga.com | November • December 2012 © 2011 RMAGENCY.COM

©2012 PULSE

We understand you’re cautious about what may be around the bend. But you can be con� dent that our singular focus on debit for more than 30 years can help you optimize a secure debit program. We deliver the insight, resources and guidance to retain customers and attract new ones. Be prepared for what’s next by going to pulsenetwork.com.

With advanced technology, today’s thieves can steal the card data of millions of consumers and have thousands of fraudulent cards on the market around the globe in less than 24 hours. It’s no surprise that fraud continues to be one of the most pressing challenges facing financial institutions. One of the first steps you can take is to plan ahead. Expect that your bank could be affected by a card data compromise and ensure that your incident response plan is prepared to handle it.

Detection – The Best DefenseThe majority of consumers hold their bank responsible for notifying them of, and defending them against, debit card fraud. An investment in detection tools can lower fraud costs and build cardholder confidence through fraud mitigation.

Most financial institutions have invested in some form of debit fraud deterrents, such as fraud detection and alert systems. Larger banks may be able to justify the cost of developing their own customized systems, while smaller ones may find systems offered by their networks or processors to be more affordable.

Train EmployeesOne of the best weapons you have against debit fraud losses is your staff. An educated staff can identify fraud instances early to prevent large-scale fraud, determine the difference between criminal fraud and “friends and family” fraud, and gain the confidence of cardholders to prevent fraud-based attrition. Financial institution employees can help reduce fraud losses if they are trained to be diligent and look for

warning signs in account information. Such signs may include non-U.S. addresses or phone numbers; multiple accounts being opened by the same individual; trial deposits; newly issued identification; and unexpected account changes. Educate CardholdersWorking with your customers to educate them on steps they can take also is beneficial in combating fraud. Cardholders should be encouraged to monitor their accounts online and sign up for text or email alerts to let them know if certain activities, like large cash withdrawals, are made.

It also is important to educate cardholders about “phishing” attacks. Phishing has increased substantially over the past year, coming in the form of emails, texts and automated voice messages. Cardholders should be informed about various types of phishing schemes and reminded to NEVER provide their account number or PIN as a response to any automated voice message, text message received on their cell phone, or to emails.

What’s Next?Every financial institution, no matter how large or small, can take steps to reduce its fraud losses. Although criminals will undoubtedly continue to devise new hacking techniques, banks can help protect themselves and their cardholders from card fraud losses by developing and executing a comprehensive fraud management plan.

B y E r i c L i l l a r dD i r e c t o r o f F r a u d Op e r a t i o n s ,

P U L S E , a C B A E n d o r s e d M embe r C ompa n y

Decrease Payment Card LossesBest Practices in Fraud Detection and Risk Management

Payment card fraud has been on the increase for years and has become a major source of ill gotten proceeds for international criminal enterprises.

For more about PULSE, contact Denise Stigge at [email protected] or call (832) 214-0181.

November • December 2012 | Georgia Communit ies F i rst | 15© 2011 RMAGENCY.COM

©2012 PULSE

We understand you’re cautious about what may be around the bend. But you can be con� dent that our singular focus on debit for more than 30 years can help you optimize a secure debit program. We deliver the insight, resources and guidance to retain customers and attract new ones. Be prepared for what’s next by going to pulsenetwork.com.


ACG | Currency Counting Program Phil Winn | [email protected] | (770) 442-9800

Banc Consulting Partners | Executive Benefits/BOLIBrian Miller | [email protected] | (770) 485-8559

banc-serv Partners, LLC | SBA Loans, Packaging, Sales & ServicingBrad Crawford | [email protected] | (866) 408-2262

BankersEdge | Online /DVD Training ProgramNora Ebersbach | [email protected] | (314) 542-6493

BankSmart | Bank Operations/Vendor ManagementJim Wilkson | [email protected] | (813) 774-8000

Computer Services, Inc. | Web@WorkPortalforDirectors/EmployeesBill Evers | [email protected] | (800) 545-4274

Corporation Service Company | UCC/Lien SearchesJen Matthews | [email protected] | (800) 927-9801

CRS Data | CRS Data Banker Suite Real Estate InfoDave Russell | [email protected] | (865) 584-8017

Dell SecureWorks | Managed Internet SecurityJamie Kirkland | [email protected] | (404) 486-4481

The Eversole Group, LLC | Marketing ProgramCraig Eversole | [email protected] | (601) 977-5225

Executive Insurance Agency, Inc. | VSI ProgramRandy Sower | [email protected] | (770) 474-2355

First Data | Internet Banking & Mobile BankingMike Amerson | [email protected] | (865)288-7259

FIS | Free ATM NetworkSteven Roberts | [email protected] | (770) 209-8484

Harland Clarke | Check ProgramRyan Busenitz | [email protected] | (787) 923-3402

IMPACT Financial Services | Overdraft Privilege ProgramBob Flowers, Jr. | [email protected] | (770) 477-9452

MountainSeed Appraisal Management, LLC | Commercial Appraisal ManagementCarl Streck | [email protected] | (404) 736-6106

PULSE | Debit Network ProgramDenise Stigge | [email protected] | (800) 420-2122

Sageworks | Cash Flow AnalysisShea Dittrich| [email protected] | (919) 851-7474

SHAZAM | Debit Card/EFT ProcessingMark Fucci | [email protected] | (866) 644-9314

SNL Financial | Financial Industry DataJulie Jones| [email protected] | (434) 951-4419

Southwest Financial Services, Ltd. | Flood Determination Insurance & Appraisal ManagementStephanie Bennett | [email protected] | (513) 621-6699

Staples | Office Supply ProgramJason Warholak | [email protected] | (404) 664-4543

TransFirst | Merchant Services ProcessingDonna Burns | [email protected] | (731) 772-1425

Travelers | D & O/Institutions Bond ProgramDiana Baker | [email protected] | (678) 317-7882

Triad Financial Services, Inc. | Consumer Loan ProgramKeith Stayer | [email protected] | (800) 522-2013

TriNovus | TriComply Compliance SolutionStarr Largin | [email protected] | (205) 588-4316

UPS | Overnight Delivery ProgramBrooke Carter | [email protected] | (404) 699-6419

VINtek, Inc. | Electronic Lien & Title (ELT)Robert Christini |[email protected] | (484) 478-1819

William Mills Agency | Public Relations FirmWilliam Mills | [email protected]/(678) 694-7213

When it’s time to research new service providers or rethink current ones, your first call should be to the CBA of Georgia. Each of the Endorsed Member Companies below has already earned the seal of approval from the CBA members. Many offer special pricing to CBA members. Explore the revenue-enhancement opportunities with these vendors and improve your bottom line!

IT ALL ADDS UPCBA Endorsed Member Companies

Superior Products … Significant Discounts

Give us a call at (770) 541-4490 or (800) 648-8215 or visit CBA online at www.cbaofga.com


"This year's data confirms that SMBs are looking to their FI to be the expert on fraud prevention, and they have every right to do so," said Dr. Larry Ponemon, chairman and founder, Ponemon Institute. “Fraud techniques continue to evolve rapidly and FIs must continually monitor and update defenses to stay ahead of criminal activity."

The study, with surveys completed in May 2012, provides insights into SMBs' online banking behavior, their views of banks' security practices, and the impact just one fraud incident can have on banking relationships. Nearly 1,000 SMB executives in the United States participated in the third annual study.

Year-over-year results show that SMBs are ongoing victims of account takeover and are realizing significant losses due to fraudulent electronic banking transactions. The most revealing findings are that, as a result of fraud, SMBs are not only losing confidence in their FIs’ fraud prevention practices (30 percent of responses), but are taking some or all of their banking business elsewhere (40 percent).

The study revealed that 73 percent of online fraud attacks result in the successful transfer of money. Despite efforts by FIs to recover funds, 61 percent of reported fraud attacks result in lost funds. Reimbursement of the nominal fraud loss varies from zero to the full amount, but in the end all parties suffer as a result of fraud.

"This study outlines the strategic impact that fraud has on an FI – lost profits and lost customers," said Terry Austin, CEO, Guardian Analytics, which sponsored the study. "Furthermore, recent court cases have sided with businesses when it comes to fraud liability. Fortunately, there are fraud prevention solutions that are proven to be effective, giving FIs the opportunity to restore trust with their customers by taking a more proactive stance in preventing fraud."

Additional findings include:• SMBsarerapidlyincreasingtheiruseofonline

and mobile banking • Fraudattacksagainstbusinessesarewidespread• SMBsexpecttheirfinancialinstitutiontobe

the expert, but think they’re not doing enough• FraudlossesresultinlostbusinessforFIs

Learn more or download the report here: www.GuardianAnalytics.com/2012TrustStudy.

B y T i f f a n y R i l e yV i c e P r e s i d e n t , M a r k e t i n g ,

G u a r d i a n A n a l y t i c s

Independent Study F inds that F inancial Inst i tut ions are Los ing Cl ients as a Result of a S ingle Fraud Attack

A study by Ponemon Institute, the “2012 Business Banking Trust Study,” found that fraud is widespread among small and medium-sized businesses (SMB) that

look to their financial institution (FI) to be principally responsible for ensuring the security of their accounts.

Could Your Bank Do Better With ICBA?

BEFORE AFTER

Tis the season to boost your bottom line with ICBA’s products and services. Join the thousands of community bankers who are already benefiting from profitability solutions from ICBA, the organization focused solely on your success.

1-866-THE-ICBA | www.icba.org

ICBA Bancard & TCM Bank

ICBA Mortgage

ICBA Securities

ICBA Reinsurance


According to the annual Red Plum Purse String Study conducted by Valassis*, 62 percent of shoppers spend up to two hours per week seeking savings through coupons. In the process those shoppers are saving an average of $30 per week. The study also found 88 percent of deal seekers are most likely to visit their favorite savings or deal websites at least weekly.

Whether in print, online, or increasingly, on mobile phones, this bargain-hunting behavior likely applies to financial services, as well. The consumer may not necessarily understand the existing fee structure for their bank products and what they receive in return for that fee. Yet they do know they don’t want to pay more for those services. So, when community banks consider raising fees on existing services to drive revenue, the backlash can be swift and, as the megabanks have learned, can leave banks backpedaling.People Power

As an industry, we may have created a vicious circle where fees – even nominal ones charged for exceptional products and services – are concerned. Today’s consumers have been trained by banks themselves to expect these products and services to be free. Through social media and today’s rise of “people power,” consumers take to the Internet and the streets to protest financial institutions for increasing or charging new fees. Throw in the hungry 24-hour news cycle and the social media universe and, in a short time, you have banks apologizing and rescinding proposed fees. The aftermath for the bank? No new revenue, a shattered brand and empowered consumers considering moving their financial relationships.

This didn’t happen overnight. Much of the attitude stems from the hundreds of financial institutions that have made “free” a central part of their marketing messages, particularly in the last decade. We all know the old adage “You can’t get something for nothing” is true. But banks pinned down by the promise of “free” led to hidden fees, which in part, led to the heavily regulated environment we are all now experiencing.

So, how do you create additional revenue without raising or adding new fees? The most logical solution is to innovate and create new value-added products and services based on customer needs. However, innovation almost always comes with a cost to financial institutions. The big questions for banks are: Which new products and services do our customers want (and are willing to pay for) and how will we recoup the cost of that development?Using People Power for Product Development

If customers will rise up and tell you what they don’t want (increased or new fees for the same products and services), chances are, with a little coaxing, they’ll take the opportunity to tell you what is missing from their current set of financial products and services. There are a number of ways to engage customers, employees, and other stakeholders about where they are experiencing gaps in their financial world. These include focus groups, survey tools, social media, and face-to-face conversation.

Secondary research and data sets pulled from your existing database and reviewed with product development in mind can also unearth valuable nuggets of information. Viewed through the lens of increasing revenue and expanding the customer relationship, those nuggets can lead to development of value-added products and services your customers will thank you for – by paying for them.

So what are these value-added products and how should they be priced and marketed? The answers will, of course, be different for every bank and will depend greatly on your community bank’s business plan and existing products and services. Here are a few ideas, however, that some of the financial institutions in the SHAZAM network are working to implement.Credit and Debit Cards

Upping transactions is the name of the game in today’s cards space. Offering user-friendly rewards for shopping members and photo cards for teen members, for example, are each tactics that can not only increase credit and debit card usage; but can also be a tremendous source of new revenue when priced right. Why not charge a fair price for a personalized debit card? Today’s consumer loves personalization, and having the face of the cardholder on the card can also be a fraud deterrent.Dynamic Currency Conversion

International visitors have the same need for cash as Americans. Yet a trip to the ATM is hardly as simple for them. Fluctuating exchange rates and posting dates make the mental math more than most want to confront. By building a dynamic currency conversion program into an ATM network, financial institutions provide a valuable service to travelers and – depending on the location of the ATM network and the fee schedule assigned – banks stand to capture a sizable chunk of revenue.Identity Theft Protection

When customers understand that identity theft causes personal losses up to $5,000 on average – and that it can take as many as 130 hours for an individual to resolve – they become very interested in learning how to protect their identities. By offering identity-restoration products like ID TheftSmart, community banks are able to protect their customers and their institutions from financial losses. As a cherry on top, the product is priced low enough that banks can use it to develop a completely new source of income.

These are only three examples of many that community banks can explore. By turning on the people power at your bank, you’ll discover what’s currently missing from your product or service lineup that might lead to new growth opportunities. The key is to first engage your customers, prospects and other stakeholders, and dig through existing data to mine the gaps. For community banks, the solution will provide a twofold benefit: filling a void in the everyday lives of their customers and building stronger, deeper relationships. New product research and development takes time, patience, and sometimes a little luck.

B y J i m G h i g l i e r iS e n i o r V i c e P r e s i d e n t , C o r p o r a t e C ommun i c a t i o n s ,

S H A Z AM , a C B A E n d o r s e d M embe r C ompa n y

Apply People Power To Develop New Value-Added Services your Customers Need

In a tight economic market, coupon use, group buying of daily online deals, and increased research prior to purchase have become commonplace for many consumers.

For more about SHAZAM, contact Mark Fucci at [email protected] or call (866) 644-9314.

20 | www.cbaofga.com | November • December 2012 1-800-242-4770 | www.icbabancard.org/visacommunity

Consumers want Visa cards, but they don’t want to go to a mega bank. Put the power of the Visa brand to work for your customers with a Visa program through ICBA Bancard that’s right for your bank.

Join the ICBA Bancard community of Visa issuers. Become a Visa-issuing community bank.

Visa Means Business.

Around The World,

And Around The Block.

Hear from consumers on why they bank locally

In spite of the promise of PFM solutions, they have been slow to be adopted: according to research by Aite, only 27 percent of consumers use online PFM tools. However,

they have proven to be an effective way for FIs to increase customer loyalty and facilitate cross-sales. Banks that strategically deploy robust, user-friendly PFM solutions can reap the benefits of this underutilized service—especially if they provide a PFM experience that is closely integrated with their existing online banking platforms.

Support Customers’ Financial Goals and Increase LoyaltySince the 2008 financial crisis, increasing numbers of consumers are taking financial planning and debt management more seriously, and are searching for resources to help them create budgets, set financial goals, and monitor their spending. PFM offers financial institutions a way to help their customers take control and more effectively manage their finances. When an FI

provides PFM as part of its online banking suite, it positions its institution as a valuable resource.

The More you Know, the Better Service you Can ProvidePFM data is a rich resource to better understand your customers’ financial situations and goals. PFM provides an aggregated view of customers’ savings accounts, credit cards, investments, and insurance and retirement accounts—both at your institution and with third parties. The more an institution knows about how individual customers are spending, saving and managing debt, the more relevant and precisely targeted its products, services and offers can be.

Once an institution builds a robust PFM user base, it can mine the data to create customer profiles and use those profiles to develop truly relevant marketing and sales campaigns.

Be Ahead of the Curve and Reap the RewardsCustomers are increasingly demanding more from their banks, and PFM is a cost-effective way to add value to an institution’s offerings. Doing so may allow an institution to set the standard for PFM and gain the reputation of a leader--yielding increased revenue, loyalty and brand awareness.

B y T i m M i l l e rD i r e c t o r , S t r a t e g i c A l l i a n c e s ,

F i r s t D a t a e P a yme n t s , a C B A E n d o r s e d M embe r C ompa n y

Personal F inancial Manager

Online banking tools are popular with consumers for tracking balances and account activity, but they provide an incomplete and segmented view of a customer’s

financial situation. Personal Financial Manager (PFM) tools offer a remedy for this, consolidating customers’ financial products into a single, complete financial picture that provides them with the tools they need to track expenses, manage debt, and create a financial game plan to achieve their goals.

For more about FirstData, contact at Mike Amerson at [email protected] or call (865)288-7259.

1-800-242-4770 | www.icbabancard.org/visacommunity

Consumers want Visa cards, but they don’t want to go to a mega bank. Put the power of the Visa brand to work for your customers with a Visa program through ICBA Bancard that’s right for your bank.

Join the ICBA Bancard community of Visa issuers. Become a Visa-issuing community bank.

Visa Means Business.

Around The World,

And Around The Block.

Hear from consumers on why they bank locally

1900 The Exchange, Suite 600Atlanta, GA 30339www.cbaofga.com

freedom of choice

Choose an EFT Network Invested in YouWhile some would like community financial institutions to have fewer choices and less control,

SHAZAM believes that community financial institutions must remain in control of their own futures.

SHAZAM is owned and operated by community financial institutions. We understand who you are and what you believe in. We’re here for you, providing the cost-effective technology that makes you more effective.

You do have a choice in EFT networks. Choose the only EFT network invested in your success.

www.shazam.net (800) 537-5427

Documents

GA Communities First Magazine 2012 Nov-Dec