FY 2016 and 2017 DRCOG TDM Pool Application Form · FY 2016 and 2017 DRCOG TDM Pool Application Form Page 4 marketing and promotion and will be able to leverage existing community

FY 2016 and 2017 DRCOG TDM Pool Application Form

Page 1

A. GENERAL INFORMATION

Agency Legal Name Boulder County

Address P.O. Box 471

City/State/Zip Code Boulder/CO/80304

Website www.bouldercounty.org

Identify and provide contact information for:

Person authorized to enter into contracts Project manager for proposed activity(ies)

Only if different from authorized person (e.g., consultant)

Name Jared Hall Name Same

Title Senior Transportation Planner Title

Address P.O. Box 471 Address

City, State, ZIP Boulder, CO 80304 City, State, ZIP

Phone (303) 441-4958 Phone

Email [email protected] Email

1. Project Title Boulder County - Real-time Marketing program

2. Primary Project Type (select one) Indicate which project type is your primary focus and majority of budget (>50%):

Non-infrastructure (marketing, outreach, transit passes, etc.)

Infrastructure (permanently installed, vehicles, bicycle parking, etc.)

Applicant is committed to have a maintenance plan in place for the proposed infrastructure.

3. Project Description (concise abstract limited to 500 characters)

This is a marketing/ TDM project that would promote the RTD real-time transit program being implemented in 2016. This marketing program would provide outreach and education about the new real-time system to residents and employees throughout Boulder County and its municipalities. Boulder County would be working collaboratively on this project with Boulder Transportation Connections (BTC) Transportation Management Organization (TMO).

4. Project Overview (limited to 1,500 characters) Describe your project and what it is going to do. Do not include background information or justification language.

In early 2016, RTD will begin introducing their real-time ITS project. The project will be implemented district-wide and will cover all RTD bus routes and rail lines. Elements of the RTD real-time system include: integration with Google Trip Planner and the RTD Web site, real time displays at various locations, and third party phone apps.

Although RTD will have generalized marketing for the program, the marketing will not be unique to certain areas and communities throughout the region. In addition, RTD will not be doing specific outreach to businesses and their employees to let them know of the program.

This project would create an in-depth marketing and outreach program to help promote the RTD real-time system. All parts of Boulder County (unincorporated and jurisdictional) that are served by an RTD bus route would receive marketing and promotion under this program. Messaging that is unique to Boulder County and its transit system (noting specific bus route names, etc.) will be utilized in this program, including: printed materials, Web sites, bus shelter ads, individualized business travel planning, and presentations. Outreach would be conducted to both residents and to employers. Boulder County and BTC would be partners on creation of project materials, outreach and messaging.


Page 2

Through promotion of the real-time transit system, it is hoped to both improve the level of satisfaction for existing riders, and attract new riders to the RTD system to reduce SOV travel and VMT.

5. Project Innovation Briefly describe any innovative features of the proposed project. Example: Project elements haven’t been implemented in the region.

This project represents the first time that RTD has implemented their own real-time arrival system within the district. Upon installation of modern GPS technology on their bus fleet (district-wide) and IT work over the past couple years, RTD is ready to roll out the program in the next year. RTD has identified the real-time transit ITS project as one of their GM's "priority projects", and is committed to implement the system in 2016.

This project will promote all of the various areas of the RTD real-time system (Web sites, signage, availability of phone apps), without promoting any specific private party apps (to avoid conflicts). Messaging will include both the availability of the real-time system to help with trip planning (i.e. when to leave the office to catch a bus) and help to address the issue of perceived vs. actual waiting time when a passenger is waiting at a bus stop for the next bus, amongst other messages. This would be the first community-based marketing program throughout the RTD district to promote the real-time transit system.

Through this project, we hope to achieve the following: -Demonstrate the viability and benefits of the RTD real-time project to Boulder County and its communities. -Educate Boulder County communities on how to use the RTD real-time system. This includes using trip planners, directing people to the RTD real-time Web site, etc. -Provide lessons learned to other communities throughout the RTD district on how to create similar projects in their communities and what the costs/ benefits of such a project would be. This project will also help to demonstrate what types of messaging and marketing/outreach techniques are most effective for promoting the real-time system. -This marketing project would compliment other planned elements of the RTD real-time system (Mobile Web site, Google Trip Planner integration, third party phone apps). -Increase ridership at impacted bus stops and along corridors receiving the signage (and reduce VMT and SOV trips).

-Help to ensure a successful roll-out of the RTD real-time project throughout Boulder County. Thus helping to maximize the effectiveness of the transit-related investments that have been made throughout the County (by RTD and local governments).

6. Project Tasks List and briefly describe (below) the specific key tasks you will complete in order to successfully implement and finish your project. (Tasks will be referenced in Section F Timeline)

Task # Task Description

Task 1: (required)

Calculation and Compilation of Project Results.

Establish procedures for obtaining “before and after” travel habit information from participants. Conduct pre- and/or post-surveys or implement routine tracking procedures. (Details of methodology to be provided in Question #18)

Task 2. Messaging and visioning

Refining the primary messaging and target audiences for the grant.

Task 3: Outreach and promotion plan creation

Creating a plan for promotion of the program over the life of the grant. This includes documenting: events, employers, schools and other relevant groups to reach out to over course of grant.

Task 4: Marketing aid creation Working with a design consultant to create advertisements for marketing purposes. This includes the following: print ads, Web sites, promotional aides (stickers, t-shirts, etc), amongst other methods.

Task 5: Print and online -ad campaign

Running ads through various print and online newspaper channels. Ad runs will include tracking of views and click-through data.

Task 6: Outreach and Conducting outreach to schools, businesses, relevant groups (ETC meetings and


Page 3

individualized marketing

chambers of commerce), and public events (fairs, etc.)

Task 7: Post Survey Work Conduct post-project completion surveys to determine changes in usage and transit user's thoughts on project and benefit of real-time system. Transit ridership will also be tracked and included in grant reporting.

Task 8: Grant Reporting (Final) Boulder County, acting as project manager, will coordinate the 'roll-out' of the program and will be responsible for grant accounting and reporting.

Task 9:

Task 10:

B. PROJECT TRAITS

7. What is the geographic target area (overall and/or specific sites) for the project? Is there anything unique about this geographic area? Provide a map of the service area noting specific sites if applicable.

This project will promote the real-time transit system in all parts of Boulder County, both unincorporated and jurisdictional. Any area that is within proximity (1 mile) to an existing transit route will be part of the target area for this project.

Cities that will be targeted for promotion through this project are: Boulder, Longmont, Superior, Louisville, Longmont, Lyons, Erie, and Nederland.

Major transit corridors within Boulder County will be given highest priority in this project. Environmental Justice and Urban Center zones will also be included as priority target areas for the project.

8. Non-local government applicants are required to submit a letter of support from the applicable local government (s) where the project is located. Please confirm you have met/corresponded with the local jurisdiction(s) where your project is located and attach the letter of support.

Yes, I confirm and have provided letter(s) of support.

N/A Applicant is a local government.

9. Who is your target audience? Are there any unique demographic or socioeconomic traits of your target population?

The target audience for this project will represent both existing and potential transit riders. Given the nature of the project, the age and demographics of the target audience is very expansive; anyone who could be a potential transit rider would potentially benefit from this project. Existing transit riders will be one target group, as the real-time transit system represents an improvement for them.

Employee-related groups will also be a primary area of focus for this grant, including: major employers, one-on-one business outreach, chambers of commerce, employee transportation coordinator networks.

Major community events (fairs, etc.) will be included in the outreach efforts of the projects.

10. Will you be specifically reaching out to any minority or low-income population groups or areas? Yes No

If yes, please describe.

This project will reach to serve environment justice zones (including minority and low-income population groups). These groups will not only receive benefit from the project and its general marketing/ promotion in their communities, but they will receive outreach targeted to them specifically. As noted on the attached project map, this project would reach multiple environmental justice and urban center areas. Outreach will include:

-Areas within environmental justice areas and serving underserved populations (low-income, senior, students, and minority groups) will be specifically selected for outreach and education. Boulder County will create a list of such locations in an early step of our marketing/ promotion elements. This will include outreach by Boulder County staff that has worked on prior TDM pool


Page 4

marketing and promotion and will be able to leverage existing community relationships.

-Documents, materials, and Web-sites created will be produced in multiple languages (English and Spanish at a minimum).

-Boulder County will use multi-lingual staff in outreach efforts and at events.

11. When will you be ready to start the project? Describe any unique logistical aspects of getting the project started and implemented.

This project can be implemented at any time, as RTD is ready to begin implementing the first element (integration with Google trip planner) of the real-time transit project in Q4 2015. The next phase of the RTD real-time project will be ready in Q1 2016. Were this grant to be awarded funding, the first phases of the project can be implemented immediately (project messaging, ad creation, outreach plan creation etc). The project will be directly related to the RTD transit network and their efforts to implement the real-time transit program.

12. Will your project be timed or linked with a major roadway construction project? Yes No

If yes, which project, and describe the linkage? (e.g., promoting non-SOV travel modes during construction period)

This real-time transit marketing project would directly coincide with the introduction/ conclusion of several major projects, as well as with the beginning and ongoing construction of several new projects. As a result, this project is hoped to help mitigate potentially significant traffic congestion along major corridors that are vital to the region.

This project will serve bus stops and corridors that are directly impacted by the completion/introduction of the following major roadway projects:

US 36 express lanes project (opening in 2016)

McCaslin Diverging Diamond Interchange (DDI) (opening in 2016)

SH119 and Hover Road underpass (construction to begin in 2016)

Boulder Junction at Depot square (opening in 2015-2016)

SH119 repaving from Boulder to Nederland (construction to begin in 2016)

SH119 repaving from Boulder to Longmont (construction to begin in 2016-17)

City of Boulder Diagonal Highway reconstruction - 28th

Street to 47th

(opening in 2015-16)

13. Transit service relation Will your project be timed or linked to a new major transit project?

Yes No

If yes, what transit project, and describe the linkage?

This project will overlap with the following new significant transit projects:

Roll-out of the US 36 BRT system. Introduction of the US 36 BRT project (including improving stops served not currently planned to receive real-time by the BRT route). This route representing the first BRT route to be introduced within the RTD district.

-Extension of the Ft. Collins/ Loveland FLEX route to Boulder - estimated start date Q1 2016 (through a DRCOG TIP grant)

-Enhanced transit service frequency on the Longmont 324 bus route (through a DRCOG TIP grant)

-Enhanced transit service frequency on the L bus route (Longmont-Lafayette-Denver, through a DRCOG TIP grant)

-Longmont Fare Free program - providing free fare access to the Longmont local bus system (paid for by Boulder County and the City of Longmont, in collaboration).

-SH119 and SH7 BRT feasibility studies. Both studies are funded through DRCOG TIP grants. The SH7 study is being managed by Boulder County and is anticipated to begin in 2015-2016. The SH119 study is being managed by RTD and is anticipated to begin in 2016-2017.


Page 5

For non-infrastructure projects: Will your project promote or incentivize new or existing transit? Yes No

If yes, please explain.

No incentives will be included in the project.

For infrastructure projects types: Will your project support transit by providing a direct link to transit or by providing multimodal connectivity or support to transit?

Yes No

If yes, please explain.

This project is directly related to transit, and it represents a significant benefit to the existing Boulder County transit network, most notably the RTD system. It will greatly help to leverage and promote the existing work that RTD has been doing over the past two years with the anticipated 2016 roll-out of the district-wide real-time system, in addition to leveraging the roll-out of the real-time transit program in 2015-16. Most importantly, this project helps to maximize the ridership potential and effectiveness of the existing RTD transit system by getting as many riders as possible on buses that are already in operation.

14. List any organization that is a financial (cash or in-kind) partner with you in this project. Is the partnership currently in place? Please explain. A letter of commitment must be provided by each financial partner.

The following agencies have agreed to partner with Boulder County on this project.

City of Boulder/ GO Boulder

Boulder Transportation Connections (BTC) Transportation Management Organization (TMO)

City of Longmont

15. Describe how you will collaborate with (or your project will link to) Way to Go’s TDM efforts. (All applicants are required to meet with Way to Go staff to determine potential opportunities to collaborate on projects in some capacity prior to submitting your application.) We will use extensive co-branding to bring Way to Go's message to employees and residents within the project area, as has been the case in all of our prior rounds of TDM Pool funding, inlcuding our existing round of TDM Pool funding. This includes education work in multiple communities both within unincorporated Boulder County and it communities. Possible opportunities include: -Staff outreach will include promotion of DRCOG and the Way to Go program and distribution of Way to Go materials. -Using the Way to Go logo with electronic materials whenever possible in co-branding efforts. -Linking to the Way to Go Web site on any created project Web sites. -Acknowledging Way to Go on project presentations and language/ press releases. -Incorporating the My Way to Go platform into the project's design to facilitate and encourage non-SOV travel. -Boulder County currently follows DRCOG and Way to GO on multiple social media sites (Twitter, Facebook). We regularly tag and retweet DRCOG related information and will continue to do so throughout this grant.


Page 6

C. PROJECT BENEFITS – SOV TRIP and VMT REDUCTION POTENTIAL

The CMAQ program supports two important goals of the U.S. Department of Transportation: improving air quality and relieving congestion. The TDM Pool is focused on the reduction of SOV trips and associated VMT reduction.

The project review panel will consider the reliability of assumptions listed in Question 16 and the clarity of the justifications. Upon project completion, all project awardees must calculate benefits (trips reduced and VMT reduced) as part of their project evaluations in order to receive final reimbursements for their projects.

Example procedures for tracking project benefits include:

Before and after (pre- and post-) surveys of project participants’ travel habits

On-going tracking (e.g., web-based) of participant travel habits from the time they join (e.g., My Way to Go tool)

Post- project reporting of RTD transit ridership changes on specific routes.

If you need assistance, contact DRCOG staff. Example methodologies to predict benefits will be available on the DRCOG website.

16. Trip and VMT reduction potential

a) The following project attributes will lead to a reduction of single occupant vehicle (SOV) trips and vehicle miles of travel (VMT). Provide a number and justification for each applicable project attribute listed below (Provide attachments where necessary).

Project Area Attributes Amount Justification Source of data

1) Residents and employees you expect to reach or contact

354,077 The figure includes Boulder County Residents (299, 378) & Non-County-Resident Employees (50,923). This is conservative as it doesn't even account for other users of County roadways (tourism, etc.)

2014 Countywide EcoPass Feasibility Study completed for Boulder County.

2) Residents and employees you expect to participate (e.g., sign up, register, receive passes, become members, etc.)

1770 Assumes a .005% participation rate from potential project target group

This figure was pulled from the DRCOG TDM Pool 2016-2017 VMT Calculation Packet, sample figures.

3) Current percent of residents driving alone to work

75 % Current DRCOG regional SOV mode share.


4) Current percent of workplace employees driving alone to work

75 % Current DRCOG regional SOV mode share.


5) Average trip distance of target population currently driving alone (in miles)

9.5 Current DRCOG regional SOV mode share.



Page 7

6) A. Program will be active: 240 days per year for 2 years

or B. Facility will be available: days per year for years

7) Other: Number of trips (per day) 2 One round-trip per day This figure was pulled from the DRCOG TDM Pool 2016-2017 VMT Calculation Packet, sample figures.

8) Other pertinent information that supports the attributes provided above (past results, unique project team skills, case studies/research based on similar project types, etc.).

This project is expected to reduce traffic impacts and congestion along the major transit corridors within Boulder County; roads that also represent the highest traffic and congestion levels. This project would also greatly enhance delivery of the currently provided transit service at targeted areas and for regional transit overall throughout Boulder County. Ridership of nearby transit routes is expected to increase as a result of this project. Safety along major road corridors and at bus stop locations is also anticipated to increase through this project. Boulder County has conducted multiple TDM-Pool grant funded projects over the years. This includes TDM Pool projects in each of the prior four cycles. Many of these projects have been innovative and represented the first projects of their type throughout the region. This includes the current Trip Tracker TDM Pool project that is a pilot incentive project. The County has successfully conducted TDM Pool projects in the past that have promoted RTD managed projects (Eco Pass promotion project). The 2014 City of Boulder Transportation Master Plan update identified real-time information as their number one priority project for implementation. TMPs from other governments within the County (Boulder County, Longmont, Superior, Louisville) also list transit and transit-related projects/ programs as priorities.

b) (Optional) If desired, you may calculate an estimate of number trips reduced, and/or the VMT reduced as a result of this project. The estimates can be for an average day, or for a year. Provide an explanation of how you calculated the estimates, including formulas and all specific assumptions below, or in an attachment.

Trip Reduction Estimate:

1,274,677 - over life of project

VMT Reduction Estimate:

12,109,433 - over life of project

17. Has your organization been awarded funds in recent DRCOG TDM Pool cycles?

FY 2012/2013 Cycle Project? Yes No Project name: Diagonal Highway Trip Reduction Program

If yes, was the project completed? Yes No

Are the annualized VMT reduction results reported for this project from the Result Tracking Table the best available?

Yes No

If no, please provide updated information:

FY 2014/2015 Cycle Project? Yes No Project name: Trip Tracker Expansion Program for Boulder Valley & St. Vrain Valley School Districts

Do you believe your project will meet the level of VMT reduction predicted in the original application?

Yes


Page 8

Briefly describe progress made on specific implementation tasks:

-Successfully partnered with both BVSD and SVVSD on this project -Recruited 4443 participants to the program -Recruited 21 new schools to participate in the program -Distributed $20,737 number of trip tracker dollars -Recruited 37 businesses to participate in the program -Conducted 182 total dollar distribution events -Recruited and trained 78 parent volunteers to help promote the program -Conducted four pre/post car counts. Reduced traffic counts by 38.5% at monitored schools. -Created a participant contact and tracking database to track contact, usage and produce reports. -Developed a parent volunteer training curriculum -Built initial trip reporting and reward tools and systems -Developed marketing materials for the SVVSD TT program, including a new TT logo, Tracker Bucks, flyers, stickers, posters, multi-page website, and Mailchimp campaign templates -Successfully applied for a Safe Routes to School grant for the 2015-2016 school year. This will allow the Trip Tracker program to continue at all existing SVVSD schools

18. Related to Task 1 in Question #6, describe the procedures for how you plan to calculate and compile actual post-project results. (At a minimum, project awardees must conduct a survey, capturing pre- and post-travel habits of project participants to determine results.)

Boulder County actively tracks monthly ridership data for all major inter-city routes throughout the County. Pre-and post-ridership data along these routes will be analyzed to determine shifts/ trends in annual and average daily ridership.

Pre, mid and post project surveys will be conducted to determine the project's impact on transit riders usage at major transit stations and along primary transit corridors. User satisfaction and overall thoughts on the RTD real-time system will also be collected to determine lessons learned for project locally and region-wide.

Number of views seen on road-side, bus shelter ads will be documented. Number of Web page views and click through data will also be documented.


Page 9

D. PROJECT FUNDING REQUEST AND BUDGET

Total federal request must be at least $80,000 and a maximum of $300,000. (Note: No more than $100,000 can be requested for bicycle/pedestrian travelway portion of project.)

1. Budget Overview 2016 2017 Total

A. Enter the CMAQ Federal Funds requested, for each year (tab through columns to generate automated calculations)

$49,920 $49,920 $99,840

B. Required 17.21% Local Match* $10,377 $10,377 $20,754

C. Total Project Cost (federal plus required local match) $60,297 $60,297 $120,594

* How will you make your required local match? Cash, in-kind, both?

All cash $$$

What percentage of your local match is in-kind? (e.g., 100%, 75%, 25%, 0%) If you plan to use any in-kind, you must complete an in-kind request form as part of this application. In-kind forms and instructions will be provided at the applicant training.

0 %


Page 10

E. BUDGET DETAILS

Provide a general description and an amount of the expenses you expect to charge to this CMAQ project.

NOTES:

The table below is a regular Word table (not a locked form). Additional rows may be inserted, if needed. You will need to input and calculate all amounts—this table does not automatically calculate. Reminder: Federal procurement rules must be followed.

A. Salaries List each position, hourly rate, and total anticipated hours (over a 2-year period).

Position Hrly. Rate # of Hrs. Total Amt. (For future use - Do not

input in this column)

Sample: Administrator $50 100 $5,000

Project Manager/ Administrator – Boulder County

$45 333 $15,000

Marketing coordination, consultant facilitation, material distribution, and outreach– Boulder County and Boulder Transportation Connections

$45 1,822 $81,994

Multilingual – Outreach and translation (Boulder County Public Health)

$40 50 $3,000

B. Media Do not list specific media outlets, but provide general descriptions, such as “Fall newspaper campaign”.

Print and online advertisement runs $8,000

Bus Stop Shelter Ad – material creation (space free) $1,500

C. Incentives $0

D. Equipment Specific to implement the project.

Office Supplies $500

Software – Marketing and visual promotion creation $600

E. Production Printing, web development, mailings, etc.

Promotional aide printing (sundries, apparel, etc.) $3,000

Graphic Design – printed advertisements- consultant $3,000

F. Consultants List any subcontractors by function rather than name.

G. Costs associated with physical infrastructure or vehicles

H. Other Please define.

Evaluation – survey creation, compilation, ridership analysis, etc. $4,000

TOTAL (Calculate and enter amount manually - should equal Row C Total in

Budget Overview in Section D)

$ 120,594


Page 11

F. TIMELINE

Complete the timeline below, indicating the months applicable to each task. Your project will begin upon receipt of your contract. 1. The tasks in the timeline should correspond to those identified in Question 6 (Project Overview Details). 2. Copy each task (from Question 6) into the blank text box below the task # (see example). 3. Place an “X” in the applicable month(s) to each task.

(place an ‘ X’ in the applicable month)

Year 1 Year 2

(FY2015) FY2016 FY2017 (FY2018)

Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Task 1 Task 1 Task 1 Calculation and Compilation

of Project Results X x

Task 2 Task 2 Task 2

Messaging and Visioning X X X


Outreach and promotion plan creation X X X X X


Marketing Aid creation X X X X X X X X X X X


Print and on-line ad campaign X X X X


Outreach and individualized marketing X X X X X X X X X X X X X X X X X X X X X X X


Post Survey work x X X


Grant Reporting (final) X


Location

D (Trip

Distance)

N (Population

marketed to)

P (% Shift to

alt. mode)

Nt (# of one-way

trips per day)

Nd (Number of

benefit days per

year)

PSOV (Regional

PSOV = 75%)

VMT Reduction

Potential

Trip Reduction

Potential

Boulder County 9.5 354,077 0.005 2 240 0.75 6,054,717 637,339

Annual Savings 6,054,717 637,339

Total project savings x 2 years of project 12,109,433 1,274,677

Assumptions:

VMT and Trip Reduction Based on the Marketing Outreach Element of the Application

N (Population Marketed To): This figure was derived relying on the 2014 Countywide EcoPass Feasibility Study completed for

Boulder County. The figure includes Boulder County Residents (299, 378) & Non-County-Resident Employees (50,923).

All of the other variables used to calculate VMT reduction rely on DRCOG figures from the TDM Pool 2016-2017 VMT

Marketing Application VMT Reduction Methodology:

Annual VMT reduction and Trip reduction for this project were calculated using the “Marketing B”

methodology provided in the TDM Pool 2016-2017 VMT Calculation Packet:

AVMTR = N*P*Nt*Nd*PSOV*D

NOTE: the above formula provides the annual figures for VMT and SOV trip reductions. These numbers

were then multiplied by 2 years, the benefit period for this project, in order to determine total numbers

for the life of the project.

Assumptions:

N (Population Marketed To): This figure was derived relying on the 2014 Countywide EcoPass Feasibility

Study completed for Boulder County. The figure includes Boulder County Residents (299, 378) & Non-

County-Resident Employees (50,923).

All of the other variables used to calculate VMT reduction rely on DRCOG figures from the TDM Pool

2016-2017 VMT Calculation Packet.

Sources: Esri, HERE, DeLorme, USGS, Intermap, increment P Corp., NRCAN, Esri Japan, METI, EsriChina (Hong Kong), Esri (Thailand), TomTom, MapmyIndia, © OpenStreetMap contributors, and theGIS User Community

Legend") RTD_ParkNRides_20140220

BusRoutesROUTE

204225ABBOLTDASHGSHOPJJUMPLNSKIPYUrban_Centers_2014environmental_justice_2014

TDM Pool Marketing Area

CITY OF BOULDER

Department of Public Works/Transportation Division

PO Box 791

1739 Broadway

Boulder, Colorado 80306

(303) 441-3266

(303) 441-4271 FAX

June 5, 2015

Denver Regional Council of Governments

ATTN: Melina Dempsey

1290 Broadway, Suite 700

Denver, CO 80203-5606

RE: LETTER OF SUPPORT FOR REAL-TIME TRANSIT MARKETING PROGRAM

Ms. Dempsey:

Real-time transit information is a priority program for the City of Boulder, and was highlighted as

the single most desired transit-related improvement in the 2014 City of Boulder Transportation

Master Plan update.

Marketing of the RTD real-time transit program will help to ensure a successful implementation of

the project upon its roll-out in 2016. Marketing of the real-time transit program through initiatives

such as this grant will be vital towards its success.

The City of Boulder anticipates that the real-time transit marketing program will help to decrease

vehicles miles traveled, greenhouse gas emissions, and single-occupant vehicle trips within the City

of Boulder. We anticipate that this project will help to decrease vehicles miles traveled, greenhouse

gas emissions, single-occupant vehicle trips, and roadway congestion throughout our city and the

region as a whole. This project will be an impactful project to help the City of Boulder fulfill its

long-term Climate Action Plan goals.

We look forward to working with Boulder County, Boulder Transportation Connections, and RTD

on this project to help promote the RTD real-time transit project to our residents and employees.

We look forward to supporting a successful project.

This letter is to confirm the City of Boulder’s financial support for Boulder County’s Transportation

Demand Management Pool (TDM) application. This program will help to market the RTD real-

time transit system throughout our community.

The City of Boulder fully supports the submittal of this TDM Pool grant application and looks

forward to supporting and making the RTD real-time system a success.

Sincerely,

Mike Sweeney

Acting Director of Public Works for Transportation

City of Boulder

Megan Tolbert | Executive Director | 831-917-2466 | [email protected] 2955 55th Street #20295, Boulder, CO 80308

Melina Dempsey Denver Regional Council of Governments

1290 Broadway, Suite 700

Denver, CO 80203-5606

June 10, 2015 Re: 2016-18 CMAQ TDM Support and Collaboration with Boulder County for Real-Time Transit Dear Ms. Dempsey,

This letter is to confirm Boulder Transportation Connection’s (BTC) financial support and project collaboration for Boulder County’s Transportation Demand Management (TDM) Pool application to help market the RTD real-time transit system throughout the City of Boulder.

Real-time transit information is a priority project for BTC’s constituents and would be a valued program for commuters to and from our Boulder service area.

Marketing of the RTD real-time transit program will ensure successful implementation of market awareness, access and public relations benefits for RTD. With this grant, new and increased transit ridership is expected, leveraging regional improvements. This project will help to decrease vehicles miles traveled, greenhouse gas emissions, single-occupant vehicle trips, and roadway congestion throughout our city and the region as a whole.

We look forward to collaborating with Boulder County to promote real-time transit information. BTC fully supports the submittal of this TDM Pool grant application and looks forward to supporting and making the RTD real-time system a success. Sincerely,

Megan Tolbert

I}

KÂ

I}

O¤

Mp

MÍ

O¹

Mí

KÂ

KÂ

I}

MÍ

KÂ

Mú

O¤

OÌ

O¼

Mÿ

O¤r̂

I}

$1

$1

$1

$1

$1

$1

$1

$1

$1

$1

$1

$1$1

$1 $1This data is intended for informational purposes only. DRCOG provides this information

on an "as is" basis and makes no guarantee, representation or warranty, either express or implied,

that the data will be error free. DRCOG further makesno guarantees, representations or warranties, either

express or implied, as to the completeness, accuracy orcorrectness of the data, or as to merchantability or

fitness of the data for a particular use or purpose. DRCOGis not responsible to any user for any costs, expenses,liabilities or damages arising from inconsistencies in its

data or from any use of the information.

SOURCE DATA: Enter all data sources here, included base map information

Projection: State Plane Colorado Central, NAD 83 (feet)LEGE

NDBoulder County #1

0 5 10Miles

ÜPJ 6/18/2015

\\cogshare\Transportation\\TDM\TDM Program Pool\TDM Program Pool (2016-2017)\Maps\Boulder County\TDM_2016_2017_BC1.mxd

Project BoundaryUrban Center AreaUrban Center Areawithin project boundaryRapid Transit (Current) $1Rapid Transit (Future) $1