Embed Size (px)
Citation preview
From product-centric to stakeholder-centric
• Built on the principles of Joseph M. Juran, the man who is often referred to as the ‘father’ of quality, Juran today is an organisation focused on providing research and pragmatic solutions that enable businesses from any industry to achieve sustainable results based on superior quality.
• An article on the Juran website makes clear how a transformed, and transforming, business environment has made many of the principles of conscious capitalism not just desirable in their own right but a prerequisite for success.
• When Juran himself was first developing his ideas on quality, the emphasis for most businesses was on the product. That has changed. As the article points out, we’ve moved away from a Henry Ford-style product-centric business environment to a customer-centric one. Indeed, I would go further; we’ve moved (or should be moving) to a stakeholder-centric model. Producer mentality is dead. Long live stakeholder mentality.
• In a sense, the definition of quality has changed. And in order to meet the quality demands that are now placed on businesses, their leaders, as the article points out, “need to adopt a strong understanding of the major societal forces shaping our world, and be conscious of their expectations and needs. [They] must know where and how to respond for the good of their organization, and for society as a whole by providing services and products that meet both sets of needs.”
• It’s quite a journey for business – from how to make better things to how to make the world a better place. But who could deny that it’s a journey worth making?
