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MAKING THE SHIFT FROM PRODUCT TO CUSTOMER CENTRIC Gary Allemann @mdm_za

Insurance summit making the shift from product to customer centric

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Page 1: Insurance summit   making the shift from product to customer centric

MAKING THE SHIFT FROM PRODUCT TO CUSTOMER CENTRICGary Allemann

@mdm_za

Page 2: Insurance summit   making the shift from product to customer centric

• Modernisation• Regulatory development• Disruptive market conditions • Operational change• Tax

Top insurance industry issues (2015)

Source: PWC

Page 3: Insurance summit   making the shift from product to customer centric

• Adapting strategy and business model• Market segment challenges and opportunities• Risk and Regulatory Complexity• Process and Systems Improvement• Tax

Top insurance industry issues (2016)

Source: PWC

Page 4: Insurance summit   making the shift from product to customer centric

• Adapting strategy and business model, and supporting IT infrastructure

How do we adapt our business model to support new business opportunities?

How do we reduce costs?

Modernisation

Page 5: Insurance summit   making the shift from product to customer centric

• Taking advantage of new analytics models

Modernisation

Page 6: Insurance summit   making the shift from product to customer centric

• IoT, Cyber insurance, Commercial lines, terrorism

Disruption

Page 7: Insurance summit   making the shift from product to customer centric

Regulatory Challenges

2000

PAIA

2001

FICA

2008

CPA

2003

RICA

2008Companies Act

2005

NCA

2008

ECT

2015FATC

A

2009 King

III

PoPI

911Enron PatriotAct SOX Subprime

CrisisUS

RecessionBernardMadoff

LehmanBros SnowdenDodd-

Frank Act

SAMRegim

e

Page 8: Insurance summit   making the shift from product to customer centric

DESTROYCREATE STORE USE ARCHIV

E

ACCOUNTABILITY

PROCESSING LIMITATION

SPECIFIED PURPOSE

LIMITATION ON FURTHER PROCESSING

INFORMATION QUALITY

SECURITY SAFEGUARDS

PARTICIPATION OF DATA SUBJECT

OPENNESS

Page 9: Insurance summit   making the shift from product to customer centric

But….

Page 10: Insurance summit   making the shift from product to customer centric

Enterprise InformationCompanies prefer to see their situation as….

Page 11: Insurance summit   making the shift from product to customer centric

Information assets developed in silos

Duplication of data services (i.e. building the same integrations

over and over again)

Approach to regulatory and compliance and security is

inconsistentInflexible, fragmented

infrastructure

Duplicated Data

Demand and requirements management is ad-hoc and

unstructuredLack of cross-organisational

governance

Concerns over data quality

Many localised, personal copies of

“Information Assets”

Data lineage difficult to determine

Single version of the truth is hard to find

Competency gaps and heavy reliance on external partners

Enterprise InformationBut it‘s really more like….

DQ

Page 12: Insurance summit   making the shift from product to customer centric

Business Allignment

Page 13: Insurance summit   making the shift from product to customer centric

Data domains vs Business Processes

$$ Value $$TOTAL EXPOSURE

CLIENT

EXPERIENC

ESALE

S

EFFE

CTIV

ENES

S

Page 14: Insurance summit   making the shift from product to customer centric

Name ID Telephone Address 1 Address 2 Address 3

Mr & Mrs Bob Hope 3807160123081 +27(0)731515511 PO Box 1752 Johannesburg 2000

Robert P. Hope 3705155018081 073-151-5512 Posbus 1752 2000

Donald Duck 3705155018081 n/a 12 Disney Street Randpark Ridge 2156

Donnie Duck A0515248 Disneystraat 12 Randparkrif 2169

Page 15: Insurance summit   making the shift from product to customer centric

[email protected]+27114854856www.masterdata.co.zaBlog.masterdata.co.za@mdm_za