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1 Copyright © Altium Limited Free to Innovate – Liberating Electronic Product Development Altium IEEE Consumer Electronics Society San Jose Chapter - February 2007

Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

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Page 1: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

1Copyright © Altium Limited

Free to Innovate – Liberating Electronic Product Development

AltiumIEEE Consumer Electronics Society San Jose Chapter - February 2007

Page 2: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

2Copyright © Altium Limited

Designing today

Overcoming electronic product design barriers …

... what barriers?

Page 3: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

3Copyright © Altium Limited

Design barriers

Locking down the system architecture and choice of silicon at the very beginning of a project

Design barriers…

Page 4: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

4Copyright © Altium Limited

Design barriers

Partitioning designs so early in the design process while adopting processes that make logic movement difficult

Design barriers…

Page 5: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

5Copyright © Altium Limited

Design barriers…

Design barriers

Developing hardware and software in isolation when they are so integrally related

Page 6: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

6Copyright © Altium Limited

Design barriers…

Design barriers

Difficulty accessing the latest technologies

Page 7: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

7Copyright © Altium Limited

Design barriers…

Design barriers

Insisting on using a collection of loosely-connected point tools for what is a singular problem

Page 8: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

8Copyright © Altium Limited

Why?!

Unfortunately for engineers, most EDA companies are ignoring these very fundamental problems

Page 9: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

9Copyright © Altium Limited

The Altium vision

“To break down the barriers to innovation and technological advancement and provide every engineer with easy-to-use tools that allow them to create, invent and deliver products that enable the advancement of society.”

- Nick Martin, Founder and CEO, Altium Limited

Page 10: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

10Copyright © Altium Limited

Altium’s History of innovation

Page 11: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

11Copyright © Altium Limited

Introducing Altium Designer

Altium Designer is the world’s first and only unified system that encompasses

all aspects of Electronic Product Development

Page 12: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

12Copyright © Altium Limited

Altium Designer

Enables engineers to fully harness the potential of

‘soft’ design and thelatest in programmable

device technology

Page 13: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

13Copyright © Altium Limited

… develop software without having to first lock down system hardware

Allowsyou to …

Page 14: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

14Copyright © Altium Limited

… use programmable hardware to simplify board design

Allowsyou to …

Page 15: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

15Copyright © Altium Limited

… transparently offload software functionality into programmable hardware

Will allowyou to …

Page 16: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

16Copyright © Altium Limited

… unify the entireelectronic product development process

Allowsyou to …

Page 17: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

17Copyright © Altium Limited

What lies below the surface?

Deeper benefits of FPGAs:

• The intelligent portions of a design can get ‘softer’

• Distinction between hardware and software is blurred

• Previously separate design processes and domains can converge, enabling designs to be optimizedacross hardware and software

• Opportunity to invert current design practicesand change our design paradigm

Immediately identifiable benefits of FPGAs:

• Integration of logic

• Performance gains

• Easier to change than a PCB

• Cheaper than ASICs

Page 18: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

18Copyright © Altium Limited

… is a unified system that harnesses the full power of FPGAs.

It eliminates electronic product design roadblocks

& paves the way to getting more innovative productsto market faster than ever before

Two parts of the solution

Page 19: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

19Copyright © Altium Limited

LiveDesign process

Page 20: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

20Copyright © Altium Limited

Altium Designer

Apply existing design expertise and knowledge

in new and innovative ways

Page 21: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

21Copyright © Altium Limited

Altium Designer

Gives engineersthe freedom

to experiment with different system

implementation paths

Page 22: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

22Copyright © Altium Limited

Altium Designer

Allows engineers tomodify critical system architecture decisions

as the applicationis developed

Page 23: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

23Copyright © Altium Limited

Altium Designer

Enables engineers to work with wide range of devices from different

vendors without needing to retool

Page 24: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

24Copyright © Altium Limited

Altium Designer

Allows your organization to efficiently manage

design data‘out of the box’

Page 25: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

25Copyright © Altium Limited

Harnesses the potentialof today’s electronics

technology in a singular unified environment,that promotes design

innovation

Altium Designer

Page 26: Free to Innovate – Liberating Electronic Product Developmentsites.ieee.org/scv-ces/files/2015/06/IEEESanJosePresentation.pdf · Title: Microsoft PowerPoint - IEEESanJosePresentation.ppt

26Copyright © Altium Limited

Seeing is believing

Altium Designer opens up the entire Electronic Product Development process and allows you to approach design in an entirely new way

Open your eyes to new design possibilities

SEEING IS BELIEVING!