Company Sport Capability

Formula World Sport is a company which was capable of delivering great achievements at national, regional & global levels. By promoting, organizing and delivering marine sport activities UAE, GCC & rest of the world.Today Formula World Sports is the only company who has managed to be Exclusive Promoters for UIM F2 World Championship thriving through a tough competition by similar entities all over the world. This decision was made during the annual general assembly of UIM which was conducted in Melbourne - Australia in Nov 2008.

Company Business Nature

Formula World Sport is a private establishment that was incorporated in Dubai in 2003, the company is register in Dubai Economic Department as well as Dubai Chamber of Commerce. The company is affiliated with several local & global associations & regulations bodies Such as Union International Motonautique (UIM), Emirates Marine Sports Federations and other local authorities.

Company Location

Ownership of the company premises

The company headquarter is location in Belhould Building, Al Gharhood, Dubai, UAE. The office is rented from the owner & used to manage the global operations of the company. 1.

Formula World Sports has a complete top range mobile office that facilitated the onsite operation during the race in several cities around the globe.2.

Formula World Sport is currently proceeding to secure a permanent beach front location from the authority which will support the global expansion plan after the decision as an 3. Exclusive Promoters for UIM F2 World Championship by UIM.

Environmental Standards

Formula World Sports consider marine resources as the main assets for it growth, hence it maintain International Environmental Standards.1.

Formula World Sport headquarter, local authorities & mobiles office are is to demonstrate courage, foresight, respect and a strong sense of 2. responsibility for people and the environment through Health, Security, Safety and Environment (HSE) process. HSE officers are capable of deploying and auditing this process during administration & operations of the company.The directive covers all HSE aspects, applies to all parts of the operation, and all our other activities;3.

a. extraction and procurement of raw materials

b. transport and storage

c. the technical and operational integrity of our operation

d. handling and use of equipments

e. waste disposal, reuse and recycling

HSE Policy In respect for the inherent worth of all people, the value of the earth and the resources it provides, Formula World 4. Sports is determined to work ambitiously, through continuous improvement, for a healthy work environment, safe and secure conduct, and low environmental impact.

a. We will design our products, develop and use technology to produce minimum adverse effect on the environment, making efficient use of energy and resources.

b. At the strategic and operational levels we will shape our businesses with due concern to HSE, including the health and safety of our neighbors.

c. We will continuously work to reduce environmental impacts and risks related to our activities, and contribute to sustainable operation in a life-cycle perspective.

d. We are determined to have no injuries on our premises, and work continuously to avoid work related illnesses, property damage and loss.

e. We will encourage our employees to adopt a healthy, safe life-style for themselves and their families. If accidents occur, we shall be prepared to do the utmost to prevent and mitigate injury, damage to the environment, property and Formula World Sports reputation.

f. Saving life has the highest priority. We will protect personnel, premises and activities against conscious and negligent unauthorized actions, balancing the company’s need for protection of the integrity of employees and third parties.

Company Organization Structure

Business Plan (Documented & Scheduled)

The company follow a standard business plan for each round as well as a whole season, no matter which location the race is to be conducted this plan has to followed. We consider this plan as best practice which emerged from several years of experience and many lessons learned; we keep enhancing and refining this plan based on latest developments as well as feedback from several parties involved with us.The major milestones of this plan are:

1. Select Drivers2. Select Venue3. Select and Manage Catering4. Print and Communication5. Registration6. Race venue setup7. PR/Archives8. Plan Giveaways9. Shipping Event Materials10. Manage Day of Race11. Measure Event Success

This plan takes care of the operation of the race from start to complete and it is integrated with financial & human resources plan.

Organization Structure

FORMULA WORLDSPORTS MD - PROMOTER

ChiefOperationOfficer

HSE

Hospitality

Setup

Logistics

Food &Beverage

Media &PublicRelation

Race BITArea

RaceSecretary

RaceRescue

Officer ofthe Day

Walied Albasheer

Race Manager

Walied Albasheer

Ali Al Shehry

Ali Al Shehry

Ali Al Shehry

Sofia AhmedBaiba Versa

Baiba Versa

Baiba Versa

Elek Kozma

Arthur

Lex

Frode Sansdal

Grant

Erik Lozavege

Erik Lozavege

Job description

Hospitality

1. Visa’s2. Travel3. Hotel4. Transportation

Logistics

1. Shipping2. Clearance3. Transportation4. Loading/Offloading

Secretary

1. Driver registration2. UIM compliance3. Race results4. Teams Announcements

BIT Area

1. Teams requirements2. Area Appearance3. Getty operation4. Loading & offloading boats

Food & Beverage

1. Water on race venue2. Coolers & fridge’s on race venue

3. Media center catering4. Teams Catering5. Organization Team catering

Setup

1. Race venue diagram 2. BIT area 3. Containers 4. Electricity, Water, waste 5. Fuel 6. VIP area 7. Media center setup 8. IT 9. Race control setup 10. Timing system area 11. Radio men area 12. TV, Radio Commentators

Health, Safety, Security & Environmen-tal

1. Access control2. Safety control3. Environmental control4. Police & Guards5. Firefighting (18 Boats X 2 Units = 32 Units)6. Ambulances ( 3 – 4 Units)

Rescue

1. Location inspection2. Onshore rescue3. Race course setup4. Race course clearing

Public Relation

1. VIP Relation2. VIP catering3. 2 Seater Program4. Race Promotional Material5. Podium setup6. Crowning ceremony7. Ushering

Media

1. Media Center2. TV Channel3. Radio Station4. Newspapers5. Media Programs6. Press Reports & Interviews

Race Technical

1. UIM Rules2. OOD3. Commissioners

Human Resources

Organization Committee

1. Abdul Salam Fairooz2. Abdullah Saeed3. Mohamed Al Sawai4. Ali Sajwani5. Walied Abdel Rahman6. Ahmed Ibrahim7. Haitham Al Fail8. Baiba Versa9. Erik Lozajeva10. Hasan Al Khamis11. Peter Widmer

Rescue Team1. Zoltan Balazs2. Gergely Balazs3. Zsolt Maixner4. Elek Kosma5. Laszlo Galovics6. Janos Vegh7. Tamas Jelencsik8. Istantibor Szabo Szabo9. Mate Vidra10. Mate Vidra

Race Timing Team

1. Manuel lopes tone2. Antonio Jose Trancoso3. Rui Paulo Pereira

TV Team

1. Peter Buttler2. Logan Baird3. Michael Brown4. David Crute

UIM, F-2000

1. Regine Vandekerckhve2. Arthur Mostert

Media Team

1. Amir Hasan2. Ahmed Al Rifai

Financial Resources

Private Investment

Private investment by the promoter is contributed towards the initial start up cost as well as marketing & promotion activities before receiving the advanced payment from hosting city.

Events hosting fees

The event hosting for UIM F2 World Cup Championship is USD 500,000 for each round, we arrange 4 round averages per season which turns to be USD 2 million turn over.The event hosting for UIM F2 Continental Championship is USD 300,000 for each round, we arrange 4 round averages per season which turns to be USD 1.2 million turn over.

Sponsorship fees

Types of contributing companies:

The Championship sponsor establishments are divided into 3 categories that contribute in these events, and they are:

Golden sponsor:

it’s the biggest type of sponsorship whereat the company’s name is connected to the general championship’s name, and the contribution is cash.

Silver sponsor:

The contribution is cash, and it is from the second degree of the sponsorships and has a lot of features that fit with the paid amount.

Bronze sponsor: Is a moral contribution, whereat this kind of establishments can contribute with its product to support the event, it has a great money value, and has its own special name.

Media rights fees

The media right for TV broadcasting in several channels around the globe is an important financial contribution towards the company.

Merchandising rights fees

Several merchandizing rights are awards to vendor on revenue share based to promote the unique race merchandized in the race venue and outside. These vendors pay royalty fees to the company against these rights.

Logistics & Equipments

Teams Equipments (16 Team)

1. One Boat & Accessories

2. Mobile Workshop

3. Tent

Promoter Equipments

1. 15 Containers

2. One Pontoon

3. 25 Organization Tents

4. Turning Points

5. Award Podium

6. Special Race Equipments

7. Gifts & Promotional Materials

Rescue Equipments

1. Rescue Boats

2. Rescue special equipments

3. Mobile Paramedic Clinic

Utilities ( Local Organizer)

1. Electricity

2. Water

3. Gas fuel

4. Communication Equipments

HSE Requirements (Local Organizer)

1. Fire bridge

2. Fire extinguishers

3. Ambulances

4. Toe Boats

5. Fences

6. Security guards

Transportation Requirements (Local organizer)

1. Loading & offloading cranes

2. Toe trucks

3. Local transportation vehicles

Area setup Requirements

1. VIP stand

2. Spectators Stand

3. Food & Beverage Area

Management Practice

eBusiness practice

Formula World Sport is utilization the latest eBusiness tool to manage & enhance it is operation. Due to global nature of business the company finds it very crucial to use the information & communication technologies to minimize the time & money required to achieve it is goals.Working remotely with overseas teams would not efficient if it is company by comprehensive eBusiness process to facilitate communication & collaboration.Electronic booking of flights & hotels for the team around the world is an example of the company tactics to benefits from eBusiness. Also utilization specialized cargo solutions to plan the logistics requirements, availabilities and time to forecast the race calendar effectively.

Database utilizations

The company developed, maintain & utilized comprehensive database, theses database includes:

Teams

A complete database of team member & their associated is available with all the information such as name, date of birth, nationality, passport number, passport copies, emails & phone. This database is used for confirmation of attendees for each round, apply for visa, booking tickets/hotels as well as corresponding announcements.

Officials & VIP

The company develops and maintain database for all top official, VIP & decision makers in all the countries it conduct rounds with. This database is also increasing as new official are involved every new season.

Local & International authorities

The company maintains a database of all local and international authorities which related it is operation, communication with these authorities will always keep the company informed about the lasted development in marine sports.

Media & Public Relations

The company utilizes a huge database of media & public relations firm all over the world, these firm are from different media types such as TV, Radio, Internet, Newspapers, Magazine as well as advertising agencies.These databases is used to promote the company activities though publication of the new and activities as well as invitation for several events to enlighten the audience with the latest developments in marine sports as general & F2 class specifically.

Sponsors, Partners & Associated

The company own a huge network of sponsors, partners & associated who are internet in company activities & the race events. This ever growing network is managed through a database which is continuously updates by visiting card details as well as other information sources.

Information Systems

Utilization

The company utilized up-to-date information & communication system to operation at the optimal level, these systems includes:

Email & messaging

The company utilized a remotely accessible email communication system which entitles offsite team members to work with full capabilities as the onsite member.

File sharing & collaborations

The company utilized state of art system for file & calendar sharing & collaboration, the system is provided by Google application and considered to be a major milestone towards cloud computing.

Social Media

The company utilized the latest social media technologies to interact it is teams, officials and fans, the social media tend to be one of most important tool to communicate with mass of fan in a personal fashion. It also encourages the formation of several interest groups which will attract the fan to participate in the sport.

Portal & Information Site

Due to the remote nature of the business the company utilizes portals and information site as a main channel to communication information instantly to it is audience. Sport new has to be delivered immediately after it occurs, we at Formula World Sport find the internet as a very important tool to deliver out race results, video episodes, latest news as well as race scheduled.We use these channel for campaigning and gathering the right resources required in each events, our main target for this sport are youth who are the main internet users as well, so we find this medium perfectly fitting our requirements.

Decision Making Process

As several parties involved in this UIM F2 World Championship race we find it very crucial to facilitate the decision making process through internal communities as well as external authorities.UIM has a well structured policy in regards to rules & regulation, we are very keen in maintaining & developing our decision making process at highest levels of efficiency.

Company History

1. 2000 – 2001: The starting off of the president’s championship cup for formula boats 2000.

2. 2001 – 2002: Organizing 4 rounds. (Fujairah, Abu Dhabi, Sharjah, Ras Al Khaima).

3. 2002 – 2003: Organizing 5 rounds. (Fujairah, Oman, Ras Al Khaima, Ajman, Abu Dhabi).

4. 2003 – 2004: Organizing 5 rounds. (Qatar, Sharjah, Abu Dhabi, Fujairah, Ras Al Khaima).

5. 2004 – 2005: Organizing 5 rounds. (Qatar, Abu Dhabi, Fujairah, Ras Al Khaima, Sharjah).

6. 2005 – 2006: Organizing 6 rounds. (Qatar, Kuwait, Sharjah, Abu Dhabi, Fujairah, Ras Al Khaima).

Type & Level of

Sport Achievements

Type of Sport Achievement in 2008

Securing the exclusive right to promote the UIM F2 World Championship & UIM F2 Continental Championship.

Levels of Sport Achievements in 2008

1. Exclusively Promoting UIM F2 World Championship all over the world2. Exclusively Prompting UIM F2 Continental Championship all over the world

Company capability of attaining Social Responsibility Role

The importance of these events in developing the community:

These events are connected to the human being and society, in which the worldwide developments made a great contribution in increasing the daily working hours which cause exhaustion to a local and private employee. Therefore, the vacation periods are considered the most important periods in which an employee can relax and join his family in a relaxing atmosphere so that he can balance back from stress into relaxation, also the developed country consider these events a way of a tourism promotion, that’s why a country spends a lot of money to attract the local and international tourists, therefore a country has to maintain the proper atmosphere and different activities for all the categories, so as to see new and interesting activities that are not available back in their countries, thus we can attract the biggest group from these categories through unique activities and one of the greatest indications for these phrases are: (Jeddah festival, Asser water festival), these events attract a huge number from these categories, because of its role in differentiating the tourism concept for these groups, consequently social perfection is secured and achieve goals from organizing these tourism promotions whether its local or international.

The role of these activities in developing the youth’s talents:

These events are considered to have an important role engaging the youth from many risks that they might face, because these sports attracts different ages and especially the youth, therefore when engaging them from any risks with these positive activities in which they can discharge all their energy in useful fields for them and for the society through representing their country in local or international activity, therefore the youth will have a decent aim to reach, and at the same time the country will gain important points from hosting these events such as: saving the youth’s energy and direct it towards a beneficial acts and get them away from the useless ones.

Company image in the

community & media

Image in the Community

1. Sources national resources2. Encourage to collaboration between public & private sector3. Developing the tourism activities in UAE, GCC, Region & The world4. Media promotion for the region through the championship media activities5. Promoting the marine environmental awareness through several activities accompanied

with race in different venues.6. Improving the traditional marine culture to international level.

Image in the MediaThe features of the championship rounds are local and international media coverage, because of the importance of the championship through the participation of the best champions of this water sports category. And also as an important element for the host country in the advertising and media promotions for the sake of the tourism features through what the championship contains from advertising tasks which is considered relevant for these countries to promote its qualifications that will attract various tourism categories. Following are some of the most important space channels that will be broadcasting the championship rounds:

Dubai sports channel •Abu Dhabi sports channel •Al Jazeera sports channel •Saudi sports channel•ART channel•Gear one•In addition, the media distribution through Class One establishment in which we have appointed •to produce and distribute a 30 min. movie through different countries of the world through important channels like (ASBN, Fox sport, Euro sport, Sky sport) and many other channels which are displayed in the organizing contracts.Besides, the local and international media is really important because of its part in attracting •different age and sex categories, and especially the visible, audible and readable media.

Very Important people:

The championship is honored by the presence of the sponsors of each event and host country, especially presidents and vice presidents. For example:

1. KSA:a. Aseer city: H. H. Prince Faisal Bin Khalid Bin Abdel Aziz.b. Jeddah city : H. H. Prince Khalid Al Faisal 2. Qatar round: H. H. Sheikh Hasan Bin Jaber Al Thani - President of Qatar Water sports

union.3. UAE:

a. Ras Al Khaima: The Ruler and the Vice Ruler. b. Sharjah: The Vice Ruler and the President of the Tourism Industry.c. Al Fujairah: Vice Ruler and Crown Prince.

4. Malaysia: Prime Minister and Tourism Minister Plus many ministers and different union presidents, also host country’s ambassadors. These events attract the most important people in these countries because of the great attention the responsible parties give towards a successful event and also their beliefs in the event’s role in developing the society and the interior tourism.

Company Levels of

programs and activities

1. President cup championship 2000 – 20062. UIM F2 Intercontinental Championship (nonexclusive) 2006 -20073. UIM F2 World Championship (nonexclusive) 20074. UIM F2 Intercontinental Championship (exclusive) 20085. UIM F2 World Championship (exclusive) 2008

Company Strategy

To be the best promoter of marine sports in the world by:

1. Promoting the championship all over the world2. Attracting, the youngsters to participate in the sport3. Use the latest cutting-edge technologies & process to develop the class4. Guarantee the financial resource to sustain profitability and developed the class

Company Level of

Achievement

Local Achievements1. Promoting & Organizing President cup championship 2000 – 20062. Promoting & Organizing UIM F2 Intercontinental Championship (nonexclusive) 2006

-20073. Promoting & Organizing UIM F2 World Championship (nonexclusive) 20074. Promoting & Organizing UIM F2 Intercontinental Championship (exclusive) 2008

Arabic Achievements1. Promoting & Organizing President cup championship 2000 – 20062. Promoting & Organizing UIM F2 Intercontinental Championship (nonexclusive) 2006

-20073. Promoting & Organizing UIM F2 Intercontinental Championship (exclusive) 2008

Continental Achievements1. Promoting & Organizing UIM F2 Intercontinental Championship (nonexclusive) 2006

-20072. Promoting & Organizing UIM F2 Intercontinental Championship (exclusive) 2008

International Achievements1. Promoting & Organizing UIM F2 Intercontinental Championship (nonexclusive) 2006

-20072. Promoting & Organizing UIM F2 World Championship (nonexclusive) 20073. Promoting & Organizing UIM F2 Intercontinental Championship (exclusive) 20084. Promoting & Organizing UIM F2 World Championship (exclusive) 2008

Company beneficiaries

number & types

Direct beneficiaries1. Members of Promoter Org & Teams2. Members of L.O Team3. Travel Agencies4. Hotels5. Media & Advertisement6. Sponsors7. Cargo & Shipping Companies8. Government Department9. UIM & Local Authorities

Indirect1. Spectators2. Retail Business3. Tourism Business4. TV & Newspaper

Company participation in

sport activities

Championship Continental cup 2008 rounds:1. Oman, February 14, 20082. UAE, February 23, 20083. Egypt, April 17, 20084. Egypt, April 19, 2008

Championship World cup 2008 rounds:1. Portugal, May 25, 20082. Latvia, August 17, 20083. KSA, October 8, 20084. Malaysia, December 14, 2008

Company capabilities of integration &

corporation with other entities

Government AuthoritiesThe management foundation of the sport events are attached to a mixture of connections between the government’s establishments and the private ones which sets a successful organizing and obtain all the organizing basics and especially the management one. And some establishment’s categories are: (Water sports local union, office that represents the government of the host country, Tourism ministry, Interior ministry, health ministry, Transportation Ministry, Customs, local governments, events organizing office, events promotion office, media distribution office) and for each establishment an important role in supplying the features of its area of expertise.

National AuthoritiesThe competing on the championship title is considered as a tourism promotion for the hosting countries because of the big role the participants play in transferring their voice and picture to their countries. Also the interest the visible and audible media for each participating team in these rounds has an important role of transferring the picture to other societies. In addition, local’s observation to their team plays an important role in the tourism promotion, and especially when a huge amount of audience is able to watch these events through good championship media coverage to transfer the picture to different societies.

UIMUIM run several races in different classes under it is umbrella, hence the company coordinated it is forecast plan for the season with UIM in order to guarantee approvals on race calendar. This level of coordination is very important for the company to endorse its events through the UIM regulating body as well as sourcing the right race technical teams by UIM.

Marine ClubsThe company works very closely with marine clubs to promote the class, this level of corporation is through partnership to host race event as well as training drivers & testing new boats. These clubs conduct endurances and issuing license for new drivers plus renewing the license for old drivers.

Local Promoter/OrganizerThe company world closely with local promoter in several cities to host the event, the role of local promoter is very crucial in educating the local authorities about the benefits of organizing the race, secure official & financial support for the events as well as managing the local operation before and after the race. Local promoter could be and official entity or private company with a capacity to deliver the requirements of hosting the race.

Media & AdvertisementMedia & advertisement are the backbone of promoting a successful event, hence the company works with top of the market agencies to promote and publish it activities. The company considers this partnership with such agencies on long terms basis to be more efficient and cost effective.

SponsorsSponsors consider these events as important projects in which the private sector coordinates with the governmental and the general sector, in these events different atmosphere are available in which a company is looking for to promote its product, because of attending the governmental establishments with its various managements and the opportunity to meet with different as well as important and responsible group of people to strengthen their affairs with these establishments, also the opportunity to meet very important people like (Presidents, Sheikhs, Ministers, Ambassadors, Managers …).Other benefits are the attendance of a huge number of audiences that are following the events, where at various age categories are attending in such events and therefore these establishments can choose to promote (at al low cost) their products to the suitable category, because all the circumstances are available in which it will be transmitting information to these categories (Governmental establishments, locals, media agencies).

Company

annual budget

The company works on a unified budget structure to forecast each season and make sure to minimize the deviation between the forecasted figures as well as the actual ones, the outline of the type of expenses per race events is as follows:

IncomeThe income generated for each round from several sources such as:

1. Events hosting fees2. Sponsorship fees3. Media rights fees4. Merchandising rights

ExpenseThe expense encountered in each round could be classified as follows:

Race Committee Expense1. Race Manager2. Timing System3. Technical Inspector4. Commentator5. Race Secretary6. Committee Equipments7. 2 seater8. Insurance9. Calendar fees10. Gas11. Other Salaries

Media1. Photography2. Promotion3. Marketing4. TV

Travel & Accommodation1. Airline Tickets from-to2. Hotel Rooms3. Container Transportation4. Bus Hire5. Car Hire

Public Relation1. Prizes2. Trophies

Company

self financial

resources

Private InvestmentPrivate investment by the promoter is contributed towards the initial start up cost as well as marketing & promotion activities before receiving the advanced payment from hosting city.