A PRESENTATION ON

FORD MOTOR COMPANY

BYMUHAMMAD USMAN AyubFA11-BBA-06003138300073

Introduction

A global automotive industry leader based in Dearborn, Michigan

Manufactures and distributes automobiles across six continents

5th largest in the world, based on annual vehicle sales in 2010

Ranked #23 on Fortune 500

Introduction (Cont.)

Competitors GM Toyota Honda

Products Automobiles Automotive parts

Mission Statement

ONE FORD MISSION: ONE TEAM:

People working together as a team ONE PLAN:

Work together effectively to manufacturer the safest possible vehicle

ONE GOAL: delivering profit

ONE WORLD: Strive to be the safest automobile manufacturer

with eco friendly vehicles in the world

SITUATION ANALYSIS

P E S T Analysis

Political

Economic

Social

Technological

Political

Foreign ownership regulations

Foreign laws and regulations

Labor unions

Economic

The size and growth of

potential target markets

Economic development

Oil price fluctuations

Social

Geographical changes

Consumer attitude

Travel habits of consumers

Technological

Ford’s operational capability

Ford's agreement with Microsoft

to introduce a "smart car"

SWOT Analysis

StrengthsWeaknessesOpportunitiesThreats

Strengths

Producing Hybrid vehicles One of the oldest car manufacturer

Manufacturing facilities in more than 30 countries

Wide Range of Products targeting all customer classes

Weaknesses

High cost structure

Unprofitable Europe

operations

Sales in trucks decreasing

rapidly

Opportunities

Customers demand for more fuel efficient cars

Ford’s investment in the Solar Power industry

Positive attitude towards “green” vehicles

Threats

Rising raw material prices

Intense competition

Rising oil prices

STRATEGIC ANALYSIS

FORD Strategy Recomended Expand Globally, while mass producing hybrid technology

Continue to compete in automotive market, while focusing on core profitable products

QUESTIONS?