Unit 2, Graphing Design, Project 4, Food Packaging

Klemens Koestler 9M, 9IGCSE

Design Brief:

The target customer is mainly little kids (4-10). The price bracket should be from 150 to 300yen.

The food packaging is about brigadeiros, chocolate fudge balls.

The packaging needs to have something interactive for the target customer. This can include

crossword puzzles, word search, presents inside etc. This is to capture the targets customers’

attention and causes them to be interested in our product.

The outside cover must also include a comic figure that the company can easily use in

advertisements. The comic figure should be a main focuses on the food packaging. The comic

figure should specifically include a brigadeiro (the brigadeiro can be placed anywhere in/on the

figure). The comic figure must relate to the little kids such as including everyday objects they

use (sports or toys).

The packaging should contain a variety of colors. This is to ensure that the target customer will

be interested in our product. The color brown and white have to be included in the packaging.

Refrain from using the color black (it is a dominant color). The packaging should not be fancy.

However do not use too much colors or else the target customer will not know what to focus on.

Development Process:

1. For my food packaging, I instantly came up with the idea of doing brigadeiros. I made

them in 8th

grade once and they tasted/looked pretty good, so I decided to use them for

my food packaging. I made brigadeiros at home and took photos of them. So I can use

them in my project.

2. The design brief states that the packaging should contain a comic figure with a

brigadeiro. I started brainstorming and came up with the idea of making the brigadeiro

the body in the comic figure (like in the m&m).

3. I choose my favorite comic figures (left & right bottom) and drew them out neatly again

and I made another comic figure along the way (eskimo).

Spanish Brigadeiro Baseball Brigadeiro Eskimo Brigadeiro

4. I colored in the Spanish brigadeiro and changed his body into a brigadeiro. I changed the

color of the sombrero to see which one matches the brigadeiro better and I came to the

conclusion that when it’s darker at the bottom it looks better. Also, I experimented which

skin tone he should have, below are a few examples but I tried more as well and came to

the conclusion that the pinkish skin tone fits him the best. I colored the comic figure in by

using the magic wand tool to highlight a certain area and then used the fill or gradient

tool to color it in.

5. For the baseball brigadeiro I used the same skin tone as on the Spanish brigadeiro. I made

his hat blue with the gradient tool and it seemed to match very well with the rest of the

brigadeiro so I left him that way.

6. My first idea for the eskimo brigadeiro was that he should be red, but then he ended up

looking too much like Santa so I decided to choose a different color, green. I used the

gradients tool to make him green.

Before After

7. For the front cover I decided to create a scenery with the Spanish brigadeiro. I came up

with the idea of having a desert in the foreground and mountains in the background and

started drawing roughly how it was supposed to look like.

After I created the basic background I decided to put the title of the product at the right

top and below it have this plastic cover so you can see how the brigadeiro looks like.

8. Just like with the brigadeiro comic figures, I colored it in by using the magic wand tool

and the gradient tool. The gradient tool was really helpful for showing contrast in lighting

between a part of an object.

9. I got from the internet a rectangular box template. Two of the side covers were colored in

a way to extend the scenery on the front cover, and the other covers are just simple dark

brown. Also, on the front cover I added the Spanish brigadeiro figure to include a certain

focus besides the title.

10. On the back cover, I included a food nutrition label (which every food packaging needs to

have), a barcode and the baseball brigadeiro figure. I put the barcode and the nutrition

label on the back because all the food packaging I looked at had the barcode and the

nutrition label on the back cover. Since my target customer are from the age between 4-

10, I used the baseball brigadeiro comic as a focus on the back cover so it isn’t going to

be too boring.

11. My design brief explained that one of my covers had too have something interactive for

the target customer, so I decided to have the idea that each brigadeiro food package is

going to have a brigadeiro action figure. The brigadeiro action figures are going to be the

ones I designed and new ones can be added to keep the target customer interested.

12. The design brief also said to advertise a new product for the brigadeiro. I did this on the

top cover by using the photo of the brigadeiro with rainbow sprinkles on it. The new

product is called, ‘Rainbow Brigadeiro’, and is on sale now. I decided that the word

‘now!’ should be in the form of the rainbow so I used a different color for a different

letter.

13. For the title I came up with the idea of using a wanted shield but instead of wanted the

name would be brigadeiro. This idea also matches very well with the background of the

front cover which is why I decided to use it. For the beginning I got a plane wood texture.

14. Next I wrote on the wood texture, in a new layer, Brigadeiro with a light brown color.

The font I used looks western which is good for the wanted shield. I set the fill to 90%

and the layer blending mode to multiply.

15. To the Brigadeiro layer I added drop shadow, inner shadow, inner glow, bevel/emboss

and gradient overlay to make the writing look engraved in the wood texture.

16. I duplicated the brigadeiro text and set the layer to 40% fill (this layer = brigadeiro

copy). This makes the overall writing also darker which adds to the wanted effect. Then

on the layer brigadeiro (original) I went to filter, distort, displace and used the values 5. I

did this so the edges look rougher than before.

17. To finish the wanted shield I decided to add bullet holes into the wood texture. I created

two new layers. The lower one contains a large grey circle and the upper layer contains a

smaller black circle. I switched the brigadeiro text off so that I can concentrate on the

bullet holes.

18. The black circle is going to be set on normal and 100% opacity whereas the grey circle is

set to screen 100% opacity, 30% fill.

black circle edit with bevel and

emboss

grey circle edited with drop

shadow, inner shadow, gradient

overlay and color overlay.

19. The black circle (the bullet hole) is edited with bevel & emboss. The grey circle (circle in

the back) is edited with a drop shadow, inner shadow, gradient overlay and color overlay.

20. The main bullet hole is created, I made a layer group out of both the circle and duplicated

the layer group for other bullet holes. To make it look like a bullet hole I distorted the

layer group by using the displace tool and the wave transform.

21. After editing all the bullet holes with the displace tool and wave transform, the bullet

holes should look like the image below.

22. Make sure that you can view the Brigadeiro text. Create a brand new layer above all the

other, I created a white circle and put a Gaussian blur on it (50). After that set the layer

to overlay and 50% opacity, duplicate the layer and set the duplicate to soft light and

50%.

Text + Bullet Holes White Circle with Gaussian Blur Blending Options 2 Layers

23. Create one more layer above the others and draw a Radial Gradient from white to black.

It should look like the image below.

24. Set the layer to Soft Light and 50% opacity. The lighting is finished.

25. Hide the brigadeiro text. To make it complete, I added smoke to the bullet holes. Create a

new layer and with a small soft brush, draw some wavy lines.

26. I distorted the wave lines by using the wave distortion icon and a little bit of motion blur.

This was edited to all the bullet holes.

27. I pressed view on the brigadeiro text and the title is finished.

28. I added the title to the front cover on the right top where it was supposed to be.

29. Since the title seemed to be hanging loosely around in the sky, I decided to put metal

chains on it that hold it off the ground. This is the final product of my food packaging

design. (Notice the grey box in the middle is supposed to be made out of plastic so you

can see the brigadeiro inside the package. This is seen in the model I created.)