Food, Health and Wellness

Trends2020 and beyond

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design • branding • pr

online marketing • social media

design • branding • pr

online marketing • social media

Thrive Media © 2019www.thrivepublishing.co.uk

design • branding • pr

online marketing • social media

1.0Ethical Consumers

Natural all the way

• Provenance is key

• Simplicity of ingredients

• Transparency of food chain

• Authenticity of the products story (more than just a product)

• Generation Alpha want to believe and trust before they accept a brand and buy.

• Your brand ethics will be the main decision as to whether this new generation buy your products or don’t!

• Community matters (lack of trust)

“38% of consumers trust a product with a shorter ingredients list”

PROVENANCE

Read More:https://thrivepublishing.co.uk/why-ethical-brands-are-the-brands-of-the-future/

2.0Make it Personal

YOUR DNAYOUR CHOICE!

YOUR DNAYOUR CHOICE!

• People are empowered by technology

• New generation of nutritional experts

• DNA testing becoming mainstream

• Make it personal and make it stick

• Listen to your own body first, DNA testing reinforces this.

• DNA Subscription boxes of snacks/Ethical Data

“If you make it personal, you make it 100% more desirable”

MAKE IT PERSONAL

3.0Vegan 2030

© Thrive Media 2019

• The push against the meat industry

• The push against climate change

• Young chefs are leading the change

• Role models in the vegan world - “powered by plants”

• Online Vegan communities / vegan meet-ups - this is about having empowerment and common ground too!

“UK veganism has exploded by 360 percent over the last decade”

VEGAN ATHLETES

4.0Ancient Blends

• Orientation to the past

• Trusting our ancient ancestors

• Herbal remedies of old

• Earth based knowledge and ingredients

• Super-food trend - thirst for knowledge/ the new ingredient

• Magical and mysterious (foursigmatic.com)

• East meets West

“The practice of melding the modern with the traditional is growing”

ANCIENT BLENDS

5.0Functional FoodsBe more than food

“I snack healthier than you”

• Healthy functional foods and beverages - on the go.

• Higher amounts of functional ingredients such as fibre, calcium, proteins, vitamins, minerals and omega-3s.

• Naturally nutrient-dense munchies.

• Fast to consumer but nutritionally dense

• Supported by experts (Athletes, Nutritionists, Dieticians)

“65% of adults look for foods that had added vitamins/minerals”

FUNCTIONAL FOODS

What new choices will emerge in the future Early adopters/ Generation Alpha.

1. RE-CONNECTION TO OTHERS WITH SIMILAR LIKES AND VALUES

(mission driven millennials, tribal trust)It’s bigger than the self, an inner need to be part of a tribe.

2. PLANT-BASED FUTURE (new types of protein) Achieving the RDA with new ingredients.

3. THE FIGHT AGAINST FOOD WASTE / AND PLASTIC FREE (re-use, recycle - re-invent)

Nearly 9 in 10 millennials say they are more likely to buy from companies that support solutions to specific social issues.

4. AI AND TECHNOLOGY - the digital selfConnecting our eating habits to our medical well-being through

doctor-prescribed diets, DNA food plans

OTHER TRENDS I SEE AT THRIVE

1. GUT HEALTH

2. BRAIN HEALTH

3. MENTAL HEALTH & WELLNESS

4. VEGAN 2.0

5. NEW WAVE OF NUTRITIONISTS

6. COMMUNITY DRIVEN FOOD TRENDS

THRIVE AUDIENCE AND COMMUNITYThrive is a dedicated Health & Nutrition Magazine with an online community platform, talking directly to your

audience of health conscious consumers.

• PODCAST - ETHICAL PRODUCTS & ENTREPRENEURS• THRIVE MAGAZINE - 21,000 PAYING SUBSCRIBERS• THRIVE CLOSED FACEBOOK GROUPS• DIGITAL MAGAZINE REACHES GLOBAL AUDIENCE• ONLINE PROMOTION FOR HEALTHY, ETHICAL BRANDS• THRIVE BRAND ACADEMY - COMING JANUARY 2020

Launching at Food Matters

Livethrive-magazine.co.uk/thrive-brand-academy