AUTEUR THEORY

FLORIA SIGISMONDI

Auteur Theory

• Suggest that a director can use commercial apparatus of film-making in the same way that a writer uses pen or a painter uses paint & paintbrush.

• You can indentify certain piece of media is directed by particular music directors.

• Bringing in any distinctive aspects in all media concepts. • For example uses of technical, symbolic codes, narrative…• Acts as a signature for artists.

Conventions• Sigismondi use of flashback

Hurt- Christina AguileraThe one that got away- Katy Pery

• Use of unusual environment

Anything could happen- Ellie Goulding

E.T-Katy Pery

Use of isolated location with an individual alone, to emphasise their feelings and emotions. Usually the use of female which acts as a stereotype.

Anything could happen- Ellie Goulding

Hurt- Christina Aguilera

The use of close up of the performer. Both these females have a similar hair styleThese screen grabs also shows the current state the actors are in within the narrative of the video.

The one that got away- Katy Pery

Hurt- Christina Aguilera

• Close up of artist singing

E.T- Kanye West

Anything could happen- Ellie Goulding

Hurt- Christina Aguilera

• An incident occurs which causes the storyline to turn. New equilibrium within the narrative of the story. Usually shown towards the ending of the video. Both these videos shows a car accident which results in the death if a individual important in the video.

Anything could happen- Ellie Goulding

The one that got away- Katy Pery

• Use of couple in the narrative of Sigismondi’s music videos.

E.T-Katy PeryAnything could happen- Ellie Goulding

Hurt- Christina AguileraThe one that got away- Katy Pery

• Use of gothic like female characters. Not the usual typical girls we re use to seeing who are girly. Almost has a rough touch to the female protagonists.

The one that got away- Katy PeryAnything could happen- Ellie Goulding

• The ending of her videos are usually tragic. Consisting of someone's death or separation between the couple. The videos mostly evolve around the concept of looking back.

Anything could happen- Ellie Goulding Hurt- Christina Aguilera

The one that got away- Katy Pery