Floria V. Lasky Symposium:Digital Marketing Strategy and Tacticsfor Not-for-Profit Cultural Organizations

Recap and Emerging Trends

David BerkowitzVP Emerging Media360i@dberkowitz / @360idavid.berkowitz@360i.com

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The rate of change is accelerating

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Prioritization is a challenge

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Strategy: Set Goals, Measure ‘Em

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Content driving the conversation

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4 Trends to Master for 2012+

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1) EntertainMEnt

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2) Gaming Reality

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3) A Whole New MoPho

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4) P2P Gets Personal

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Links from the 4 Trends

• EntertainMEnt

• Flipboard – www.flipboard.com

• Spotify – www.spotify.com

• Viggle – www.viggle.com

• Gaming Reality

• Draw Something – www.omgpop.com/drawsomething

• Life is Crime – www.redrobot.com/games.html

• Disney Appmates - www.disneystore.com/cars-appmates

• A Whole New MoPho

• Instagram –– www.instagr.am

• Viddy – www.viddy.com

• GoldRun – www.goldrungo.com

• Pinterest – www.pinterest.com

• QWiPS – www.qwips.com

• Digigraph – www.digigraph.me

• P2P Gets Personal

• Wendr – www.wendr.com

• GrubWithUs – www.grubwithus.com

• SideTour – www.sidetour.com

• Highlight – www.highlig.ht

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Highlight me anytime, or something

• David Berkowitz

• VP Emerging Media, 360i

• blog.360i.com / @360i

• MarketersStudio.com / @dberkowitz

• david.berkowitz@360i.com