Grand Hotel Mediterraneo

Florence

June 13-15, 2018

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Welcome to the conference program for INNOCOS Summit 2018. Case study presentationswill be the prime focus from a wide range of notable companies and niche brands including:

• Coty: An insight into the trend for personalization and customization in beauty• L’Oréal: Putting e-commerce first• Estée Lauder: Understanding the importance of humanized beauty• Avon: Disruptive innovation in the development of global products• Foreo: Empowering consumers through technology• H&M: A sustainability journey in the field of cosmetics• Finding Ferdinand: Creating a truly custom brand• Skin Design London: Putting customers at the heart of the brand• Paradox Beauty: The future of influencer marketing in beauty

Following a hugely successful pilot in Miami, INNOCOS will be hosting the shark-tankinspired INNOCOS Ventures, where new brands in beauty and technology startups will pitchinvestors with their proposals for innovative new product concepts.

We are excited to announce the program for INNOCOS Summit 2018. This year’s program will provide invaluable insights on the beauty industry’s hottest emerging trends and how they are reshaping the future of beauty, as we know it. Areas of focus will include marketing and operational best practices, success stories, innovation strategies, and advice on how brands and retailers should respond to the ever-changing modern customer. Trends are coming and going at a much faster rate than ever before, and INNOCOS’ 2018 agenda will take a closer look at these trends to better understand the drivers behind them and anticipate potential future outcomes. We cannot predict the future of the world, but can certainly try to understand the forces that shape it by observing the fast-moving elements fuelling it. INNOCOS’ World Beauty Innovation Summit is proud to gather a truly unique and diverse global community like no other in the beauty industry – comprised of cross-cultural, cross-category and cross-discipline professionals:• Global representation from Eastern, Western, and emerging markets• Categories including colour cosmetics, skincare, hair-care, personal-care, fragrances and many more• Participating disciplines including Marketing, Digital and Social Media Marketing, Consumer Insights, Technical Regulatory, New Product Development, Research and Development, and Retail and Sales

New in 2018: • INNOCOS Venture: “Shark-tank” inspired beauty startups pitch panel. June 13• Beauty Discovery: explore and investigate the latest trend-led beauty products in the exciting exciting new format of live product demos with tabletop exhibit. June 14-15.

INNOCOS team

Discovering What the Future Holds for Beauty…

Thank you to our sponsors

ModiFace is the leading virtual beauty company with unique anti-aging, skincare,

cosmetics, and hair simulation technology across all platforms (web, in-store kiosk,

Facebook, iPhone, iPad, Android, and in-ad-unit). Based on more than a decade of ad-

vanced facial recognition research at Stanford University, ModiFace’s patented tech-

nology currently powers virtual makeover applications for Sephora, Medicis, L’Oreal,

Make Up For Ever, Inglot Cosmetics, Obagi, Jane Iredale, Allergan, Vogue, Seventeen,

Marie Claire, and BASF. ModiFace’s set of mobile applications on iPhone/iPad/Android

devices have been downloaded over 35 million times and have resulted in half a bil-

lion virtual product try-ons. For more information, visit www.modiface.com

Re-Inventing Beauty with Sustainable Nature-de-

rived Solutions,

Today, consumers want to shop ethically and know

what is in the bottle and where it comes from.

Finding fully sustainable solutions proves to be a

challenge for the industry.

Cargill, from its unique strengths and position, is

ready to make its move forward and help Beauty

Brands to achieve their goals…one plant at a time.

Search and select the cosmetics ingredients

you need among 39,000+ products in our

Universal Selector™. Accelerate your busi-

ness development and innovation with digital

marketing services for ingredients suppliers.

www.specialchem.com

Automat is helping companies use AI to talk to

their customers, fans, and followers, to under-

stand and serve them better. We’re the first

Conversational Marketing platform powered by

artificial intelligence and we believe in a world

where every company can have a personalized

one-on-one conversation with every customer.

www.automat.ai

Lead Sponsor

Gold Sponsors

Silver Sponsor

Media Partners

Paul Peros, CEO,

Foreo

Jamie Johns, Director of

Merchandising Skincare, Birchbox

Ann Massal, Annonym Founder,

& SVP New Business Global, L’Oréal Paris

Lisa Gallo, Global Vice President Product and Process Development, Avon

Allard Marx, CEO,

Aethic

Andy Mauro, Co-founder & CEO,

Automat

Nhu Le, Founder and CEO, Finding Ferdinand

Fatma Shaheen, CEO/Founder

SkinDesignLondon

Elise Gabriel, Fashion and Beauty

Influencer, Founder & CEO, Paradox Beauty

Irina Barbalova, Global Head of Beauty & Personal Care Research,

Euromonitor Int. 

Raquel Wing, Founder and Managing

Director, The Clean Hub

Lana Glazman, VP Corporate

Marketing, Estée Lauder

Daniel André Langer, President & CEO,

Équité

Jason Harcup, Global VP Personal Care Research and Global VP Prestige Division R&D, Unilever

Leo Laforgia, Head of Buying,

Beauty, Amazon UK

Sylvie Moreau, President

Professional Beauty, COTY, Switzerland

Tony Jaillot, Global General Manager,

Cargill Beauty

Jacqui Owens,Head of Beauty UK,

Google

Susanne Jentsch, Head of Consumer trends & scouting,

Beiersdorf

Evelyne Redier, Founder,

Higher Together

Jennifer Tidy, VP Partnership,

Modiface

Carina Hemstrand, Expansion

Researcher, Cosmetics, H&M

Confirmed speakers:

INNOCOS VENTURES

REGISTRATION

WELCOME FROM THE CHAIR

OPENING KEYNOTE

OPENING RECEPTION

Shark-tank inspired beauty start-ups pitch

Coffee, Registration and Beauty Discovery Exhibition

Beauty & The Age of Assistance

Welcome drinks and conference registration

17:00

8:15

9:00

9:10

18:00

INNOCOS team is holding open casting calls and will narrow down their list of contestants to at least 6 pitches (or more if time will allow). Each entrepreneur will have 10 min in total to present the brand, with 3 min for set up, 2 min allocated to the pitch, and 5 min answering questions and getting feedback from the judges.At the end of each pitch, judges will give scores to each participant based on 3 criteria (customer validation, execution and design, business model validation). These scores will be combined and the winner with the highest score will be announced at the end of the event.

Live product demos to explore and investigate the latest trend-led beauty products in an exciting new live format of tabletop exhibits.

Today’s consumer is super-powered and expects to be assisted everywhere. Assistance is the new battleground for growth. Google will share how they are thinking about this new and powerful shift and how we can keep up with beauty consumers who are more empowered in their digital experiences than ever before.... Jacqui Owens, Head of Beauty UK, Google

LEAD SPONSOR KEYNOTEThe Impact of Augmented Reality on beauty consumer and beauty retailers

9:30

• AR mirrors are transforming in-store shopping • How brands are using AR outside of apps• The future of virtual makeover technology Jennifer Tidy, VP Partnership, Modiface

June 13

June 14

CASE STUDY

CASE STUDY

GOLD SPONSOR

BREAK

From Purpose to Product. The Future of Beauty is in the “I” of the Beholder

Humanized Beauty - The Imperatives in Consumer Lives that have Pivotal Impact on Beauty

Conversational Marketing & AI: the New Way to Talk Directly to Beauty Consumers

Networking coffee break & Beauty Discovery Exhibition

11:00

11:20

09:50

10:40

10:10

• Advances in AI and consumer adoption of messaging are making it possible for marketers to have personalized one-on-one conversations with their customers.• Learn about Conversational Marketing and how it can help brands to get to know their customers as individuals and promote ongoing relationships• Gain insight into how consumers interact with conversational marketing applications• We’ll share specific KPIs and results achieved for our projects with L’Oréal, Coty and more• Learn about the necessary AI capabilities needed to succeed in Conversational MarketingAndy Mauro, Co-founder & CEO, Automat

Enabled by digital connections and the trend for personalization and customization, consumers are increasingly looking to define themselves and connect with brands and companies on their own terms. To be unique, products and services are being individualized to a very high degree and need to move beyond the physical into the purpose-full space.Sylvie Moreau, President Professional Beauty, Coty

• New meaning of success (feel good & do good)• New time territories (free time, serendipity & procrastination)• New life rhythms (simple & slow)• New transactional experiences (sale is not the ultimate objective; it’s about the relationship)• New sensorial intelligence (neuroscience)Lana Glazman, VP Corporate Marketing, Corporate Innovation, Esté e Lauder and Evelyne Redier, Founder Higher Together

CASE STUDYClient Centric Approach to Building a Brand

• Putting customers at the heart of the brand to achieve brand and client intimacy• Outside-in approach: a focus on customer needs and expectations• Involving customers through social media and a different approach in-store• Best PR -clients as the voice of the brandFatma Shaheen, CEO/Founder, Skin Design London

12:20 NETWORKING LUNCH

BRAINSTORMING SESSION

BREAKNetworking coffee break & Beauty Discovery Exhibition

13:40

15:20

CASE STUDYDisruptive Innovation Shapes Future Beauty Success

15:40

• Learn about Avon’s unique perspective on beauty;• A bold approach to disruptive innovation has led to many industry firsts e.g. from the first product containing AHAs to the first stabilized form of Vitamin C;• Discover how Avon’s unique viewpoint on gathering local insights can create global beauty moments.Lisa Gallo, Global Vice President Product and Process Development, Avon

CASE STUDYBeauty isn’t One-Size- Fits-All

The Future of Luxury

12:00

• Find out what it means to be a truly custom beauty brand• Explore how customer expectations and shopping behaviour have shifted over the last few years• Learn how a tech-forward approach allows beauty brands to develop direct-to- consumer relationshipsNhu Le, Founder and CEO, Finding Ferdinand

• Luxury consumers expect real innovation, memorable experiences and excellence.• Good is no longer good enough.• The beauty industry will be forced to leave its comfort zone due to disruptive influences, including millennials, digital and technology. The audience will be divided into groups, tasked with envisioning the beauty industry in 2030 and design a luxury beauty product beyond the limits of today’s technology. Will consumers have new and different beauty goals twelve years from now? Will science, genetics, and technology converge to deliver new solutions to classic beauty concerns? This session will be an opportunity to think well into the future in imaginative and mind-bending ways. The groups will have one hour to brainstorm, and each will assign a representative to present the group’s most creative ideas.Facilitator: Daniel André Langer, President and CEO, Équité

CASE STUDYEngaging the Power of Technology to Create Meaningful Products and MeaningfulCommunities

11:40

• True disruptive innovation: an insight into Foreo’s newest skincare product.• Empowering consumers with skincare protocols delivered via their device.• Using technology to share beauty experiences beyond words and images.Paul Peros, CEO, Foreo.

16:40

16:20

OPENING ADDRESS

REGISTRATIONNetworking coffee break & Beauty Discovery Exhibition

9:00

8:30

CASE STUDYCoping with the Environment we Have: Responsibly Delivering Beauty and WellbeingBenefits in a Polluted World• The newly emerging picture on just how broadly environmental contaminants can affect beauty and personal wellbeing• When wearing anti-pollution masks is not enough: educating consumers on the insidious effects of pollution• Crafting health & wellbeing opportunities for consumers in polluted environmentsJason Harcup, Global Vice President Personal Care Research and Global Vice President Prestige Division R&D, Unilever

from Gabriele Fuchs, Founder and CEO, beautypress

CASE STUDYCreating relevant skin care For Men• Discover the latest trends in male grooming • Ways to build consumer engagement• Understanding male skin biology• Interpreting innovation to create relevant products for menSusanne Jentsch, Head of Consumer trends & scouting, Beiersdorf

END OF THE DAY DRINKS RECEPTION

REGISTRATION FOR SPEAKERS’ DINNER

19:00

17:20

16:00 CASE STUDYThe Green & Ethical Future of Beauty

• Find out what will drive the “GreenEthic” consumers and why it matters;• Learn more on how to drive a new personalized consumer experience when combining Natural & Phygital;• Explore the different strategies for legacy brands to stay relevant and differentiating.Tony Jaillot, General Manager, Cargill Beauty

June 15

NETWORKING COFFEE BREAK10:30

9:50 CASE STUDYE-Commerce First: To Be or Not to Be?Ann Massal, Annonym Founder, SVP New Business Global, L’Oréal Paris

10:10 CASE STUDYBeauty Buff or Beauty Casual: Are You Talking to the Right Consumer?

• The beauty industry has become increasingly customer-centric, but still largely fights for the same customer: the Beauty Buff• There’s another customer that brands are missing out on: the Beauty Casual• Discover a customer who is driven by purpose, not passion• Understand how to speak to her more effectively• Break through the endless chatter of influencers and new launches Jamie Johns, Director of Merchandising Skincare, Birchbox

CASE STUDYSustainability, H&M and Cosmetics

9:30

• H&M’s sustainability journey and achievements;• Sustainability and Cosmetics:  the use of sustainably sourced materials; post-use effects of formulations; consumer behavior; animal welfare;• How innovation can impact the future of sustainability, with examples from H&M’s garment work;• Channeling customers’ growing demand for transparency and product information;• Collaboration with external partners, including the Responsible Mica InitiativeCarina Hemstrand, Expansion Researcher, Cosmetics, H&M

OPENING KEYNOTEBuilding brand identity through the lens of the consumer

9:10

• Identifying behavioural shifts and new consumption patterns.• Six key pillars shaping new consumer expectations.• Novel and disruptive brand concepts foster new approach to innovation.• Decoding the new consumer mind-set for future brand strategies.Irina Barbalova, Global Lead of Beauty & Personal Care, Euromonitor Int. (UK)

11:00 CASE STUDYCustomer Obsession: The Beauty Customer JourneyLeo Laforgia, Head of Buying, Beauty, Amazon UK

11:20

12:00

NETWORKING LUNCH

WORKSHOP (extra charges apply)

CONFERENCE ENDS

How to lead the change in luxury?

12:20

15:30-17:30

15:00

The content of this seminar is based on Dr. André’s upcoming book “The Future of Luxury” - you will be among the first to get an exclusive preview on the insights of the book with the ability to gain competitive advantage and lead the change.The training will be in an exclusive setting, where you have the opportunity to directly interact with Daniel and gain additional insights in an extended Q&A.He will share important study results on what drives the willingness to pay in luxury and how brands can benefit from those insights. He will address about millennials, digital disruption and how to overcome these challenges.• What drives the value of a luxury brand and how it can be influenced• Key trends in luxury and how they disrupt the status quo• Strategies and tools to master the disruption

16:00-18:00 Custom-made perfume workshop (Fully booked)21:00 – 00:30 Best of Florence AperitiviSATURDAY JUNE 1610:00-12:00. Organic Tuscan Wine & Food experience16:00-20:00. Sensory walk in the Tuscan countryside

PRESENTATION

11:40 CASE STUDY

PRESENTATION

Building a Purpose-Driven, Scientifically Substantiated Eco Brand

Influencers 2.0: The Future of Influencer Marketing in the Beauty Industry

• Is ‘organic’ really important?• Real science is about peer-verified protocols and honesty• Marketing simplicity with substance for those who want it• Communications hierarchies• The way forwardAllard Marx, CEO, Aethic

Elise Gabriel, Fashion and Beauty Influencer, Founder &CEO, Paradox Beauty

Catching the Eye of the Beauty Brand Investor• Create a unique selling point or brand story (your differentiator)• Establish a following through social media (prove your solution has traction in the market).• Identify the size of the opportunity in your market sector.• Devise a strong and organized business strategy (complete with team, financials and marketing plan).Raquel Wing, Founder and Managing Director, The Clean Hub

EXPERIENCES

INNOCOS Grand Hotel Mediterraneo, Florence, June 14-15

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Conference Fee 2018

Regular Conference Ticket €1,995.00

Includes conference presentations, networking coffee breaks, lunches

Workshop: How to lead the change in luxury? €595 (book before May 25 and pay only €295)

The workshop take place on Wednesday June 15, 15:30-17:30.

I agree with the Terms & Conditions

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DateReturn this registration form complete with signature to email:registration@innocosevents.comPrices include the conference documentation, lunches, refreshments and service charge but excludes the optional dinner, travel costs and hotel accommodation. Payment is required within 10 days.

You are not registered until you have received an e-mail confirmation.Groups of 3 - SAVE 20% off the normal rate.Groups of 4 & more - SAVE 40% off the normal rate.

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Registration