Embed Size (px)
DESCRIPTION
BUSINESS-ORIENTED OPEN INNOVATION SPECIALIZED IN CHEMICALS: HOW TO FIND SOLVERS & PARTNERS USING ON-LINE NETWORKS? Sébastien Gourdon, Open Innovation Director, SpecialChem
Citation preview
Sébastien Gourdon Open Innovation Director at SpecialChem +33 617 612 986 [email protected]
Business-Oriented Open Innovation Specialized in Chemicals:
Find Solvers & Partners using On-line Networks
1. Why on-line networks are boosting Open Innovation? • Open Innovation definition • Interactivity & size of on-line networks • Advantages of on-line Networks
2. Specialized on-line networks: Designed to find Solvers & Partners • What are specialized on-line networks? • Example: Chemicals & Materials On-line Network • A Specialized Network to find Solvers & Partners
3. SpecialChem Open Innovation Offer • What is SpecialChem • Open Innovation finally simple & effective
4. Open Innovation: Key Factors of Success
Agenda
2
Open Innovation Definition Internalizing / externalizing make your pipeline « porous »
Our current market
Our new market
Other firm´s market
External technology to solve R&D problems
Internal technology base
External technology base
Internal/external venture handling
Licence, spin out, divest
C 2002 Henry Chesbrough EIRMA SIG III, 2005-10-20
Size of on-line networks: extended reach • In general, on-line networks are much bigger than existing contacts of a company
- How many relevant people can you phone to scout innovative technologies? To solve a technological challenge?
- From existing contacts, how many are able to propose solutions you are not aware of?
• On-line networks go much beyond the traditional reach of companies - Other countries / continents - Other industries - Other area of expertise
Interactivity of on-line networks • Interactive marketing techniques allow to profile, target and reach hundreds of thousands of
people: - In a short amount of time - At a lower cost - Tracking all interactions - Selecting the right people: innovators, technologists…
Why On-line Networks are boosting OI? Superior reach & interactivity: on-line networks change the game!
4
Advantages of On-line Networks You can play on both sides!
As a Seeker • Scout innovative technologies
- Access to technologies out of your reach and save time
• Monetize your dormant R&D - Value dead R&D projects thanks to external
resources (sell techno, partner in JV…)
• Solve R&D problems - Find solutions to technological problems with
the support of people having already searched the same thing and ready to cooperate
• Market your technologies - Find partners who could turn your techno in new
products or penetrate new markets
As a Respondent • Make business with motivated
corporations, out of your network ( i.e. large brand owners)
• Detect companies needing your help now
• License your technologies to organizations in new markets for you
• Co-develop technologies / products in collaboration with large corporations
5
Example of a specialized on-line Network: SpecialChem
• Specialized in Chemicals & Materials - >450,000 registered members - 5,000,000 visitors per year
• OI services focus on finding Solvers & Partners
• Covers a wide range of technologies but ONLY in chemicals & materials
• Innovators and R&D professionals
• Through the entire chemicals & materials value chains
Specialized On-line Networks Specialized networks: a second generation of networks
6
Generic on-line networks:
• Created in the early 2000’s
• They cover: • All industries • All technologies • All type of search • All geographical areas
• Pioneers who transformed Open Innovation from theory to practice
Chemicals & Materials On-line Network Covers a wide range of technologies and the entire value chain
7
- >450,000 registered members - 5,000,000 visitors / year
A Specialized Network to find Solvers & Partners
8
Chemicals & Materials On-line Network
Members who could buy your chemicals
Members who could co-develop
chemicals with you
Members who could market your
chemicals for you
They already faced the same challenges as you
AN INTERACTIVE MARKETING AND
BUSINESS DEVELOPMENT COMPANY
FOR CHEMICALS & MATERIALS
ACCELERATING GROWTH
Company founded in 2000
Headquartered in Paris, France Locations in US / Japan / India
>65 engineers, PhD & marketers Experience FROM the chemicals & client industries
SpecialChem is: +450,000 Members Registered on SpecialChem / Omnexus Websites
9
Our on-line Network is Chemicals & Materials only, all along the value chain
It is the world’s the largest Network in this field
It is a Business Network, not an Academic one
It is a truly global Network, made of professionals from all continents
We focus on Connectivity
We support the search of Solvers and Partners only
We offer very Competitive Pricing
SpecialChem Open Innovation Offer Open Innovation Finally Simple & Effective
10
A 4-Week Streamlined Process
Fill out your request into a ready to use
RFP template
SpecialChem forwards you all proposals received
1
2
3
4
SpecialChem Open Innovation Process Description
A SpecialChem expert reviews it and gives green light for publication when
framed correctly
Your RFP is communicated to the largest business Network in Chemicals and Materials
No frills + connections-focused OI service
Have access to the right network • Choose network that is aligned with your objectives
For business, privilege business networks • Academia does not work with the same time frame and motivations • For shorter time-to-market and ready-to-use solutions, use business networks
Plan time and resources • Open Innovation is not a magic process! • Without time and dedicated personnel, it won’t work • You need time to frame the RFP, to screen the proposals, to contact the respondents
Adopt an open mind • Be prepared to fight the “Not Invented Here” syndrome • Always look for win-win situations with respondents • There are efficient ways to protect IP, don’t worry
Key Factors of Success To Be Successfull with your Open Innovation Process, you must:
12
