Natrue presentation innocos paris

NATRUE – The International Natural and Organic Cosmetics Association Julie Tyrrell, Director General – InnoCos Europe – Paris - 9 June 2011

Why NATRUE?

Since 2008: Facing our sector’s challenges

We want to keep the soul in the

sector

Page 2 © NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell

Our Mission

© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 3

NATRUE unites those who support true Natural and Organic Cosmetics made in honest respect for people and nature.

We embrace all who commit to our high standards of quality and integrity to join us so people worldwide can enjoy Natural Cosmetics truly worthy of that name.


Our goals

 Develop widely-accepted qualified network

 Represent natural and organic industry world wide

 Promote awareness of ingredients’ values for people and the environment

 Ensure availability and diversity of premium raw materials

 Establish international, transparent, quality driven label

 Support scientific activities and provide data to EU institutions

Our structure

Page 5

Membership Assembly

Board of Directors

Secretariat

Communi-cations Working Group

Regulatory and Scientific Working

Group

Advisory Board

NATRUE Scientific Committee Criteria and Label

Split responsabilities

International Label Management Center (ILMC)

NATRUE approved certifier



© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell

Our People: English, French, German, Italian and Japanese

Page 6

Julie Tyrrell Director General

Vincent Letertre Technical Director

Rebecca Spohn

Administrative Assistant

Francesca Morgante

ILMC Coordinator

ShokoFuruno Scientific Officer


Greenwashing creates

confusion & endangers the credibility of

the sector Page 7 © NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell

How is NATRUE addressing Greenwashing? Strict international criteria

Article 20 Cosmetics Regulation

Eco Regulation

ISO TC217 WG 4

NATRUE-Label NSF ANSI 305/384

NPA

USDA Organic IFOAM

Australia

Brazil

Page 8

Standards for N&O - NATRUE is engaged: Or… what is IN the product!

 DG SANCO – Article 20 Cosmetics Regulation

  IFOAM EU – ECO Regulation: Member of and working with IFOAM EU

  Participation in ISO 217 WG 4 pending final approval

 Harmonizing with NSF ANSI 305 – NSF ANSI 384 natural cosmetics (NATRUE Level 1) – NPA(?)

Our aim: Ensuring strict international regulation of N&O cosmetics whilst ensuring organic cosmetics remain natural…


How is NATRUE addressing Greenwashing? Partnering with like-minded and complimentary organizations


Strong Partners

Ensuring that people are treated

with respect

How is NATRUE addressing Greenwashing? CSR… The very DNA of Members

 1 Natural Paradise

 Sustainable construction combined with Feng Shui and energetic principles.

 ECO Balance sheet kept to track consumption of energy, paper and other resources to help make informed and environmentally aware decisions in the future

 Solar panels support ALL electrical needs

 Passive lighting design method strategically placed windows, overhangs and other architectural elements to make energy saving use of natural light and heat from the sun


 Geothermal temperature regulation

 Carbon neutral energy

 Honeycomb construction dramatically reduces use of steel and concrete by 20%

 Atmospheric considerations – it feels so good to be there (working or visiting…)

CSR

Parnterships with farmers launched over two decades ago:

Australia – Brazil – Bhutan – Egypt – El Salvador – France- India – Italy –

Magadascar – Morrocco – Nepal – Peru – Portugal – Sri Lanka – Spain –

Turkey…


CSR

Another example:


Burt’s Bees Social and Environmental Report 2010 is available on-line

Environment:

Green packaging

Conservation

Green Office

April 2010 Zero waste to landfill!

Social Responsibility:

Giving back: From cleaning up to creating affordable housing…

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The NATRUE Organization and Link to the NATRUE Label

The NATRUE Organization represents the authentic N&O cosmetics sector

The NATRUE Label defines high quality natural and organic cosmetic products at an international level in line with the values & philosophy of the Organization.


The International Label Management Center


The NATRUE Label: achievements to date

•  Over 1500 finished products certified in 2,5 years from more than 60 different Brands and a large number of products in the pipeline

 20 new brands in the last 6 months

The NATRUE Label: on going developments

ISEAL accreditation (ISEAL: International Alliance for Environmental and Social Standards)


Natural

cosmetics

don't grow

on trees

Page 16

Products are not equal

I am an essential oil.

I’m pure.

I am a

make up.

I need

pigments.

I am a shampoo.

I need surfactants.


13 product

categories


Permitted substances

Water

not counted in the amount

of natural substances

DERIVED NATURAL

SUBSTANCES

NATURE IDENTICAL

SUBSTANCES

(inorganic pigments and

preservatives)

NATURAL

SUBSTANCES


Putting the natural back into the bottle


...and if

we made your

products

speak?


m.natrue.org/ac7


Product description on the mobile phone


An international platform providing transparency


Going to North America

Page 24

American Natural Personal Care Standard

Harmonization NATRUE-NSF:

NATRUE Level 1 as basis of the American National Standard for natural cosmetics – process launched March 2010

NATRUE Level 2 - NSF ANSI 305

Equivalency Agreement sine March 2010 – now working to harmonize


Trust IS BUILT

ON HONESTY AND

TRANSPARENCY

TRUST is

SUSTAINABLE!


Julie Tyrrell, Director General

NATRUE · International Natural and Organic Cosmetics Association

Floor 2 · Rue Washington 40 · 1050 Brussels · Belgium Phone +32 (0)2 613 29 30· Fax +32 (0)2 613 29 39

[email protected] · www.natrue.org · www.facebook.com/NATRUE


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Natrue presentation innocos paris