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Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Flex in the Salesforce Cloud Markus Spohn Director of Product Management

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Page 1: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Flex in the Salesforce Cloud

Markus SpohnDirector of Product Management

Page 2: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Salesforce.com Cloud Architecture

Relational Database

Granular Security & Sharing

Real-Time Workflow& Approvals

Programmable User Interface

Real-Time Mobile Deployment

Real-Time Analytics

750+ Integrated Applications

Multi-Tenant Kernel

ISO 27001 Certified Security

Proven, Real-Time Scalability

Programmable Cloud Logic

Real-Time Sandbox Environments

Integrated Content Library

Real-Time Websites

Salesforce to Salesforce

Proven Real-Time Integration

ProvenReliability

Real-Time Upgrades

3 Global Data Centers & Disaster Recovery

Real-Time Query Optimizer

Real-Time Transparent System Status

Page 4: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Adobe Flash Platform

Page 5: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Salesforce.com ISVs Using Adobe Flash and Flex

Corporate Social Responsibility

PharmaceuticalSales

WealthManagement

Sales CompensationManagement

Territory Management

Utility

Voice 2.0

B2B LeadGeneration

IT ServiceManagement

PS Enterprise

Page 6: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Demo

Page 7: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Introducing…

Adobe® Flash® Builder™ for Force.comIt’s never been easier to build rich internet apps in the cloud

Adam CaplanCEO

Page 8: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Adobe Flash Builder for Force.com Architecture

Web Service API

Flash AIR

Flash Builder Force.com Discovery

& Introspection

Force.com Data Service Adapter

ideForce.com UI components

Conflict Resolution UI

Admin Console

Data Management Services

Local Data Store

Offline Adapter

Page 9: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

How it works…

Build Rich app UI

Users access it from the desktop

Users access it from the browser

OR

Configure app metadata

Adobe Flash Builder for Force.com: An integrated IDE in Eclipse

Deploy app on force.com

Adobe Flash BuilderForce.com

Page 10: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Demo

Page 11: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Single Eclipse®-based IDE

Powerful code-editor and design-view

Pre-built UI components and data

visualizations

Pre-built data management and

synchronization

Develop once on force.com and deploy in

the browser (Flash) or on the desktop (AIR)

Run in the cloud

Developer Benefits

Page 12: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Inventory management

Human resources

E-Commerce

Rich Custom Apps

Adobe Flash Builder for Force.com makes it easy to build…

Page 13: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Adobe Flash Builder for Force.com makes it easy to build…

Rich CRM Extensions

Page 14: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Field Sales/Service Apps

Custom Branded Desktop

Runs on a tablet PC

Occasionally Connected Apps

Adobe Flash Builder for Force.com makes it easy to build…

Page 15: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Demo

Page 16: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Learn more…

Developer Preview release – Available now!

Download today at developer.force.com/flashbuilder

General availability in 1H 2010

Page 17: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Q&A

Page 18: Flex in the Salesforce Cloud Markus Spohn Director of Product Management

Thank You