Fitness Concept in a Destination SpaJohannes Mikenda – Spa & Sports Director

Two Models in a Hotel

• Family

• FIT• MICE

• Year Round

Fitness Events

Importance of Fitness

• Growing Market

• + 6,5% growth in one Year

• 13% of Germans

• 5 Billion Euro Market

• +23% in Pts

The Future of Fitness

Past Future

- Isolated Machines- Tools - Gym- Health Focused- Get well again- Group - Organisation - Passive- No Information- Trust- Beginner

- Functional Training- Bodyweight - Home- Lifestyle & Fun- Prevent- Individual- Personal- Active- Educated- Doubt- Experienced- Millenials

Fitness Event - Example Running

• 5 Nights, Off Season

• Herbert Steffny, Olympic Athlete - Author

• Performance Test

• Individual Treatment, Hands On

• Fascia – Stretching – Strenghten

• Lectures with external Experts

• Nutrition

• Social, Adventure

Performance Institute

• Spirometry

• Bioimpedance Analysis

• Heart Rate Variability

• Personalised Approach

Thank You