First 5 LA Phase III WebsiteStrategic Plan

Presentation to Public Affairs Committee

July 13, 2006

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Objectives

• Offer greater Communications Capacity in support of First 5 LA grantees

• Educate and inform parents, caregivers key stakeholders of First 5 LA initiatives and outcomes

• Expand reach to other key targets (e.g., Stakeholders, Policy Makers, Strategic Partners)

• Provide utility to all First 5 LA departments and support for key projects

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Strategies

• Use the web as the key information hub for First 5 LA’s initiatives and accomplishments

• Establish first5la.org as a useful aggregator of content and links on early childhood development

• Create a framework that is easy to maintain• Create a dynamic, scalable web platform which

meets current needs and enables efficient future development

• Leverage existing web content, internal projects/processes, and technology systems

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Recommendations

• Conduct redesign of first5la.org including framework for Spanish-language version of website

• Implement content management system• Implement enhanced tool set with new

Interactive Agency:• integrated site search• search engine optimization• site analytics• integrated email communications• advocacy tools• other services TBD

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Measurement Strategy

• New first5la.org website success will be measured through:– Usability Testing at launch– Monthly Traffic Monitoring– Ongoing feedback from Users– Accuracy of content– Support of other Marketing Efforts

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Action Plan

1. Post Interactive Agency RFQ - July2. Develop content strategy and desired toolset - July/Aug

– Based on internal strategic meetings including Website Task Force

3. Conduct RFQ Review Process and identify Contractor - July/Aug4. Provide RFQ Review Results to PA Committee for final selection -

Aug/Sept5. Finalize scope of work and contract - Sept/Oct6. Conduct project kickoff and finalize site requirements - Sept/Oct7. Design + Development + Usability Testing + Quality Assurance

testing - Oct through Jan/Feb8. PA Committee Review/Approval - Jan/Feb9. Initial release 3.0 - Feb/March10. Editorial + Site Maintenance Planning - Ongoing