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First 5 LA Phase III WebsiteStrategic Plan
Presentation to Public Affairs Committee
July 13, 2006
2
Objectives
• Offer greater Communications Capacity in support of First 5 LA grantees
• Educate and inform parents, caregivers key stakeholders of First 5 LA initiatives and outcomes
• Expand reach to other key targets (e.g., Stakeholders, Policy Makers, Strategic Partners)
• Provide utility to all First 5 LA departments and support for key projects
3
Strategies
• Use the web as the key information hub for First 5 LA’s initiatives and accomplishments
• Establish first5la.org as a useful aggregator of content and links on early childhood development
• Create a framework that is easy to maintain• Create a dynamic, scalable web platform which
meets current needs and enables efficient future development
• Leverage existing web content, internal projects/processes, and technology systems
4
Recommendations
• Conduct redesign of first5la.org including framework for Spanish-language version of website
• Implement content management system• Implement enhanced tool set with new
Interactive Agency:• integrated site search• search engine optimization• site analytics• integrated email communications• advocacy tools• other services TBD
5
Measurement Strategy
• New first5la.org website success will be measured through:– Usability Testing at launch– Monthly Traffic Monitoring– Ongoing feedback from Users– Accuracy of content– Support of other Marketing Efforts
6
Action Plan
1. Post Interactive Agency RFQ - July2. Develop content strategy and desired toolset - July/Aug
– Based on internal strategic meetings including Website Task Force
3. Conduct RFQ Review Process and identify Contractor - July/Aug4. Provide RFQ Review Results to PA Committee for final selection -
Aug/Sept5. Finalize scope of work and contract - Sept/Oct6. Conduct project kickoff and finalize site requirements - Sept/Oct7. Design + Development + Usability Testing + Quality Assurance
testing - Oct through Jan/Feb8. PA Committee Review/Approval - Jan/Feb9. Initial release 3.0 - Feb/March10. Editorial + Site Maintenance Planning - Ongoing