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Strategic Planning for Government Affairs
Creating Agreement, Support, and Direction for Your Government Affairs Efforts
Why Have A Strategic Plan?
PART ONE
Start Building Your Plan
Assess What You Have
Influencing the Outcome
Define the Audience
Identify Direction
Determine Decision Makers
Locate Response
What will you need to be effective
•Budget•Materials•Resources•Manpower
Determine Your Needs
Case Study: SEMAR
The South East Minnesota Association of REALTORS®•Governing 5 Counties and 40+ Municipalities up to 100 miles apart•HEAVY member involvement•Vastly different political beliefsWhat do you do when no one has ever met?
PART TWO
Testing Your Plan
Develop Your Timeline
You Can’t Control It
External D
emands
Coalition
Stay Flexible
Gather Data & Test Messages
• Conduct Research– Polling– Focus Groups– Influencers
• Test Audiences• Refine Messaging
Avenues
Case Study: CSUF & CollegeTown Development
California State University Fullerton•50 Year History in the community•35,000 Students•Transitioning to more destination campus•Active Angry ResidentsHow do you undo 50 years of history and establish public trust in 6 months?
PART THREE
Implementing Your Plan
Stay On Point
When to Re Evaluate
One More Thing…
GIVE CREDIT
Case Study: What went wrong?
A major trade association•Well funded corporate members•Minimal culture for PAC fundraising•Multiple communication channels•Engaged volunteersHow do you go down when there is nowhere to go but up?
So… What’s it Look Like?
• Monthly Plans• Specific Tasks & Assignments• Specific Goals and Annual Tracking• Identified Targets• Methodology to Reach Targets• Assigned Contacts• Assigned Follow Ups
Why should we get involved?
“The penalty for refusing to participate in politics is that you will be governed by your inferiors”
- Plato
Strategic Planning for Government Affairs
Successful GA Program• Policy• Politics• Public Advocacy
The Right Plan Gets You There!
Chip Ahlswede – (714) [email protected] Weisel – (301) [email protected]
