FINNISH FOOD INNOVATIONSSpain

RESEARCH METHOLOGY:1. Primary research

-Observation and Face-to face interviews

at wholesalersand and retailers

2. Secondary research-Internet search

GLUTENFREE PIZZA CRUST /PIZZA COSTRA

Buckwheat and teff Cornstarch

DISTRIBUTION

-Producers selling their with their own brand to final customers through specialized

stores and on-line shops, supermarkets, bakeries, etc.

-Producers selling in bulk to restaurants, pizzerias

-Private brands selling in their own establishments

PACKAKING

-Frozen or dry pakage with shielding gas

COMMENT

-No gluten-free oat based product available yet

Being oat a grain that is getting popular within

health-concious customers

SUGGESTION

Create a product family of oat-based gluten-free grain: wraps,tortillas etc

Tapioca starch,

buckwheat-

and rice flour

CornstarchCorn-, potato- and

ricestarch, rice- and

guar seedflour

GLUTEN FREE CHIPS WITH DIP

DISTRIBUTION

-Producers selling their with their own brand to final customers through specialized

stores and on-line shops, supermarkets

Producers selling through wholesalers to HoReCa

-Private brands selling in their own establishments

PACKAKING

-Dry pakage with shielding gas

COMMENT

-No gluten-free legum based product available yet being legums very commonly used

ingredients in spanish kitchen. Positive feed-back from store personnel to the idea of

combining the chips and dip

SUGGESTION

Offer also bulk without the dip to HoReCa sector

Hemp, sorghum,

chia,amaranth,

rice, soy

Quinoa, cornChickbeans, lentils

NOT GLUTEN FREE! Kale

Corn with

dips

BERRY GRINDER TO SPICE WITH ARCTIC

FLAVOURS

DISTRIBUTION

Gourmetshops, on-line

Flavoured sugars: (with vainila, cinnamon, liquorice, lemon, ginger and

orange)

-Fair-trade: raw sugars through their own web-pages, eco-supermarkets

and some available in supermarkets

SALT: enourmous variety of different types of salt and flavors.

None with arctic or other berries

Berries:

- some berries dried, grinded, frozen or mixed with seeds available but

No arctic ones in any format

COMMENT

-Artcic berries are completely unknown..would there be demand for

them?

SUGGESTION

Consider not using white sugar and which

kind of salt to use as ingredient

BETWEEN MEALS BERRY MASH FOR

ADULTSDISTRIBUTION

-all kind of stores, on-line, vending

Several brands of fruit mash for children available in both organic and conventional versions and distributed in specialized stores, on-line, pharmacies and all major supermarkets. Mainly fruits but also some mixed with berries. POM’BEL based on apple with other fruits and some varieties with berries targeting adults.

PACKAKING

-Plastic containers both individual as packs of two or more containers, glass jars, pouches

COMMENT

-Store personal in several shops confirm adult buyers consumingfruit mash themselves and mention that as it comes to packaking

the pouch is more attractive to them

SUGGESTION-Consider how much communication is needed to make arcticKnown and considered a value

WILD NETTLE PORTIONS

Nettle is comercialized as nutritional supplement available on-line and in

specialized stores. Also used in some cosmetics. Nettle tea is sold in

specialized stores and in Lidl. No fresh or frozen nettle available.

DISTRIBUTION

-Specialized stores, HoReCa

COMMENT

-Nettle grows in Spain and is considered bad weed as in Finland.

-There are recipes available on-line.

- Only some of the specialized stores have a section for frozen goods.