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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
1.1 INTRODUCTION
As we know that India is based on agriculture. India earns 80 % of national income
through it. I have undergone industrial training at “Ramdev Food Products Pvt
Ltd” which one is on agricultural raw-materials.
Since past India was also known as “An Island Of Spices”. Different countries
like Arabian countries including Iran, Iraq, and Kuwait, European countries like
England, France, and Holland, Denmark were used to buy spices “Garam
Masala” like Chilies, Coriander, Black-pepper, Cumin, Turmeric, Garlic, Curry-
Leaves, Mustard, and Cardamom etc.
It is also proved by science that smell & taste of spices influence our hunger & it
also helps indigestion. In earlier times our grand mothers were used to make all
these spices at home by grinding it at home. But now on the age of working
woman, at the time of internet, modern & fast era they buy it directly from market.
Generally market of loose spices is of 90% “RAMDEV FOOD PRODUCT PVT
LTD.
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
India, the queen of spices, has always attracted the world with its exotic Masalas.
In fact, the connection goes back many centuries. To the time when travelers like
Vasco da Gama and Columbus were still exploring the geography of the earth.
Even then the mystique of Indian spices magnetized them to India and paved the
way for a new chapter to be written in the annual of time we at Ramdev, have
preserved the same values in all our products ever since we started as a small unit
in 1963, in A’ bad, India. A small step becomes giant leap in no time. But there
was binding force a commitment that helped us keep our promise of purity and
freshness in our products for all the years.
INFRASTRUCTURE
RAMDEV FOOD PRODUCTS PVT LTD has world desks infrastructure to
meet high standard of global market of art technology shines through the finest
machinery having cleaning and processing capacity of more than 60000 Kg per
day
Spread over a sprawling 37000 sq. yard area the plant sets the standards in best
manufacturing process, practice and capacity to match the expectations of the most
discerning of buyers. Specious factory premises houses one of the most
sophisticated plants under ultra hygienic conditions. In- house research &
development micro laboratory, works in line with a standard set of research
methodologies adopted to carry out analysis of various products.
We have a system of technical activities that measures the attributes and
performance of a process, against defined standards to verify that they meet the
started requirements for unmatched quality. From procurement to processing to
packing stringent quality measures are taken by our quality control experts, using
the best of technology accepted worldwide. No wonder Ramdev has been awarded
an ISO 22000certification.
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
ENVIRONMENT RESPONSIBILITY
We are aware of our responsibility towards creating maintaining and ensuring a
safe and clean environment. We consciously comply with relevant laws and
regulation as well as take additional to preserve the green.
Certificates – The Recognition
Spices Board, Cochin, India.
Apeda, New Delhi, India.
Export promotional Council for Handicraft, New Delhi, India.
U. K. A .S Food Safety Management, Denmark.
Ministry of commerce, Government of India – One star Export House.
FDA – U.S. food and Drug Administration
P.F.A. License
Agmark
ISO: 22000 HACCAP
3
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
2.2 SIZE & FORM
A simple definition of a company is “It is a voluntary association of a
person having a common seal and perpetual succession.”
The company was started small scale as private LTD Company. It sales turn over
are:
Rs. 54 lakh in 1989(Gujarat)
Rs. 23 core by March 1995 (Gujarat)
Rs 16 core by October 2000 (Gujarat)
Rs. 30 core by last year 2003 (Gujarat)
RS 55 core by March 2005 (Gujarat)
It has a business in states like Gujarat, Rajasthan, Maharashtra, West
Bengal, Madhya Pradesh, Utter Pradesh, Haryana etc.
Company has export Market in countries like U.S.A., U.K., and Australia. It
is also planning to expand in Germany, Spain & Holland.
4
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
1.3 LOCATION OF OFFICE:
The company has its own office in Ahmedabad.
Address : “RAMDEV HOUSE”
1095, Madhupura,
Opp. Delhi Gate,
Ahmedabad–380 004.
(Gujarat)
LOCATION OF PLANT:
The company has its own plant & factory near Ahmedabad.
Address: “RAMDEV FOOD PRODUCTS PVT LTD.”
Block No, 527, Near GEB Sub – Station
Changodar, Tal, Sanand
Ahmedabad.
E- mail : [email protected].
Web-Site: www. ramdevfood.com.
Bankers : SBI
ICICI
UTI
5
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
1.4 HISTORY
1963: Today’s Rs 50 core, Ramdev food Products Ltd. (RFPL) a family
owned business, was started by Mr. Rambhai Patel in 1963 as a flour mill in
the Saraspur area of A’ bad, where, along with other flours, chilly,
Turmeric and such other spices were grinded on other basis.
1972: Rambhai had forecasted the future demand of readymade Masala.
He started business with the help of his son: Mr. Arvindbhai Patel, Mr.
Hasmukhbhai Patel & Mr. Pravinbhai Patel in loose packing.
1989: The further due to good acceptance and welcome by people of their
grinded Masala in the market, the exiting business was transferred into an
incorporated company with the name “RAMDEV FOOD PRODUCTS PVT
LTD (RFPL)” in the year1989, and at the same time, co. broke the trend of
loose packing Masala and introduce the concept of polypack and corrugated
boxes in this Masala industry and started selling its grinded spices under the
brand name of “Ramdev”. The company has very progressive future.
1991: With the popularity of its brand, the company got a kind of enthuse
to do something new and the result of this, company expanded its product
range and also diversified in to related business / product of “instant mix” in
the same year Ramdev selling “Garam Masala”.
1992: Company introduced “Asafetida” in this year. In the same year
Ramdev exports started “Instant Mix”
1993: Ramdev started producing Pickle Powder and Hing.
1998: It introduced whole spices. Ramdev has started its own manufacturing at
Changodar.
1999: Company entered in to the business of whole spices like jiru, rai,
Tal, methi, ajmo etc. Ramdev started selling in other states out of Gujarat.
2001: Ramdev started its exporting to U.S.A. and other countries of south
east area. Hasmukhbhai Patel has started “EKTA FOOD in U.S.A.”
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
1.5 COMPANY PROFILE
VISION OF THE RAMDEV
‘Reaching a customer’s heart through quality’
Vision of Ramdev is giving quality to customer in all its products so that
customer is loyal to Ramdev and image of leader gets appreciation by the
heart of customer. Also they want to sure that they are in the hand of
customer by building stronger and deeper distribution channel.
MISSION OF THE RAMDEV
‘A Promise of Purity and Freshness’
Mission of Ramdev is to deliver spices to customer with quality, purity and
freshness. They also try to make spices in such way that it can satisfy all
consumer needs like taste, color, and good for health etc. Also they want to
give spices to customer at reasonable prices and it must be available in the
size that suits customer demand.
7
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
1.6 ORGANIZATIONAL STRUCTURE
SHRI
STAFF STRENGTH
SALES FORCE : 180 CORPORATE OFFICE : 114 MARKETING : 30 HRD : 5 EDP : 5 ACCOUNT & FINANCE : 22 EXPORT : 8 PLANT OFFICE : 40 PLANT : 500
8
SHRI HASMUKHBHAIPATEL (C.M.D.) (C.M.D.))))) ,D.)
SHRI RUCHIRBHAI PATEL (M.D.)
SMT MINAXIBEN PATEL (DIRECTOR)
MISS RIPALBEN PATEL (DIRECTOR)
SHRI PRADIPBHAI PATEL (DIRECTOR)
SHRI GAURANGBHAI PATEL (DIRECTOR)
SHRI VIJAYBHAI DODIYA (C.E.O.)
SHRI ANUPAMBHAI BUCH (VP BRAND Mgt.)
SHRI DHAIRESHBHAI DAVE (G.M. PURCHASE & SALES)
Marketing Corporate Affairs Legal Product promotion
Corporate HRD Packing & Dispatch EDP Banking Finance
Legal Account IN. Audit Export Taxation
Advertising Market Research Product Promotion
Plant Administration
Production Purchase New Product
Development Food Safety
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
1.7 SUPPLY CHAIN
GUJARAT
OTHER STATES
9
COMPANY
DISTRIBUTOR (225) COMPANY OUTLET (5)
RETAILERS (27000)
SUPER STORES (125)
CONSUMER
COMPANY
C & F AGENT (18)
DISTRIBUTOR (530)
RETAILERS (60000)
SUPER STORES (300)
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
1.8 DISTRIBUTION NETWORK
1- GUJARAT2- RAJASTHAN3- DELHI4- MAHARASTRA5- MADHYA PRADESH6- CHATTISGADH7- ORISSA8- GHAZIABAD9- UTTRANCHAL10- PUNJAB11- HARIYANA12- CHANDIGADH13- WEST BENGAL14- J &K15- BIHAR
16- ZARKHAND
10
CONSUMER
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
1.9 EXPORT NETWORK
1. U.S.A.
2. U.K.
3. JAPAN
4. AUSTRALIA
5. QATAR
6. AFRICA
7. CANADA
8. CHAINA
9. NEW ZEALAND
10. U.A.E.
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
1.10 CONTRIBUTION OF THE UNIT TO THE INDUSTRY
Name of the competitor:
Ramdev has many competitors as per its products are concerned of competitors is
as follows.
Everest
Badshah
Jalaram
Wonder
Anupam
MDH
Ganesh
Devi
Gits
Annapurna
Swad
Parth
Madhur
Pistol
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
1.11 SIGNIFICANT OF THE RESEARCH REPORT
Significant for the Company:
Company could know the market share of the product.
Company could aware about influencing factors which affect consumers the
most.
Company could aware about awareness and user rate of the product.
Company could measure the satisfaction level of the consumers.
Loyalty of customers can be measured.
Company could aware competitor’s share of market.
Company could forecast the potentiality of the market.
Significant for the Customers:
It is an only way from where customer can give feedback to the company
about how the product is performing.
More product knowledge could be generating form the researcher.
From the result of the research customer could get the knowledge about,
whether they are using right product or not.
Customer could feel that company is taking good care of its customers.
Significant for the Students:
Students could learn how to conduct a research.
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
Student could know about actual position of the market. Students can
compare learning goal with actual position of market.
It help student to increase managerial ability and skill.
2.1 TITLE OF RESEARCH STUDY
CONSUMER BUYING BEHAVIOR
It is a study of how individuals, groups and organizations select, buy, use and
dispose of goods, services, ideas to satisfy their needs and wants.
In study of consumer behavior we need to understand the following things.
Why consumers make the purchases that they make?
What factors influence consumer purchases?
The changing factors in our society.
There are very much variable in the behavior of consumer so that we need to
identify the above things. Because the consumer behavior cannot be measured in
monetary term and it’s very difficult to judge about the customer preferences,
taste, and attitude towards goods and services.
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
TYPES OF BUYING BEHAVIOR
Buying behavior of any person is generally affected by Involvement in the
product and Difference between brands.
High involvement Low involvement
Significant difference between brands
Complex buying behavior Variety-seeking buying behavior
Few difference between brands
Dissonance-reducing buying behavior
Habitual buying behavior
Complex Buying Behavior:
Expensive product
Bought frequently
Risky
Highly self-expressive
For example – personal computer
Dissonance-Reducing Buying Behavior:
Purchase is expensive, frequent and risky
Brand awareness is somewhat high
For example – carpet
Habitual Buying Behavior:
Bought frequently
More brands are available
Affected by Ads and promotional scheme
For example – soap
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
Variety Seeking Buying Behavior:
Lot of brand switching
Variety of product
Evaluate product during consumption
Brand switching occurs due to variety rather than dissatisfaction
For example - cookies
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
THE BUYING PORCESS
Buying Roles:
1. Initiator
2. Influencer
3. Decider
4. Buyer
5. User
Buying Decision Process:
1. Problem Recognition
Necessary to identify the problem or need
Without need no one will purchase a product
2. Information Search
Collect the related information about product
Sources of information:
1. Personal sources (family, friends)
2. Commercial sources (ads, salespersons)
3. Public sources (mass media)
3. Evolution of Alternative
Different brands of product evaluated
Benefit of product evaluated
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
4. Purchase Decision
Choose appropriate brand of product
Purchase made according to evolution of alternatives
5. Post Purchase Behavior
Check satisfaction level
Comments about the product
Suggest other to purchase the same product
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
FACTOR INFLUENCING BUYING BEHAVIOR
Cultural Factors:
Culture
Sub-culture
Social class
Social Factors:
Reference group
Family
Roles and statuses
Personal Factors:
Age and stage in life cycle
Occupation
Lifestyle
Personality and self concept
Psychological Factors:
Motivation
Perception
Beliefs and attitude
19
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
2.2 RESEARCH OBJECTIVE
OBJECTIVE OF STUDY
To know the buying behavior of the customer for the Ramdev Chilli
Powder.
To identify the customer preferences regarding the Ramdev Chilli Powder.
To identify the buying pattern for the Ramdev Chilli Powder.
.
20
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
2.3 NATURE OF THE RESEARCH STUDY
MAJOR OF RESEARCH DESIGN:
There are generally three types of research.
Exploratory research
Descriptive research
Casual research
Among them I have used EXPLORATORY RESEARCH.
In order to reach the problem this type of research is used.
When researcher has some idea about problem.
There are generally few samples are taken to reach the actual problem.
In this case methodology is unstructured.
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
2.4 SAMPLING PLAN
i. Area of the research study
It is a territory or geographical area where the research is conducted. Area of
research means to study the research in particular area so research is easily and
successfully.
Palanpur city.
ii. Sampling unit
Sampling unit is a most part of a research. Sampling unit means to analysis a
research in which particular unit. It is a unit which is under observation.
Male and Female (Age between 35 to 50).
iii. Sample size
Sampling size determine how large sample should be taken. When researcher
specifies sample size that times the number of units to be included in the sample, it
must be consider. It is a total number of samples which is taken under observation.
100 respondents
iv. Sampling frame
The frame serves as the boundaries that circumscribed the population. A frame
must also be a listing of all members of relevant population. A listing of every
element or unit of the population would constitute a pretest sampling frame.
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
2.5 Data collection design
i. Primary data
It is a first time collected data which is original in character. It is collected when
the secondary data are not sufficient for research. It is collected by the researcher.
ii. Secondary data
It is a data which is collected by other for another purpose. It gives some idea
about problem not a perfect idea.
It is collected through Website, Magazine Company Report etc.
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
2.6 Data collection method
There are generally two types of sampling methods
1. Probability sampling method
2. Non-probability sampling method
I have chosen SIMPLE RAMDOM SAMPLING MATHOD which is a part of
probability sampling method. In this method, each member of target population
has equal chance to be selected as a sample.
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
2.7 Data collection instruments
There are many research instruments like:
Questionnaires
Mechanical Devices
Qualitative Measures
Shadowing
Behavioral mapping
Camera journal
Extreme user interviews
Storytelling
Unfocused groups
For the purpose of data collection, I have used the common tool that is
“Questionnaire”
25
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
2.8 Time dimensions of the study
Total time duration for preparing project report is 21 days. In which 10 days I have
conducted in the research in Palanpur city and 11 days I was prepared my project
report.
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
1. Do you aware about Ramdev masala products?
Interpretation:
From the above chart we can see that the awareness of Ramdev masala products is
100%.
And people are totally aware about Ramdev food products.
27
Yes 100%
No 0%
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
2. Which product of Ramdev you are aware of?
Chilli Powder 42%
Turmeric Powder 33%Hing Powder 20%Other 5%
Interpretation:
The chart represents that the Respondents awareness of Ramdev brand in chili
powder is 42%, Turmeric powder 33%, Hing powder 20% and other 5% people
who aware about Ramdev products.
28
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
3. Do you buy Ramdev products?
Yes 85%
No 15%
Interpretation:
Here the chart shows that from total sample, 85% people use Ramdev products.
And 15% people those who aware about Ramdev products but they are not using
the Ramdev products.
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
4. Do you use Ramdev chilli powder?
Yes 85%
No 15%
Interpretation:
In this chart there are 85% people from the total sample are using Ramdev chilli
powder and 15% people are not using Ramdev chilli powder.
30
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
5. Which brand of chilli powder do you buy of Ramdev food products?
Premium Kashmiri 58%
Simple 42%
Interpretation:
Here the chart represents that 58% respondents are using Premium Kashmiri chilli
powder and 42% respondents are using Simple chilli powder of Ramdev brands.
31
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
6. Which size of Ramdev chilli powder do you buy?
50 Gram 5% 500 Gram 20%
100 Gram 10% 1 Kg 35%
200 Gram 15% 5 Kg 15%
Interpretation:
The above chart represent that 5% respondents are using size of 50 gram chilli
powder, 10% respondents are using size of 100 gram chilli powder, 15%
respondents are using size of 200 gram chilli powder, 20% respondents are using
size of 500 gram chilli powder, 35% respondents are using size of 1 kg chilli
powder & 15% respondents are using 5 kg chilli powder.
32
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
7. Since how long you are using that Ramdev chilli powder?
For last 3 months 22%
For last 6 months 31%
For last 1 year 9%
More than 1 year 38%
Interpretation:
From the above chart we analyses that 22% respondents are using chilli powder for
last 3 months, 31% respondents are using chilli powder for last 6 months, 9%
respondents are using chilli powder for last 1 year & 38%respondents are using
chilli powder for more than 1 year.
8. Which factor do you consider when you buy the Ramdev chilli powder?
33
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
Quality 40%
Packing 20%
Price 28%
Promotional Offers 12%
Interpretation:
The charts indicates that 40% respondents give first priority to the quality, 28%
respondents second priority gives to the price, 20% respondents give third priority
to the packing and 12% respondents give fourth priority to the promotional offers.
9. If quality, than quality in which terms of?
34
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
Thickness 21%
Fresh 50%
Hygienic 20%
Any Other 9%
Interpretation:
From the above chart we found out that 50% respondents purchase Ramdev chilli
powder with first preference gives to freshness, 21% respondents purchase
Ramdev chilli powder with second preference gives to thickness, 20% respondents
purchase Ramdev chilli powder with third preference gives to Hygienic & 9%
respondents purchase Ramdev chilli powder with last preference gives to any
other.
10. Why do you use the Ramdev chilli powder?
35
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
Good Quality 32%Promotional Offers 28%Advertisement 28%Other 12%
Interpretation:
From the above chart we indicate that there are 32% respondents buy chilli powder
because of good quality, 28% respondents buy chilli powder because of
promotional offers & advertisement and 12% respondents buy chilli powder
because of other reason.
11. Who make the decision to buy the Ramdev chilli powder?
36
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
Elder 21%
Self 20%
House-wife 49%
Other 10%
Interpretation:
We can see in this chart that 49% respondents says that purchase decision is made
by housewife, 21% respondents says that purchase decision is made by elder, 20%
respondents says that purchase decision is made by self and 10% respondents says
that purchase decision is made by other people.
12. Who influence the decision to buy Ramdev chilli powder?
37
21%
20%
49%
10%
0%5%
10%15%20%25%30%35%40%45%50%
Elder Self Housewife other
Percentage
% of decision to buying Chili Powder
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
Advertising 42%
Publication 40%
Family Member 12%
Other 6%
Interpretation:
With the help of above chart we analyses that 42% respondents influencing to buy
chilli powder because of advertising, 40% respondents influencing to buy chilli
powder because of publication, 12% respondents influencing to buy chilli powder
because of their family member prefer this thing and 6% respondents influencing
to buy chilli powder because of other reason.
13. If the product is not available, what will you do?
38
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
Will you wait for it? 32%
Will you switch over to other brand? 20%
Will you buy from other outlet? 48%
Interpretation:
The chart represent that if the Ramdev chilli powder is not available, then 32%
respondents will wait for it, 20% respondents will switch over to the other brand of
chilli powder and 48% respondents will buy from other outlet.
14. Have you face any problem with Ramdev chilli powder?
Yes 8%
39
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
No 92%
Interpretation:
The chart indicate that 92% respondents have no problem with Ramdev chilli
powder and
8% respondents have some problem with Ramdev chilli powder.
15. If yes, specify problem with Ramdev chilli powder?
40
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
Interpretation:
Here this chart represent that there are 58% respondents who facing problem with
higher price, 38% respondents who have problem because all family members are
not accept Ramdev chilli powder and only 4% respondents have other problem.
4.1 FINDINGS
41
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
Most of Respondents are aware about Ramdev brand and using this brand
because Ramdev’s reputation is very high in market.
Most of Respondents are using Chili Powder so we can say that quality and
taste of Ramdev chili powder is better than other chilli powder.
From this analysis I found out that most of respondents are using brand
premium kashmiri of Ramdev chilli powder rather than simple Ramdev
chilli powder.
Most of Respondents are using size of 1 kg Chili powder because Ramdev
chili powder easily available in market with same quality any time.
There are some respondents who are using Ramdev chilli powder for last 3
months and for last one year but most of respondents are using Ramdev chilli
powder for last 6 months and more than one year.
Most of Respondents are give the first priority is Quality rather than other
factors because most of respondents are brand loyal customers.
Most of Respondents are purchase decision is made by housewife because
housewife easily knows that quality of Ramdev chilli powder.
Most of the Respondents are attracting by Advertisement rather than
other Promotional schemes because advertisement of Ramdev chili
powder is very less.
Most of Respondents are brand loyal customers of the Ramdev chilli powder
because quality of Ramdev chilli powder is better than other chili powder.
5.1 RECOMMENDATION & SUGGESTION
42
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
All consumers heavily emphasize on quality.
If company develops new product & selling to market that time product is
better than other product.
Any person will consider it is a better quality than other brand.
To improve the brand image co. should advertise in two phases. First are chili
powder in mostly market coverage and other sector in a more profit.
To provide a more & more promotional schemes to the customers.
Most of customers are not purchase a chili powder due to high price so price is
comfortable for all the customers.
Advertisement of chilli powder is less so to create a more advertisement so
most of customers are awareness about chili powder.
Every customer contact simultaneously informs and educates about the service
that company offers.
Measure productivity and effectiveness in reference to the standard and make
the results public.
Always approach customers first and ask then what they are looking for offer
assistance.
I am sure and confident that sullies capable and innovative. My best wishes
for future success of the organization are an important part of my visit.
6.1 CONCLUSION
43
RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
“Ramdev food products Pvt Ltd” is the fastest growing consumer goods company.
Ramdev is giving quality to customer in all its products so that customer is loyal to
Ramdev and image of leader gets appreciation by the heart of customer. Ramdev is
deliver chili powder to customer with quality, purity and freshness. They also try to
make chili powder in such way that it can satisfy all consumer needs like taste,
color, and good for health etc. also they want to give chili powder to customer at
reasonable price and it must be available in the size that suits customer demand.
Finally I have done conclusion that company should built strong supply chain for
the distribution of goods and services. And company should do more
advertisement to create general awareness. Ramdev is satisfied the premium
segment of market. It targets the higher segment of market which is very price
sensitive
7.1 LIMITATION OF THE REASEARCH
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
Time constrains
It is not possible to study within 21 day.
Basic of Respondents
The rational study all the respondent has not student their keep interest.
Limited area
The study covered only Palanpur city, which is not give perfect result.
Limitation of research design
Exploratory research design is used in this research project so it’s give only particulate time period data, so here limitation of research design we cannot used “Longley turner design”.
8.1 BIBLIOGRAPHY
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
BOOKS
Philip Kotler “Marketing Management” Eleventh Edition. By
Ashok.K.Ghosh, Prentice – Hall of Private Limited.
G.C Beri “ Marketing Research”
WEBSIDES
www.Ramdev food.com
OTHER
Company’s Literature
Company’s Profile
Company’s Brochure
Questionnaires
9.1 Questionnaire
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
Dear sir/madam
I am student of T.Y BBA. I am conducting research on
Consumer Buying Behavior for Ramdev Chilli Powder in Palanpur city.
I assure you that I keep your data confident and I use data for academic
purpose.
1. Do you aware about Ramdev masala products?
Yes
No
2. Which product of Ramdev you are aware of?
Chilli Powder
Turmeric PowderHing PowderOther
3. Do you buy Ramdev products?
Yes
No
4. Do you use Ramdev chilli powder?
Yes
No
5. Which brand of chilli powder do you buy of Ramdev food products?
Premium Kashmiri
Simple
6. Which size of Ramdev chilli powder do you buy?
50 Gram 500 Gram
100 Gram 1 Kg
200 Gram 5 Kg
7. Since how long you are using that Ramdev chilli powder?
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
For last 3 months
For last 6 months
For last 1 year
More than 1 year
8. Which factor do you consider when you buy the Ramdev chilli powder?
Quality
Packing
Price
Promotional Offers
9. If quality, than quality in which terms of?
Thickness
Fresh
Hygienic
Any Other
10. Why do you use the Ramdev chilli powder?
Good QualityPromotional OffersAdvertisementOther
11. Who make the decision to buy the Ramdev chilli powder?
Elder
Self
House-wife
Other
12. Who influence the decision to buy Ramdev chilli powder?
Advertising
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RAMDEV FOOD PRODUCTS PVT. LTD VMPCMS
Publication
Family Member
Other
16. If the product is not available, what will you do?
Will you wait for it?
Will you switch over to other brand?
Will you buy from other outlet?
17. Have you face any problem with Ramdev chilli powder?
Yes
No
18. If yes, specify problem with Ramdev chilli powder?_______________________________________________________________________________________________________________________________________________________________________________________________________________
PERSONAL INFORMATION
Name: ____________________________________________________________________Address:____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Mobil No: ____________________________________
THANK YOU.
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