Embed Size (px)
Citation preview
Mic Adam
Recruitment companies and social media
Survey Results
July 2010
Vanguard Leadership (c) - July 2010
Overview
• Starting point
• Candidates looking for a recruitment
• Recruiters looking for candidates
• Active & willing to change candidate
• Passive but willing candidates
• Survey will look at what recruitment companies and professionals look like in social media
• Engagement by recruitment professionals
Vanguard Leadership (c) - July 2010
Research method
• Recruitment Companies
• 180 recruitment companies (including all Federgon members)
• Company websites were visited
• Inventory of social media profiles through various search engines and tools including platforms themselves
• Recruitment Professionals
• Over 855 profiles analyzed in LinkedIn for completeness and reach
• Professionals are both part of small and large companies
Vanguard Leadership (c) - July 2010
Some Statistics
• LinkedIn has 70 million members, Facebook 500 million and Twitter 150 million
• In Belgium LI has 700K members, FB 3.5M and Twitter 100K users
• In Belgium 10.000 people join LinkedIn on a monthly basis
• In Belgium there are in LinkedIn
• 113 companies in Staffing & Recruitment
• 251 companies in Human Resources
• 30.000 profiles can be seen as recruitment professionals
Vanguard Leadership (c) - July 2010
Meet your recruitment company
Vanguard Leadership (c) - July 2010
Recruitment Companies
YES 92%
No 8%
Social Media Profile
Yes 14%
No 86%
Website Link to Social Media
Vanguard Leadership (c) - July 2010
Social Media presence
0%
20%
40%
60%
80%
100%
LI Company profile LI Group LI personal
LinkedIn Overview
0%
20%
40%
60%
80%
100%
FB Company profile FB Group FB personal
0%
10%
20%
30%
40%
Twitter Company Twitter Personal
0%
5%
10%
15%
20%
25%
Video Photo
Multimedia
Vanguard Leadership (c) - July 2010
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
LI Company profile LI Group LI personal
LinkedIn Overview
Vanguard Leadership (c) - July 2010
0%
20%
40%
60%
80%
100%
FB Company profile FB Group FB personal
Vanguard Leadership (c) - July 2010
0%
10%
20%
30%
40%
Twitter Company Twitter Personal
Vanguard Leadership (c) - July 2010
0%
5%
10%
15%
20%
25%
Video Photo
Multimedia
Vanguard Leadership (c) - July 2010
Vanguard Leadership (c) - July 2010
Vanguard Leadership (c) - July 2010
Conclusions
• Recruitment companies are present in social by mainly through their employees
• Other than LinkedIn and Newsletters, the rest of social media is unknown territory
• Recruitment companies are not visible nor engaging their candidates – One way traffic!
• Social media is seen as another pool to fish in
Vanguard Leadership (c) - July 2010
Meet your recruitment professional
Vanguard Leadership (c) - July 2010
How professional is your profile?
• Do you have multiple profiles?
• 3% have more than 1 profile
• Do you have a professional picture?
• See next slide
• What does your professional headline say?
• Have you customized your own URL ?
• 97% have done this!
Vanguard Leadership (c) - July 2010
Yes 49%
No 51%
Picture
Vanguard Leadership (c) - July 2010
Breaking any rules?
When you sign up for LinkedIn you accept “the terms of use” but are you living by them?
So what is not allowed?
• 3% have multiple profiles
• 1% has a Company logo instead of a picture
• 5% have email or phone numbers in headline
Vanguard Leadership (c) - July 2010
0%
10%
20%
30%
40%
50%
<100 101-200 200-500 >500
Contacts
Vanguard Leadership (c) - July 2010
Website information
Yes 48%
No 52%
Website mention
Yes 21%
No 79%
Change Name
Vanguard Leadership (c) - July 2010
Engaging in Conversations
0%
10%
20%
30%
40%
None <5 5-10 11-25 25-50
Group Memberships
0%
20%
40%
60%
80%
100%
Recrutement Non-recruitment
Type of Membership
Vanguard Leadership (c) - July 2010
Conclusions
• Recruitment professionals have incomplete profiles
• Profiles do not demonstrate their level of professionalism
• Recruitment professionals are not joining the conversation
• No reputation, branding of trust building is being done
Vanguard Leadership (c) - July 2010
Recommendations
A. Companies
1. Define your social media strategy
2. Create company profiles in relevant social media
3. Engage your candidates through blogs, e-mailings, newsletters, etc.
B. Professionals
1. Upgrade your profile to look professionally
2. Demonstrate your reach and add contacts
3. Join more groups and contribute to discussions
Vanguard Leadership (c) - July 2010
About Vanguard Leadership
Vanguard Leader is a Social Media Policy Consultancy company that focuses on helping companies and individuals protect their reputation in social media by
• Providing awareness presentations about social media
• Creating social media inventories
• Creating and implementing social media policies
• Providing customized trainings and workshops
• Providing social media monitoring in an outsourced model.
Vanguard Leadership also provides specific training and monitoring solutions for recruitment companies taking them “from a professional profile to an efficient recruitment strategy.
Vanguard Leadership (c) - July 2010
Contact details
www.vanguard-leadership.be
http://micvadam.wordpress.com
