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OCR Preparing to Work in Creative MediaUnit 25 Media Industries
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MEDIA COMPANIES
Cross Industry Ownership
The situation in which one company owns different media outlets in press, television, radio etc.
FilmFilm TVTVRadio
Cross Media Ownership
Examples
• Newspapers with online information services and broadcasting
• Filmmakers with ownership of media distribution channels
News Corporation
What is significant in looking at the News Corporation dominion is not just the size and shape of the company but the potential links between its various elements (cross industry ownership)
News Corporation
Purchase of Star TV (Hong Kong)
$525 million
Satellite television footprint over Asia and the Middle East
45 million viewers
With BSkyB (UK) & Fox-TV (USA & Aus)
Two-thirds of the planet
News Corporation
Example:Rupert Murdoch can use his newspapers to
promote his television interests by ensuring that his reporters write articles in his newspapers about the sporting activities covered by his television channels
Problematic? (Outfoxed Documentary)
News Corporation
News Corporation companies work together to complement each other
This means lower costs and higher profits for the media company