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vijay mallya,entrepreneur
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AnEntrepreneurial Approach
On VIJAY MALLYA
Submitted by:Amandeep
Bhavesh Milind
Neeraj Rahul Sunny
VIJAY MALLYAVIJAY MALLYA(CHAIRMAN OF (CHAIRMAN OF UNITED BREWERIES UNITED BREWERIES
GROUPGROUP))
PERSONAL LIFE
Vijay Mallya(born 18 December 1955) atBantwal (near Mangalore) in Karnataka
QUALIFICATION ‡ PUC : LA Martiniere Boys College, Calcutta ‡ DEGREE : St, Xaviers college, Calcutta affliated to Calcutta University. ‡ DOCTORATE : Business Administration At California Southern University
Son of industrialist Vittal Mallya
GROUP SHAREHOLDING PATTERN
Promoter group UBHL
Real Estate(UB City)
Peagasus LicenseInvestments
Spirits Other Invst.
AviationBeer
United Spirits
United Breweries
Kingfisher Airlines
Mangalore Chemicals
UB Engineerin
g
Whyte & Mackay
Millenium Alcobev
51.8%
35.8% 12.6% 60.6% 24.5%
37.2%100% 50%
YEAR2009-10
YEAR2004-05
YEAR2000-01
SALES TURNOVER
4959.89 Cr
1155.48 Cr
869.94 Cr.
NET PROFIT
400.89 Cr 26.73 Cr 22.39 Cr
YEAR2009-10
YEAR2004-05
YEAR2002-03
SALES TURNOVER
1997.45 Cr
502.12 Cr 403.82 Cr.
NET PROFIT
96.97 Cr 14.04 Cr 1.44 Cr
YEAR2009-10
YEAR2004-05
SALES TURNOVER
5067.92 Cr
305.20 Cr
NET PROFIT
-1647.2 Cr
-1.86 Cr
UNITED BREWERIES
UNITED SPIRITS
KINGFISHER AIRLINES
YEAR2009-10
YEAR2004-05
YEAR1989-90
SALES TURNOVER
527.37 Cr 149.08 Cr 45.67 Cr.
NET PROFIT
30.68 Cr -12.23 Cr 0.92 Cr
YEAR2009-10
YEAR2004-05
YEAR1989-90
SALES TURNOVER
381.6 Cr 2.72 Cr 53.95 Cr.
NET PROFIT
107.31 Cr -28.33 Cr 3.45 Cr
YEAR2009-10
YEAR2004-05
YEAR 1989-90
SALES TURNOVER
2081.73 Cr
878.2 Cr 221.10 Cr
NET PROFIT
56.49 Cr 22.31 Cr -42.18 Cr
UB ENGINEERING
MANGALORE CHEMICALS & FERTILIZERS LTD.
UB HOLDINGS
Managerial approach
The act of new enterprise formation is the result of rational thinking in which knowledge and techniques in field of economics and business administration are of main importance. Behavioral theoryAbility to search and gather information•To identify opportunitiesTo take risks To establish networks and leadership ability
Prior to being entrusted with the responsibilities of a classical Indian corporate conglomerate, Dr. Mallya worked for the American Hoechst Corporation (now Sanofi-Aventis) in the USA and with Jenson & Nicholson in the U.K. Since 1980, he assisted his father, the then Chairman of The UB Group, in managing the important Brewing and Spirits Divisions and in re-launching the Kingfisher Brand of Beer The Group has diverse interests in brewing, distilling, real estate, engineering, fertilizers, biotechnology, information technology and aviation. It is also the largest Indian manufacturer of beverage alcohol (beer and spirits)
Modes to becoming an Entrepreneur
Transmission of ownership and control in the family business to one family member. One man played a pivotal role in the Group’s growth – Vittal Mallya who was elected to the Board of Directors of UBL in 1947 at the age of 22 and a year later became its Chairman. In the 80s, Mallya started handing over the mantle of control - primarily beer and spirits - of the large UB Empire to his son.
Corporate entrepreneurship
Also known as venture management.A corporation that aims at identifying new opportunities beyond core business or generating business for the company.Venturing with established corporations
Also included in the Group were activities such as pharmaceuticals, agrochemicals, paints, petrochemicals and plastics, the manufacture of electro-mechanical batteries, the manufacture of food products and carbonated beverages, a fast-food pizza chain and several medium and small scale industrial units
acquired the global Berger Paints Group
Dr. Mallya also founded a software company in the USA in 1993 which was subsequently listed on the NASDAQ in 1996 and which provides a considerable window of opportunity to the vast US market. He also initiated several ventures for the promotion and globalization of UB brands and, in particular, Kingfisher and McDowell
Analysis based on socio-cultural approach
•Marginalization theory•Role theory•Network Theory
Micro Level
Marginalization TheoryMarginalization Theory not applicable to Dr. Vijay Mallya
Role Theory
Family surroundingInborn entrepreneurEducation
Network TheoryPolitical CareerHis stepdaughter Laila Mahmood who works for Lalit Modi the former League Commissioner
Meso Level
Network Theory
Incubator Theory
Evolutionary theory
Network Theory
Mallya acquired Kissan Products and formed a long-term relationship with HoechstAG of Germany to create the Indian pharmaceutical company now known as Aventis Pharma, the Indian subsidiary of the global pharma major Sanofi-Aventis
In August 2007, the group made a first-of-its-kind media alliance for the promotion of NDTV Good Times, a lifestyle television channel run by NDTV
Incubator Theory
The UB Group has diversified business interests ranging from alcoholic beverages to life sciences, engineering, agriculture, chemicals, information technology and leisure.
Evolutionary Theory
Organization’s functioning based on routines. In 2005, Mallya established Kingfisher Airlines. At present, the airline connects 32 cities. Kingfisher Airlines obtained a 26% stake in Air Deccan, a low cost Indian airline which Mallya later acquired fully and rebranded as Kingfisher Red.
Weber’s theory of economic development
This theory is not applicable for the subject of our case study
Theory of Social Change
Under the dynamic guidance of Mallya, it became the first indian company to manufacture IMFL (Indian Made Foreign Liquor)
In 1988, Dr. Mallya became a non-resident Indian to pursue global opportunities and to transform the UB Group into India’s first multinational company
Kingfisher Airlines has redefined the whole experience of flying
Institutional Theory
In 1990, following the Government of India’s liberalised economic policies he decided to focus on areas of core competence and transformed the vastly diversified UB conglomerate into a handful of key operating businesses
After acquiring whyte & mackay the volume for first line brands went upto 93% from 65%
Population Ecology theory
100 million indians are going to turn 18,in alcohol parlance enter the legally permissible drinking age and are potential UB customers
Psychological Approach Traits Theory
Mr. Vijay Mallya is the person responsible for turning the United breweries group into a multi-national conglomerate of over sixty companies.
Chairman of the United Breweries Group and Kingfisher Airlines.
Owns the Formula One team Force India, the Indian Premier League team Bangalore Royal Challengers, and the I-League team East Bengal FC
Psychodynamic Theory
The third-largest manufacturer of spirits products in the world Controls 60% of the total manufacturing capacity for beer in India Therefore this theory does not apply to Mr. Vijay Mallya because there are no signs of any decision taken on a subconscious level or any clash of emotions
Kirzner’s Entrepreneur Theory
In 1988 acquired the global Berger Paints Group with operating companies across four continents and divested for significant value in 1996
Purchased the Scottish distiller Whyte and Mackay in May 2007 for £595 million (Rs. 4,800 Crore)
Kingfisher Airlines
Successful bids in auctions for Indian valuable items.
ACHIEVEMENTS
Establishment of Mallya Hospital in Banglore.
Helped to fund the Mallya Aditi International School, a prestigious private school in Bangalore Successfully bid for the sword of Tipu Sultan at an auction in London in 2004 Intiated the development of prized real estate UB city, in the heart of Bangalore
“LIVE LIFE KING SIZE”
-VIJAY MALLYA