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CUP MEDIA(ADVERTISING SOLUTIONS)Presented By:

Hina Amir, Iqra Anwar & Mubashir Aftab

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BUSINESS IDEA

Using cheaper tools & medium for advertising

while capturing larger masses/population.

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BUSINESS PLAN GENERATION

Mission/ Vision Statement:

To provide Advertising solutions withevolutionary creativity

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AUDIENCE ANALYSIS (TARGET MARKET)

Small & Upcoming Businesses: Bombay Stores,

Amis, Aghas, Mottas, General Boot House, Ego,

Confetti, Food On wheels, Yellow, Stone Age,

Outfitters

Large Business: Unilever products, E.B.H,

Engro, Kraft Foods, Airline Industry

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PRODUCT REVIEW

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PRODUCT LEVELS: CUSTOMER VALUE

HIERARCHYCore Benefit:

Advertising Solutions

Basic Product: Advertisingthrough disposable items,Lcd,s

Expected Product: Low Cost/High Value

Augmented Product: ModernAdvertising Format

Potential Product: EcoFriendly/Go Greenproducts for eg: Innovatingenvironment friendlysolutions

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Microeconomic/Macroeconomic

Analysis:

Strength:

Commitment to Business

Innovation

Weakness:

Inexperienced

Limited Resources

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Opportunities:Inexpensive medium to market the ideas

Penetrate into larger market

Threats:Ineffectiveness in retention of product ideas

Easy to Copy

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MARKET ANALYSIS

Analyzing Competitors:

Other advertising firms ( using other cheaper

ways to advertise their products)

Firms providing advertisements throughconventional ways

SMS Marketing/ Email Marketing/ Social

Networking

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P.E.C.H.S

M.A.C.H.S

Sindhi

Muslim

Saddar

I.I Chundrigar Rd

Bunder Road

N. Nazimabad

F.B Area

D.H.A

Clifton

Karachi

Foods

Biryani InnK.B.C

Jans Broast

Student

Biryani

A-One

Red Apple

Hot & Spicy

One P 2 P

Baloch Ice cream

Riaz Kabab

HouseBundu Khan

Wimpy

Kaybees

Noorani

Lasania

Usmania

Bundoo KhanMeerath

Distribution Channel

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PROMOTION

Guerrilla marketing

Personal mails

Print ads in magazines Home express

Gulf economist

Synergy

Financial times

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RESOURCE POOL

Human Resource:

Internal:

Owners will work full time

1 Full time Employee with bike

1 Full time Media Developer

External:

Out sourcing to printing and disposable items

manufactures firms

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Physical Space: Apartment at Bukhari CommercialArea

Capital: Equal contribution by partners

Technology: Internet, Cell Phones, Software for Data

Management, Soft ware for Creating Advertisements

for eg: (Adobe Photoshop, Printshop, Sony Vegas,Mattel Creative Suite)

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LEGAL REQUIREMENTS

Internal:Sole Proprietorship Contract

Acquiring NTN(National Tax Number) FBR

Registration by Chamber of Commerce & Industry

External:

Labor lawsSales tax rates : approximately 15% of total sales

Vendor Contracts: Distributors, Manufactures ,Printing

Services and Media Developers.

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ORGANIZATIONAL CHART

Mubashir

(CEO/ Creative Head)

Iqra

(Marketing Executive)

Hina

(CRO)

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PRODUCT BRAND CREATION

Disposable ProductAds:

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LCD ADVERTISEMENTS

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INITIAL PRODUCT OFFERING

Offer 1Size

Price/unit

Rs.Total

Qty Units

Selling

Price

Rs.

Paper Cup 6oz 6 2000 12000

Plastic Spoons standard 5 2000 10000

Paper Plates 7inch 6 2000 12000

Napkins 5.5 5 4000 20000

10000 54000

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Offer 2Size

Price/unit

Rs. Qty Units

Selling

Price

Rs.

Paper Cup 6oz 5 4000 20000

Plastic Spoons standard 4 4000 16000

Paper Plates 7inch 5 4000 20000

Napkins 5.5 4 8000 32000

20000 88000

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Car LCDAdvertisements10 Cars @ Rs. 25000/month 25000

Hotels LCD Advertisements4 LCDs @ 25000/month 25000

* Price is Inclusive of Media DevelopmentCharges.

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PRODUCT TESTING

Cup, Plates and DVD

Greenwich University and Red Apple

1500 cups and plates will be provided

4 Lcds will be placed in Cafeterias/ Metro Cabs

Feedback will collected from both places via

questionnaires

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SOFT LAUNCHAND FEEDBACK

To be done on March 1, 2010

Clifton and Defence region

Questionnaire to be distributed after 20 days forfeedback

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PRODUCT TWEAKING

After feedback, changes in Size, Color, Texture,

Materials of cups

Lcds media management improvement to becarried out

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FINAL LAUNCH

To be done on March 30, 2010

Will be carried out in all the 4 regions

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THANK YOU