D O W N L O A D A N D S A V E T H I S F I L E S O Y O U C A N A D D A N S W E R S W H E R E A P P R O P R I A T E .

WHO ARE THE FOLLOWING SHOWS

“TARGETED” TO AND WHAT KIND OF

COMPANIES WOULD PAY FOR ADS TO

BE AIRED DURING THE SHOW?

Target Market

The target audience is mainly married women ages 16 to 50

Clothing companies and other feminine product companies would pay for the

commercials to be aired during the show

The target audience will mainly be men ages 15 to 45 The companies that would

pay for their commercials include truck companies home depot and other

hardware stores, furniture commercials, discount cars.

The target audience is both men and women ages 13 to 25. The companies that

would pay to play their commercials during this show are fast food chains

clothing companies such as west 49, Arleis or Sportchek and Dasani water

The target audience is both men and women from ages 15 to 20 There are many

companies that would pay to play their commercials during this show and some of

them include beauty products, car commercials, fast food commercials, alcohol

commercials

Supply and Demand

WHAT HAPPENS TO PRICES OF

ITEMS WHEN THE FOLLOWING

THINGS OCCUR?

An Ice storm hits and the power goes out

Power generators?

The price would go up

because the place selling them

knows you need it and are

willing to p[ay whatever they

charge you so they will bump

the price up a little

Boxing Day?

Retail Items

The prices on boxing

are the lowest all year

because it is a change

of season and

companies have new

stock and the price of

the old stock drop

tremendously

Roses on Valentine’s Day

The price of roses on valentines day will go up

because demand goes up and if the price goes

higher and people are still willing to pay it.

Fans and Air Conditioners in July

The price would go up because the weather

is getting hot so people are going to need

fans and air conditioners so the people

selling them are going to make them more

expensive so they can make more money.

Marketing Mix (4p’s) Compare McDonalds to Bravo to Blue Star

Quality (service and

product)

Price Place Promotion

McDonalds Low end food, no healthy but fast

Low because of the amount they produce

Very high Traffic areas across the world

World wide business so the use TV, Radio, and Signs across the world

Sushi 8 Very good, healthy and quality service

High High Traffic area in welland

Local business so only local radio and possibly local TV

Blue Star Good with average service

Very Low Low traffic area in welland

Very small business, barley any promotion possibly in local newspapers