Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
festival facts:• TheleadingFilmFestivalinSouthEast
UnitedStates
• Specializinginworldcinemawitha
gatewaytoLatin Americathatfosters
appreciationofcreativeandtechnical
talent,andinternationalculture
• Establishedin1983,nowenteringits33rd
consecutiveyear
• MiamiFF2015included 250+screenings
&eventsthroughoutMiamiBeach,
DowntownMiami,CoconutGrove&Coral
Gables
• Averageof5 billion annualtrackedmedia
impressions
• Featuredinnational press outlets
includingMiamiHerald,PeopleMagazine,
Variety,IndieWire,TheHollywood
Reporter,Univision
• Morethan $95,000 inprizesawardedto
winningfilmmakers
2015 at a GlaNceThe32ndannualMiamiInternationalFilmFestival,producedandpresentedbyMiamiDadeCollege,andledbyExecutiveDirectorJaieLaplante,celebratedoneofitsmostsuccessfulyearsever,welcoming47World,International,NorthAmericanandU.S.premieresandover300filmmakersandindustryprofessionals.Morethan240differentscreeningsandeventsatvariouslocationsthroughoutMiami,kickingoffwithamemorablescreeningoftheAcademyAwardnominatedfilm‘WILDTALES’.
TheFestivalwelcomedsuchinternationallyacclaimedfilmmakerssuchasAmmaAsante,BillyCorben,PhilLord,AaronMoorhead,JiillBauer,MorganNeville,ZhangMeng,
StarssuchasCherylBooneIsaacs,ElenaAnaya,InmaCuesta,IrisApfel,PazVega,PrasMichael,MaxiIglesias,andmore.
DeMOGRapHics60,000 Attendees
gender:62% femALe38% mALe
etHnIC HerItAge:50.81% Are Of HIsPAnIC HerItAge
Age:31% BetWeen tHe Ages Of 18-3455% BetWeen tHe Ages Of 35-6414% Are Over 65
LOCAtIOn:72% sOUtH fLOrIdA resIdents
edUCAtIOn:37.32% A BACHeLOr’s degree 29.30% mAster’s degree14.14% AdvAnCe grAdUAte WOrk Or PH.d.
AnnUAL HOUseHOLd InCOme: 18% $25,000 tO $49,999 31% $50,000 tO $99,999 51% $100,000 Or mOre
250FILMS&SPECIALEVENTSTOOkPLACETHROUGHOUTTHE10DAYSINMIAMIBEACH,DOWNTOWNMIAMI,COCONUTGROVE&CORALGABLES
MORETHAN$90,000INPRIZESAWARDEDTOWINNINGFILMMAkERS
THEFESTIVALISSUPPORTEDBYMORETHAN100SPONSORS,EACHWITHINDIVIDUALLYTAILOREDSPONSORSHIPPACkAGESTARGETEDTOGUARANTEEMAxIMUMOPPORTUNITYFORREqUISITEANDCREATIVEBRANDExPOSURE
AUDIENCEENGAGEMENTATANALLTIMEHIGH!THEAVERAGENUMBEROFLExUSAUDIENCEAWARDBALLOTSCASTPERSCREENINGROSETOANALL-TIMEHIGHAVERAGE
FILMSFROM43COUNTRIESWERESCREENED
THEFIVEFILMSFEATUREDINLEEBRIANSCHRAGER’SCULINARYCINEMAPRESENTEDBYFREDERICkWILDMAN&SONSCATEGORYWEREALLFOLLOWEDBYFIVEMASTERFULLYPAIREDDINNERS
429VOLUNTEERSFILLED784SHIFTS,ANDCOLLECTIVELYWORkEDTHOUSANDSOFHOURS
FASHIONICONIRISAPFELSTYLIN’AT93RECEIVEDASTANDINGOVATIONFROMTHEAUDIENCEASSHEPRESENTEDHERSELFPOSTFILMSCREENING
THEFESTIVAL’SOPENINGNIGHTFILM‘WILDTALES’WASSOLDOUTTHREEWEEkSBEFORETHEFESTIVALSTARTED
MIFFAWARDSAREPRODUCEDBYTHESAMEPEOPLEWHOMAkETHEGOLDENGLOBESANDMTVMANONTHEMOONSTATUES
fuN 2015 facts
pRess cOveRaGe
MiaMi MaGaziNe | veNue MaGaziNe | OceaN DRive | key BiscayNe MaGaziNe | BRickell MaGaziNe | fisHeR islaND MaGaziNe| laN aiRliNes MaGaziNe | Haute liviNG MaGaziNe | selecta MaGaziNe | WiRe Weekly | MiaMi HeRalD | MiaMi NeW tiMes | usa tODay | el NuevO HeRalD | DiaRiO De las aMéRicas | suN seNtiNel | NeW yORk pOst | suN pOst | MiaMi tODay |sOutH flORiDa JeWisH JOuRNal| el DiaRiO aRGeNtiNa | caRas (MéxicO) | cONexiONes (cOlOMBia) | 20 MiNutOs (spaiN) | lataMciNeMa (latiN aMeRica) | yacHtiNG tiMes MaGaziNe |
ONliNe
iNDieWiRe | HuffiNGtON pOst | et ONliNe | aOl | tHe HOllyWOOD RepORteR | vaRiety | scReeN iNteRNatiONal | peOple eN españOl | us Weekly | yaHOO |exaMiNeR | Haute liviNG| uNivisióN | teleMuNDO | | iNsiDe Reel | tv GuiDe | efe | MiaMi HeRalD | MiaMi NeW tiMes | el NuevO HeRalD
BROaDcast
aBc NeWs / uNivisiON | NBc 6 | NOticias 23 | cNN eN espaNOl | teleMuNDO | cBs 4 | vieNDOMOvies
MORe tHaN 4 BilliON vieWeRs saW Miff 2015 cOveRaGe OR
The2015Festival’slocal,nationalandinternationalmediaoutreachresultedinacampaignthatincludedprintadvertisinginmajorinternational,nationalandlocalpublications,radiopromotions,TVcommercials,emailnewslettersandonlinedisplays.
facebook:TheFestival’sFacebookpagegained10,330fans,a32%increasefrom2014,reachingover30kpagelikes.Atanygiventime,thepagereachesover70,000peopleandover3,000 usersengagedwiththeposts.ThisincreasedinterestaugmentstheFestival’srelationshipwithitsfan-base,andfurtherhelpsexpandbrandawarenessandfordrivingcampaigns
twitter:The#MiamiFFhashtagwasusedduringthefestivalperiod&reachedanaudienceof9,646,957throughmentionsandretweets.Averifiedaccountwith18.8kfollowers.
flickr:MIFF’simagegalleryonFlickrhasbeenviewedover2,198,635 timesasofJune2015.
instagram:#MIAMIFFwasvisualizedpubliclywith 3,421 posts
festival insider:MIFF’sdailye-blastssponsoredbylexusduringtheFestivalkeptour30,000+ subscriberbaseconnectedandinformed
MaRketiNG & pROMOtiON
MaRketiNG & pROMOtiONfor 2015 festival launched a significant marketing campaign designed to reach more Miami residents through a variety of channels. More than 571,179,139 gross impressions were realized at some of the following outlets:
FestivalbannerswrappingOlympiaTheaterattheGusmanCenterforthePerformingArts
Thirty(30)busshelteradsthroughoutMiami+MiamiBech
Twenty-five(25)flagpolebannersacrossDowntownMiami+Brickell
Twoweeksofthe#MiamiffhashtagrollingacrosstheIntercontinentalHotel
250,000FestivalTicketguidesdistributedthroughoutSouthFloridaHeavyadvertisementthroughouttheMiamiInternationalAirport
Nine(9)busesthroughoutDadeCounty(including3fullback,3ultrakingand3kingsizebusads)
CarmagnetsonallFestivalvehicles
HeavybrandingatallFestivaltheaters
Pre-screeningsponsorslide-showwithTwitter&Instagramfeedsateverytheater
Step&RepeatsatmostFestivalvenues+events