Business WatchFe

bruary 2010

ocialMedia

and businessSocial Media Marketing is here to stay - how are you adjusting?

2 BusinessWatch

UpcomingEventsPower Networking at Lunch When: Monday, February 8, 11:30 a.m.Where: Palm Beach Airport Hilton/Club 10Register Online at palmbeaches.org

February Breakfast: Real News When: Thursday, February 18, 7:45 a.m.

Where: Palm Beach County Convention CenterCost: Pre-pay Members $30, Non-members $40

Baseball BashWhen: Thursday, February 25, 6:00 p.m.Where: Roger Dean StadiumCost: Pre-pay $35 Members, $45 Non-members

FebruaryCalendar1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

February

ChamberClosed

RibbonCuttings8:30a.m.Asneeded

BaseballBashRogerDeanStadium

6:00p.m.

RealNewsBreakfastPBCConvention

Center7:45a.m.

PowerNetworking@Lunch-HiltonPBAirportClub1011:30a.m.

401 N Flagler Drive, West Palm Beach, FL 33401 | Phone: 561.833.3711 Fax: 561.833.5582 | www.palmbeaches.org*AllmeetingsareheldattheChamberunlessotherwisenoted.Eventsaresubjecttochange

WomenInBusinessCommittee11:45a.m.

OpenHouseCoffee8:30a.m.

ChamberBoardroom

YPOPCommitteeMeeting5:30p.m.

ChamberBoardroom

HealthCareSocial5:30p.m.

InvitationOnly

OpenHouseCoffee8:30a.m.

ChamberBoardroom

HealthCareCommittee12:00p.m.

LocationTBA

STRATEGIES FOR AN ON-DEMAND WORLD

February2010 3

BUSINESSWATCH

EVENTS

5Hilton Mixer

19Baseball Bash

18YPOP Kick-off Party

17Real News BreakfastPresented by The Palm Beach Post

7Leadership West Palm Beach

BUSINESS

20Member-to-Member Discounts

MEMBERSHIP

10New Members & Renewals

12Ribbon Cuttings

9Committees

COVER ARTICLE

14 - 15Social Media MarketingIt’s here to stay, how will your business adjust?

21Tools for Success Seminars Focus on Social Media Marketing

COMMUNITY

11Members In Motion

8Investment in Bioscience Cluster On Track

4 BusinessWatch

StaffDennis Grady

Chief Executive Officer

Sandy PullensDirector of Administrative

Services

Kelley BurkeDirector of Sponsorships and

Special Events

Donald BurgessOperations Coordinator

Alexandra GuthCommunications Coordinator/

Webmaster

Kelly FanelliMembership Director

Ron WaltersMembership Development

Jaime CrespyMembership Developement

Sharon McIntoshInformation Coordinator

OfficersChair

Don DeWoody WGCompass Realty Companies

Chair-ElectCarey O’Donnell

Carey O’Donnell PR Group

TreasurerDavid D. Brooks, CPA

SecretaryCharles Gerardi

The Palm Beach Post

General CounselMichelle Diffenderfer

Lewis, Longman & Walker, P.A.

At-Large MemberHarvey E. Oyer III

Shutts & Bowen, LLP

Past-ChairMark Elhilow

Blue Ocean Capital

BoardofDirectorsLarry B. Alexander, Jr. Jones, Foster, Johnston &

Stubbs, P.A.

Scott Benyon CEMEX

Jon Blunk Crocker Partners LLC

Davide Carbone St. Mary’s Medical Center

John Cassidy John C. Cassidy Air Conditioning, Inc.

Dr. David Dorfman Mobile Chiropractic

Bill Fleming Palm Beach Atlantic University

Russell Greene Grand Bank & Trust of Florida

Patti Webster Hamilton Southern Waste Systems LLC/

Sun Recycling

Lynda Harris Carlton Fields, P.A.

Beth Kigel KBS Strategies

Diego Lezcano JP Morgan Chase

Trish Lowry Florida’s Blood Centers

Daniel Miller Broad and Cassel

Stephen Miller Regions Bank

Catherine McKenzie AT&T Florida

Frank NewmanWachovia | A Wells Fargo

Company

Nat Roberts Callery-Judge Grove

Angel RodriguezPNC Financial Services Group,

Inc.

Joe Santoro Gunster

Nicole Scimone Akerman Senterfitt

Mike Slade Callaway & Price, Inc.

John Templeton Templeton & Company

Ricky Wade “B”ing The Best, Inc. dba

McDonald’s

Steve Wasserman WPTV NewsChannel 5

Kathy Willoughby Bank of America Merrill Lynch

NewBoardMember:Frank NewmanWachovia | A Wells Fargo Company

February2010 5

MayorFrankel’sStateoftheCityisaHomerun-HankAaronSurpriseSpecialGuestAddressing an enthusiastic crowd of over 750 business and community leaders, Mayor Frankel delivered her annual State of the City address on January 13, presented by Grand Bank & Trust of Florida. Mayor Frankel asked the community to believe and then act on projects which will uplift the City both socially and economically.

Citing two recent successes, City Center and the new West Palm Beach waterfront (which will be officially opening on Saturday, February 20), she reminded the audience of her belief that the downtown could be revitalized and that the intracoastal could be made open to the public as a word-class attraction. The Mayor announced the next major undertaking – the transformation of the Coleman Park neighborhood, where more than half the residents live below the poverty level, and less than a quarter of the homes are homesteaded. This project is a city-wide volunteer, business and resident effort to transform this neighborhood. Baseball Hall of Famer Hank Aaron and his wife, Billye, were special guests at the breakfast and are supporting the Coleman Park project.

Mayor Frankel issued a call to action: “I am asking everyone to add your name to the list and be part of an amazing dream come true. Donate a computer, become a mentor, help fix property or offer a job”. For more information about the Coleman Park project or to volunteer, visit www.wpb.org/coleman. In the spirit of the morning, Gunster will sponsor the gateway signs at Coleman Park in lieu of table centerpieces.

Thanks to the Dreyfoos School of the Arts Jazz Ensemble for providing music for the breakfast. Special thanks to our sponsors CityPlace Tower and CityPlace North and Carey O’Donnell PR Group for sponsoring the pre-event coffee.

David Baker, Russell Greene, Mayor Frankel and Chamber Chair Don DeWoody

Mayor Lois Frankel delivers the State of the City Address

Billye and Hank Aaron with Chamber Chair Don DeWoody

Life’sABeach

The Beach Bash January Mixer at the Hilton Singer Island Oceanfront Resort was held in the new Oceanfront Pavilion, one of the Resort’s new features. There was a steel drum band, Caribbean flavored food, networking, and a bonfire on the beach with skewers for toasting marshmallows.

Other renovations include the pool and lounging area and Hilton Stay Connected High Speed Wireless Internet throughout the hotel.

The hotel supplied great business card drawing prizes that included beachfront weekend stays. Thanks to the businesses that donated raffle prizes: Burlington Self-Storage, Hayden

Hilton Singer Island: Gina Worobel - Director of Sales & Marketing, RoseAnn Benedict - Sales Manager, Rachel Peacock - Sales Manager & Jale Aksoy - General Manager

Air and ESPN 760.

Special thanks to the entire staff of the Hilton Singer Island Oceanfront Resort.

6 BusinessWatch

LeadershipWestPalmBeachKicksOff2010ProgramFollowing a tour of the Palm Beach County History Museum and program reception and orientation on January 12, during which they received a presentation about the history of West Palm Beach by Harvey E. Oyer III, the 2010 Class of Leadership West Palm Beach embarked upon the first of six full-day sessions that explore the following: CityPlace; Western Communities; The North End; City Center; Community & Culture; and Health & Human Services.

On January 13, the Class kicked off CityPlace Day by attending the Mayor’s State of the City Address Breakfast at the Palm Beach County Convention Center. The Class also enjoyed a Q & A with City Commissioners, an Economic Forum of Palm Beach County luncheon presentation, and tours of the Dreyfoos School of the Arts and INTECH Investment Management. We would like to thank our CityPlace Day co-chairs, Russell Greene of Grand Bank & Trust of Florida, Ryon McCabe of McCabe Rabin, P.A. and Sarah Marquez of Chase.

Members of Class 2010 of Leadership West Palm Beach are:

Belen Arocho – Downtown Development Authority Heather Black – Good Samaritan Medical Center Carlos Cabrera – West Palm Beach Fire Rescue Jennifer Chamagua - Fifteenth Judicial Circuit – West Palm BeachElena Contreras – PNC BankMerline Deneus - Merjolynn Foundation, Inc.Evan Frederick - McCabe Rabin, P.A.Eric Gordon Susan Guilbert – FindLaw, a Thomson Reuters business Kenyetta Haywood – School District of Palm Beach County Shane Humble – Clintar Landscape Management Vicky Jackson – Workforce Alliance Neil Johnson – MWH Donna Lewis – SunTrust Bank Anthony Lofaso – Palm Planning Group Mark Martel – The Continental Group, Inc.

Kyle Martin – Florida Power & Light Company Dena Felico Perez – Grand Bank & Trust of Florida Tara Pregnolato – The Palm Beach Post Michael Weinstein – Cherry, Bekaert & Holland, L.L.P.Charlotte Wright – Shiloh Family Worship Center Susan Yoffee – Haile, Shaw Pfaffenberger, P.A.

Special thanks to our 2010 Presenting Sponsor, Grand Bank & Trust of Florida, who also sponsored the refreshments for the January 12 Orientation. Thank you to our 2010 Sponsors, The Palm Beach Post, FPL, Downtown Development Authority, and The Continental Group, Inc.

February2010 7

InvestmentinBioscienceClusterOnTrackBy Russell Allen President and CEO BioFlorida, Inc.

The report issued in January by the Office of Program Policy Analysis and Government Accountability (OPPAGA) regarding Florida’s investments in biotechnology research institutes highlights the key facts and needs for developing a robust bioscience industry for Florida. The strategy is long-term in nature, and has attracted some of the most prestigious research institutes in the world right here in Palm Beach County and around the state. As the institutes ramp up their operations, we see a need for venture capital and assistance for early-stage companies. That’s the critical next step in transforming Florida into a knowledge-based economy.

Successful U.S. biotech hubs like Research Triangle Park in North Carolina grew organically over more than 40 years. Florida is accelerating the growth of its cluster through its investment in this sector, and has already been recognized as one of the most attractive regions worldwide for biotechnology businesses. Economic impact analyses predict that these research investments by the State of Florida and its regional economic development partners will be returned within 20 years by creating a minimum of 2,000 direct jobs at an average wage of over $67,000. So far, those wages average over $75,000 and these institutes will likely well exceed their minimum hiring plans. In addition, well over 25,000 jobs will be created within the larger industry sectors and related businesses, and Florida will see an increase in its tax revenues of $1.4 billion with $22.1 billion added to the gross state product because of these incentives.

In Orlando, Lake Nona Medical City is building an infrastructure to support thousands of jobs in biomedical research, healthcare and related services. That cluster is being created in large part because the state

partnered with Orlando-area businesses and government to attract the Burnham Institute for Medical Research. Catalyzed by that investment, the University of Central Florida, the Veterans Administration, University of Florida, Nemours Children’s Hospital and MD Anderson have built, or are building, facilities that will employ a new workforce to enhance regional and state economies. Those institute executives and the business community praise Florida for moving this development along at a pace that could not be achieved in many other states.

Now that we have enhanced the bioscience research base in Florida, we must consider the options presented in the OPPAGA report, including programs to improve our business climate to support emerging companies. A state-sponsored seed fund, matching grant programs and tax policies to encourage research and development will help to create an innovation economy in Florida. Representative Bill Galvano (R-Bradenton), Co-Chair of the Florida Legislative Biotechnology Caucus, agrees that if we make these types of programs our priority, we will see the industry mature as start-up companies evolve into profitable enterprises and more biotech companies choose to locate in Florida.

The purpose of the Innovation Incentive program is to allow the state to compete for high-value research & development and innovative businesses. In 2003, the State of Florida drew a line in the sand, sought buy-in from its economic partners around the state, and began to create a knowledge-based, innovation driver to compliment Florida’s economic engine. The result includes improved academic programs, a highly-skilled and highly-paid workforce and an industry that holds the promise to positively impact our quality of life.

About BioFloridaBioFlorida is the voice of Florida’s bioscience industry association, and represents 230 member companies and research organizations in the biotechnology, pharmaceutical and medical device fields.

8 BusinessWatch

The Chamber’s Health Care Committee views today’s latest technology in furniture!The Health Care Committee kicked off the new year with an active crowd and a room full of energy!

The January event was hosted by Chamber Health Care Committee (HCC) member, Al Paglia, owner of Palm Beach Contract Furniture, Inc. Al assembled a few premier manufacturer representatives to present and demonstrate the latest innovations in furniture that are geared not only to health care/assisted living facilities, but also home use.

The Chamber’s HCC meets every third Tuesday of the month and has many evening HCC After Hours Social events planned for this year. The first of the evening events will be held at the prestigious Cleveland Clinic facility (CityPlace) in early February.

If you would like more information about the Health Care Committee or to sponsor a meeting, please contact Ron Walters, Membership Development at 561-833-3711 (ext. 236) or rwalters@palmbeaches.org.

Ambassador of the MonthKen Cunningham President Goldcoast Financial Group Kenneth started his insurance career at the age of 21 as an agent with Prudential Financial, was promoted up through the company to Agency Manager which he was for the last 20 years of his 30 year career. Ken retired in January 2004, moved to Florida March 2004, joined the Chamber that month and a few months later became an ambassador. “Being an ambassador has educated me on Palm Beach County as well as helped me grow my new business. I now have my own insurance and retirement planning firm, Gold Coast Financial Group, LLC.” As an Ambassador he has been able to help with the mixers, breakfasts and learn about new businesses through our ribbon cuttings. All which has helped Ken grow his client base. If you have questions regarding the Ambassador Committee or the return on your investment as a member of the Chamber of Commerce of the Palm Beaches feel welcome to contact Kenneth at (561)644-8604 or email at gcfgllc@aol.com. Congrats again to Kenneth for being the 2010 new Ambassador Chairman.

The Women in Business Committee welcomed Laurie Steele, President of Steele the Show Public Relations. Laurie explained that in the past few years, the staples of PR have changed from the traditional press release to social media. It’s all about Wikipedia, Google, Facebook, and blogs. She answered many questions and gave advice for the small business owner to garner publicity in these changing times.

The Women in Business Committee meets on the 2nd Thursday of the month at 11:45 a.m. in the Chamber. For more information, contact Kelley Burke via e-mail at kburke@palmbeaches.org or call (561) 833-3711, ext 231.

Women in Business

CommitteeConnection

February2010 9

Cawthra InteriorsSherry Cawthra - PresidentJupiter(561) 744-7800INTERIOR DESIGNERS & DECORATORS

CBIZ MHM, LLCJeff Rosenfeld - Director of Practice and Business DevelopmentBoca Raton(561) 544-6366ACCOUNTANTS - CERTIFIED PUBLIC

Cloud Nine HarpLaura Cole - Hospital Certified Master Harp TherapistWest Palm Beach(973) 896-5129MUSICIANS

Continental Connection / Gulfstream International AirlinesElizabeth Smith - Sales ManagerFt. Lauderdale(954) 985-1500 Ext:269AIRLINES

David D. Brooks, CPA, P.A.David Brooks - Managing ShareholderWest Palm Beach(954) 592-2507ACCOUNTANTS - CERTIFIED PUBLIC

Frenchman’s Creek Beach & Country ClubLisa Moore - Business Development DirectorPalm Beach Gardens(561) 868-6383COUNTRY CLUBS

Gardens Family Chiropractic, LLCAlli Manis - Co-OwnerPalm Beach Gardens(561) 254-0883CHIROPRACTIC PHYSICIANS

Home Safe South FloridaJoe Melbourne - OwnerNorth Palm Beach(561) 252-9148HOME INSPECTION SERVICE

Legacy Business GroupJohn Leavitt - PresidentLake Worth(561) 635-8762BUSINESS CONSULTANTS

My Biz ExpoRobert Livingstone - Co-Founder (561) 319-8349EXPOSITIONS, TRADE SHOWS & FAIRS

Narda E. Butner, C.P.A., P.A.Narda Butner - PartnerWest Palm Beach(561) 653-3330ACCOUNTANTS - CERTIFIED PUBLIC

Nightingale Private Care, Inc.Yvonne Sue Stutzke - OwnerHobe Sound(772) 245-8390HOME HEALTH SERVICES

Palm Beach County GolfBethany King - ManagerLake Worth(561) 629-8755GOLF COURSES - PUBLIC

Pioneer Processing, Inc.Dr. Michael Katz - PresidentBoca Raton(813) 368-9941MEDICAL BILLING SERVICE

Raymond F. Kravis Center for the Performing ArtsJudith A. Mitchell - Chief Executive OfficerWest Palm Beach(561) 833-8300THEATRES

Tires Plus Store #245789Delray Beach(561) 272-9200AUTOMOBILE REPAIR & SERVICE

Tires Plus Store #427160Lake Worth(561) 965-8202AUTOMOBILE REPAIR & SERVICE

Tires Plus Store #46400Royal Palm Beach(561) 753-8680AUTOMOBILE REPAIR & SERVICE

Tires Plus Store #46493Palm Beach Gardens(561) 691-0340AUTOMOBILE REPAIR & SERVICE

Tires Plus Store #520780Lantana(561) 585-8388AUTOMOBILE REPAIR & SERVICE

Tires Plus Store #544566Jupiter (561) 746-6292AUTOMOBILE REPAIR & SERVICE

Tires Plus Store #551007Boca Raton(561) 392-8400AUTOMOBILE REPAIR & SERVICE

Tires Plus Store #610208Boca Raton(561) 883-0307AUTOMOBILE REPAIR & SERVICE

Upside Down IcebergJody Underhill - Director of Business DevelopmentPalm Beach Gardens(561) 693-9393MARKETING CONSULTANTS

West Palm Beach Sunrise Rotary Club #23436Narda Butner - MemberWest Palm Beach(561) 653-3330NON-PROFIT ORGANIZATION

NewMembers

10 BusinessWatch

For a full list of Chamber Members visit palmbeaches.org and click on Membership Directory

RenewalsAmerican AirlinesBroad and CasselBurman, Critton, Luttier & Coleman, LLPChase Management, LLCCollins, Burns, Prazenica Financial Group of Wells Fargo AdvisorsDedicatedITFlorida Crystals CorporationFlorida Public Utilities Company-Natural Gas & PropaneFolding Shutter CorporationGrandview Gardens Bed & Breakfast and Vacation HomesHanley CenterHumana MarketPOINTIBERIABANKJP Morgan ChaseLa Quinta InnLeslie Read - Real Estate / Senior Living ConsultantLewis Longman & Walker P.A.LifeCare SolutionsLove’s Flower ShopMACA, Inc.Massey Clark Fischer Inc.MedSpeech, Inc. / Voice & Swallow CenterNichols Insurance AssociatesNowlen Holt & Miner P.A.Palm Beach County Medical SocietyPalm Beach Maritime Museum & AcademyPNC BankPremier Party Rentals, Inc.Pruitt & Pruitt, P.A.Rampell & Rampell P.A.Schwab Twitty Hanser ArchitectsSeagull Industries for the Disabled, Inc.Send Out CardsSewell Hardware Co.Song + Associates, Inc.South Florida DreamcatchersThe Murphy Construction Co.The Omphoy Ocean ResortTires PlusVillage Realty Group Inc.Wafer World Inc.Weiss Capital ManagementWest Palm Beach Police Benevolent AssociationWPTV Newschannel 5/Scripps Howard Broadcasting Co.

MembersInMotionBo Paty Joins Navarro Lowrey

PropertiesNavarro Lowrey Properties is pleased to announce that Mark C. “Bo” Paty has joined the firm as a leasing and sales professional. Paty, a native of West Palm Beach, has thirty years of commercial real estate experience with the leasing, management and sales office, retail and industrial properties from Miami to Jacksonville. 

Steven A. Mayans Appointed to West Palm Beach Planning Board

West Palm Beach, Florida – Steven A. Mayans, an attorney and mediator with the law firm of FitzGerald Mayans & Cook, P.A., has been appointed by Mayor Lois Frankel to the West Palm Beach Planning Board.

The Brazilian Court Hotel & Beach Club Named as One of Travel +

Leisure’s “500 World’s Best Hotels”The Brazilian Court Hotel & Beach Club is distinguished as one of Travel + Leisure’s 2010 “500 World’s Best Hotels.” The Brazilian Court Hotel ranks No. 1 in South Florida and No. 3 in the state, among premier properties selected worldwide.

February2010 11

RibbonCuttingsNardaE.Butner,CPA,PA

GulfstreamInternationalAirlines

MetabolicWeightLossSolutions 6230 W. Indiantown Road (Chasewood Plaza)Suite 9, Jupiter, FL561-277-9557www.metabolicweightlosssolutions.com

Metabolic Weight Loss Solutions is a state of the art weight loss facility offering diet and nutritional plans, resulting in 2-5 pounds of weight loss per week. MWLS offers nutrition classes, behavior modification, and energy expenditure courses. Clients eat real food and receive one on one weigh-ins for accountability.

Photo Id: Kiara Oberhaensli, flanked by colleagues and friends cuts the ceremonial ribbon

420 Clematis StreetWest Palm Beach, FL 33401561-653-3330nbutner@parkesbutnercpa.com

Narda E. Butner, CPA, P.A located in downtown West Palm Beach specializes in tax preparation for individuals, corporations, trusts and non-profit organizations. The firm also focuses on estate planning, trust accounting, audits of non-profit organizations and condominium associations. The firm prepares compilations, reviews and audited financial statements and is a member of the AICPA and FICPA. The motto has remained; “Big firm quality and high ethical standards at affordable small business prices.”

Photo Id: Leighanne Robbins, Julia D’Antonio, Narda E. Butner, Yvette Rochefort, and Melinda Pizziferri.

continental.comElizabeth M. Smith, Sales Manager(954)985-1500 x269ESmith@gulfstreamair.com.

Gulfstream International Airlines announced details of its February 11, 2010 schedule change that will enhance service from several Florida points. Among the changes will be the resumption of seasonal non-stop service linking Palm Beach International Airport with the state capital in Tallahassee These new flights will be operated under Gulfstream’s “Continental Connection” affiliation with Continental Airlines.

Photo: Elizabeth Smith, left, is joined by staff for the ribbon cutting.

12 BusinessWatch

NorthwoodUniversity St.Mary’sMedicalCenterChildren’sHospitalatSt.Mary’s

Rent-A-Bookeeper,Inc.

4440 PGA Blvd. Suite 600 Palm Beach Gardens 33410561-807-7102http://www.rent-a-bookkeeper.comRent-A-Bookkeeper employs a team of highly qualified Bookkeepers, QuickBooks ProAdvisors and Peachtree Premier Advisors. Our bookkeepers are knowledgeable, resourceful, reliable and customer oriented. We provide professional, timely, confidential and cost-effective bookkeeping services to our clients.

Photo Id: Bo & Helena Wolfand cut the ribbon, as the Best of the Best members look on.

901 45th St.West Palm Beach, FL 33407stmarysmc.com561.840.6131

St. Mary’s Medical Center recently celebrated the grand opening of the hospital’s Surgical Special Care Unit – Waters 3. St. Mary’s has spent $1.2 million on this renovation, which represents the beginning of a larger renovation project throughout the hospital.

Photo: Mayor Lois Frankel, and Florida State Representative Mark Pafford cut the ceremonial ribbon

2600 N. Military TrailWest Palm Beach, Florida 33409(561) 681-7972 www.northwood.edu

Private, nonprofit and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in Southern Florida, mid-Michigan and Northern Texas.

Did you know that ribbon cuttings

aren't just for new members; if you have recently renewed your

membership you may be eligible!Call membership development for

more details. (561) 833-3711

February2010 13

HINT

SocialMediaMarketingforBusinessBy engaging in social media marketing, a company can reach a large audience through a more personable and accessible method.

Twitter:Short 140 character “tweets” all for an immediate interaction with your clients, fans and community. Tweets are intended to offer a more personal approach to marketing where you can see what people are saying about your company and provide immediate feedback. Twitter takes the phrase “word of mouth” to a whole new (and exciting!) level.

Facebook:Offering both individual accounts and company fan pages allow your business to interact with current and potential clients, post about upcoming events and specials and provide a constant presence in their day-to-day life.

Blogging: Having a company blog either as part of the website or on a separate site such as Wordpress allows you the opportunity to show off your expertise. Writing articles about the topic you know best gives your clients a place to go for information at all hours of the day. It’s important when writing a blog to be relevant, honest and consistent. Choose the topics you are going to blog about and stick to a regular schedule of posts whether daily, weekly or monthly. A blog also serves as a landing point for all of your other online venues.

For instance: Tweeting about an article you wrote drives traffic to your blog, which then has a link to friend you on Facebook and also displays a current promotion going on at your website.

Making social media part of your daily routine doesn’t have to take up a huge amount of your time. Set a few minutes aside in the morning to write out and schedule your Tweets. Pre-writing your blog and having set days to publish can also help with time management.

14 BusinessWatch

Seeitinaction:Attend the Real News Breakfast on Thursday, February 18th to learn how The Palm Beach Post is combining traditional media with social media to grow their business and readership. Audience participation is encouraged at this breakfast for a live demonstration of how Twitter communicates news. Sign up for Twitter in advance so that you can join in.

Feelingoverwhelmed?Don’tworry–it’snotasdifficult

asitsounds.Cut down on time by

connecting your social media sites. By using a free service

such as HootSuite, you can connect your Twitter,

Facebook and Fan Pages so that they can be updated

all in one place. In addition to scheduling posts for

later times, HootSuite can also shorten lengthy URLs

and track the amount of clicks they receive. Using

LinkedIn? Connecting your Wordpress blog and Twitter to your profile can save you

time on updates.

LearnMoreOn February 25, the Chamber will be hosting a FREE Tools For Success Seminar on Social Media Marketing. This event will show you step-by-step...click-by-click how to use sites like Twitter, Facebook, e-zine articles, blogs and more.

facebook.com/chamberofthepalmbeaches

twitter.com/chamberupdate

February2010 15

NewChamberEventGetsRaveReviewsOver thirty-five Chamber members and special guests attended the first One-on-One 101, hosted by the Chamber in January. One-On-One 101 is a new event to the Chamber calendar in response to members requesting more direction in developing relationships within the Chamber, forming strategic alliances for referrals and making the most of their Chamber investment. It’s a step-by-step approach to establishing a plan for setting meetings, following an agenda and tracking success. It takes networking contacts generated from events and directs them into productive one-on-one meetings.

The interactive format encouraged “shared brain power” as attendees worked on powerful introductions and building relationships. Led by Kelly Fanelli, the group learned how to set an agenda for a meeting, use formulas for monitoring results and setting goals and use networking opportunities to get the most productive meetings. How to get the right contacts, target marketing for those contacts and making sure you get the business you need out of time spent in meetings were all discussed in a fun and informal environment. “Kelly Fanelli 101” tips were scattered throughout the presentation and were among the favorite elements of the seminar.

Based on the success of the event, the next One-on-One 101 has been scheduled for Thursday, March 4, in the Chamber Boardroom. Seating is limited, so rsvp on the Chamber website, palmbeaches.org or contact Kelly Fanelli, Membership Director, at kfanelli@palmbeaches.org.

101One-on-One

16 BusinessWatch

FebruaryBreakfastRealNews:StrategiesforanOn-DemandWorldThe Palm Beach Post will present “Real News Strategies For An On-Demand World” at the Thursday, February 18, Chamber Breakfast. This multi-media event will include how to use social media to benefit your business. There will be a special presentation from Tim Burke, Publisher and Executive Editor of The Palm Beach Post. He’ll discuss the ever-changing face of the newspaper, while Raul Vielma, Director of Online and Hispanic Solutions, will discuss new technologies and how to use these tools to market businesses. You’ll also see social media in action as columnists Frank Cerabino and Money Editor Carolyn DiPaolo Tweet live during the Breakfast. Celebrity insider, Jose Lambiet, will provide insight into his Page2Live as it relates to the Super Bowl Event. Register online at palmbeaches.org.

STRATEGIES FOR AN ON-DEMAND WORLD

Frank Cerabino

Frank Cerabino joined The Palm Beach Post in 1989. He started writing columns for the newspaper during the William Kennedy Smith rape trial. In

January of 1992, he became a full-time local news columnist, writing three columns a week.He is the author of Shady Palms and Pelican Park, two series of comic novels that were first serialized in The Post and later published by the newspaper in paperback. Follow Frank on Twitter: twitter.com/FranklyFlorida

Carolyn DiPaolo

Carolyn DiPaolo is the Money editor of The Palm Beach Post, where she directs print and online coverage of business and the economy in Palm Beach,

Martin and St. Lucie counties. In addition to daily coverage, she is the editor of The Post’s popular Sunday Real Money section. Follow her on Twitter: twitter.com/carolyndipaolo

February Breakfast

Thursday, February 187:45 a.m. - Palm Beach County Convention Center

650 Okeechobee Blvd., West Palm Beach

Name(s): ________________________________________

_______________________________________________

_______________________________________________

Company: ________________________________________

Address: _________________________________________

Phone: __________________________________________

E-mail: __________________________________________

February Social Media Breakfast7:45 a.m. - Thursday, February 18Register By: 5:00 p.m., Friday, February 12

MUST PRE-PAY TO BE REGISTERED FOR EVENTPlease Check Appropriate Boxes

Chamber of Commerce of the Palm Beaches401 North Flagler DriveWest Palm Beach, FL 33401Phone: (561) 833-3711 Fax: (561) 833-5582E-mail: kburke@palmbeaches.org Website: www.palmbeaches.org

2.18.10

__ Member (Pre-pay) $30 __ Member (After deadline) $35 __ Non-Member $40 Table of 10 __ $300 (members) __ $350 (non-members)__ Table-top Display $175 in lobby includes 2 admissions# of Guests ____________ Total _______________

Check Enclosed Cash Visa MC AMEX

Name on Card: __________________________________Billing Address of Card Holder: _____________________City, State, Zip: __________________________________Phone number of Card Holder: _____________________Credit Card Number: _____________________________Exp: ______/______ V-Code: ______Signature: _____________________________________

For more information, contact Kelley Burke at (561) 833-3711 ext. 231 or kburke@palmbeaches.org

Members$30 Pre-pay | $35 After DeadlineTabletop lobby displays are available for $175 (includes 2 breakfast seats)Non-Members$40

STRATEGIES FOR AN ON-DEMAND WORLD

Special Presentations from:• Tim Burke - Publisher and Executive Editor of The Palm

Beach Post• Raul Vielma - Director of Online and Hispanic Solutions• Jose Lambiet - Celebrity Insider

See social media in action as columnists Frank Cerabino and Money Editor Carolyn DiPaolo Tweet live during the breakfast

Learn how Social Media and technology are changing business and how it can help your business grow via multiple channels/media - print, web, mobile, social.

Cancellations must be made 72 hours prior to the event for a refund. We cannot accept telephone reservations. Please use this form or go online to register for this event.

Free parking sponsored by:

February2010 17

BlueMartiniHostsYPOP2010Kick-offPartyNetworkingintheBlueThe Young Professionals of the Palm Beaches held their most recent HotSpot at the popular Blue Martini in Cityplace. Over 90 attendees came out for the powerhouse networking event and were anything but blue. Blue Martini provided fabulous drink specials and delectable appetizers for the event. Each person was given a martini name at check in; the objective for the night was to find other individuals with the same name.

Throughout the night, free movie passes for the upcoming movie “sneak peak” premiere for “Dear John” were distributed. Each pass was good for two individuals for Wednesday, February 3rd.

The next YPOP committee meeting will take place on Wednesday, February 10th at 5:30 p.m. at the Chamber. At this meeting, a representative from the American Cancer Society’s Relay for Life will be a guest speaker.

For more information regarding YPOP, please contact Jaime Crespy at 561-833-3711 (Ext. 230) or e-mail jcrespy@palmbeaches.org

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New2010ChamberLogoAvailableWhen purchasing items for themselves, their businesses and families, people are very comfortable doing business with Chamber members. In fact, the Chamber receives countless calls, e-mails and visitors to the Chamber lobby from consumers looking for reliable suppliers of all types of goods and services. It gives the Chamber the opportunity to direct referrals to Chamber members and assist people in their purchasing. It also gives members credibility in the eyes of the consumers. It signifies that they are serious members of the business community and that they support the professionalism the Chamber embodies.

How can you transfer that credibility to your storefront and your business’s website? The Chamber logo is a branded stamp of credibility that can appear on your door in the form of a sticker that informs visitors to your business that you are a member of the Chamber. There is also a Chamber logo available for your website that accomplishes that same goal in the virtual world. It contains the year 2010,

making it a strong indicator of your current involvement. It can be the element that encourages consumers to try your company over your competition. If you are a member of the Chamber, you can obtain your door sticker by contacting the Chamber at (561) 833-3711. A visit to the Chamber website will allow you to register for your website logo with your username and password.

As a Chamber member, you also have the opportunity to include a Chamber Member logo on certain brochures and marketing materials. For usage guidelines and approval process, please contact Alexandra Guth, Communications Coordinator, at guth@palmbeaches.org or (561) 833-3711 ext. 234.

Don’t miss these opportunities to use these powerful tools and their ability to set you apart from your competition. It’s an image that works for you and the consumer!

2010 Member

BaseballBashTakestheField!This year’s Annual Spring Training event will be held on the main ball field at Roger Dean Stadium. Now called the Baseball Bash, attendees will be able to get autographs from Florida Marlins and St. Louis Cardinals players (6 – 7 p.m.) from the warning track, sit in the dugout and children will be able to run the bases. The Baseball Bash will be held on Thursday, February 25 at 6:00 p.m. at Roger Dean Stadium in Jupiter. Managers Tony LaRussa and Fredi Gonzalez will give their outlook for the upcoming season and introduce the players. There will also be a silent auction for an autographed team jersey from each team.

Carrabba’s Italian Grill will be on on-hand serving dinner and TooJay’s Original Gourmet Deli will be providing Sweet Treats.

This unique event sells out so register early. Tickets are $35 for members and $45 for non-members. It’s a ticketless event, so retain your registration confirmation when you register on-line at www.palmbeaches.org. The event is rain or shine. For further information, please contact Kelley Burke at kburke@palmbeaches.org or (561) 833-3711 ext. 231.

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Member-to-MemberDiscountsCountHelping members to increase their business contacts, find new clients and become more profitable is not only the Chamber’s goal, but also its responsibility. Providing relevant and educational programming, excellent events and networking opportunities helps support members’ sales growth. The Chamber is always looking for ways to improve the benefits of membership and increase the value of participating in the Chamber.

In 2010, the Chamber will be improving the visibility and accessibility to member-to-member discounts. They can be free consultations, discounts or free offerings. The key is to offer a value that will prompt customers to try you ahead of your competition. Many new members to the Chamber are start-up companies who are very bottom line oriented. They need a lot of help and advice. Member-to-member discounts are very attractive to them and they may not have any pre-existing relationships or contacts to draw from when purchasing. Even if they are not start-up companies, the economy dictates that businesses control their expenses and re-examine their purchasing patterns.

As members, the businesses on the Chamber’s website enjoy access to the considerable traffic that comes to the Chamber’s site, www.palmbeaches.org. Keywords and phrases direct traffic to the businesses representing the products and services people are looking for. Why not make “Member-to-Member Discount” one of your keywords and phrases? Since you can update keywords and phrases with your username and password, you can even highlight special promotions and change them as your offerings change.

The Chamber will be focusing on member-to-member discounts in the next several months. There are new ways to find the discounts and help for members needing direction in developing them. It encourages members to do business with one another while keeping their expenses down. Develop a member-to-member discount and watch the traffic to your business grow and remember to look for them when doing business with other Chamber members.

If you or your company are interested in growing your business, I highly recommend joining the Chamber of the Palm Beaches. In the 3 years Schanel & Associates/CPA’s have been a member, I have seen our firm increase clients and revenues, partly due to getting involved in the chamber and taking advantage of its events and member to member benefits.

Laurie Albert Director of Business DevelopmentSchanel & Associates, PACertified Public Accountants

Does your company o�er a discount to fellowChamber Members?

If so, submit the details of your discount to Alexandra Guth at aguth@palmbeaches.orgfor a chance to have your member-to-memberdiscount displayed here!

Entries will be drawn randomly each month.

MEMBER-TO-MEMBER

20 BusinessWatch

ToolsforSuccessSeminarsFocusonSocialMediaMarketingThe Tools for Success seminar series introduced in 2009 has been a huge success with Chamber members. The sessions addressing social networking have been among the best attended and garnered enthusiastic responses from those in attendance. There have been requests for more information and additional speakers working in this new marketing arena and the Chamber will be providing that in the months to come.

The “Google It” seminar, presented by Skunkworks Marketing Solutions, gave insights into methods for businesses to capture some of the 300 million searches per day that Google receives. They gave examples of how to use news articles to position for page one ranking on Google’s page and use social media to drive traffic to business’ websites. Sherry Chastaine, the presenter, stressed that everything a business needs to accomplish measurable results through social marketing is free on the internet. Expert advice is helpful in reaching goals quickly and more efficiently, but the same tools can be used by a business that has the time to do it themselves.

The Chamber’s February calendar includes a Tools for Success Seminar scheduled for Thursday, February 25 at 8:00 a.m. in the Chamber boardroom. Jody Underhill of Upside Down Iceberg will address “What Do I Do Next”, also the title of the presentation. He will be sharing information on building a social media brand, building a following as an expert and optimizing your social media time. Seating is limited; to rsvp for the event contact Kelly Fanelli, Membership Director at kfanelli@palmbeaches.org.

I always look forward to the educational opportunities that the Chamber offers. Sherry Chastaine of Skunkworks provided exceptional education on the Internet and simplifying how Google works. I left with new ideas on how to grow my business and how to dominate the search engine pages. Her expertise in Social Media Marketing is a key to prospering in our current economy. The Chamber continues it’s tradition of helping businesses to grow and members to share their cutting edge knowledge.

Christina BieberUSANA Health Sciences

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The “Google Girls” Sherry Chastaine and Linda

Williamson

THESEPENGUINSDON’TBELONGHERE

BUTYOURADDOES.Contact Alexandra Guth at aguth@palmbeaches.org