Fast Growth for Start Ups

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This is a talk I gave in 2010 as part of E-Innovate or Bust! series of talks for entrepreneurs. All rights reserved.


  • 1. Fast-growth strategies to sky-rocket your start-up business
      • Intro to my
    • How I found my target market
    • Where is everyone?
    • Top Tips
    • Stay in Touch!


  • Mimimynes Mission

To showcase the best sustainable designs in clothes, toys and furnishings for children produced in the UK and Europe. 3. How I found my target market

    • 'Mums shopping online'. I created a market research questionnaire usingSurveyMonkeyand got 100 Netmums to answer it as part of a competition.
    • Researched business plan atBritish Library Business and IP Centreand had up to date statistics on the industry.
    • UsedGoogle Analyticsfrom day one to get to know my customers better.
    • I run competitions, give aways and survey my customers so I can stay in touch! I use SurveyMonkey, Mailchimp and my Facebook Business Page for these.

4. Who is Mimimynes Customer?

  • She is female, graduate-educated, aged 25-45 and shops from her workplace (
  • She likes funky, pop and fun designs (Netmums survey)
  • She is often on MySpace, more than on Facebook (Mailchimp)
  • She often lives in a city (Google Analytics)

5. Where is everyone?

    • How Youtube can help you get attention (500+ views)
    • Google Places for bricks and mortar business http :// local
    • Google Merchant Centre for ecommerce merchants
    • You should also try Google Webmaster Tools http : //


    • Why a Facebook Business Page is SO important
    • Why Twitter isn't a waste of time! 3000+ followers
    • Don't forget LinkedIn: list your company AND your profile. Try LinkedIn Questions and Answers to raise your profile if you provide services or are a B2B
    • Join the dots: get your social media profiles talking to each other and AUTOMATE (Use Hootsuite, TweetDeck etc)


  • Mimimyne was launched in 2008. Since then it has increased site traffic to 3000+ visits pcm from 400 pcm.
  • Mimimyne has an online fanbase of 3500+ including Twitter followers, Facebook fans and newsletter subscribers.
  • Mimimyne was a Finalist in the Remote Worker awards, the Mumpreneur Awards, the Make Your Mark in the Markets Awards and the London Business Awards in 2010.
  • Mimimyne was a British Library Business and IP Centre success story in 2010.

8. Top Tips

  • Twitter/Facebook:Link your Facebook Page and Twitter account (do this on Facebook when setting up your Page).
  • Blog:Get your business blog linked to Twitter so posts are tweeted automatically (you can do this using Twitterfeed)
  • Import your blogs RSS feed to your FB Page as Notes.
  • Shop:I export my shop to Facebook using ShopTab.
  • Facebook
  • Get your own Facebook Page and Account vanity URLs /
  • Advertising
  • You can create PPC (pay per click) ads on Facebook to drive traffic to your Facebook Page. Competitions also work well.

9. Stay in touch!

  • Friend me online
  • Follow me on Twitter
  • Join the Tower Hamlets Business Mums Club for networking coffee mornings in East London
  • Scan the image below if you have a smartphone with a bar code scanner to add my details automatically