FASHIONJOURNALby Jeanette Hansen

2013

TABLE of CONTENTSENTRY #1 Women's Wear Daily - February 20, 2013

ENTRY #2 Business Week - April 25, 2013

ENTRY #3 Vogue - May 1, 2013

ENTRY #4 Fashion Observation - March 11, 2013

ENTRY #5 Fasion Trend Predictions - March 20, 2013

ENTRY #6 Current Fashion Trends - March 25, 2013

Entry #7 Past Fashion - April 2, 2013

Entry #8 Current Fabric and Color Trends - April 9, 2013

Entry #9 Visual Displays - April 20, 2013

Entry #10 Film Influence - April 24, 2013

Entry #11 Fashion Critique - April 25, 2013

Entry #12 Position Responsibilities - May 1, 2013

Entry #13 Critique Don'ts - May 3, 2013

Entry #14 Possible Career Opportunities - May 9, 2013

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MAC Joins Forces With Rihanna by Samantha Conti and Julie Naughton - February 20, 2013

LONDON - For Rihanna, life couldn't be better.

Sure, there's the ongoing media fascination over her relationship with Chris Brown, but that's counterbalanced by her Grammy-winning singing career, her new fashion collection with British retailer River Island and, now, a new, groundbreaking deal with MAC Cosmetics.

The only downside is all the media attention.

"The only thing the media really can get in the way of is my privacy," said Rihanna - fresh from taking her runway bow in a cavernous former post o�ce sorting space in central London after the Rihanna for River Island show last weekend. "Privately, yeah, it's a pain in the ass, but at the same time they help me to get my message across. My creativity - I'll never let anyone interfere with that - because that's something I love. And if I'm not doing that, I'm wasting my time."

The MAC agreement - which Rihanna called "a no-brainer" - will help her be even more creative. In an unprecedented deal for both, MAC and the Grammy winner have collaborated on multiple collections of color cosmetics that will roll out later this year.

The �rst product to launch will be RiRi Woo, a lipstick inspired by her favorite MAC red, Ruby Woo. Its release will coincide with Rihanna's Diamonds Tour concerts on May 4 and 5 at the Barclays Center in Brooklyn, where MAC will open a pop-up shop on the �rst night to showcase the line.

"When you think of makeup, the brand that pops into your mind - for something legit - is MAC," said the singer, who was dressed in a black, strappy, curve-hugging dress of her own design and matching Manolo Blahnik heels during an exclusive interview with WWD. "Whatever color you want, it's like 'Let's go to MAC.' I've been using MAC on tour for such a long time it was a natural �t for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand."

Rihanna argues that creating makeup is no di�erent from making songs - or clothing, for that matter. "Being creative is something that I love, so I can put that into di�erent outlets. Music happens to be the �rst thing that I gravitated to, and now music opens doors to just so many di�erent opportunities, and they all tie in. My makeup looks, my fashion looks…they help me to express myself as an artist. I think it helps people to understand me or my mood, my story."

Although MAC has collaborated with myriad brands and celebrities in the past, this is the �rst time the brand has worked with a famous person for more than just a one-o� project. "We always say that MAC likes to go on a date but doesn't really want to go into a relationship," said John Demsey, group president of the Estée Lauder Cos. Inc., MAC's parent company. "This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives."

The four collections, to be known as RiRi [Hearts] MAC, will break throughout 2013, and current plans call for 31 stockkeeping units. In another �rst, MAC is calling Rihanna, who turns 25 years old today, a "creative partner" rather than a collaborator. Her name will appear on the packaging, and her signature will be embossed on the RiRi Woo lipstick case and on the bullets of the summer lipsticks, as well as several of the fall and holiday pieces.

RiRi Woo will be sold at the Rihanna concerts and online, and a summer collection will follow, which will also be sold online. A third will land in brick-and-mortar stores for fall, and there will be an on-counter holiday collection.

The signature piece of the lineup, RiRi Woo, will be sold with all four collections. The summer collection also includes two additional lipsticks, a Lustre Drops shade and a powder blush duo. Fall's 16 sku's include four lipsticks, a deeply pigmented Lipglass version of RiRi Woo, two multishade eye shadow palettes and false lashes. ("She likes to wear two pairs at a time," said Jennifer Balbier, MAC's senior vice president of global product development, in an aside.) Holiday will bring another 10 items, including nail polish, a makeup bag and additional lipsticks. 1

ENTRY #1 Women's Wear Daily - February 20, 2013

Demsey stressed that the collections did not involve Rihanna slapping her name on generic product. "This was not a front," he said. "This is a true, organic collaboration based on mutual admiration and respect. These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging and �avor. This is really the convergence of pop culture, fast fashion, and iconic style and makeup," he said, adding that he had been closely following the singer - with an eye to a potential deal - since she released her �rst single in 2005. "She's a star. The world follows her look - how she wears her hair, her nails, her clothing, how she styles herself."

While Demsey declined to discuss sales projections, industry sources estimated that the complete lineup could do $15 million at retail globally.

Mert Alas and Marcus Piggott have shot the campaign for the fall and holiday collections. "And that's a #wrap on my shoot for my new #topsecret ad campaign!!!" the singer tweeted Jan. 27, sparking Internet speculation that she was doing a Chanel campaign, as she left the shoot wearing a Chanel necklace.

Seemingly everything Rihanna does makes news on an almost-daily basis - including her on-again, o�-again relationship with Brown, her allegedly abusive boyfriend. When asked if that coverage was a potential downside for MAC, Demsey didn't skip a beat.

"She's a grown woman, and whatever makes her happy makes us happy. Life's complicated. Far be it for us to judge," he said.

Rihanna said she loved working on the collections - and even got her girlfriends involved. She said MAC gave her free rein with regard to packaging and colors, makeup textures and �nishes, which she concocted with Balbier and James Gager, senior vice president and creative director of MAC.

"I really got to play," Rihanna said. "There's so much to choose from, and you can mix di�erent textures with di�erent colors and di�erent greens in di�erent eye shadows. I learned so much about the detail of makeup and what makes things look di�erent. What makes it apply di�erent is really important. Every little detail is important."

Among those details were the rose-gold packaging, which will be used for her fall collection, and compacts in a pearly white with pink accents that will be used for the holiday collection. She said that one of the biggest surprises was seeing the result. "The package that we designed and the product that we created, to see it sitting there in your hand was kind of scary. It was like, 'This cannot be real,'" she said.

Creating RiRi Woo was a particular challenge, she said: "Working with MAC, it's di�cult to get a red lipstick that beats Ruby Woo, because it works on every skin tone. I had so many di�erent samples to choose from and so many di�erent colors underneath - blue, yellow, orange and pink bases. And I got to pick one that worked, and I tried it on all my friends to make sure it worked on all of our skin tones."

Balbier noted that Rihanna approached the task with a laser focus. "She wanted RiRi Woo to be slightly more blue-red and retro matte - a matte with moisturizer �nish we'd used in a collection years ago and currently only have in one product," she said. "She was especially adamant that the color be suitable for every skin tone."

Gager was similarly impressed. "She could name all of our creative collaborations for years back and was pulling many of them out of a bag she brought to the meeting as she explained what she wanted in her collections," he said.

As excited as she is about the MAC project, the entertainer is also reveling in her collaboration with the British high-street retailer River Island, a 120-piece collection for spring featuring sexy crop tops, hooded jumpsuits and skirts with high slits that will be sold through the retailer, and exclusively in the U.S. and Japan at Opening Ceremony.

"When it comes to creating things, I like to get my hands in there," she said. "Tonight just blew my mind, it was like a dream come true. I mean, to have a fashion show in London Fashion Week. For this to happen so quickly was just sick. It was the same with MAC. I never thought I'd be able to create makeup with such a big brand so quickly at such a young age. It's kind of sick to even say aloud when I think about it."

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SUMMARY:

Rihanna has gained much media attention for her lifestyle, fashion line, and now the cosmetic agreement with MAC which she uses her creative drive to explore different colors for products in the line. Rihanna is excited for the long-term development deal with the company because she has always loved makeup and the brand itself for its variety of products and color range. There will be four collections called RiRi [Hearts] MAC and her signature will be embossed on the products starting with the featured lipstick called RiRi Woo. She collaborated with the senior vice president and creative director at MAC to choose every detail of the makeup down to the packaging as well. The collections are set to launch throughout the year of 2013.

VIEWPOINT:

Rihanna's new makeup collections with MAC should be interesting to see because I am a fan of MAC myself. The company's products are quality and affordable compared to many other high-end cosmetics being sold on the market. I feel like Rihanna has a lot to prove as far as being creative and successful after the criticism of her fashion collection with British retailer River Island. However, collaborating with MAC should prove to be more triumphant seeing as they are a reputable brand that has come out with other successful celebrity lines featuring Lady Gaga and Nicki Minaj.

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H&M, a Master of Cheap Fashion, Moves UpscaleBy Julie CruzApril 25, 2013

Hennes & Mauritz's (HNNMY) H&M apparel chain made its name churning out fun, cheap fashions-$9.95 skinny jeans, $12.95 polka-dot ballet �ats-that are almost disposable. The Stockholm-based retailer counts on a continually changing assortment of rock-bottom-priced goods to help keep shoppers coming back for more. Now growing austerity in Europe is pinching even sales of low-priced apparel. But rather than cutting prices further, H&M is testing a higher-priced accessories chain called & Other Stories-yes, it starts with an ampersand-in a bet that budget-conscious shoppers will still spring for a�ordable luxuries such as a fancy scarf or a trendy lipstick shade.

As it seeks to make up ground lost to rival Inditex (IDEXY), parent of the Zara chain and the world's largest clothing retailer, and win a bigger share of the $111 billion market for shoes and accessories in Western Europe, H&M is opening seven outlets of the new chain this spring. Rather than rely on copies of hot styles, & Other Stories will feature fashions from H&M's own ateliers in Paris and Stockholm. The �rst store, a two-story shop on London's Regent Street a few doors down from an H&M, opened in March. It sells a £145 ($221) Clare Vivier tote, £10 brass rings, lipsticks promising the perfect pout, and Nike (NKE) shoes. Accessories o�er "a very immediate way of buying into a fashion trend without having to commit to a full fashion look," says Jane Francis, who teaches at the London College of Fashion.

European retailers are embracing accessories to o�set slowing sales of apparel. Sales of bags and costume jewelry are forecast to grow more than 13 percent through 2017, to $18.7 billion, twice as fast as clothing, according to Euromonitor International. It's also an opportunity to move into pricier goods. "H&M is getting a lot of pressure from low-price retailers on the one hand and from retailers like Inditex, which reacts faster to demand in the fashion world, on the other," says Sydbank (SYANY) analyst Søren Løntoft Hansen. With & Other Stories, H&M can "build some bridges to a higher price segment."

The & Other Stories chain will o�er a limited selection of more expensive clothing, but most of the merchandise will be wardrobe add-ons such as jewelry, lingerie, and shoes in four basic styles labeled minimalist, bohemian, industrial, and glamorous. "& Other Stories is a totally di�erent concept, a totally di�erent brand, with its own creative team and creative expression," says Pernilla Wohlfahrt, head of new business at H&M. "So it was natural and essential for us to put it in a di�erent store."

Early sales at & Other Stories have "far exceeded" expectations, so H&M might accelerate the chain's expansion, Hennes & Mauritz Chief Executive O�cer Karl-Johan Persson said during an earnings conference on March 21. H&M may add more stores this autumn, most likely in Europe. "We have to evaluate how the openings are going and take it step by step," Wohlfahrt says, "but we believe the concept can work in all H&M's markets." In addition to its shops in major European cities, & Other Stories will ship online orders to 10 countries in the region. The brand's website features "stories," sequences of photos showing how items can be worn.

With the new chain, H&M is following Inditex's strategy. The Spanish company has expanded with the Massimo Dutti chain, oriented toward urban professionals, and seven other brands. In 2008 it opened Uterqüe, its own fashion and accessories chain, which has 92 stores and posted 9 percent sales growth last year. Zara made up 66 percent of sales and 29 percent of stores for Inditex.

H&M has added about 150 outlets of its upscale COS and three other non�agship brand stores since 2007. But those, plus the new & Other Stories shops, account for less than 6 percent of H&M's 2,818 outlets globally. Given the limited rollout, it will be at least �ve years before the new brand will have much impact on H&M's pro�tability and growth, Société Générale (SCGLY) predicts.

"They are trying to move away a bit from the too-sanitized, fast-fashion, mass-market feel of H&M and move a bit more toward an almost independent, more entrepreneurial feel," says Daniel Lucht, an analyst at consumer-goods forecaster ResearchFarm. Still, & Other Stories will help the company win customers who might otherwise shop at Zara, and who wouldn't likely spend much at H&M, says Suzanne Stahlie, managing director at retail consultancy FutureBrand in Paris.

The bottom line: Low-priced retailer H&M is opening new upscale stores as a way to expand into Europe's fast-growing market for shoes and accessories.

ENTRY #2 Business Week - April 25, 2013

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SUMMARY:

H&M has been successful for quite some time with their trendy clothing and accessories at low cost for consumers, but they are currently testing the market by coming out with an accessories chain called & Other Stories that will feature higher-priced, yet still affordable luxury items. Seven outlets of the chain will open in Western Europe during this spring in hopes to compete with rival retail giant, Inditex. The slow sales of apparel are expected to fuel the purchase of accessories and to make & Other Stories a prosperous venture.

VIEWPOINT:

H&M's addition of & Other Stories seems like a great concept in order to meet sales goals and to please the trend-seeking shoppers in Europe. There are accessories like cosmetics, shoes, and lingerie sold in their American stores, but they are not quite high-quality which makes buyers such as myself reluctant to purchase these items although they may be inexpensive. It would be refreshing to buy products that are worth my hard-earned money at a few dollars more than they are now. And allthough the products are only sold in select countries of Europe, I look forward to the possibility that & Other Stories will reach the United States in the future so that I am able to experience what the new and creative accessory store has to offer.

ENTRY #3 Vogue - May 1, 2013Video Games: Does Vine Work for Fashion? by Chioma Nnadi - May 01, 2013 2:00p.m.

It might have launched in January of this year, but most fashion folk didn't latch on to the video-sharing phenomenon known as Vine-currently one of the most downloaded free apps-until a few weeks later, when Paris Fashion Week was in full swing. "I remember being at an intimate dinner for Carven designer Guillaume Henry and the fashion editor and photographer sitting next to me were art directing what seemed to be a movie," says social media savvy fashion writer Stephanie LaCava. "I had no idea what was going on." Unlike its popular photo-driven counterpart Instagram, which lends itself to carefully composed portraits, Vine gives the fashion moment a frantic six-second-long burst of energy-approximately the time it takes for most designers to bow at the end of the runway, for example. "I managed to capture a Vine of Miuccia popping her head around at Prada, but there's a lot left to chance," says fashion director Caroline Issa, who was among the �rst to post real-time mini movies from the front row. "Now that Fashion Week is long over, I'm trying to �guring out how to channel the organized chaos."

Street style documentarians like Mordechai Rubinstein are �nding ways to harness that kinetic and somewhat random immediacy in the everyday. "People say they like to hear my commentary on the out�ts, so, in a sense, I was born to Vine," says Rubinstein, who was introduced to the app at a dinner with Twitter creator Jack Dorsey, whose company owns Vine. "It feels more like a real moment." Where his popular website MisterMort.com features snapshots of nattily dressed New Yorkers from all walks of life, his video feed gives you an insider view of the photographer at work. He now regularly wakes up a couple of hours early to Vine stylish locals in his SoHo neighborhood. Like LaCava, he �nds that certain looks just translate better on �lm. "I think there is something really powerful and sexy in the way certain clothing moves on a woman," says LaCava. "You really needed to see Ann Demeulemeester's spring collection with the long Merlin arms streaming behind."

And you'll be surprised to hear that even still-life devotees are embracing the moving image. "Our photography is always quirky and unexpected, we'll prop a toy next to a Louis Vuitton handbag," says Stacie Brockman of The Coveteur, a site that has a Twitter following in the tens of thousands. "Vine doesn't have any of the �lters that you �nd on Instagram, so in some ways it's more gritty, but we can use it to bring those inanimate objects to life." As well as doing behind-the-scenes teasers on set, they'll use Vine to create stop-animation style montages, like a row of dancing lipsticks. "It's almost like a GIF, and tell me what fashion person doesn't love a GIF?" she says. Call it the GIF that keeps on giving.

SUMMARY:Next to Instagram, Vine is a fairly new application for the smart phone in which fashion lovers can view apparel and accessories in a film clip that only lasts a few seconds. Similar to a GIF which is a computer file format that compresses and stores digital video images, Vine gives inanimate objects of the still life a lively presence. With Vine, viewers can see the outfit in action, for example, creator Jack Dorsey likes to take videos of stylish New York locals because he thinks that the looks translate better on film opposed to a still frame. Vine lets you instantly post the moving images so viewers can readily see fashion in the moment.

VIEWPOINT:I found the concept of Vine very interesting seeing that I do follow several fashion profiles with my Instagram app on my phone. I also follow fashion gurus on YouTube who frequently post videos of themselves in several looks. This helps me get a better sense of how the clothing fits and moves with the body. So a simple clip that I would view in Vine could aid me in the decision to purchase the featured apparel or items with similar design and structure. However, it is not always practical to view a video because it tends to take longer to load than a still image.

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ENTRY #4 Fashion Observation - March 11, 2013 An observation of a current trend for women's apparel in spring 2013 is floral print. It can be found on anything from shirts and dresses to handbags and shoes. I noticed that a popular article of apparel for this print is skinny jeans and/or leggings which are often paired with a loose-fitting semi-sheer chiffon tops. Lacey tops and dresses are frequently worn to parties and events in the cut-out of flowers. This observation was based on the fact that I have seen countless numbers of young women in the city of Chicago to young women in suburban and rural towns wearing this print in several forms of fashion. Floral suburban and rural towns wearing this print in several forms of fashion. Floral print can be seen at trendy and affordable retailers such as Forever21 and H&M as well as several other stores located in urban areas and local malls. Not only have I experienced the trend in my reality, media has provided insight to this trend by featuring celebrities on popular television shows wearing garments adorned in the print.

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Just as floral prints are featured on several different types of clothing and accessories, they also come in several different colors, types of flowers, and fabrics. Popular though, are flowers in repetition against black or other deep hues as the background. The exact opposite is common as well, where flowers are placed atop white or very light background. The most commonly designed print contains roses and that includes lace as well. The floral print generally display flowers with many petals such as a peony or geranium. generally display flowers with many petals such as a peony or geranium. You may see a large single flower like a tulip or cala lilly printed on a top. Denim, cotton, chiffon, rayon, and polyester are fabrics commonly used to create floral garments.

ENTRY #5 Fasion Trend Predictions - March 20, 2013

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ENTRY #6 Current Fashion Trends - March 25, 2013

1. TRIBAL PRINTS

2. STRIPES9

4. NEON/BRIGHT COLORS

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3. CUTOUTS

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5. NATURE/EARTH

Entry #7 Past Fashion - April 2, 2013

1. GRUNGE 1993

2. ACID WASH - LATE 80s EARLY 90s

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3. OVERSIZED FLANNEL SHIRTS - EARLY 90s

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Entry #8 Current Fabric and Color Trends - April 9, 2013

FABRIC1. VISCOSE

2. CHIFFON

3. DENIM14

COLOR

1. POPPY RED

2. GRAYED JADE

3. NECTARINE

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ENTRY # 9 Visual Displays - April 20, 2013

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This display is from Forever 21. The entire store is filled with them, but not all are very creative nor are they aesthetically pleasing.

However, I enjoyed this display because the mannequins are dressed in garments that I would consider wearing for the summer. The high-waisted shorts and crop tops are in trend.

I also enjoyed the United States theme and the creativity behind the display’s organization. Denim vests and shorts are surrounded by red plaid shirts and dresses as well as articles of clothing with American grahpics. The shirt with Jim Morrison in front of the American flag is a clear hint as to what the displays represents.

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I was visually attracted to this display from Express because of its massive orientation at the entrance to the store. The colors of the dresses are eye-catching and in style which also draws attention to the display.

Another great quality of the display is the larger than life sized photograph of the model wearing a dress that is on two of the mannequins. It allowed me to see what the dress looks like on a person in addition to viewing the material and form of the dress on the mannequins. The display made me want to try the summer dress on.

Gangster Squad is a recent film that I believe will have an influence on the emergence of the style from the 1940s to 50s. The movie is set in 1949 in Los Angeles, California after World War II. It is based around "The Gangster Squad" defeating Mickey Cohen's criminal organization.

The sharp dressed men of the film wear vintage suits that the costume designer gathered from vintage clothing stores. They wear broad shouldered suits that are longer and have a niche waist. Though the exact cut of the suits may not influence male fashion, I believe that men will start wearing more suits and hats to feel like a "gangster" in those times.

Grace Faraday (Emma Stone) is the love interest of Jerry Wooters (Ryan Gosling) in the film and wears dresses and makeup in the style of Rita Hayworth. The glamorous red dress Emma wears at the night club will spark a trend for the tailored silhouette for women going out.

The actors in the film are very well known and popular at this time which influences how much people will pay attention to the clothing. People idolize these actors and will copy them in several ways.

With other movies on the horizon like The Great Gatsby, set in the 1920s, I predict that fashion will be heavily influence by periods of time or specific eras with a certain style.

ENTRY #10 Film Influence - April 24, 2013

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Entry #11 Fashion Critique - April 25, 2013

Designer: Valentino, Maria Grazia Chiuri and Pier Paolo Piccioli Collection: Ready-to-WearSeason: Spring 2013Favorite Look: #18

Target Market: The wealthy and the famous. People of royalty or A-list celebrity status. Retailer: High-end retailers are likely to include Valentino into their assortments. Retailers such as Neiman Marcus, Nordstrom, and Saks Fifth Avenure.Valentino's work is of very high-quality fashion and is extremely elegant. The fabric and matierals used to create garments, especially dresses are beautiful and carefully crafted into the design. The silhouette of the designs is very sleek and classic, but are ever in style in current fashion.

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Entry #12 Position Responsibilities - May 1, 2013

Fashion Designer: Without question, designers must begin their duty and process by sketching out their designs and putting them into a more conceptual format. They must find and experiment with several fabrics and colors in order to bring their designs into reality. Designers who have people working for them, must manage and direct the staff to sew and execute the garment as the designer wishes. In order for creations to become well-known, the designer must market themselves or hire a marketing team to make the brand familiar to consumers.

Fashion Buyer: Fashion buyers must do a lot of research in order to predict future fashions by traveling to different fairs, events, and shows. They will mostly specialize in a specific range of products, but they must know customer demands in order to communicate with garment suppliers about what they need. Buyers negotiate costs and arrange deliveries between the retailer and the garment supplier. They are ultimately responsible for finding styles that will be sold in stores.

Visual Manager: They are in charge of creating attractive visual displays of garments and accessories inside retail outlets. They must know what is in season or on trend in order to increase customer attention and ultimately customer sales. Sketches of possible displays must be made the visual manager and then approved by store managment to go ahead and create the display with the necessary materials. They will either set the display up themselves or direct a team to place the items accordingly. Visual managers may also communicate with buyers and other retail merchandisers to achieve an impactful display.

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Entry #13 Critique Don'ts - May 3, 2013

1. Clothing that is too tight: This is a fashion don't because although some may think they are showing off their figure, they are actually unflattering their traits. Tight clothing reveals too many details of the human anatomy and people risk showing personal anatomical information. Not only does tight clothing expose skin inappropriately, it may restrict blood circulation which poses health risks. The strength and quality of the garment is jeopardy as well because it may become warped or rip.

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2. Overaccessorizing: When a person wears too many added articles to their outfit, they may thing they are being fancy or interesting, but it really just distracts others from the outfit itself or the style that person is trying to achieve. Accesorries have the potentional to bring a look together, but in the case where less is more. An overload of accessories can hide what makes a look edgy or interesting. Overaccessorizing may also bring unwanted judgment.

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4. Too many layers: Even though dressing in layers keeps the body warm, it does not do the body fashion justice. Wearing too many layers covers up all of the body's attractive and natural form. Having more than a few layers of clothing is also very uncomfortable and may be weather inappropriate in months other than the dead of winter. Having that many layers can become very heavy and exhausting to walk around in all day. There really isn't an appropriate occasion to wear too many layers of clothing to make a fashion statement.

3. Sheer clothing: Some very elegant garments can be made with sheer material but it needs to be appropriately paired with opaque clothing in order to be stylish. Sheer material without an article of clothing to cover up the skin underneath can result in a look that may be considered trashy or distasteful. Exposing too much skin is never a good look especially when attending public events.

Entry #14 Possible Career Opportunities - May 9, 20131. Makeup Artist: A makeup artist is involved in the application of cosmetics and other materials like prosthetics to the face and/or body in order to create certain looks whether they are for a small event or to depict a character on stage or in film. They interact with clients who are generally individuals, models, performers, photographers, presenters and must meet their needs for the present occasion. They are an important occupation in the fashion industry because the makeup they apply complements a look or makes it come full circle for a visual concept.

I know that being a makeup artist is a wonderful fit for me since I have been interested and practicing many forms of makeup for most of my life. I have taken Stage Makeup courses and very much enjoy the application of makeup on my family and friends. It is amazing to see the transformation and excitement on their faces once I am done. It is just an amazing way to express creativity. When I have the time and money to purchase a complete kit, I know that I will succeed in the industry.

2. Costume Designer: Costume designers have the role of creating the performer's entire wardrobe for the stage, television, or for movies. They help their clients transform into a believable character through research, creativity, and attention to detail. They work before, during, and after a performance to make sure the wardrobe looks correct and together at all times and to properly remove the costume so there is no damage to the costume or to the client.

This would be a good fit for me because I love to create looks and paired with makeup artistry, I can bring a character or concept to life all on my own. I would especially love to work in the film industry where I get to be a part of the set and in a magical environment. I am also efficient in creative processes involving research and experimentation. I would not quit until I get the most accurate and aesthetically appealing wardrobe for the client.

3. Seamstress/Sewer: A seamstress is responsible for the construction of a garment as well as its repairs, alterations, and finishings by hand sewing or sewing with a machine. They must follow the design of a garment accurately and to the customer's preferences. Making sure the clothing fits by cutting materials and sewing accurately is and extremely important task as a seamstress. They must also have great knowledge of materials and techniques to succeed in the industry.

Although this occupation may not pay as well as others, I feel as though I would really enjoy doing the tasks of seamstress. Hopefully I would work my way up and be good enough to make construct designer custom clothing for celebrities. I started sewing very young because my great aunt would have a needle and thread lying around at her house to repair materials. I enjoyed making small clothing for dolls out of old pillows cases and blankets. In more recent years, I have made some of my own clothes, but they could still use some work. I frequently repair my own clothing so I don't have to always buy new.

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