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7/29/2019 Factor affecting for purchasing the apartment
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FACTORS AFFECTING PURCHASING
BEHAVIOR OF APARTMENT:
A STUDY ON DEVELOPMENT &TECHNOLOGY LTD,
(MUHAMMADPUR AREA)
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Md. Sabbir Haider
BBA ,17th
BatchID# 083200098
Major in Marketing
Eastern University
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Objectives
Broad objective:
The broad objective of the study is to find out the Factors
Affecting Purchasing Behavior for Apartment: a Study on
Mohammadpur area.
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Specific objectives:
To find out Internal Influences affect on purchasing behavior
of Apartment
To find out External Influences affect on purchasing behavior
of Apartment
To find out product related affect on purchasing behavior of
Apartment
Objectives Continue
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To find out price related affect on purchasing behavior of
Apartment
To find out place related affect on purchasing behavior of
Apartment
To find out promotion related affect on purchasing behavior of
Apartment
ObjectivesContinue
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Methodology
Research Design: Descriptive Research
Population: Those are already purchasing apartment
Sample: Those are already purchasing apartment in
Mohammadpur area.Sample Size: 50
Sample Technique: Random Sampling
Data: Primary Data
Data Collection Methods:QuestionnaireData Representation & Analysis:Descriptive statistical tools,Frequency Distribution tools and pie chart
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Internal Influences Related Affect
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Pie chart showing that 26% are neutral, 24% are disagree and
24% are strongly disagree with this statement. So attitude is not
affecting purchasing behavior of apartment.
Attitude is considered at the time of
purchasing Apartment
Attitude is considered at the time of purchasing Apartment
8.0%
18.0%
26.0%
24.0%
24.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 34% are agree and 22% are strongly agree with
this statement. So personality is affecting purchasing behavior of
apartment.
Personality is considered at the time of
purchasing Apartment
Personality is considered at the time of purchasing Apartment
22.0%
34.0%
16.0%
18.0%
10.0%Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 34% are strongly agree and 32% are agreewith this statement. So lifestyle is affecting purchasing behavior
of apartment.
Lifestyle is considered at the time of
purchasing Apartment
Lifestyle is considered at the time of purchasing Apartment
34.0%
32.0%
12.0%
14.0%
8.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 38% are strongly agree and 26% are agree
with this statement. So occupation is affecting purchasing
behavior of apartment.
Occupation is considered at the time of
purchasing Apartment
Occupation is considered at the time of purchasing Apartment
38.0%
26.0%
14.0%
12.0%
10.0%
Strongly A gree
Agree
Neutral
Disagree
Strongly Disagree
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External Influences Related Affect
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Pie chart showing that 38% are strongly agree and 26% are agree
with this statement. So family status is affecting purchasing
behavior of apartment.
Family status is considered at the time of
purchasing ApartmentFamily status is considered at the time of purchasing Apartment
38.0%
26.0%
14.0%
12.0%
10.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 34% are agree and 26% are strongly agree
with this statement. So culture is affecting purchasing behavior
of apartment.
Culture is considered at the time of
purchasing Apartment
Culture is considered at the time of purchasing Apartment
20.0%
34.0%
28.0%
10.0%
8.0%Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 26% are neutral, 24% are disagree and 24% are
strongly disagree with this statement. So religious beliefs is not
affecting purchasing behavior of apartment.
Religious beliefs is considered at the time of
purchasing ApartmentReligious beliefs is considered at the time of purchasing Apartment
8.0%
18.0%
26.0%
24.0%
24.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 34% are strongly agree and 32% are agree with
this statement. So reference groups are affecting purchasing behavior
of apartment.
Reference groups is considered at the time of
purchasing Apartment
Reference groups is considered at the time of purchasing Apartment
34.0%
32.0%
12.0%
14.0%
8.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Product Related Affect
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Pie chart showing that 34% are strongly agree and 28% are agree with
this statement. So design is affecting purchasing behavior of apartment.
Design is considered at the time of
purchasing ApartmentDesign is considered at the time of purchasing Apartment
34.0%
28.0%
18.0%
12.0%
8.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 50% are agree and 22% are strongly agree with
this statement. So quality is affecting purchasing behavior of
apartment.
Quality is considered at the time of
purchasing ApartmentQuality is considered at the time of purchasing Apartment
22.0%
50.0%
12.0%
10.0%
6.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 40% are neutral with this statement. So
brand name is not affecting purchasing behavior of apartment.
Brand name is considered at the time of
purchasing Apartment
Brand name is considered at the time of purchasing Apartment
18.0%
24.0%
40.0%
16.0%
2.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 38% are agree, 18% are strongly agree and 26%
are neutral with this statement. So differentiation is affecting
purchasing behavior of apartment.
Differentiation is considered at the time of
purchasing ApartmentDifferentiation is considered at the time of purchasing Apartment
18.0%
38.0%
26.0%
14.0%
4.0%Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Price Related Affect
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Pie chart showing that 42% are neutral and 20% are disagree with this
statement. So fixed price is not affecting purchasing behavior of
apartment.
Fixed price is considered at the time of
purchasing Apartment
Fixed price is considered at the time of purchasing Apartment
14.0%
16.0%
42.0%
20.0%
8.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 40% are agree and 26% are strongly agree withthis statement. So discounts are affecting purchasing behavior of
apartment.
Discounts is considered at the time of
purchasing ApartmentDiscounts is considered at the time of purchasing Apartment
26.0%
40.0%
10.0%
14.0%
10.0%Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 50% are strongly agree and 24% are agree with
this statement. So payment period is affecting purchasing behavior of
apartment.
Payment Period is considered at the time of
purchasing ApartmentPayment Period is considered at the time of purchasing Apartment
50.0%
24.0%
14.0%
8.0%
4.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 46% are agree and 20% are strongly agree with
this statement. So credit terms are affecting purchasing behavior of
apartment.
Credit Terms is considered at the time of
purchasing Apartment
Credit Terms is considered at the time of purchasing Apartment
20.0%
46.0%
20.0%
8.0%
6.0%
Strongly A gree
Agree
Neutral
Disagree
Strongly Disagree
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Place Related Affect
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Pie chart showing that 40% are strongly agree and 24% are agree with
this statement. So locations are affecting purchasing behavior of
apartment.
Locations is considered at the time of
purchasing Apartment
Locations is considered at the time of purchasing Apartment
40.0%
24.0%
14.0%
16.0%
6.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 46% are agree and 18% are strongly agree with
this statement. So linkage to the working place is affecting purchasing
behavior of apartment.
Linkage to the working place is considered at
the time of purchasing ApartmentLinkage to the working place is considered at the time of purchasing Apa
18.0%
46.0%
14.0%
12.0%
10.0%Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 34% are agree and 16% are strongly agree with
this statement. So accessibility to the market is affecting purchasing
behavior of apartment.
Accessibility to the market is considered at
the time of purchasing ApartmentAccessibili ty to the market is considered at the time of purchasing Apar
16.0%
34.0%
28.0%
10.0%
12.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 36% are neutral, 14% are disagree and 14% are
strongly disagree with this statement. So public transport is not
affecting purchasing behavior of apartment.
Public transport is considered at the time of
purchasing ApartmentPublic transport is considered at the time of purchasing Apartment
18.0%
18.0%
36.0%
14.0%
14.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Promotion Related Affect
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Pie chart showing that 55% are strongly agree and 22% are agree with
this statement. So television advertisement is affecting purchasing
behavior of apartment.
Television advertisements is considered at the
time of purchasing ApartmentTelevision advertisements is considered at the time of purchasing Apartm
56.0%
22.0%
10.0%
8.0%
4.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 44% are agree and 20% are strongly agree with
this statement. So direct marketing to the market is affecting
purchasing behavior of apartment.
Direct marketing is considered at the time of
purchasing ApartmentDirect marketing is considered at the time of purchasing Apartment
20.0%
44.0%
16.0%
12.0%
8.0%Strongly A gree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 50% are strongly agree and 22% are agree with
this statement. So fair is affecting purchasing behavior of apartment.
Fair is considered at the time of purchasing
ApartmentFair is considered at the time of purchasing Apartment
50.0%
22.0%
14.0%
8.0%
6.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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Pie chart showing that 40% are neutral, 12% are disagree and 14% are
strongly disagree with this statement. So word of mouth is not
affecting purchasing behavior of apartment.
Word of mouth is considered at the time of
purchasing Apartment
Word of mouth is considered at the time of purchasing Apartment
14.0%
20.0%
40.0%
12.0%
14.0%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
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In part of internal influences related factors occupation is very
important factor for affecting purchasing behavior of apartment.
In part of external influences related factors family status is veryimportant factor for affecting purchasing behavior of apartment.In part of product related factors design is very important factor
for affecting purchasing behavior of apartment.
Major Findings
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In part of price related factors payment period is very important
factor for affecting purchasing behavior of apartment.
In part of place related factors locations is very important factorfor affecting purchasing behavior of apartment.
In part of promotion related factors television advertisement is
very important factor for affecting purchasing behavior ofapartment.
Major FindingsContinue
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Consumers occupation, family status, Apartment design,
Payment period, Apartment locations and Television
advertisement are very important factor for affectingpurchasing behavior of apartment so marketer should give
importance that factor.
Recommendation
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Thank You