Face to Facebook: Exploring

Best Practices in Social

Networking

Eric Sheninger

Brian Hazlett

Cheryl Fabrizi

Show of Hands

What is Social Networking?

What is social media?

A category of sites that is based on user participation

and user-generated content (searchenginewatch.com/define)

Software tools that allow groups to generate content

and engage in peer-to-peer conversations and

exchange of content (www.bottlepr.co.uk/glossary.html)

Multi-Dimensional Involve

Create

Discuss

Promote

Measure

http://www.commoncraft.com/socialmedia

Social Networking Applications

Twitter

WebEx

Ning

YouTube

LinkedIn

FaceBook

Undergraduate

Admissions Site:

Home Page

Undergraduate

Admissions Site:

Contact Us Page

New Student Micro

Site

Microblogging

Short messages known as “tweets”

Link to cell phone

http://www.commoncraft.com/twitter

Why Educators Should Use

Twitter

Improve instruction

- Global collaboration

- Sharing of resources

- Discussion/Knowledge acquisition

- Professional growth (PLN)

http://twitter.com/NMHS_Principal

Why Schools/Universities Should

Use Twitter

Communication Events

Meetings

School closings

Student honors

Live scores/updates

Campus weather

News/RSS feeds

Emergency information

Marketing

Student recruitment

Monitoring conversations referencing your school

Create a channel just for your school

Share school accomplishments

Showcase student work, events, athletics

http://www.youtube.com/NMHSPrincipal

For videos larger than 10 minutes, use Vimeo (also

free)

Communicate with students, alumni, parents

Recruitment

Group tools (i.e. schools/universities can include many offices

Fan pages (video, wall posts, analytics)

Showcase student/faculty work

Connecting current to incoming students

Facebook Office Hours

Platform for creating your own social network

Very easy to use

Can add videos, photos, news, forums, events, groups,

etc.

Customizable site

Each member that joins has a customizable profile

page

Can be made private or public

Nings for Learning

Nings for Higher Education

Nings for High Schools

Photo Gallery: Picasa Web Album

It’s not just about what you want to

market or communicate …

It’s also about how to connect

and what you want to share

with your audiences.

Creating Awareness About

How To Connect With Social

Media

Class of 2014 Facebook

• 289 discussion threads to date

• 2,200+ members; still posting to wall

• Connect with student ambassadors

and orientation advisors

Student Blog

•Started March 2008

• Nearly 1,000 Posts

• 13 Student

Bloggers

•1.1 million + Views

Share Connections In CommunicationsProspective Student Communications Stream

Namebuy

Campaign

Applied Student

Communications

Stream

Accepted Student

Communications

Stream

World’s largest professional network (over 55 million

strong)

Build a network of trusted contacts to share ideas,

exchange knowledge, and create opportunities.

http://www.youtube.com/watch?v=IzT3JVUGUzM

http://www.linkedin.com/in/esheninger

Best Practices for

Educators/Schools

Keep it professional

Remember your role within the school community

Think before you post to the internet

Digital footprint

Why You Should Use Social

Media Communication

Public Relations

Professional Growth

Branding

Opportunity