Facebook & Snapchat Best Practices

PowerPoint Presentation

GABY DALKIN @whatsgabycookin

AMANDA RETTKE @iambakertweets

Facebook and Snapchat Best Practices



Why Snapchat??facebook and snapchat best practicesFACEBOOK - major life moments TWITTER - news and live events INSTAGRAM - aspirational images PINTEREST - collecting inspirationand now SNAPCHAT! bearing witness / telling stories / seeing behind the scenes

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Who is on Snapchatfacebook and snapchat best practices

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Types of Snapchat Contentfacebook and snapchat best practicesSNAP:A photo or video sent to one or a few friends through Snapchat. You can set the timer, add captions, filters, doodles or nothing at all STORY:These are snaps threaded together to create a longer flip book or video. They live for 24 hours and then its gone! (you can easily download these) CHAT:A feature that allows you to send texts or images in a one-on-one conversation. Also has the ability to face to face video chat when both people are present in the chat window. Its essentially facetime.

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Its not you its Snapchatfacebook and snapchat best practicesFirst things firstSelect Add Friends and you can scan your phones address book for Snapchatters you may already know. You can also search by username. Or try using Snapcodes. On that Profile screen, youll see a Snapchat ghost in the middle of what looks like Swiss cheese. Point your camera at someones Snapcode then tap and hold the screen to add that person as a friend. It automatically adds the persons ghost!

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Examples of Contentfacebook and snapchat best practicesTypes of Content to SnapPersonal / Exclusive / In the Moment / Take Over / Promotional Opportunities / Teasers Real Life Examples Red Carpet Stories / Professional Sports Games Restaurants use for promotional codes / Unique

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How to be a Storytellerfacebook and snapchat best practices

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How to be a Storytellerfacebook and snapchat best practicesDo you need a lens?

Use this sparingly depending on where youre uploading to!

I love a filter but it doesn't always make sense!

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How to be a Storytellerfacebook and snapchat best practicesAdd Text / Art / EmojisENGAGE! Ask QuestionsAnd make sure your profile is open for people to snap you back!

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How to be a Storytellerfacebook and snapchat best practicesAdd Filters!!

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How to be a Storytellerfacebook and snapchat best practicesPick and choose where to send!

Does it go public on your story?

Personal to a friend?

Onto the public story of your city?

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How to Grow a Snapchat Audiencefacebook and snapchat best practicesTwitterInstagramFacebookCollaborationsWebsiteOn Air / TV or Radio appearances

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Best Practicesfacebook and snapchat best practicesThe least serious of the social platforms. (for now!)Be authentic / get creativeShare snaps whenever you have a moment worth sharing People want to see candid content and humorSnapchat is more intimate than the other platforms Humor and creativity trump the perfectionNot the place for formal or previously shot & edited materialsHorizontal video - not encouraged

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TECH & TOOLSfacebook and snapchat best practices

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TECH & TOOLSfacebook and snapchat best practicesGABY DALKIN @whatsgabycookin


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TECH & TOOLSfacebook and snapchat best practicesGABY DALKIN @whatsgabycookin


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Social Media

Facebook & Snapchat Best Practices