EUROTRAINING - 316526 D4.4.1 Annual report on promotion ...€¦ · D4.4.1 – Annual report on promotion activities DATE PROJECT EUROTRAINING – FP7 - 316526 START DATE AND DURATION

EUROTRAINING - 316526

D4.4.1 – Annual report on promotion activities

DATE

PROJECT EUROTRAINING – FP7 - 316526

START DATE AND DURATION 01/01/2013 - 36 months

ABSTRACT Deliverable D4.4.1 - This document contains an overview on the activities of T4.4 aimed to promote courses, training material and access to Global training via the EuroTraining website and several other PR tools.

Dissemination level PU

AUTHOR Annette Locher

DATE 2015-02-11

This document and all information contained are property of the EUROTRAINING consortium (EC Grant Agreement 316526) and shall not be copied or disclosed to any third party without prior written authorization

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Table of Contents

1. Executive summary .............................................................................................. 3

2. Promotion by the EuroTraining website ............................................................ 4

3. Promotion by Press Releases ............................................................................. 5

4. Promotion by flyers .............................................................................................. 6

5. Promotion by social media.................................................................................. 8

6. Presentation of project results at international conferences .......................... 9

7. Promotion by EuroTraining Newsletter ........................................................... 10

8. Budget and cost overview ................................................................................. 12

9. Conclusions ........................................................................................................ 13


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1. Executive summary

EuroTraining is a unique platform to support European training suppliers and training users in the field of nanoelectronics and micro/nano systems.

The initiative consists of:

- A continuing training offer all over Europe with a strong focus on nanoelectronics and micro/nano systems courses. Two very important EuroTraining assets are the European Course Directory www.eurotraining.net containing over 1000 updated continuing training sessions and the accredited Quality Labelling service.

- An action to support graduate schools in nanoelectronics with courses, summer schools and general training knowledge and to encourage them to share the basic development of courses, text books and training material.

- A global action establishing training requirements of EU companies with production or development in Far East. This action will also extend the cooperation with networks in the USA, Japan and Korea.

All services offered are gathered in the European Training Infrastructure website www.eurotrainng.net which has been extended with a multimedia platform in month 18. The website contains updated information on graduate university courses, teaching materials, continued training offers and training-the-trainers programmes. Special efforts are devoted to establish a single European platform for multimedia based training.

The website eurotraining.net is the “heart” of the project. All services proposed by EuroTraining are accessible via this platform.

All promotion activities describe the services of the website and indicate the web address www.eurotraining.net.

This report describes the communication and dissemination tools used in the second year:

- EuroTraining website www.eurotraining.net with new pages and functions

- Press Reviews - Distribution of EuroTraining flyers at conferences and events - Social media - Presentation of project results in international conferences - Electronic newsletters to over 16’000 addresses

Some recommendations in the reviewers report on the Y1 Progress report concerned the promotion activities. The consortium has worked on these points and reports on the results in a dedicated chapter of the Y2 Progress report.

http://www.eurotraining.net/

http://www.eurotrainng.net/


http://www.eurotraining.ne/



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2. Promotion by the EuroTraining website

The ET website eurotraining.net is the central platform of the project. It contains links to hundreds of

training courses (class room and web based), teaching materials, global networks and graduate university programmes in the field of nanoelectronics and micro/nanosystems.

As a consequence, all dissemination activities described in the following chapters mention the address of eurotraining.net or directly give a link to it.

The dissemination on eurotraining.net has been very successful in 2014 as the below numbers show .

Graphs showing the evolution of these numbers from year 1 to 2 are given in the separate Performance Indicator Report M24.

www.eurotraining.net 2014 at a glance:

- 10’320 visits on the platform

- 38’143 page views

- Each visitor opened 4 pages in average

- 70 % are new visits

- 79 course providers publish courses

- 1’016 training sessions promoted

- 31’178 redirections to the course providers’ websites

- 164 teaching materials disseminated

- 4’840 downloads of the teaching materials

- 385 online courses promoted

- 15'069 downloads of the online courses

- Links to 54 global networks providing training

- Links to 20 graduate university programs in nanoelectronics

- 74 courses from Community funded projects and initiatives disseminated

www.eurotraining.net : the main page





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3. Promotion by Press Releases

In 2014, two press releases have been sent out to inform a larger public about major results of the project:

The first press release has been sent out in March to 167 press addresses and announced the new multimedia platform.

The second one has been sent out September to 195 contacts and announced the 6 modules of the webinar elaborated by EuroTraining.

Several publications following the press release have been identified by an internet search. They are listed below but might not be exhaustive as not all articles are published online.

Date

number of

contacts

M15 167

M21 195

Publications

Cordis Wire, www.atelier.net, www.nanowerk.com, www.questionari.corep.it,

Cordis Wire, nanomagazine.com, CMM magazine, nanomagazine, 4M newsletter

Content

Multimedia Platform

New webinars

The two EuroTraining press reviews


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4. Promotion by Flyers

Flyers are an efficient communication tool that can be distributed to interested contacts in research and industry.

The EuroTraining flyer presents the objectives of the project, shows the main services available on www.eurotraining.net and indicates the contact data of the partners.

It is available for download on eurotraining.net.

Back page Front page Interior pages

A special effort has been made in 2014 to have the flyer distributed to the participants of related international conferences, meetings and workshops. Totally nearly 2’500 flyers have been distributed and thus contributed to make the EuroTraining services known to a larger public. More flyer distribution has already been booked for 2015 (DATE, MEMS, ISSE...).

Distribution of the ET flyers 2014

Date Country Partner number

2014 Sept IT FSRM 500

2014-06-25 FR CEA 500 Flyers at reception desk

2014-07-06 FR COREP 50 Flyers at reception desk

2014-09-18 CH FSRM 900

2014-10-07_09FR CEA 50 flyers at Education booth

2014-11-26_27FR CEA 50

2014-10-26_27NO DTU 108

2014-00-00RO, RS, PL, SK,

CZ BME 300 flyers to course participants

Total 2458

What

Flyers in bags

Flyers in bags

Flyers

flyers in bags

ENF EuroNanoForum

IEEE Norchip

T-t-T courses

Event

ESSDERC

LETI Days

CMOS Conference

MNE

SEMICON


http://www.eurotraining.net/ETflyer.pdf


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Specific flyers have been created to announce different events organized or co-organized by EuroTraining, as the Train-the-trainer courses and SME courses:

4 flyers for train-the-trainers courses in Eastern Europe

Flyers for the 4 SME workshops in Grenoble, France

Flyer for the SME workshop in Torino, Italy


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5. Promotion by Social Media

Social media are more and more used by the target group aged below 40.

Facebook and Twitter accounts have been created for EuroTraining.

In 2014, all partners have actively promoted the EuroTraining Facebook page. It has also been announced by several ET newsletters to 16’000 subscribers. A paying action to get more related “Likes” has been undertaken, too.

All actions have resulted in 315 “Likes”.

The EuroTraining facebook page

Twitter and Facebook links on eurotraining.net

A test has been done with paying promotion on facebook:

1) Facebook page promotion:

Date: 11.08.-10.10.2014 (2 months)

Budget: CHF 100.—

Results:

- www.eurotraining.net : 1530 clicks

- ET webinars: 415 clicks

Board decision: continue in Spring 2015

2) Facebook “Get more page likes” promotion

Date: 20.10.-19.11.2014 (1 month)

Budget: CHF 2/day

Results:

Start: 106 “Likes”

End: 302 “Likes”

But: new “friends” are not very valuable addresses (among them are children as well as people with strange photos...). They very probably come from “like” farms which widely collect addresses for advertisers.

Board decision: not to continue



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6. Presentation of Project Results at International Conferences

In order to disseminate knowledge on the project and its services to a wider community, the partners have presented the project at 7 conferences in 7 countries in 2014. Details are in the below table:

Date Country Who What

2013-06-18 IE Ireland BME Poster

2013-11-11 LT Lithuania DTU/COREP Paper

2013-12-09 DK Project opportunities in Horizon 2020 DTU Presentation

2014-03-25 DE ALL Booth

2014-05-14 EE Estonia DTU Paper

2014-09-24_26 IT DTU/Corep Poster

2014-09-19_24 PL BME Poster

2014-10-27_28 FI DTU Poster

2014-10-24 RO CEA Key-note Energy efficient nanoelectronics

2014-10-24 RO BME Presentation

2014-11-26_27 FR CEA Poster

Exhibition/fair

ENF EuroNanoForum

IEEE Norchip

DATE

EWME

EPOSS Annual Meeting

SIITME

SIITME

ENF EuroNanoForum

IMAPS

Norchip

Danilo Demarchi from COREP presenting the EuroTraining poster at ESSDERC

Professor Erik Bruun from DTU presenting EuroTraining services at EWME

Hervé Fanet from CEA at the ET booth at DATE


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7. Promotion by EuroTraining Newsletter

EuroTraining disseminates information about its activities and all training and services available on

www.eurotraining.net by regular newsletters.

At the start of the EuroTraining project in January 2013, the newsletter subscription list taken over from the former EuroTraining project was down to 6’700 addresses.

All partners have actively collected addresses at events and on the internet so that we arrive, in the end of 2014, at 16’159 newsletter subscribers.

Usually, the newsletter is sent out every month (except July/August).

A test with 2 newsletters per month has been done during 4 months to see if a higher frequency leads to

a significant increase of visits on www.eurotrainin.net .

The positive result was more visits but the negative side effect was an increase of people unsubscribing from the newsletter. So it was decided to come back to a monthly distribution.

The newsletter has been sent out 14 times and promoted the quality labelled courses, the new services and information available on eurotraining.net and specific events where EuroTraining was represented.

An overview of the newsletters sent out in 2014 is below:

Date Newsletter content

2014-01-07 List of upcoming QL courses, T-th-T abstract book

2014-02-03 List of upcoming QL courses, DATE booth, Facebook and Twitter links

2014-03-01 List of upcoming QL courses, DATE booth, ETI, Facebook and Twitter

2014-03-24 Train-the-Trainer course Timisoara (RO), list of upcoming QL courses, Facebook and Twitter

2014-05-12 Facebook, Summer Schools, upcoming courses

2014-05-27 Train-the-Trainer course Novi Sad (Serbia), QL courses, Facebook and Twitter

2014-06-11 Train-the-Trainer course Novi Sad (Serbia), QL courses, Online courses

2014-06-26 Summer schools, general services on ETI, upcoming QL courses

2014-08-18 Training from other EU projects, general services on ETI, upcoming QL courses

2014-09-02 New Webinar, ETI services, upcoming QL courses

2014-09-15 New Webinar, ETI services, upcoming QL courses

2014-10-13 European university programs, upcoming QL courses

2014-11-05 Webinar, upcoming courses

2014-12-03 Webinar, upcoming courses

Example (upper part) of a ET newsletter


http://www.eurotrainin.net/


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In 2014, all partners have contributed to increase the newsletter subscription list from 11’456 to 16’159 addresses. Many addresses are also received from new customers subscribing to the newsletter via eurotraining.net (70% of our visitors are new ones).

There have been additional efforts to collect addresses in certain countries so that the number of addresses per Member State is reasonably correlated to the size of its population. The aim was to get a ration of parts/mio inhabitants of 15 and later of 18, which has been achieved, except for 2 countries. This activity is ongoing.

Information on project results and ET services has been disseminated to industry and university. In fact, the maillist data base contains addresses from university as well as from industry (.com addresses).

Significant increase of the addresses of the newsletter subscription list:

Country M1 (Jan)

2013

M10 (Oct) M12 (Dec) M15 (Mar)

2014

M18 (June) M21 (Sep) M24 (Dec) Population

in Mio

parts/mio

inhabitants

Austria AT 34 38 45 230 231 248 231 8 29

Belgium BE 73 88 94 323 321 330 319 11 29

Bulgaria BU 87 85 163 163 191 195 191 7 27

Cyprus CY 53 53 82 82 84 81 81 1 81

Czech CZ 26 29 46 46 305 301 304 10 30

Denmark DK 296 334 364 396 401 399 396 6 66

Estonia EE 72 92 102 131 131 130 128 1 128

Finland FI 124 197 218 216 215 214 217 5 43

France FR 919 1'618 1'910 1'964 1'957 1'937 2'042 64 32

Germany DE 997 1'097 1'226 1'221 1'249 1'356 1'453 81 18

Greece GR 44 46 55 342 342 341 337 11 31

Hungary HU 482 489 606 689 687 682 680 10 68

Ireland IE 49 59 59 192 188 184 184 5 37

Italy IT 995 1'031 1'101 1'121 1'130 1'129 1'131 60 19

Latvia LV 30 33 52 52 53 52 52 2 26

Lithuania LT 7 9 9 86 84 83 83 3 28

Luxemburg LU 2 2 2 2 31 31 30 1 30

Malta MT 3 3 3 92 92 92 92 1 92

Netherlands NL 175 194 244 242 305 310 316 17 19

Poland PL 192 201 277 297 739 731 793 39 20

Portugal PO 18 22 24 111 136 186 185 11 17

Romania RO 94 110 224 321 396 395 395 20 20

Slovakia SK 8 12 20 20 20 121 122 5 24

Slovenia SI 7 7 16 16 16 105 105 2 53

Spain ES 225 265 422 424 485 545 541 47 12

Sweden SE 130 145 189 190 306 301 305 10 31

Switzerland CH 148 553 562 555 549 537 536 8 67

UK UK 564 676 744 888 1'369 1'344 1'350 64 21

Other .COM 733 1'424 2'136 2'146 2'387 2'658 2'686

Other .EDU 167 273 315 363 363 362

Other AUS, FarEast 114 161 271

Other USA 146 156 188 184 246 241 241

TOTAL 6'779 9'235 11'456 13'057 15'123 15'783 16'159


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8. Budget and Cost Overview

A budget of 15’000 € is allocated to the promotion activities of the project.

The costs mentioned below for the promotion/dissemination activities concern the printing and shipping of EuroTraining flyers to different conference locations (a special effort has been made in 2014 to have the ET flyer distributed at international conferences), the rent of a booth at DATE 2014, the fabrication of a roll-up, advertising and poster printing.

Dissemination/promotion costs €

2013 2014 2015 Total

2000 5173 7173


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9. Conclusions

The website eurotraining.net is the centre of the project. All results and services proposed by EuroTraining are accessible via this platform.

As a consequence, all dissemination activities of the project mention the platform www.eurotraining.net or give a direct link to it.

The dissemination tools have been selected according to the target groups from academia and industry with the aim to efficiently communicate the many results of the project and the services available on www.eurotraining.net.

The success and the efficiency of the dissemination and promotion activities described in the previous chapters are shown by several facts:

- The increasing use of the platform www.eurotraining.net (from 5’202 visits in 2013 to 10’320 visits in 2014) demonstrates that the communication and promotion activities reach the target group which are engineers, students and researchers in the field of nanoelectronics and micro/nanosystems and make these people come to the platform.

- The increasing number of redirections from eurotraining.net to the course providers’ websites (from 22’000 in 2013 to 31’000 in 2014) shows the increasing interest of visitors in the courses and services announced on eurotraining.net

- The increasing number of course providers and training sessions promoted on eurotraining.net (from 782 in 2013 to 1016 in 2014) shows that the service is now well known by course providers.

... more figures and all graphs demonstrating the positive evolution of the usage of the EuroTraining services over the years can be found in the separate Performance Indicator Report.

EuroTraining has thus fully performed its role as a unique one-stop-platform for EU based training in subjects related to micro-/nanoelectronics and micro-/nanosystems.





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EUROTRAINING - 316526 D4.4.1 Annual report on promotion ...€¦ · D4.4.1 – Annual report on promotion activities DATE PROJECT EUROTRAINING – FP7 - 316526 START DATE AND DURATION