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Visuals go digital Vasilis Lampropoulos
Visual storyteller European Commission DG Climate Action
What is visual storytelling?
| Visuals go digital
An image is 1000 words
A symbol is 1000 images
Visual: relating to seeing or to the eyes
| Visuals go digital
Storytelling is the social and cultural activity of sharing stories
If you can't explain it to a six year old, you don't understand it yourself
| Visuals go digital
Visuals enhance communication They help tell a story
| Visuals go digital
The brain can identify images seen for as little as 13 milliseconds. (source MIT)
| Visuals go digital
Posts with no image are shared less on social media
Posts with videos are shared more than images
Posts with live video get more reach
Virtual reality is coming up
Animated or interactive infographics attract more attention than simple ones
| Visuals go digital
Creating visuals in an institutional environment:
Before mastering the new, conquer the existing
| Visuals go digital
Instead of complicated and illegible infographics Try info cards
| Visuals go digital
Use relevant images with your posts
| Visuals go digital
Try enhancing your image with a text and
Make inspirational posts
| Visuals go digital
Be concise with your communication Do you really need a one-paragraph title for your event?
| Visuals go digital
Respect platform/medium constraints
• Don’t just copy-paste your publication cover – adapt it. Some examples: • Facebook uses a 4:3 ratio (e.g. 1280x960) • Twitter uses a widescreen ratio similar to 16:9 • Instagram uses a square format
| Visuals go digital
Involve your designers in the communication planning/brainstorming
Process of creating visuals:
• Brainstorm, plan, find messages
• identify the platform, medium to be used
• Create first drafts
• Deliver
Inform your designers well in advance about your communication plans
| Visuals go digital
More food for thought?
• A good visual with a clear message will always be better than an overloaded video
• Having a nice and relevant visual to your subject is as important as posting at the right moment
| Visuals go digital
Thank you! Remember that eye?
| Visuals go digital