Ethical Standards Society Values Culture / Customs

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Animated Venn diagram(Intermediate)

To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship. In the Relationship pane, click Stacked Venn, and then click OK to insert the graphic into the slide.Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text. Select the graphic. On the Design tab, in the Themes group, click Colors, and then under Built-in click Median. (Note: if this action is taken in a PowerPoint presentation containing more than one slide, the theme color will be applied to all of the slides.)Under SmartArt Tools, on the Design tab, in the SmartArt Styles group, do the following: Click Change Colors, and then under Colorful click Colorful Accent Colors (first option from the left).Click More, and then under 3-D click Polished (first row, first option from the left).On the Home tab, in the Font group, select Franklin Gothic Medium Cond from the Font list, and then select 28 from the Font Size list.

To reproduce the animation effects on this slide, do the following:On the slide, select the graphic. On the Animations tab, in the Advanced Animation group, click Add Animation, under Entrance click Fly In. Also on the Animations tab, in the Timing group, in the Duration box, enter 1.00 seconds.Also on the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Zoom.Also on the Animations tab, in the Timing group, in the Duration box, enter 1.00 seconds.Also on the Animations tab, in the Advanced Animation group, click Add Animation, and then under Emphasis click Grow/Shrink.Also on the Animations tab, in the Timing group, in the Duration box, enter 1.00 seconds.Also on the Animations tab, in the Animation group, click the Show Additional Effect Options dialog box launcher. In the Grow/Shrink dialog box, do the following:On the Effect tab, under Settings, in the Size list, in the Custom box, enter 30%, and then press ENTER. Also in the Size list, click Vertical.Also on the Effect tab, under Settings, select Auto-reverse. On the SmartArt Animation tab, in the Group graphic list, select One by One.On the Animations tab, in the Advanced Animation group, click Animation Pane.In the Animation Pane, click the double arrow under each animation effect to expand the contents of the list of effects.Also in the Animation Pane, select the first animation effect (first fly-in effect). On the Animations tab, in the Timing group, in the Start list, select With Previous. Also on the Animations tab, in the Animation group, click Effect Options, and then under Direction click From Bottom-Left.In the Animation Pane, select the second animation effect (second fly-in effect). On the Animations tab, in the Animation group, click Effect Options, and then under Direction click From Bottom-Right.In the Animation Pane, select the third animation effect (third fly-in effect). On the Animations tab, in the Animation group, click Effect Options, and then under Direction click From Bottom-Left.In the Animation Pane, select the fourth animation effect (fourth fly-in effect). On the Animations tab, in the Animation group, click Effect Options, and then under Direction click From Bottom-Right.In the Animation Pane, press and hold CTRL, select the fifth, sixth, seventh, eighth, ninth, 10th, 11th, and 12th animation effects (all of the faded zoom effects and grow/shrink effects). On the Animations tab, in the Timing group, in the Start list, select With Previous.Also in the Animation Pane, do the following to reorder the list of effects:Drag the fifth animation effect (first faded zoom effect) until it is second in the list of effects.Drag the sixth animation effect (second faded zoom effect) until it is fourth in the list of effects.Drag the seventh animation effect (third faded zoom effect) until it is sixth in the list of effects.Drag the ninth animation effect (first grow/shrink effect) until it is third in the list of effects.Drag the 10th animation effect (second grow/shrink effect) until it is sixth in the list of effects.Drag the 11th animation effect (third grow/shrink effect) until it is ninth in the list of effects.

To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following:In the Type list, select Radial.In the Direction, list click From Corner (first row, second option from the left)Under Gradient stops, click Add gradient stop or Remove gradient stop until two stops appear in the slider.Also under Gradient stops, customize the gradient stops as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 35% (fifth row, first option from the left).Advances in communication, technology and transportation have minimised worlds borders, creating a global economy

Countries are attempting to industrialise and compete internationally and hence do business outside home countries

Transactions across national borders define global business

Global business means people from different countries, different cultures, values, laws and ethical standards. GLOBAL BUSINESS AND INTERNATIONAL BUSINESS ETHICS International business person must not only understand the values, culture and ethical standards of his own country but be sensitive to those of other countries.

One of the most difficult concepts to understand and apply in global business is culture. WHY?

Custom, values, ethical standards vary from person to person, company to company and even society to society

GLOBAL BUSINESS AND INTERNATIONAL BUSINESS ETHICS International business person must not only understand the values, culture and ethical standards of his own country but be sensitive to those of other countries.

One of the most difficult concepts to understand and apply in global business is culture. WHY?

Custom, values, ethical standards vary from person to person, company to company and even society to society

CULTURE & GLOBAL BUSINESSCulture is everything in our surrounding that is made up of people- both tangible and intagible

Language, religion, law, politics, technology, social organisation, general values and ethical standards are all included in the definition.

Each nation has a distinctive culture and consequently distinctive beliefs about what business activities are acceptable or unethical.

CULTURE & GLOBAL BUSINESSCultural differences include differences in speech. Problems of translation for example

Bacardi created a fruity drink for the French market. The beverage was marketed in both France and Germany under the name of PAVIAN. Unfortunately PAVIAN translates as Baboon in Germany.

Baboon means large terrestrial monkeys

Even within same language words can mean different things. Example: In Puerto Rico Tropicanna brand orange juice was advertised as Jugo de China where china translates for orange. The same ad did not go well with Cuban population for whom it meant Chinese Juice.

CULTURE & GLOBAL BUSINESSBody language can lead to misunderstandings. Americans nod their head up and down to indicate yes. Albanian up and down means NO. in Britain it means that the person has heard and not that he or she agrees.

Pointing an index figure is a common gesture amongst Americans. In Asia and Africa it is considered rude.

Personal Space?

Customs of one country can be offensive or even dangerous. For example employees of Californian construction company presented a green baseball cap to top Taiwanese company executives in a meeting. In Taiwanese culture green caps symbolise adultery. Unknowingly, Americans accused their associates of having unfaithful wives.

CULTURE & GLOBAL BUSINESSReligious values: Mc. Donalds in India

One of the critical ethical issues linked to cultural differences is the question of whose values and ethical standards take precedence during international negotiations and business transactions.

While conducting business outside their own country, should business people:

Impose their own values, ethical standards or even laws on members of other cultures?

OR Should they adapt to the values of the country in which they are operating?

CULTURE & GLOBAL BUSINESSWhen in Rome do like the ROMANS.

Cultural relativism implies that the concept of morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures.

CULTURAL RELATIVISMFor example:

Exxon Mobile Corporation vs. Royal Dutch/ Shell Group have invested in developing the oil reserves if Sakhalin Island, a Russian territory. The company have invested $22 billion in oil and gas drilling equipment not only because there may as much as $13 billion barrels of oil in its water but because Russias environmental rules are almost non existent and seldom enforced. However, the blasting and toxic mud associated with developing the areas oil fields are hazardous to the Western Pacific Grey Whales and in case of a spill or accident it is impractical to save salmon and