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8/7/2019 EOSS 2011 DISPLAY
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EOSS
8/7/2019 EOSS 2011 DISPLAY
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EOSS - POS
Before/Now tags
Sleeves
Shelf talkersShelf talkers Shelf talkers
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Planogram ofStore during EOSS
Store display must have EOSSlines in the first half of the store as highlighted in orange
and NON EOSS display in second half of the store which is in white
ENTRANCE
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Window glass stickers
Stickers should be pasted on show window glass with equal distance between each.
Distance between 2 stickers should not be less then 3 inches and more 6 inches
First paste the Red sticker which mentions upto 40% off and the 2nd sticker will be of Logo.
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While pasting the glass stickers maintain equal distance from top and bottom
( stickers should be pasted in the centre of the glass as shown in the below picture)
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Ensure that the number of the red strip which mentions sale upto 40% off should be
more than the strip with the logo.
Which means that if on a glass we can paste 7 strips then 4 strips should be RED which
mentions sale upto 40% off and 3 strips wit
hlogo
.
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8/7/2019 EOSS 2011 DISPLAY
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Display must be discount wise
For eg : all 20% products together,
all 30% products together,
all 40% products together and
all 60% products together
Note Instore display must start with
the highest discount slab in the front
and moving towards lowest discount
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Flat price products must be displayed together on the centre podium
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Place shelf talkers as per discount on the product.
Place sleeves on trolley or place it on the niche , rack or podium tops.
Sleeves
Shelf talkers
Sleeves
Shelf talkers
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Place shelf talkers as per discount on the product.
Place sleeves on trolley or place it on the niche , rack or podium tops.
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Business products
Display on the niche using shelf
talker and before now tags.
Shelf talkers
Before/Now tags
Before/Now tags
Shelf talkers
Shelf talkers
Shelf talkers
Shelf talkers
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Business products
Display on the podium using shelf
talker , sleeves and before now tags.Shelf talkers
Sleeves
Shelf talkersShelf talkers
Shelf talkers
Sleeves
Sleeves
Before/Now tags
Before/Now tags
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Backpack display
Use 2 or 1 row depending on the stocksfor displaying discounted backpacks.
Use before now tags to convey
discount
Before/Now tags
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Area to display discounted styles
marked in Orange.
Area to display MRP styles marked in Green.
The above marked means that you need to allocate more space to Discountedstyles and lesser space to regularlines.
FootwearDisplay
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Drop down outside the Mall
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Drop down inside the Mall