Enligh en a he in pie T e - e.e Se e Jobs.pdf · 4 / Steve Jobs i-inspire.me. i-inspire.me is the natural evolution of your journey through life, your adventure. It's an opportunity

‘eBooks’

‘Enlighten as they inspire’

Thei-inspire.me

Series

TONY WILSON

‘The creator and founder of the Lifestyle Architecture™ concept’

Steve Jobs

First Published 2011 by i-inspire.me.

252 Park Road

Hartlepool

TS26 9NN

Copyright © 2011 Tony Wilson

All rights reserved. No part of this publication may be reproduced, Stored in or

introduced into a retrieval system, or transmitted, in any form, or by any means

(electronic, mechanical, photocopying, recording or otherwise) without the prior

permission of the publisher.

Any person who does any unauthorised act in relation to this publication may be

liable to criminal prosecution and civil claims for damages.

A CIP catalogue record for this book is available from the British Library

Typeset by Reactive Design T: 01429 874500

Edited by Sean Kelly T: 07977 000832, E: [email protected]

This book is sold subject to the condition that it shall not by way of trade or

otherwise, by lent, resold, hired out, or otherwise circulated without the

publisher’s prior consent in any form of binding or cover other than that in which

it is published and in a similar condition including this condition being imposed

on the subsequent purchaser.

For more information about i-inspire.me

www.i-inspire.me or www.lifestylearchitecture.com

ACKNOWLEDGEMENTS

TO MY BEAUTIFUL WIFE GILL AND OUR BOYS MARTIN,

CONNOR, LEWIS AND JACK THE LAD, WITHOUT YOU THE

ADVENTURE WOULD BE SIMPLY A JOURNEY.

I WOULD LIKE TO TAKE THIS OPPORTUNITY THANK EVERYONE

WHO HAS SUPPORTED ME OVER THE LAST 46 YEARS, OBVIOUSLY

MY FAMILY MY MUM AND DAD MY SISTERS, AND TO ALL MY

FAMILY YOU ARE A GREAT GANG.

TO ALL MY FRIENDS, BIRDY, NICK FROM THE RUGBY YEARS, BIG

JOHN AND KENNY WHO ARE BOTH HAVING A BALL IN THE

MYSTERY.

TO CONRAD, GORDON, IAN MACARTNEY, SEAN KELLY,

DAVE RAFFERTY AND ALL MY OTHER MATES AROUND THE

WORLD THANKS FOR KNOWING ME AND STILL GIVING ME THE

GREATEST GIFT, YOUR FRIENDSHIP.

TO ALL THE GANG AT LIFESTYLE ARCHITECTURE AND ALL OUR

PARTNERS & INVESTORS AROUND THE WORLD.

TO ALL OUR CLIENTS AROUND THE WORLD NEW AND OLD

WITHOUT YOU THIS BOOK WOULD NOT BE HERE.

TO SEAN KELLY MY EDITOR, SEAN YOU SPRINKLED YOUR MAGIC

ON THESE BOOKS, AND WITH YOUR GENIUS YOU GAVE CLARITY

SO THE READER COULD ENJOY THEIR ESSENCE AND ENERGY.

I ACKNOWLEDGE EVERYONE WE HAVE AND WILL EVER ENGAGE

WITH, TO YOU ALL, THANKS FOR MAKING OUR JOURNEY A REAL

ADVENTURE.

i-inspire.me is a life-long

adventure, a journey of

discovery, creativity and

inspiration

i-inspire.me Steve Jobs / 1

CONTENTS Page

The essence of i-inspire.me 3

Pebbles in your pond 11- How Steve Jobs’s story

can inspire You

More pebbles 26

Value, Impact and Application 35

Conclusions 40

Background 44- Your Assets - Material and Real

Context 53- The Stages of Personal Development

Introduction to Lifestyle Architecture 57

The Opportunity 59

A personal message... 60

2 / Steve Jobs i-inspire.me

1. The Essence of i-inspire.me

Inspiration through stories has been the essence

of human development since we shared tales of

the hunt for food in prehistoric times.

The success stories of inspirational and Practical

Leaders from the world of business, art, science,

sport and politics are fascinating, and well

documented. But there is a fundamental gap in

the stories of most inspirational leaders.

Whilst their success, the pinnacle of their

adventure, is invariably captured, stories of


adversity suffered by great people are rarely told.

Their critical moments of decision: to give up, go

on, or change direction, are in all cases driven by

the need and desire to overcome adversity, but

these links - from which we can learn great

fundamental lessons - are almost always

overlooked.

Adversity is when, where and why your destiny

unfolds, where you make the decisions and

choices to grow and learn, to be more than the

person you were before.


i-inspire.me is the natural evolution of your

journey through life, your adventure.

It's an opportunity for you to connect with,

communicate with and inspire yourself.

In the Audio accompanying this e-Book, you

have heard about the adversities that faced Steve

Jobs, and learned WHY he worked so hard to

overcome them, to position himself to achieve

great success.

Here, we move naturally and effortlessly to

discuss the HOW. The core purpose of the

i-inspire.me eBooks is to inspire you to discover


and create your HOWs – how you will overcome

adversity and achieve your dreams.

This is an Action Book - a place where you can

consider and capture the actions you will take to

attract and achieve what you deserve in life.

After the action sections you’ll find background

notes on the Lifestyle Architecture philosophy of

people development. These notes will help you as

you create and discover your journey.

The keys to success in working through these

exercises are careful consideration and regular

review.


Take your time, really think deeply about the

questions we ask you, and the ones you ask

yourself.

Listen to the Audio as you would listen to a good

song, remembering that each time you listen you

have the opportunity to learn and grow, not

because the story has changed but because you

have!


Be a yardstick of quality.

Some people aren't used to an

environment where excellence

is expected. Steve Jobs


A Tribute to Steve Jobs from the

Lifestyle Architecture Family.

When we first recorded the Audio series, Steve

was still alive. Sadly, since that time he has

passed into the "Mystery".

He has also passed into that special "Hall of

fame", the hall for icons who left the world too

early, but in many ways lived multiple lifestyles &

lifetimes in one. These icons left a legacy that will

go on into eternity, because they truly gave,


served others & loved what they did, and

attracted abundance, freedom & peace.

It's amazing that for these icons there is nowhere

to go - they will always be with us through their

unique gifts, their unique legacy. This e-Book

pays tribute to Steve Jobs and passes on his

unique brand of inspiration to practical leaders

like him through the I-inspire.me concept.


2. Pebbles in your pond:

How Steve Jobs's story

can inspire You

When the Why gets strong the

How gets easyJim Rohn

The clarity and potential of this section lies in the

concept of throwing pebbles in your pond, to

create ripples that change your current way of

thinking and feeling, and inspire positive change

through your behaviour.


These pebbles can also resonate with your

intuition and give insight beyond the perceptions

of your physical world and open a door to infinite

possibilities.

Pebbles come in the form of Great Questions,

that will make you think within a framework

governed only by the limitations you set, and the

experiences you engage in. These experiences

have the potential to impact your perceptions and

inspire a dialogue with your inner observer.

It's important to understand the purpose of


preparing great questions in the context of the

i-inspire.me concept.

The primary purpose of this series of stories is to

encourage and develop in you the habit of self

inspiration, hence the name i-inspire.me.

In asking yourself great questions, including

those below and others of your own creation, you

will come up with answers that inspire you and

give you the HOWs.

These HOWs will in turn get you on the road to

action and application, and incisive questions will

stir your creativity.


Discovery and Creativity

Steve Jobs is widely acknowledged as one of the

most iconic of the world’s new age digital

leaders.

Steve's ability to tap into creativity and discovery

is legendary. His ability to discover and create

new products that people wanted was amazing.

He described it with elegance, as simply

"connecting the dots".

And he recognised that things don't have to

change the world to be an important "dot" - in the


process of joining the dots that have the potential

to change the world!

It was in overcoming his adversities that he really

tapped into his own, and the universal, creativity

and discovery. In the Audio series we describe

how he was fired from his own business - his

“baby". Yet while he was in the wilderness of

unemployment, he made some significant

breakthroughs. For example he built a new

business, " neXT", that became a wonderful

vehicle for his creativity. He became a major


shareholder in Pixar and then became Disney's

largest individual shareholder before being

acquired by Apple, becoming its CEO again and

through simple, effective & consistent discovery

and creativity, Steve grew Apple to become the

largest company in the world by market

capitalisation.

The lengths he went to in order to achieve his

creativity and discovery confirm him as an all-

time great Practical Leader.

The Audio series highlights that Steve's personal


adversities led him to have true strength. When it

came to the tough examination of his creativity

and discovery by other leaders of influence,

during one of the most challenging economic

times in the history of the world, Apple under

Steve’s leadership continued to experience

unprecedented growth.

Careful consideration of Steve's story, both in the

i-inspire.me Audio and through your own

personal research, will help you to provide your

answers to the following questions.


And these answers, considered and regularly

reviewed, will help you as you live your

adventure and inspire yourself to become all you

can become.


What do Creativity and Discovery mean

to you?


What contribution will your Creativity

make to others and the world? (your family,

company, community)


What adversities have you faced that

Discovery, Creativity, Art and Science

have helped – or could help - you to

overcome?


How will your Creativity and Discovery

impact your thinking, feeling,

visualisation & behaviour?


When you have an intuitive moment, how

do you facilitate it into reality through

your creative abilities?


How can you develop this process into

becoming a positive habit?


Each year has been so robust

with problems and successes

and learning experiences and

human experiences that a year

is a lifetime at Apple. So this

has been ten lifetimes. Steve jobs


3. More Pebbles

Communication and Relationships

Beyond discussion of his creativity & discovery,

Steve's story suggests some great questions in

other areas:

How do you prevent the noise of others'

opinions from drowning out your own

inner voice?


If you find yourself trapped by dogma,

how can you escape and bring creative

thoughts to fruition?


How and when do you say "NO", so that

you can concentrate on the things that are

really important?


How can you benefit from taking on

board that people don't know what they

want until you show it to them?


You have to work hard to get your thinking clean

to make it simple, but it's worth it in the end.

Have you ever considered that simple can

be harder than complex?


One of the most inspirational speeches Steve

gave before his untimely death, was the

Commencement address to the graduates of

Stanford in June 2005. We urge you to listen to it

– it’s available on YouTube.

Here's a little taste to encourage you:

"Remembering that you are going to die is the

best way I know to avoid the trap of thinking you

have something to lose. You are already naked.

There is no reason not to follow your heart".

Steve Jobs.


Why will this story make you consider the

importance your habits are having on

your adventure?


What is your intuition telling you about

the potential lessons you could learn from

Steve's journey?


Creativity is just connecting

things. When you ask creative

people how they did

something, they feel a little

guilty because they didn't

really do it, they just saw

something. It seemed obvious

to them after a while. That's

because they were able to

connect experiences they've

had and synthesize new things.

Steve jobs


4. Value, Impact and Application

Let’s now identify the Value, Impact and

Application of lessons evolving from the story, so

that you can manifest these into reality through

your actions.

In the areas of creativity, discovery, art & science

and anywhere else the Steve Jobs story has

inspired you to consider, ask yourself:


What VALUE will you gain from your

experiences now you have listened to

Steve's story?


What IMPACT will this knowledge, and

your Creativity and Discovery, have on

your journey?


How will you APPLY what you have

learned? What action will you take?


A lot of people in our industry

haven't had very diverse

experiences. So they don't

have enough dots to connect,

and they end up with very

linear solutions without a

broad perspective on the

problem. The broader one's

understanding of the human

experience, the better design

we will have.Steve Jobs


5. Conclusions

You have the most important role to play in your

life - to apply the greatest asset you have - your

independent free will - to make choices. Real,

authentic success only comes through trial, error

and failure, and the lessons you learn on this

amazing journey of adventure.

i-inspire.me will help you to consider and learn

from the key choices made by acknowledged

leaders through history. But you must bear in


mind that success does not come easily, and

cannot be handed to you on a plate. We suggest

that you allow time to work through the exercises

in this eBook, and accept that your answers to the

questions, and what you take out of the process,

is a product of how you think and feel now - at

this stage of your journey.

The key to success is to recognise that this is

simply the kick start to action.

You will need to continue to establish your own

HOWs in order to get the most from each

i-inspire.me story.


We strongly recommend that you return to this

action book and the Audio – and to others in the

series - on a three-, six- or twelve-monthly cycle,

and reconsider your responses.

Remember that you have the ability to achieve

everything you desire. So…

Who will be inspired by YOUR story?


And it comes from saying ‘No’

to 1,000 things to make sure

we don't get on the wrong

track or try to do too much.

We're always thinking about

new markets we could enter,

but it's only by saying ‘No’

that you can concentrate on

the things that are really

important.Steve jobs


Background:

Your Assets - Material and Real

People development tends to focus on one of two

distinct areas:

i) the physical, your perceived world –

motivation and goal setting, achievement,

focus, attraction through the material

world, and

ii) the unconscious, sub-conscious, collective

conscious-based “belief and knowledge” of

quantum physics.


The two disciplines rarely, if ever, meet. But the

Lifestyle Architecture – and i-inspire.me –

philosophy brings the two together, so you can

achieve and attract a greater balance and blend of

multi-dimensional levels of success. Inspired

from the inside out, and the outside in working

essentially in your perceived world (what we call

above the line) and also by connecting with an

inner teacher, an observer - the real you - via an

inner dialogue, which is below the line.

The key is a blend of your traditional, material

assets, and what we call your real assets.


Your material assets include skills, knowledge,

experience, inspiration, self motivation, desire,

passion and confidence. There is no doubt that

focus on developing and utilising these assets can

help you to great achievement.

And beyond these traditional assets lies quantum

physics, a world of real assets, where your

infinite potential can be released.

In this series, if you can open yourself to this

incredible arena, you will learn – through direct

personal experience – that by utilising your


material assets and through your ability to

communicate internally and externally, you will

consciously spot opportunities previously missed.

This WILL happen - you will have a new

understanding of the power that lies within the

subconscious, the unconscious and the ultimate

reservoir of unlimited potential known as the

Collective Conscious.

This is a lot to take in, and you will only believe

it when you experience it. You have every right to

be skeptical, but ask yourself the following

questions:


Did I ever struggle to remember someone’s name,

then it came to me – out of the blue – while I was

thinking about something else?

Did I ever meet someone and immediately feel a

connection, personal or professional, and my

intuition turned out to be absolutely right?

Did Steve Jobs's inner dialogue overcome his

inner doubt, and play a fundamental part in

creating the legacy that lives on today?


This is the realm of coincidence, luck, the

unexplained and unexplainable, The Mystery.

You’ll do fine without it, but even better if you

open your mind to it.

A key purpose of i-inspire.me is to unlock your

potential using a different type of communication

- an inner dialogue with the real you - the

observer, the inner teacher who will guide you via

a universal language of intuition, coincidence,

synchronicity, and serendipity and many other

ingredients best described as simple yet elegant

Mysteries.


This inner detachment gives you the opportunity

to attract and achieve your goals, dreams,

objectives, and targets, and ultimately to

experience real abundance, freedom and peace

that we all yearn for.

The derivation of the word inspire is in spirit. It’s

important for you to be aware of our intention to

inspire the inner energy you have.

Our purpose is to inspire YOU to inspire YOU,

the real you, the observer, making the best use of

your inner energy.

We focus on the real you, in addition to the


physical you that perceives and then creates your

world through these perceptions.

The awareness that the physical universe you

experience is governed by your perception is

quite a discovery, and may take some time to

come to terms with. This is absolutely okay, and

it's really worth the journey.


But innovation comes from

people meeting up in the

hallways or calling each other

at 10:30 at night with a new

idea, or because they realized

something that shoots holes in

how we've been thinking about

a problem. Steve Jobs


Context:

The Stages of People Development

A core element of Lifestyle Architecture’s

approach is to recognise the key stages of people

development.

In context of your interaction with the

i-inspire.me stories, it will help if you can

appreciate that your journey will take you

through some or all of the following stages:

We are in DESPAIR, in life or in relation to any


specific role in our life, when we lack identity,

purpose or meaning.

We enter HOPE when we begin to search for

clarity of identity, purpose and meaning.

As we develop our skills, knowledge and

experience in pursuit of identity, purpose and

meaning, we are in the state of BELIEVING.

On achieving Belief, we turn our attention to how

we can give, serve others, and love what we do.

This is KNOWING.

At all stages, even in Knowing, when we think

we have everything under control, there will


always be MYSTERY. But in much the same

way that Mystery can provide setbacks, as we

progress on our journey it is Mystery that helps to

provide us with freedom, abundance and peace.

This core element of the i-inspire.me series

recognises the importance of specific stages of

development that each individual experiences on

their unique adventure.


And no, we don't know where

it will lead. We just know

there's something much bigger

than any of us here. Steve Jobs


Introduction to Lifestyle Architecture

Lifestyle Architecture inspires Practical

Leadership, with a clear focus on engagement,

inspiring leaders to become a product of their

own conclusions, not others’ confusions.

Lifestyle Architecture adds value through

engagement, creates impact through engagement,

and inspires action and application through

engagement.

We have found consistently, in 20 years of


operation, that all leaders face challenges in

enhancing performance in them

selves and their people. And time bankruptcy is a

universal issue.

Practical Leadership evolves naturally and

effortlessly, and promises to enhance future

performance and create time.


The Opportunity

If after experiencing this unique concept you are

really inspired, you may decide to embrace the

opportunity to inspire others.

Simply contact the leader who shared

i-inspire.me with you and ask if you can find out

a little more about becoming a Leader in the

i-inspire.me and Lifestyle Architecture family.


A personal message from

Tony Wilson, CEO, Lifestyle Architecture

It is through creativity and discovery that

you can tap into the natural and effortless

environment that lies both above the line

and below it. Tony Wilson.

I want to share with you a little information on an

exciting concept we call "The Line".

The line is an invisible demarcation between the


perceived physical world (above the line) and the

mysterious world of invites possibilities governed

by a new science of quantum physics (below the

line).

Above the line: This world is our physical world

- the world that we measure in time, the world

that we see through our perceptions, it's a world

of thoughts, feelings, visualisation & behaviour.

It's guided by traditional Newtonian science and

evidence-based observations captured through

traditional academic topics such as history,


mathematics, language, music and economics,

and all the other perceived academic frameworks

that add huge value to our physical existence.

Below the line: This is the world of Mystery - the

quantum world of multiple universes: of intuition,

synchronicity, serendipity, choice, and luck. The

world of infinite possibilities.

This world opens the door to every type of

unexplained mystery; the world of mystics and

wizards, people who can heal with simple energy

and touch, people who understand the magic of

laughter and joy.


This world can't be measured by time and

traditional dimensional measurements. They don't

exist here -they’re not needed.

The real key to life is to open up to your above

the line world, and blend in the below the line

events, coincidences and ideas that turn up in

your life.


Again, you can't connect the

dots looking forward; you can

only connect them looking

backwards. So you have to

trust that the dots will

somehow connect in your

future. You have to trust in

something - your gut, destiny,

life, karma, whatever. This

approach has never let me

down, and it has made all the

difference in my life. Steve Jobs


We don't want you to believe anything we say, we

simply encourage you to experience the potential

that exists in your life when you open yourself up

to this exciting concept.

There is no program to join or system to sign up

to, simply open your mind and your heart to your

potential, and go with your flow.

If you decide to, I welcome you to the ride of

your life!

Who knows what’s around the next corner In

your adventure ?


I hope you enjoy the i-inspire.me series. My

purpose is simple, effective and consistent: it’s to

inspire you - to inspire yourself - to become all

you can become. You deserve it!

And you may even decide to inspire others – it’s

a wonderful way to live your life!


Written for everyone, this story takes less than one evening

to read, but it’s unique lessons will last for a lifetime.

The i-inspire.me series of eBooks are simple parables that reveals

profound lessons, They are enlightening stories of inspirational and

Practical Leaders whose life’s have engaged in an amazing way and

produced phenomenal results.

This prophetic ‘eBook’ from the founder and

creator of the Lifestyle Architecture™ brand will

show you WHY and more importantly HOW:

• Giving attracts abundance.

• Serving others brings freedom.

• Loving what you do attracts a state of peace.

• Change, growth and evolution are three of

nature’s most powerful assets.

Discover the secret for yourself and learn how and why

your potential is truly amazing.

MILLIONS OF COPIES WILL BE SOLD WORLDWIDE

i-inspire.me ‘eBooks to read in an evening’

www.i-inspire.me or www.lifestylearchitecture.com

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Enligh en a he in pie T e - e.e Se e Jobs.pdf · 4 / Steve Jobs i-inspire.me. i-inspire.me is the natural evolution of your journey through life, your adventure. It's an opportunity