English for Workplace

Communication

ULAB3122

http://languageacademy.utm.my/

DR ABDUL RAHIM HJ SALAMSenior Lecturer

IT Manager

Language Academy

TESL (Ph.D; M.Ed; B.Ed)

ROOM: D06

E: m-arahim@utm.my

E: sangfroidzz@yahoo.com

T: 07-5531904

HP: 012-7652121

COURSE OVERVIEW

CASE STUDYORAL PRESENTATION

E-MAILLETTER

MEMO OF MEETING

MylinE ACTIVITY

FINALEXAMINATION

ATTENDANCE

>80%

GROUP MEETING

MINUTES OF MEETING

10% 15% 10% 15%

5%

10%

10%

15%

10%

PART 1

PART 2

PART 3

15-16 JULY – 5 AUGUST6 AUGUST 5 AUGUST

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ULAB3122

UHB3122 GROUP INFO

1. GET INTO A GROUP OF 6

2. Members’ Particulars:

a. Name

b. IC #

c. E-mail

d. Phone number

e. Mail Address (Workplace)

f. Previous English Course

g. X factor (What is your Specialty)

h. Your roles in your workplace

3. Share with your group members about your roles in your workplace.

4. IDENTIFY ONE COMPANY THAT YOUR GROUP IS INTERESTED IN AND COMPLETE THESE TASKS.

TASKa) FIND and Read the case of ONE company your group is interested in.

b) Define the main issues/problems.

c) Set out your firm’s objectives.

d) Identify options open to the firm.

e) Draw up some criteria to evaluate the options chosen.

f) Select the best option.

g) Decide on how the option should be implemented.

h) Draw up an action plan to implement the solution chosen.

PRESENT YOUR CASE STUDY

CASE STUDY

– are written summaries or syntheses of real-life cases based upon data and research

– require you to isolate and think through the key issues involved against both theory and the larger comparative environment

– identify appropriate strategies for the resolution of the 'case'

– weigh the pros and cons of the remedial options/strategies

– recommend and present a rationale for the best resolution

The Benefits of Case Study Analysis

• provide valuable hands-on experience to real-life issues and concerns.

• learn about the types of problems that many companies and industries encounter.

• opportunity to analyze the steps others have taken to correct specific problems and concerns.

• put your problem solving skills to the test and allow you to engage in exciting discussions with your classmates.

The process of developing a case study:

– Define the objective of the case study

– Identify the important players within the organization, the stakeholders or those who have a vested interest in the outcomes

– Identify other target groups of the organization, whether clients or suppliers

– State the official mission of the organization studied

– State the historical mission of the organization

– State the understood mission of the stakeholders in the organization

– Scale the importance of stakeholders,whether in decision-making or effect of consequences

– Outline the formal decision-making process

– Note informal decision-making processes

– Identify the process of production or service delivery

– Identify support mechanisms

– Identify competitors

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