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Energy Efficiency Energy Efficiency in Saint Luciain Saint Lucia
Byron T. Murray, Heidi M. Neil Byron T. Murray, Heidi M. Neil & &
Travis W. ReynoldsTravis W. Reynolds
Statement of the problemStatement of the problem
““People need to know about energy People need to know about energy saver bulbs because energy is so saver bulbs because energy is so expensive here. It is very expensive here. It is very important.” important.” Male, age 28, CastriesMale, age 28, Castries
““Saving energy is an important part Saving energy is an important part of any country’s development.” of any country’s development.” Male, age 44, Soufriere Male, age 44, Soufriere
Project ObjectivesProject Objectives
Engage in an island-wide promotion of Engage in an island-wide promotion of energy-efficient practicesenergy-efficient practices
Design and implement a consumer Design and implement a consumer education campaigneducation campaign
Conduct consumer surveys on energy Conduct consumer surveys on energy efficiencyefficiency
Pre-TravelPre-Travel
Develop an in-depth understanding Develop an in-depth understanding of energy efficiency and CFL bulbsof energy efficiency and CFL bulbs
Conduct literature reviewConduct literature review Review last year’s workReview last year’s work
Correspond with project partnersCorrespond with project partners Research funding opportunitiesResearch funding opportunities
Create survey questionnaire and Create survey questionnaire and educational materialseducational materials
MethodsMethods
Sampling methodSampling method Convenience samplingConvenience sampling Focus on consumersFocus on consumers
Personal intercept surveysPersonal intercept surveys Semi-structured interviewsSemi-structured interviews IncentivesIncentives
267 surveys 267 surveys completedcompleted
264 used for this study264 used for this study
61% men, 39% women61% men, 39% women
60% urban, 40% rural60% urban, 40% rural
Range of income levels Range of income levels representedrepresented
ResultsResults
63% of those interviewed were familiar 63% of those interviewed were familiar with energy efficiencywith energy efficiency
Most common sources of knowledge:Most common sources of knowledge: Television (34.1%)Television (34.1%) Radio (29.2%)Radio (29.2%) Word-of-mouth (28%)Word-of-mouth (28%)
Level of understanding is not related to Level of understanding is not related to gender, but strongly related to incomegender, but strongly related to income
Knowledge of Energy EfficiencyKnowledge of Energy Efficiency
Understanding the Difference Understanding the Difference
Between Incandescent and Energy Saver Light Between Incandescent and Energy Saver Light BulbsBulbs
MonthlyMonthly Income (EC Dollars) Income (EC Dollars)
0-9990-999 1000-1000-19991999
2000-2000-29992999
3000-3000-39993999 4000+4000+
Know Know DifferencDifferenc
ee
38.338.3%%
71.4%71.4% 79.5%79.5% 82.6%82.6% 87.2%87.2%
Results, continuedResults, continued
58.3% of those interviewed currently use 58.3% of those interviewed currently use at least one energy-saver CFL bulbat least one energy-saver CFL bulb Majority of households with energy-saver Majority of households with energy-saver
bulbs have only 1 (29%) or 2 (31%) bulbsbulbs have only 1 (29%) or 2 (31%) bulbs
84% of those interviewed would like to 84% of those interviewed would like to purchase more energy-efficient productspurchase more energy-efficient products
Barriers to buying energy Barriers to buying energy efficient productsefficient products
CostCost
Lack of KnowledgeLack of Knowledge particularly particularly
regarding appliancesregarding appliances
AvailabilityAvailability QualityQuality
High level of High level of interest in energy-interest in energy-saver CFL bulbssaver CFL bulbs
Willingness to pay Willingness to pay more for quality more for quality productsproducts
Results, continuedResults, continued
RecommendationsRecommendations
Short TermShort Term Increase public awareness regarding efficiencyIncrease public awareness regarding efficiency “ “If people knew, no one would If people knew, no one would notnot want to use want to use
it.” it.” - Female, age 58, Vieux Fort- Female, age 58, Vieux Fort
Long TermLong Term Focus on consumer educationFocus on consumer education
Win/Win Situations:Win/Win Situations: Revolving loan fundRevolving loan fund
Project PartnersProject Partners Ministry of Physical Development, Ministry of Physical Development,
Environment, Housing & PlanningEnvironment, Housing & Planning Ministry of Consumer AffairsMinistry of Consumer Affairs Climate CareClimate Care Johnson's HardwareJohnson's Hardware Alfred’s HardwareAlfred’s Hardware University of Vermont Center for University of Vermont Center for
Rural StudiesRural Studies