Effective LobbyingDefine Your Issue
Effective LobbyingThe Basics:
Political ActionGrassroots LobbyingAdvocacy
Effective LobbyingWhere does lobbying begin?
Effective Lobbying:Where does lobbying begin?Your work siteLocal officesFriends living roomsPhone conversationsE-mails, telegramsSocial eventsCommunity meetingsHearing rooms
Effective Lobbying: Dos or Donts?
Check those items that contribute to effective lobbying.
Effective Lobbying: Dos and DontsDoGet to the point soon and focus on your issue. Time is precious. Keep it simple. Explain in simple and straightforward terms the logic supporting your position.
Effective Lobbying: Dos and DontsDo Get to know reps staff they can be as important as the lawmaker. Know your issue. Remember theres strength in numbers. Many issues are decided on the volume of communications received.
Effective Lobbying: Dos and DontsDoRemember important information. (Your contact information with all your communications, pertinent data, bill #, etc.)Commit to your cause. Follow-up with letters and calls after the initial contact.Be a good winner and loser; remember, you win some and you lose some.
Effective Lobbying: Dos and DontsDoBe patient. Results could take several months or even several sessions.Ask lawmakers to state their positions. Thank your lawmaker, no matter what the outcome.Use the media.
Effective Lobbying: Dos and DontsDontCover multiple issues in one communication.Use form letters to convey a consistent message.Underestimate the weight given to letters and phone calls.Make one contact to the lawmaker, then drop the issue.
Effective Lobbying: Dos and DontsDontLet the lawmaker know that your organization has asked you to contact him/her.Ignore opportunities to visit your lawmaker at home.Lie never.Forget that you and your lawmaker need each other.
Effective Lobbying:Building Relationships Get to know the political powers before you ask them to do something for you.Establish a positive relationship with your representatives through visits, phone calls, E-mails, etc.Visit your representatives in your district.
Effective Lobbying:Building Relationships Invite your representatives to your work site.Provide them with background information and offer yourself as a resource.Provide recognition and visibility in exchange for their support.
Effective Lobbying:Message Articulation Know and plan delivery of your message.Practice, practice, practice! Nothing is more impressive than a smooth and professional presentation.Be brief. Show you value their time.Get to the point.Be courteous.Dont forget to close. Ask for their support.
Effective Lobbying:Professional ImagePunctualityKnow where to goArrive at least 15 minutes early
Physical AppearanceYou only get one chance to make a first impression
Effective Lobbying:Professional ImageProper Dress A suit is recommended for both men and women.Men may wear pants and jacket.Women may wear a skirt and a jacket. (appropriate length)Best colors are navy, black, and beige.
ShoesMen should wear polished dress shoes.Women should wear polished, medium heels with closed toes.
Effective Lobbying:Professional ImageJewelryJewelry should be neat and simple. Guys should not wear earrings.MakeupMakeup should be applied neatly and conservatively. Lipstick color should be a natural or light shade.Nails should either be polished clear or red.HairHair should be neat.Wear long hair pulled back away from face.
Effective Lobbying:Professional ImageBody Language Conveys ConfidenceStand and sit straight. (Practice by placing a book on your head.)Promote a positive image with a pleasant facial expression. (Practice in a mirror.)Be the first to extend your hand in greeting.Place your arms on the chairs armrests or by your side with your hands gently locked in your lap. (avoid fidgeting)Keep both feet on the ground.
Effective LobbyingWhat is a cadre?A FrameworkA NucleusA Core
Effective LobbyingWho makes up a cadre?
Effective Lobbying: What is grassroots lobbying?
Using internal resources and networks to advance the agenda.Demonstrating to key policy makers that particular issues have support in their home base.Focusing on the quality of information and quantity of time with the policy maker. (Make the most of the moment.)
Effective Lobbying: Who is a grassroots lobbyist? You and anyone else who has an interest in a particular policy issue.
Association members, friends, families, colleagues, church groups, etc. are potential grassroots lobbyists.
Effective Lobbying: What do I need to begin grassroots lobbying? Have an effective messageWhat are you going to tell the policy maker? You must tell the story, and why you want to tell it.Once the message is developed, the cadre must use it consistently.
Effective Lobbying: What do I need to begin grassroots lobbying? Target your messageGrassroots lobbying is labor intensive, so it is critical to prioritize through careful targeting.Identify the policy maker that you have the greatest chance of influencing through grassroots techniques.
Effective Lobbying:Your LobbyingAction PlanStrategy for Internal and External Communications
Effective Lobbying:Lobbying Action PlanTimelines & Delegation of Responsibilities
Effective Lobbying:Lobbying Action PlanLobbying Campaign Evaluation & Assessment
Effective Lobbying:Lobbying Action PlanHandouts:10 Golden Rules of LobbyingMeeting with Legislators
Effective Lobbying:Activity: Case StudyCertified Salary School SystemESP Privatization School SystemEvaluation System General AssemblyCode of Ethics Professional Standards Commission
Effective Lobbying: Important Things to RememberThe Basics: Political Action, Grassroots Lobbying & Advocacy
Lobbying Roles and Skills
Building the Cadre for Grassroots Lobbying
Your Lobbying Action Plan
Slide 2: Icebreaker:Survey & Prioritize the Issues (10 minutes)Large group is divided into teams. Each team defines an issue ofimportance for their local and records it on post-it newsprint. Each teamshares their issue with group. The group prioritizes the team issues. Abrief discussion follows.Slide 3: (20 minutes)(5 minutes) Group brainstorms and facilitator records responses on newsprint. List should include: (2 minutes)Local Offices In Peoples Living Rooms Through Phone CallsTelegramsSocial EventsCommunity MeetingsOffices of Hearing RoomsOn Capitol Hill(5 minutes) Pass out Handout # 1. Members will be asked to check items that they consider Dos.
After they have completed Handout #1, pass out Handout #2 and proceed to next slide.(3 minutes) Read with participants.(3 minutes) Read with participants.(3 minutes) Read with participants.(4 minutes) Read slides 11-14 with participants.Brainstorm (2 minutes): Group will brainstorm definitions and record on newsprint. (3 minutes)Participants will brainstorm. Facilitator will record responses on newsprint.(3 minutes) Read with participants.(2 minutes) Discussion with participants.(3 minutes) Discussion with participants.(3 minutes) Discussion with participants.
Slides 21-24 (25 minutes)
Slide 21Internal/External Communications StrategyParticipants are asked to identify communication targets, internal and external, to be recorded on newsprint. Once the various internal/external targets have been identified then the participants shall be asked to identify the various methods of communications, to include the positive and negative aspects of each.Review pre and post analysis of lobbying effort. Participants are asked to identify lobbying preparations and initiation strategies, all to be recorded on newsprint. Facilitator will lead discussion of the importance of meeting deadlines and delegating responsibilities. Participants shall review the identified strategies for lobbying and look for potential problem points. Participants shall also review how to assess the lobbying campaign back in the local affiliate and how to modify the plan for future initiation based on the assessment. Slide 24 Pass out Handout #s 3-4 and tell participants to use as a resource.(35 minutes) Participants will be divided into four groups. Each group will be given a case study to discuss and report out. Important Things to Remember for Effective Lobbying (10 minutes) Participants will be divided into 4 groups. Each group will be given one of the four topics and list four important things to remember for Effective Lobbying in reference to the topic. Important Things to Remember for Effective Lobbying lists will be published on newsprint, posted in room and reviewed.