Upload
ayu-eka-putri
View
182
Download
19
Embed Size (px)
DESCRIPTION
efas ifas
Citation preview
IFAS Weight Rating
STRENGTH
0.200 4
Mustika Ratu is a beauty product that specially for Indonesian skin 0.030 3
0.040 3
In mid-1996, Mustika Ratu established a direct selling division 0.030 2
0.020 3
0.005 2
0.070 3
Mustika Ratu had their own specialization plantations on Java 0.070 3
Mustika Ratu has Halal standard 0.070 2
Mustika Ratu used modern imported equipment 0.060 3
Controlled through a recently installed information technology (IT) system 0.010 2
Mustika Ratu focus on domestic market and protect the existing position 0.070 3
Quality control was a key part of the company’s product strategy 0.040 3
The promotion through a myriad of media and point of sale promotions 0.060 4
Sponsorship of several major beauty events 0.070 3
Concentrated on intensifying their departement store distribution channels 0.060 3
Muatika Ratu has a top selling of the company revenue 0.035 3
WEAKNESS
In 1998 the stock had declined dramatically 0.060 3
TOTAL 1
Mustika Ratu is a leading Indonesian manufacturer of cosmetics and traditional herbal supplements
Mustika Ratu used each of these channels to market their extensive products lines
Mustika Ratu had opened 14 “House of Mustika Ratu” outlets in major urban centres
Mustika Ratu had 4.000 agents, 1.300 beauty advisers and 40.000 retail outlets
Product of Mustika Ratu has made by health and beauty properties of local plants and herbs
0.8
0.09
0.12
0.06
0.06
0.01
0.21
0.21
0.14
0.18
0.02
0.21
0.12
0.24
0.21
0.18
0.105
0.18
3.145
Weighted Score
EFAS Weight Rating
OPPORTUNITY
0.07 2 0.14
0.17 3 0.51
Indonesia is a rich natural resources and agriculture 0.28 4 1.12
0.09 3 0.27
In Malaysia, Mustika ratu in doubling sales 0.07 3 0.21
0.05 2 0.1
0.04 2 0.08
THREATSThe Asian financial crisis had devasted the Indonesian economy 0.07 4 0.28
0.04 3 0.12
Close to half of Indonesia’s 200 banks were insolvent 0.06 3 0.18
The ranks of the unemployed swelled by thousands each day 0.06 4 0.24
TOTAL 1 3.25
Weighted Score
The political tensions running up to a parliamentary election June, along with the issue of sovereignty in some regions of the country were expected to manifest in continued social unrest
Population of Indonesia is over 210 million and Indonesia is the fourth most populus country in the world
In urban center, these market held the potential of more 100 milion Muslim consumer
Using a mail order distribution channel in Hongkong and Holland
The company’s web site invited distributors meeting certain criteria to form strategic alliance
Foreign direct investment (FDI) had dried up and the domestic bankruptcy rate increased dramatically
Weight Option 1
Rating
STRENGTH
0.100 4
Mustika Ratu is a beauty product that specially for Indonesian skin 0.015 3
0.020 3
In mid-1996, Mustika Ratu established a direct selling division 0.015 2
0.010 3
0.002 2
0.035 3
Mustika Ratu had their own specialization plantations on Java 0.035 3
Mustika Ratu has Halal standart 0.035 2
Mustika Ratu used modern imported equipment 0.030 3
Controlled through a recently installed information technology (IT) system 0.005 2
Mustika Ratu focus on domestic market and protect the existing position 0.035 3
Quality control was a key part of the company’s product strategy 0.020 3
The promotion through a myriad of media and point of sale promotions 0.030 4
Sponsorship of several major beauty events 0.035 3
Concentrated on intensifying their departement store distribution channels 0.030 3
Muatika Ratu has a top selling of the company revenue 0.015 3
WEAKNESS
In 1998 the stock had declined dramatically 0.030 3
OPPORTUNITY
0.035 2
0.09 3
Indonesia is a rich natural resources and agriculture 0.14 4
0.04 3
In Malaysia, Mustika ratu in doubling sales 0.033 3
Using a mail order distribution channel in Hongkong and Holland 0.03 2
0.02 2
THREATSThe Asian financial crisis had devasted the Indonesian economy 0.035 4
Mustika Ratu is a leading Indonesian manufacturer of cosmetics and traditional herbal supplements
Mustika Ratu used each of these channels to market their extensive products lines
Mustika Ratu had opened 14 “House of Mustika Ratu” outlets in major urban centres
Mustika Ratu had 4.000 agents, 1.300 beauty advisers and 40.000 retail outlets
Product of Mustika Ratu has made by healt and beauty properties of local plants and herbs
The political tensions running up to a parliamentary election June, along with the issue of sovereignty in some regions of the country were expected to manifest in continued social unrest
Population of Indonesia is over 210 million and Indonesia is the fourth most populus country in the world
In urban center, these market held the potential of more 100 milion Muslim consumer
The company’s web site invited distributors meeting certain criteria to form strategic alliance
0.02 3
Close to half of Indonesia’s 200 banks were insolvent 0.03 3
The ranks of the unemployed swelled by thousands each day 0.03 4
TOTAL 1
Foreign direct investment (FDI) had dried up and the domestic bankruptcy rate increased dramatically
Option 1 Option 2
Rating
0.4 4 0.400
0.045 3 0.045
0.06 4 0.080
0.03 2 0.030
0.03 2 0.020
0.004 3 0.006
0.105 3 0.105
0.105 2 0.070
0.07 2 0.070
0.09 3 0.090
0.01 2 0.010
0.105 4 0.140
2 0.040
0.12 3 0.090
0.105 3 0.105
0.09 3 0.090
2 0.030
0.09 3 0.090
0.07 2 0.070
0.27 3 0.270
0.56 2 0.280
0.12 2 0.080
0.099 2 0.066
0.06 2 0.060
0.04 2 0.040
0.14 3 0.105
Weighted Score
Weighted Score
0.06 2 0.040
0.09 3 0.090
0.12 3 0.090
3.09 2.702
TOWS MATRIX
STRENGTH
S1
S2
S3
S4
S5
S6
S7
S8S9S10
S11
S12
S13
S14
S15
S16OPPORTUNITY SO STRATEGIES
O1 1.
O2 2.
O3 Indonesia is a rich natural resources and agriculture 3.
The political tensions running up to a parliamentary election June, along with the issue of sovereignty in some regions of the country were expected to manifest in continued social unrest
Population of Indonesia is over 210 million and Indonesia is the fourth most populus country in the world
INTERNAL FACTOR
EXTERNAL FACTOR
O4 4.
O5 In Malaysia, Mustika ratu in doubling sales 5
O6
O7
THREATS
T1 1.
T2 2.
T3 3.
T4 4
In urban center, these market held the potential of more 100 milion Muslim consumer
Using a mail order distribution channel in Hongkong and Holland
The company’s website invited distributors meeting certain criteria to form strategic alliance
The Asian financial crisis had devasted the Indonesian economy
Foreign direct investment (FDI) had dried up and the domestic bankruptcy rate increased dramatically
Close to half of Indonesia’s 200 banks were insolvent
The ranks of the unemployed swelled by thousands each day
STRENGTH WEAKNESS
W1
Mustika Ratu had their own specialization plantations on Java
Mustika Ratu has Halal standard
Mustika Ratu used modern imported equipment
Sponsorship of several major beauty events
Mustika Ratu has a top selling of the company revenue
SO STRATEGIES WO STRATEGIES
Mustika Ratu is a leading Indonesian manufacturer of cosmetics and traditional herbal supplements
Mustika Ratu is a beauty product that specially for Indonesian skin
Mustika Ratu used each of these channels to market their extensive products lines
In mid-1996, Mustika Ratu established a direct selling division
Mustika Ratu had opened 14 “House of Mustika Ratu” outlets in major urban centres
Mustika Ratu had 4.000 agents, 1.300 beauty advisers and 40.000 retail outlets
Product of Mustika Ratu has made by health and beauty properties of local plants and herbs
Controlled through a recently installed information technology (IT) system
Quality control was a key part of the company’s product strategy
The promotion through a myriad of media and point of sale promotions
Concentrated on intensifying their departement store distribution channels
Market development to other country (S1;S10;O1)
Strengthen brand name in marketing strategy (S2;S3;O2)
Continous improvement for quality product (S11;S12;O3)
1.
ST STRATEGIES
1.
Catch moeslem market for introduce the Halal product (S6;S9;O4)
Strategic alliance to enter the new market (S4;S14;O7)
Push strategy (S5;S13;T1)
Educate market about product of Mustika Ratu (S7;S8;T2)
Increasing relationship with distributor (S15;S16;T3)
Hire key employees from ex-competitor (S1;T4)
WEAKNESS
In 1998 the stock had declined dramatically
WO STRATEGIES
WT STRATEGIES
Increasing market share or sales from Asia and Holland
(O5;O6;W1)
Program training in recruitment to get expert employees to increase sales in Indonesian market (W1;T4)
TOWS MATRIX
STRENGTH
S1
S2
S3
S4
S5
S6
S7
S8
S9S10
S11
S12
S13
S14
S15
S16OPPORTUNITY SO STRATEGIES
O1 1
O2 2
O3 Indonesia is a rich natural resources and agriculture 3
O4 4
The political tensions running up to a parliamentary election June, along with the issue of sovereignty in some regions of the country were expected to manifest in continued social unrest
Population of Indonesia is over 210 million and Indonesia is the fourth most populus country in the world
In urban center, these market held the potential of more 100 milion Muslim consumer
INTERNAL FACTOR
EXTERNAL FACTOR
O5 In Malaysia, Mustika ratu in doubling sales 5
O6 6
O7
THREATS
T1 1
T2 2
T3 Close to half of Indonesia’s 200 banks were insolvent 3
T4 4
Using a mail order distribution channel in Hongkong and Holland
The company’s website invited distributors meeting certain criteria to form strategic alliance
The Asian financial crisis had devasted the Indonesian economy
Foreign direct investment (FDI) had dried up and the domestic bankruptcy rate increased dramatically
The ranks of the unemployed swelled by thousands each day
STRENGTH WEAKNESS
W1
Mustika Ratu is a beauty product that specially for Indonesian skin
In mid-1996, Mustika Ratu established a direct selling division
Mustika Ratu had their own specialization plantations on Java
Mustika Ratu has Halal standard
Mustika Ratu used modern imported equipment
Quality control was a key part of the company’s product strategy
The promotion through a myriad of media and point of sale promotions
Sponsorship of several major beauty events
Concentrated on intensifying their departement store distribution channels
Mustika Ratu has a top selling of the company revenue
SO STRATEGIES WO STRATEGIES
Market development to other country (S1;S10;O1) 1
Strengthen brand name in marketing strategy (S2;S3;O2)
Continous improvement for quality product (S11;S12;O3)
Mustika Ratu is a leading Indonesian manufacturer of cosmetics and traditional herbal supplements
Mustika Ratu used each of these channels to market their extensive products lines
Mustika Ratu had opened 14 “House of Mustika Ratu” outlets in major urban centres
Mustika Ratu had 4.000 agents, 1.300 beauty advisers and 40.000 retail outlets
Product of Mustika Ratu has made by health and beauty properties of local plants and herbs
Controlled through a recently installed information technology (IT) system
Catch moeslem market for introduce the Halal product (S6;S9;O4)
Strategic alliance to enter the new market (S4;S14;O7)
ST STRATEGIES
Push strategy (S5;S13;T1) 1
Educate market about product of Mustika Ratu (S7;S8;T2) 2
Increasing relationship with distributor (S15;S16;T3)
Hire key employees from ex-competitor (S1;T4)
Product Development that fit in the country cultures and tastes (S7;S9;O4)
WEAKNESS
In 1998 the stock had declined dramatically
WO STRATEGIES
Increasing market share or sales from Asia and Holland (O5;O6;W1)
WT STRATEGIES
Program training in recruitment to get expert employees to increase sales in Indonesian market (W1;T4)
Increasing risk management strategy for the unxpected loss (W1;T1;T2)
SO STRATEGIES
1.
2.
3.
4.
5
6 New Product that fit in the country cultures and tastes (S7;S9;O4)
ST STRATEGIES1.
2.
3.
4
Marketing1 Market development to other country 2 Strengthen brand name in marketing strategy 3 Catch moeslem market for introduce the Halal product 4 Increasing market share or sales from Asia and Holland
5 Push strategy
6 Educate market about product of Mustika Ratu
7 Increasing relationship with distributor
Human Resources9 Hire key employees from ex-competitor
10
Market development to other country (S1;S10;O1)
Strengthen brand name in marketing strategy (S2;S3;O2)Continous improvement for quality product (S11;S12;O3)
Catch moeslem market for introduce the Halal product (S6;S9;O4)
Strategic alliance to enter the new market (S4;S14;O7)
Push strategy (S5;S13;T1)
Educate market about product of Mustika Ratu (S7;S8;T2)
Increasing relationship with distributor (S15;S16;T3)
Hire key employees from ex-competitor (S1;T4)
Program training in recruitment to get expert employees to increase sales in Indonesian market
WO STRATEGIES marketing stra
1.
financial strat
WT STRATEGIESR & D strategy
2 Increasing risk management strategy for the unxpected loss (W1;T1;T2) operations str
1.
Operational11 Continous improvement for quality product
Research and Department8 New Product that fit in the country cultures and tastes purchasing strategy
logistics strateFinancial
12 Strategic alliance to enter the new market
13Increasing risk management strategy for the unxpected loss HRM strategy
Increasing market share or sales from Asia and Holland
(O5;O6;W1)
Program training in recruitment to get expert employees to increase sales in Indonesian market (W1;T4)
deals with pricing, selling, and distributing a product push strategy
pull strategy
skim pricing
penetration pricing
dynamic pricing
examines the finaincial implications of corp strategic options and identifies the bestleveraged buyout
reversed stock splits
deals wih product and process innovation and improvment open innovation
determines how and where a product or service is to be nanufactured, the level of vsix sigma
Job shop
Connected line batch flow
Flexible manufacturing systemsDedicated transfer linesMass productionContinuous improvement systemModular manufacturing
purchasing strategy multiple sourcing
sole sourcing
Parallel sourcingjust in time
deals with the flow of products into and out of the manufacturing process Logisitic Strategy
addresses the issue of whether a company should hire a large number or low skilledjob design
spending large amount of money on trade promotion in order to gain or hold shelf space in retail outlets
co spends money on consumer advertising designed to build brand awareness so that shoppers will ask for products
offers the opportunity to look at the top of demand curve with a high price whie the product is novel and cometitors are few
attempts to hasten market development and offers the pioneer the opportunity to use the experience vurve to gain market share with low price and then dominate industry
practice in which prices vary frequently based upon demand, market segment, and product availabily
company is qcquired in a transaction financed largely by deby, such as an insurance company or investment banker
the aquired company pays for its own acquisitioninvestors shars are split in half for the same total amout of money
1 for 2 stock split (shares are now worth twice as much)
firms use alliances and connections with corporate, government, labs, and consumers to develop new products and processes
analytical method for achieving near perfect results on a production line
Define - a process where results are poorer than average
Measure - the process to determine exact current performance
Analyze - the info to pinpoint where things are going wrongImprove - the process and eliminate errorEstablish - controls to prevent future defects from occuring
the purchasing company orders a particular part from several vendors
only one supplier for a particular part
two suppliers are the sole suppliers of two different parts, but they are also backu suppliers for each other's productsconcept of having the purchased parts arrive at the plant just when they are needed, rather than having inventoriescentralizatonoutsourcinginternet
the study of individual tasks in an attempt to make them more relevant to the company and to the employees
Job enlargementJob rotationJob enrichment
spending large amount of money on trade promotion in order to gain or hold shelf space in retail outlets
co spends money on consumer advertising designed to build brand awareness so that shoppers will ask for products
offers the opportunity to look at the top of demand curve with a high price whie the product is novel and cometitors are few
attempts to hasten market development and offers the pioneer the opportunity to use the experience vurve to gain market share with low price and then dominate industry
company is qcquired in a transaction financed largely by deby, such as an insurance company or investment banker
firms use alliances and connections with corporate, government, labs, and consumers to develop new products and processes
two suppliers are the sole suppliers of two different parts, but they are also backu suppliers for each other's productsconcept of having the purchased parts arrive at the plant just when they are needed, rather than having inventories
the study of individual tasks in an attempt to make them more relevant to the company and to the employees
Marketing
Human Resources
FUNCTIONAL STRATEGYObjective
Marketing StrategyStrengthen Brand Awareness
Increasing Sales 15% each year
Financial StrategyIncreasing Sales 15% each yearPrevention for the next unexpected event
Market development to other country (S1;S10;O1)
Strengthen brand name in marketing strategy (S2;S3;O2)Catch moeslem market for introduce the Halal product (S6;S9;O4)
Increasing market share or sales from Asia and Holland
(O5;O6;W1)
Push strategy (S5;S13;T1)Educate market about product of Mustika Ratu (S7;S8;T2)Increasing relationship with distributor (S15;S16;T3)
Hire key employees from ex-competitor (S1;T4)
Program training in recruitment to get expert employees to increase sales in Indonesian market (W1;T4)
Research and Development (R&D) StrategyProduct acceptance in other countries
Operational Strategy
Strengthen Brand Awareness
Human Resources Management (HRM) StrategyIncreasing Sales 15% each yearCompetitive Advantage
Operational
Financial
Strategy
Push Strategy
Market Development
Product Development that fit in the country cultures and tastes
Increasing relationship with distributor
Long-term asset management strategyIncreasing Risk Management performance
Continous improvement for quality product (S11;S12;O3)
Increasing risk management strategy for the unxpected loss (W1;T1;T2)
Strategic alliance to enter the new market (S4;S14;O7)
Defensive R&D
Adjusting in Other Country Culture and Tastes
Continous improvement for quality product
Training DevelopmentRecruitment Strategy
Individual and Group reward system
Program
Member CardBuy one get one freeFree beauty Consulting 15 minutesFree Gift for poin cumulative
Introduce the Halal product for the Moeslem market
Educate market about Mustika Ratu productsBonus compensationCreate code of counduct relationship with distributor
Strategic alliance to enter the new marketPeriodic ReviewBusiness Continuity Plan
Buy Mustika Ratu Product up to Rp.500.000, free spa voucher and free ticket for beauty contest show
Using signature natural herbs in each tcountry as the ingridients of Mustika Ratu Produtcs
Provision for risk loss
Customization Product Ingridients
Keep updating the information system controlled
Using Alliances partner Plants for manufacturing
Increasing the quality of human resources.Hiring key Personal from ex-competitorHiring local talentPromotions, awards, bonus, profit sharing
Product Specialty (ex.Uni Emirates Arab:you don’t need to clean the make-up because it's allowed for praying)
Private specialization plantations for local herbs of each country
ObjectiveStrengthen Brand Awareness
Increasing Sales 15% each year
Prevention for the next unexpected event
Product acceptance in other countries
Competitive Advantage
Program TimelineMember Card AnytimeBuy one get one free 2 MonthsFree beauty Consulting 15 minutes 6 MonthsFree Gift for poin cumulative 6 Months
1 Month
6 Months
Keep updating the information system controlled Each quarterUsing Alliances partner Plants for manufacturing 3 Months after contract dealIntroduce the Halal product for the Moeslem market 6 Months
Educate market about Mustika Ratu products 6 MonthsBonus compensation for distributor 1x/end of the yearCreate code of conduct relationship with distributor 3 MonthsStrategic alliance to enter the new market 1 YearIncreasing the quality of human resources. 6-12 MonthsPeriodic Review Each quarterBusiness Continuity Plan 3 MonthsProvision for risk loss Each quarterCustomization Product Ingridients 1 Year
1 Year
Hiring key Personal from ex-competitor 3-5 WeeksHiring local talent 3 Months
Buy Mustika Ratu Product minimal Rp.500.000, free spa voucher and free ticket for beauty contest show
Private specialization plantations for local herbs of each country
Using signature natural herbs in each country as the ingridients of Mustika Ratu Produtcs
Everytime of Production Process
Product Specialty (ex.Uni Emirates Arab:you don’t need to clean the make-up because it's allowed for praying)
StaffingMarketingMarketingMarketingMarketing
Marketing
Operation
OperationOperationMarketing
Marketing
MarketingHuman ResourcesHuman ResourcesFinancialHuman ResourcesFinancialFinancialFinancialR&D
R&D
Human ResourcesHuman Resources