Edexcel GCSE Buisness Unit 1.2

What is enterprise?

Starter

Using the mini whiteboard – write down your answer to each of the statements. Can we uncover the Entrepreneur?

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Enterprise is:

A willingness by an individual or a business

to take risks, show initiative and undertake

new ventures

The characteristics of enterprise

Risk Taking Enterprise involves an element of risk. Things may go wrong or not according to the plans of the entrepreneurs or company.

That said, if these risks have been considered and planned for, then they are usually easier to manage and address.

Example: Property developer & the recession

Showing initiative

Initiative is about making the first move to get things done. It is also about developing creative solutions to problems and ‘thinking outside of the box’

Initiative is an essential enterprise skill

which sets people aside from others.

Willingness for new ventures

Being enterprising requires a willingness to undertake new ventures and to be on the look out for new opportunities.

Undertaking new ventures does not necessary equate to being successful. However, the enterprising individual will have the courage to quit ventures that are less successful and pursue other ventures with better prospects.

Task 1

Write your own definition for the following Enterprise keywords

EntrepreneurEnterprisesEnterpriseRisk

Homework – Hand in WED B

On A4 paper, Complete the Enterprise Case study about Charlotte Yelland giving detailed answers to your questions please!

Task 2 – Test YourselfWhich 3 of the following are most likely to

be examples of being Enterprising?A – Being made redundant

B – Carrying out an order from your boss

C – Taking Risks

D – Taking the initiative

E – Taking your summer holiday at a time convenient to your employer

F – Undertaking a new venture

G – Being told that your job will change

Test yourself Q2

Which 3 of the following are examples of services?A – A school desk

B – A train carriage

C – A tonne of coal

D – A train journey

E – A knife and fork

F – Menu advice in a restaurant

G – Education in a state school

Test Yourself 3

Lewis Hunting runs a hairdressers. Which one of the following statements is correct?A – A haircut is an example of a service

B – There are no risks in running a hairdressing business

C – A bottle of shampoo is an example of a service

D – Lewis Hunting never needs to show initiative in running his business

Edexcel GCSE Buisness Unit 1.2.2

Thinking creatively

Lesson Aims

To identify what is meant by the term creativity

To explore the process of creative thinking and consider how creative

you are

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Say what you see!

What is thinking creatively?

•Creative thinking is about:

•Innovation•New Product Ideas•Improving existing products – Sony Walkman•Solving problems•Obtaining a competitive advantage - developing your unique idea can give your business a chance to be better then another company it’s directly in competition with.

•Thinking ‘Outside of the Box’

Thinking Creatively

What’s it all about?

Coming up with an unique business idea that didn’t exist before.

Thinking ‘Outside of the Box’

Why is creative thinking important?

Gaining competitive advantage

To keep businesses ‘fresh’

To challenge entrepreneurs

To create excitement and a buzz

To motivate and stimulate

Lateral Thinking Lateral thinking is about producing ideas that

wouldn’t normally come up in our day-to-day lives

When you are thinking about ideas of how to grow your business – Think Creatively - ‘Think out of the box’

Lateral thinking techniques

There are lots of techniques that promote lateral thinking.

Two of the most common ones are:

Blue skies thinking

Six Thinking hats

1. Blue Skies thinking

Using this technique, participants are encouraged to think of as many ideas as possible about an issue or problem. All ideas are recorded. With it, there are NO limits and no preconceived ideas

Lets try it....... Using Maltesers as an example

- You have 10 minutes -

2. Thinking Hats

Thinking hats (created by DeBono) is atechnique to help focus and organise ideas There are 6 different coloured hats Each hat represents a different style of thinking The hats are ‘put on’ one at a time to think about a problem or worn by different team membershttp://www.businessstudiesonline.co.uk/GcseBusiness/Activities/Module1/FactorsOfProduction/SixThinkingHatsres/frame.htm

What side are you on?

Left brain or right brain?

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Left Brain Student Characteristics

You probably work with a To-Do list

You like to be the critic in class You're good at math or science You are rational and logical Your research is precise and well-

documented You set goals for yourself You can interpret information well You like action movies You read sitting up Your words are precise

Your room is orderly You can answer questions

spontaneously You follow directions and you

do read directions (unlike some people)

You aren't touchy-feely You can listen to a long lecture

without losing patience You don’t let feelings get in

your way

Right Brain Student Characteristics

You take notes but lose them. You may have a hard time keeping track of your research

You might have a hard time making up your mind

You are good with people You don't fall for practical jokes as

easily as some You seem dreamy, but you're really

deep in thought People may have told you you're

psychic You like to write fiction, draw, or

play music You might be athletic You like mystery stories You may lose track of time

You are spontaneous You’re fun and witty You may find it hard to follow

verbal directions You are unpredictable You get lost You are emotional You don't like reading directions You may listen to music while

studying You read lying down You may be interested in “the

unexplained” You are philosophical You take time to ponder and you

think there are two sides to every story

Deliberate Creativity

Deliberate creatively involves using a range of thinking methods that help us create new ideas

By going through different processes, new ideas can emerge

Examples: Discussions, mind maps, lateral thinking and blue skies thinking

Deliberate Creativity – an example

In 1998 ITV launched a new quiz show

Who wants to be a Millionaire

Deliberate Creativity

The BBC were concerned by the programmes success and THEY wanted to devise a quiz show but didn’t know how they could emulate its success

So…….its over to you!

Task

Individually – list 10 things you know about the programme

In groups of 4 share your knowledge and then Select 5 of them

NOW…. Decide how this can be changed – be different

Your group will then present your outline ideas of your new game show format

This is what actually happened

The result of the BBC’s creative thinking process was……….

How was that the outcome?

One contestant at a time

Contestant and host sit

Friendly hostPrize fund is always the

sameContestants can take

their timeThere isn’t always a

winner

Many contestants at a time

Contestant and host stand

Unfriendly hostPrize fund is different

each timeContestant is pushed for

time (timed rounds)There is always one

winner

Plenary: Creative Problem-Solving Quiz

Are you a professional? This short quiz will help you understand your thinking style

better.

http://www.creativityatwork.com/articlesContent/creativity-quiz.html

Question 1

1. How do you put a giraffe into a refrigerator?

The correct answer is:

Open the refrigerator, put in the giraffe and close the door. This question tests whether you tend to do simple things in an overly complicated way.

Question 2

2. How do you put an elephant into a refrigerator ?

Wrong Answer: Open the refrigerator, put in the elephant and close the refrigerator.

Correct Answer: Open the refrigerator, take out the giraffe, put in the elephant and close the door. This tests your ability to think through the

repercussions of your actions.

Question 3

3. The Lion King is hosting an animal conference, all the animals attend except one. Which animal does not attend?

Correct Answer: The Elephant. The Elephant is in the refrigerator. This tests your memory. OK, even if you did not answer the first three questions, correctly you can surely answer this one.

Question 4

4. There is a river you must cross. But it is inhabited by crocodiles. How do you manage it?

Correct Answer: You swim across. All the crocodiles are attending the Animal Meeting! This tests whether you learn quickly from your mistakes.

FACT: Around 90% of the professionals they tested got all questions wrong. But many preschoolers got several correct answers.

Exploring creativity - Thinker Keys

Thinker keys are designed to help with your thinking.

Lets consider a couple of the keys and apply them to examples

Thinker Keys InstructionsYou will be given a thinker key scenario

In your groups, decide how you will tackle the scenario written on the paper

Jot down some of your thoughts/solutions to feedback to the class

You have15 minutes

Next……..

Look at the creative genius mindset I’ll show you next

What actions, qualities and strategies do creative people use?