E-Marketing

• E-Commerce have not the relationship with customer but E-Marketing have relation with customer.

• E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. Here are some of the types of E-Marketing used by Internet Marketers:1. E-Mail Marketing 2. Creating a website3. Social Media Optimization4. Pay-per-click advertising5. Paid search engine listing6. Blogging7. Classified Advertising8. Search Engine Marketing

Meaning of e-marketing

• Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

• Marketing plays a vital role (บทบาทท��บอกต่อ) in a business, the success of the company can be achieved through effective Marketing. It is important that Sales and Marketing team go hand in hand to achieve Sales goals. A marketer should know how to discover and develop marketing ideas for their business.

Strength of e-marketing (by Pawoot.com)

• Target have 225 countries and 104 language- The US State Department recognizes 194 countries

• Can assess by tracking system• Low price & high value• Target was increasing• Complete in picture, sound and video• 365 days and 24 hours

Start with online marketing (by Pawoot.com)

1. Objectives2. Target3. Budget4. Concept & Format5. Strategy6. Process7. Assessment

1. Objective

• Brand Awareness & Engagement• Customer Relation Management• Sale & Acquisition

2. Set Target Market

• Who• What• When• Where• Why• How

2. Kind of Target Market

• Specific• Measurable• Aggressive• Reality• Timing

3. Budget of advertising

• CPD : Cost per duration• CPM : Cost per Impression• CPC : Cost per Click• CPA : Cost per Action

4. Concept & Format

• Talk to your customers• find out what they want / don't want

• The Power of Wordshttp://www.youtube.com/watch?v=Hzgzim5m7oU

• Disconnect to connect .. DTAChttp://www.youtube.com/watch?v=vI8pIUmRn_E

• Diesel Camhttp://www.youtube.com/watch?v=_P-zA90yI64

4. Marketing 2.0

• Permitted Customer-Centered• Personal Social Distributed• Relevant Innovative more effective• Less expensive more trusted• Higher ROI (Return On Investment)

86% of user not believe in what brand say

78% of user believe in other people say about brand

5. Strategy

• Select the strategy• Select media and action• Competitive Strategic from

Zocialrank.com

1. E-Mail Marketing 2. Creating a website3. Social Media Optimization4. Pay-per-click advertising5. Paid search engine listing6. Blogging7. Classified Advertising8. Search Engine Marketing

• Online + Offline1. TV2. Radio3. Print4. Press5. Outdoor6. Others

6. Process

• Self, Team, Outsource• Follow on action plan• Action Checking

7. Assessment

• Transaction• Feedback• UIP, PV• Member• Subscription• Acquisition cost (การเข้ าถื�อสิ�ทธ์�)

• Click Through Rate• Impression

Services of Tracking System

• Truehits.net• Stat.in.th• Google.com/analytics• Web.analytics.yahoo.co

m• Statcounter.com• Nedstat.com• Shinystat.com• Extremetracking.com• Addfreestats.com

7. Bit.ly• paste Link

efficientlyis service of bit.ly